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Ep. 36: How to create an inbound lead engine your sales team doesn't hate (Feat. Jennifer Montague, Director of Marketing @ Dixa)
Manage episode 307580446 series 2734326
Subscribe to the newsletter over at www.thefxck.com.
This week's guest is Jen Montague, Director of Marketing at Dixa (the Europe-based customer service platform that just raised their $105m series C round).
We dig into Dixa's lead gen process, from content creation; distribution process; paid advertising best practice; audience segmentation; and most importantly, the process of taking an inbound lead and turning it into something that your sales team can't WAIT to receive.
Enjoy the episode. Drop us a note on LinkedIn with your feedback, I'd love to hear from you.
77 episodes
Manage episode 307580446 series 2734326
Subscribe to the newsletter over at www.thefxck.com.
This week's guest is Jen Montague, Director of Marketing at Dixa (the Europe-based customer service platform that just raised their $105m series C round).
We dig into Dixa's lead gen process, from content creation; distribution process; paid advertising best practice; audience segmentation; and most importantly, the process of taking an inbound lead and turning it into something that your sales team can't WAIT to receive.
Enjoy the episode. Drop us a note on LinkedIn with your feedback, I'd love to hear from you.
77 episodes
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