Best Ben Goodey Podcasts (2025)

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Trish Seidel: "My approach to SEO has completely changed!" Tales from Scaling Content Production at Springly & Moving to Djust 26:48

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1y ago26:48

26:48

This week, I welcomed Trish Seidel onto the show. Trish is "marketing's big sister" on LinkedIn, where she shares advice on SEO, content strategy and growth. We discuss: Scaling Springly's content to 100 articles per month Building content strategies & how to build clusters Setting standards for content quality Important processes for scaling Chang…

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Josh Spilker: “Focus On Middle Funnel First!” Scaling ClickUp to 100K/Mo as a One-Man Content Team 31:18

1+ y ago31:18

31:18

This week, I welcome Josh Spilker onto the show. Josh is a seasoned marketer, having been the sole or first content person at ClickUp, Friday, and several other venture-back startups. We discuss: Is Josh worried about AI in SEO and content marketing? How will our world change? Is this the end of Google’s dominance? How has Josh streamlined his cont…

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$1.6M to $17M annual revenue in 16 months 🤯 SEO certainly can generate demand | Aditya Vempaty 46:22

1+ y ago46:22

46:22

"There's no search volume for what we do"—okay, well do THIS instead. In this case study, Aditya Vempaty (ex-Amplitude, current MoEngage VP of Marketing) shares his story of identifying an underserved segment of a competitive industry and building an SEO-led content strategy to capture it. In this conversation, we discuss: Why you should ignore you…

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Solo: Crafting your first topic cluster; Building authority content libraries; Getting real about quality (Just me & you, Ben Goodey) 15:10

1+ y ago15:10

15:10

We're back, baby! In this episode, I jump on to do my first-ever solo podcast. Just me and you. I wanted to dig into a challenge my clients and network face regularly: How to craft your first topic cluster. Your first for a client is so important. I can't stress that enough. It sets the tone and dictates whether SEO and Content will be part of your…

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Q&A: Keyword optimization best practices; featured snippets, HARO, working with freelancers (with Zoe Ashbridge, Co-Founder at Forank) 45:52

2y ago45:52

45:52

I was so excited to welcome fellow Brit, Zoe Ashbridge, to the community today. We throw tips and questions back and forth, discussing best practices around these four topics: How to write content that targets a specific keyword How to win featured snippets How to win HARO links How to work efficiently with freelancers (from briefs to workflows) In…

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6-steps to building a high-converting SEO strategy (Cognitive FX SEO Case Study - 0 to 250K visitors/mo) (Benji Hyam, Co-Founder of Grow and Convert) 41:49

2y ago41:49

41:49

OMG. The Scale Package is LIVEEE for pre-order! Grab yours at a discounted price here. Benji Hyam and his team at Grow & Convert build SEO strategies that focus on conversion, not traffic. In this interview, we focus on the case study of Cognitive FX, which is a classic example of how to build a blog full of content that's high-converting, differen…

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3-Part Framework for Ranking Content on Page 1 (Jessica Lam Hill Young & Yamon, the brand creatives) - Part 2 20:27

2y ago20:27

20:27

“60% of all our content ranks on page one.”—Jessica Lam Hill Young In this episode, we learn the three-part framework Jess and her team use to create high-quality content that ranks on Google almost every time. Expect to learn: The three-part framework behind content that ranks on page 1 How to balance self-promotion & helpful content Where to get …

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How to Properly Update Old Content - The SEO Refresh Checklist with Jessica Lam Hill Young & Yamon Y. (the brand creatives) - Part 1 24:25

2y ago24:25

24:25

Supporting article (free): How to Refresh Old Content for SEO (and what NOT to do) This week's episode focuses on one of the most powerful tools in the SEO arsenal: content refreshes. Want to impress your clients or boss? Start revisiting your vast library of content. Be warned: hockey stick traffic growth awaits. As you'll hear in the episode, upd…

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How to Build Quality Content into a Velocity SEO Workflow [Erin Balsa, Founder at Haus of Bold, Content Strategist for Complex Enterprise SaaS] 39:57

2y ago39:57

39:57

Our "raison d’etre" is to help marketers scale search traffic without sacrificing quality. This week, expect a ton of tips & ideas for doing just that. I interviewed Erin Balsa, who builds thought leadership-driven content strategies for B2B SaaS startups that sell complex, enterprise solutions. She, like me, has a strong aversion to putting out co…

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How Copy.AI Got 1M Clicks in 5 Months with First-Mover Advantages [Jeremy Moser, Founder at uSERP.io] 40:14

2y ago40:14

40:14

Since launch in 2020, copy.ai has grown to 8M users in the fierce battle for AI content writing tools. But back in 2022, when they began investing in SEO, search volumes for their core keywords (e.g. "AI content generator") were negligible if they existed at all. Over that year, as we are all well aware, there was a rapid wave in demand for AI copy…

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How to Find and Target High Converting Keywords in Your Niche (With Jacob Clarke, Organic Growth @ NerdWallet) 20:11

2y ago20:11

20:11

We're joined again this week by Jacob from NerdWallet, this week to discuss a VERY important topic: high-converting keywords. We discuss: What types of keyword drive conversions? (It's not just bottom-of-funnel!) How to find high-converting keywords in your niche (Full article contains modifiers to use in your research) Why it's important to craft …

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How Maze.co Built an SEO Revenue Engine to 900 Monthly Organic Sign-Ups (Jake Stainer, Co-Founder at Skale.so) 43:23

2y ago43:23

43:23

This case study is about an underdog website. A new company, launching into a competitive niche and winning some of those most difficult keywords. Maze broke through on topics like “UX Design” and “UX Design Tools” by focusing on: Thorough, well-crafted content Superior UI/UX designs Scalable link building CRO techniques These are the core tenants …

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How to Build Topical Authority in SEO (With Jacob Clarke, Organic Growth @ NerdWallet) 18:38

2y ago18:38

18:38

Jacob Clarke joined the show today from NerdWallet's stupidly successful SEO team. He helps us define topical authority and drill down into how to achieve it to accelerate growth results. In SEO, the concept of topical authority is one that's relatively new in our lexicon. But it's one of THE most powerful tools to have in your belt when building a…

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Scaling LivingCozy.com to 335,000 Monthly Page Views with Expert Content [Ash Read, Co-Founder at 937 Media. Ex-Buffer Editorial Director) 42:31

2y ago42:31

42:31

I had an amazing conversation with Ash Read this week on the show. For those of you who know the software company Buffer, Ash was their Editorial Director for 6 years. So, you know, this is going to be an episode where you'll about scaling traffic with quality content systems. Since 2020, Ash has been building a niche blog empire. Starting with Liv…

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Google's E-E-A-T: What is The New E and How to Demonstrate It in an AI World [Olga Zarr, SEO Consultant] 27:01

2y ago27:01

27:01

Learn about E-E-A-T and how to demonstrate it with SEO expert, Olga Zarr. Topics: What is E-E-A-T? Does it matter for everyone? How can I demonstrate it to Google? Key Links: Mentioned SEO brief template Read this in article format. Become a How the F*ck member & unlock 30+ SEO case studies.

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Product-Led SEO and SurveyMonkey's $200M Annual Organic Growth Strategy (Eli Schwartz, Author of Product-led SEO and ex-SurveyMonkey Director of Growth) 59:09

2y ago59:09

59:09

Eli Schwartz has advised the who's who of technology companies: Zendesk, Coinbase, Quora, InsightTimer, and many more. During his 7-year tenure at SurveyMonkey, his growth team of 5 was responsible for 2/3 of their annual revenue. In total, over $1bn in organic value (yes, that includes both branded search and content strategy). "By the time I left…

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Part 3: 2,300 Blog Posts in One Go?! How to Do Tomb Raiding Keyword Research - The Strategy Behind the "BEAST" SEO Case Study (Adam Smith, Founder @ Niche Website Builders) - SEO Podcast 24:46

2y ago24:46

24:46

In the final episode with Adam Smith, we look at the keyword research system behind his "beast" SEO case study. Here's the background on the niche site: He bought an aged domain (DR 27) He wrote 4 million words (2,300 blog posts) It's currently at ~40,000 monthly visitors in <6 months We've already heard: How to identify a profitable niche to targe…

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Part 2: How to Choose a Profitable Niche That You Can Actually Win (Adam Smith, Founder @ Niche Website Builders) - SEO Podcast 21:34

2y ago21:34

21:34

More with Adam Smith! This time? The hardest part of niche blogging: Actually choosing a sub-niche you don't regret. This is the best methodology I've seen to find areas of traffic you can win, quickly. Adam tells us how to take a data-led approach to this. The savvy ones of you out there will have already noticed—this methodology (for finding unta…

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Part 1: How to Use Aged Domains to Juice Up Your Authority (Adam Smith, Founder @ Niche Website Builders) - SEO Podcast 32:56

2y ago32:56

32:56

This week, I caught up with niche website expert, Adam Smith, to learn how to use aged domains to accelerate traffic-building success. Expert to learn: What is an aged domain? What use cases do they have in SEO? How can you evaluate them properly (9-step process) so you don't buy a red flag domain? How to implement them without Google knowing (the …

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Part 2: How Monday.com Scaled Search Traffic 600% in 2 Years (Eliana Atia and Zoe Averbuch, Monday.com SEO & Content Leadership) 46:52

2y ago46:52

46:52

In this week's SEO case study, we revisit a story we released in December 2022: How Monday.com Scaled its SEO (1,000 articles in 12 months). In part one, we lifted the hood of the content operation that underpinned Monday's very first major investment into SEO. We learned how Monday worked with the content production company, Codeless.io, to make u…

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Aura.com's Full Funnel SEO Strategy: ~1 Million Monthly Visitors in 12 Months (Gaetano DiNardi, Growth Advisor, and ex-VP of Growth at Aura) 39:21

2+ y ago39:21

39:21

Gaetano developed the strategy that took Aura's SEO traffic to close to ~1 million monthly visitors in 12 months. The blog started with zero content and low domain authority. Now, with only 100-200 pieces of content, Aura holds its own in competition against rivals like McAfee, Norton, and Experian. In this week's SEO case study, we learn how Aura …

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How to Create Remarkable SEO Content with LEMA (Lily Ugbaja, Freelance Content Strategist for B2B SaaS, ex-Animalz) 44:06

2+ y ago44:06

44:06

Downloadable LEMA framework template: https://www.thefxck.com/lema-framework-template — In SEO, creating quality, experience-driven content has never been more important. It now takes 5 minutes to write a better-than-average article using AI. Which means we have just entered into an age of content commoditization. You need to differentiate your str…

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Fixing the SEO of an £80m monthly fashion eCommerce company (and adding 22% Revenue in 12 Months (Louis Smith, eCommerce SEO specialist] 43:21

2+ y ago43:21

43:21

eCommerce SEO expert, Louis Smith, came on the podcast this week to talk through one of his case studies. He helped this company grow from £80m monthly revenue to ~£100m in 12 months. When he started working with this fashion brand, they'd grown rapidly through paid acquisition channels. SEO hadn't been a focus at all, so they had a ton of technica…

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0 to £6 billion IPO in 2 years | The role of SEO in Cazoo's growth story (Andy Francos, Ex-Group Head of Organic Performance at Cazoo) 1:16:44

2+ y ago1:16:44

1:16:44

Andy Francos was the Group Head of Organic Performance at Cazoo from day one through to IPO. In this episode, we learn: How Cazoo built a customer-centric organic strategy for the long-term Why Cazoo's non-branded search traffic grew from 6k to 120k a month within 2 weeks The interplay between PR, national TV ad campaigns, high-profile acquisitions…

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My content operations playbook (How to create 800 blog posts per month) (Gordana Sretenovic, Co-Founder at Workello) 1:12:17

2+ y ago1:12:17

1:12:17

Bonus: Find the full content operations guide here. This week I’ve got a very special guest Gordana Stretenovic from Workello. Gordana and her team have grown multiple company's search traffic exponentially again and again from 0 to up to a crazy 1.5m visitors per month. At one point, her agency produced 800 blog posts per month for their clients w…

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How Typeform Built SEO into a $3M Annual Lifetime Revenue Channel (Jake Stainer, Co-Founder at Skale, Ex-Typeform Head of Growth) 56:15

2+ y ago56:15

56:15

Jake Stainer joined Typeform in June 2015 as employee #29. In his first couple of weeks, they celebrated hitting £1M in annual revenue from 5,000 customers. By the time he left just 3.5 years later? Typeform had: 10x the employees Grown to $13M in ARR Grown their SEO channel to $3M in yearly lifetime value revenue In this week's SEO case study, we …

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Hotjar's Traffic Explosion: 47% Increase in 2 Years (Sean Potter, Senior SEO & Content Strategist at Hotjar) [SEO Case Study] 36:57

2+ y ago36:57

36:57

Hotjar's search volume increased 47% over the past 2 years. That's millions of new visitors each year. And the best thing? Revenue results. It's driving *actual* revenue results. Hotjar's SEO strategy is mission-critical to its customer acquisition strategy. And as a channel, the costs are proving to be significantly lower. On the podcast this week…

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How Retro Dodo grew 1M clicks and $50K monthly revenue in 3 years (Brandon Saltalamacchia, Founder at RetroDodo) [SEO Case Study] 34:35

2+ y ago34:35

34:35

My guest this week built the most successful Retro Gaming website around today. In this episode, we hear how Brandon's multimedia approach to content creation helped him build a brand with ~100k social followers, 270k YouTube subscribers, and 1 million monthly clicks. It's extraordinary to think that Brandon's background is in video production. He'…

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How Scribe grew from 0 to 30,000 monthly visitors in 7 months (with significant ROI) (Jakub Rudnik, Head of Content, ex-G2 Content Strategist) [SEO Case Study] 43:52

2+ y ago43:52

43:52

This week, I catch up with a world-class content strategist, Jakub Rudnik. Safe to say he's been around the block. He was at G2 as a senior content strategist during the hyper-growth years (seeing all the errors they made with content) and prior to that, he worked at places like the Chicago Tribune as a writer. Now, leading content at Scribe, I cat…

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How UserPilot Scaled to 100K Clicks in 10 Months With Programmatic SEO (Emilia Korczyńska, Head of Marketing, UserPilot) [SEO Case Study] 31:49

2+ y ago31:49

31:49

It took UserPilot three years to get its first 25,000 monthly organic visitors. And, just 10 months to get to 100,000. Whaaaat?! Triple the growth rate. 🤯 How on earth did they... Well, in short, they: Learned how to build efficient content operations (scaling from 4 monthly blogs to 40) Leveraged programmatic SEO to scale production even further A…

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Growing My Niche Website to 75,000 Monthly Visitors & £7K Income in 2 Years with SEO (Samantha North, Founder at digitalemigre.com) [SEO Case Study] 53:07

2+ y ago53:07

53:07

Samantha North learned SEO from scratch and built her niche blog to 3,000 daily visits (75K monthly), all in under 2 years. In this episode, we deep dive Samantha's story, including everything from the number of blog posts created to how to monetize organic traffic. The highlights: How to choose your niche How to monetize a website Mistakes to avoi…

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How Monday.com Wrote 1,000 SEO Articles in 12 Months (and then IPO'd) (Brad Smith, Codeless) [SEO Case Study] 45:47

2+ y ago45:47

45:47

Grab the full strategy guide here. Leading up to their IPO in 2021, Monday.com went all-guns-blazing on content. They built a huge moat of long-form content which sees them ranking for all their core product use cases and the surrounding pain points. Now, Monday.com drives over 1.2M visitors to its site every month. We were fortunate enough to have…

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How to Create Your First SaaS SEO Strategy (Brendan Hufford, Founder at Growth Sprints) 53:46

2+ y ago53:46

53:46

This week’s How the F*ck episode centers on a role-play between me and leading SaaS SEO strategist, Brendan Hufford. Here’s the background. I’m a SaaS founder for a productivity software. Our go-to-market model is sales-led, which means our job is to generate quality leads and hand them off to sales who own the sales process. The challenge I handed…

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How to Get £13 Million in Revenue With Local SEO (Tim Hanson, Founder at fivethreeoh) [SEO Case Study] 59:00

2+ y ago59:00

59:00

Tim's a SaaS SEO specialist, known for his sprints approach and the super insightful strategies he shares on LinkedIn. In the episode, Tim shared the details behind an extremely impressive growth story. For one of his former clients, a premium child daycare, Tim helped them grow from barely ranking to earning £13.5 million in revenue via SEO. That'…

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How SEO Helped Supermetrics Grow to $50m ARR (Edward Ford, Demand Gen Director, Supermetrics) [SEO Case Study] 32:05

2+ y ago32:05

32:05

Supermetrics just hit $50m ARR. That's more than 5x since Edward Ford joined the team three years ago. You know what's cool? Supermetrics earned their first $5m in revenue without a single salesperson. With clever demand generation playbooks and a healthy focus on what actually works, they lead growth from the front. Now they have over 120 salespeo…

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4 Thought Leadership Frameworks to Create Expert Content for SEO (Ryan Law, VP of Content at Animalz) 37:24

2+ y ago37:24

37:24

This week on the How the F*ck podcast, I have the pleasure of welcoming Ryan Law, VP of Content at Animalz onto the podcast. Ryan and Animalz have helped shift the way marketers approach content again and again with their thought leadership. From articles on the latest SEO trends through to frameworks, models, and predictions for better content, th…

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How to Get 2m Clicks in 16 Months in a Tough-to-Win Niche (Ryan Darani, SEO Consultant and YMYL expert) [SEO Case Study] 37:12

2+ y ago37:12

37:12

This week I’m joined by Ryan Darani, an expert SEO consultant in the Your Money Your Life (YMYL) space. Ryan grew the website of an eCommerce at-home blog testing kit company from 30,000 to 195,000 monthly clicks in 16 months (a total of 2m clicks and counting). The content is healthcare focused, which makes it particularly difficult to rank. YMYL …

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How Operto 4x revenue in 12 months with SEO (Maeva Cifuentes, CEO at Flying Cat Marketing) [SEO Case Study] 40:34

2+ y ago40:34

40:34

In this episode, Maeva shares with me how she and her fast-growing team quadrupled the revenue of property automation software company, Operto in just 12 months. You'll learn the fundamentals of Maeva's Foundation-Growth-Scale SEO framework which you can take away, copy and apply at your startup. Don't like taking notes? Find the strategy written u…

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Kevin Indig's 5 Key Lessons From a 10-year Career in SEO (ex-Director at Shopify, Atlassian, G2, DailyMotion) 36:56

2+ y ago36:56

36:56

Reflecting on a 10-year career, Kevin Indig shares five important lessons he's learned in his SEO career about management, influence, and execution. The career lessons come alongside fascinating stories from his time as an SEO Director at companies like Atlassian, Shopify, G2, and DailyMotion. Don't like taking notes? Read the story written up here…

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How Topical Authority Helped Respona Grow from 0 to ~100K Monthly Organic Visitors (George Chasiotis, Managing Director at Minuttia) [SEO Case Study] 45:10

2+ y ago45:10

45:10

This week's episode deep dives the organic growth journey of product-led SaaS tool, Respona. George and his team wrote close to 100 blog posts, driving 20,000 organic keywords—1,500 of which were in position 1-3. We'll look at how to choose keywords that drive revenue growth, but also build enough authority in the eyes of Google to win them. We'll …

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Three PR-Driven Strategies That'll Earn You 100s of SEO Backlinks in One Weekend (Fery Kaszoni, Search Intelligence) [SEO Case Study] 33:52

2+ y ago33:52

33:52

In this week's How the F*ck episode, I caught up with the expert in PR-based link building: Fery Kaszoni, the founder of the fast-growing link building agency, Search Intelligence. Together, we'll walk you through three PR campaign strategies that Fery has used to, at one point, drive +100 backlinks from famous newspapers in one weekend. Expect a w…

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How to Grow From 0 to 2.3M Organic Traffic in 12 Months (Dimitris Drakatos, Head of SEO at Paired, ex-Peanut, ex-Revolut) [SEO Case Study] 46:10

2+ y ago46:10

46:10

How the F*ck SEO kicks off with an interview with the awe-striking Dimitris Drakatos. After stints at leading tech companies like Workable and Revolut, Dimitris joined Peanut to build their organic growth engine. And, what a wild ride it’s been. In 12 short months, the Peanut blog has exploded from 400 monthly visitors to 2.3M. This kind of growth …

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Ep. 36: How to create an inbound lead engine your sales team doesn't hate (Feat. Jennifer Montague, Director of Marketing @ Dixa) 39:12

3+ y ago39:12

39:12

Subscribe to the newsletter over at www.thefxck.com. This week's guest is Jen Montague, Director of Marketing at Dixa (the Europe-based customer service platform that just raised their $105m series C round). We dig into Dixa's lead gen process, from content creation; distribution process; paid advertising best practice; audience segmentation; and m…

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Ep. 35: How to use customer calls to create content that drives revenue (Feat. Yaagneshwaran Ganesh, Director of Marketing at Avoma) 21:09

3+ y ago21:09

21:09

“I don’t believe in creating lots of top of funnel content. When you are part of a startup or a mid-market company, everything that you do needs to map to a result.” In this episode, we catch up with Yaag Ganesh, Director of Marketing at Avoma, to hear about some of the content that he and his team have been creating to drive the startup's growth. …

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Ep. 34: The power of events in B2B marketing (Feat. Anthony Kennada, CMO at Hopin, ex-Gainsight CMO) 32:23

4y ago32:23

32:23

This week's How the Fxck interview is with the incredible Anthony Kennada, CMO at Hopin. Anthony was the first marketer and founding CMO at Gainsight, which grew to $100m ARR and sold for over $1bn to Vista in 2020. At the time of recording this episode, Anthony had just joined Hopin, the explosively fast-growth hybrid events management platform. (…

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Ep. 33: How I attract big name clients with content (Xenia, Founder of Planable) 28:36

4y ago28:36

28:36

Subscribe to the newsletter at www.thefxck.com. In this week's podcast, we talked to the founder of Planable, Xenia Muntean. Planable is a social media collaboration and management used by marketers to plan, collaborate, approve and schedule their social media posts. Planable boasts clients like Social Chain and the United Nations. So, in this epis…

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Ep. 31: How I grew from 0 to +500,000 organic monthly visitors in 16 months (zero backlinks or dirty tricks) 1:52

4y ago1:52

1:52

This one is better seen on YouTube: https://www.youtube.com/watch?v=AyZWuEG3sFQ Visit: www.thefxck.com Subscribe / Follow / Send love

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Ep. 32: How I grew AWW App (acquired by Miro) to 1.5m MAU 19:52

4y ago19:52

19:52

Subscribe to the weekly marketing newsletter at www.thefxck.com. In this episode of the How the Fxck podcast, I chatted to Zvonimir Sabljić, founder of AWW App. Zvonimir and his team built a powerfully engaging customer experience, which they leveraged to rank #1 in Google for some highly competitive keywords.‍ In this episode, you'll learn how the…

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Ep. 30: How to start a successful marketing agency, Nemanja Zivkovic 39:53

4y ago39:53

39:53

Get a mini-Q&A and timestamps for this episode over at www.thefxck.com. It was an absolute pleasure to interview one of my favourite marketers: Nemanja Zivkovic. ‍ In the episode, we dig into the Funky Marketing success story. ‍ Funky Marketing started in 2019 and Nemanja & co. closed 33 deals in 2020 alone. ‍ If you want to replicate his success o…

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Ep.29, Tom Bangay, 1,200+ organic downloads from this revenue-focused eBook strategy 37:53

4y ago37:53

37:53

Download the written playbook on www.thefxck.com. ‍ This week, I had an extremely insightful and in-depth chat with Tom Bangay, the Director of Content at the Series A stage contract automation startup for lawyers, Juro. ‍ We got to the heart of some of the biggest conversation going on in the marketing world right now: brand vs lead gen; gated vs …