This is Tailwind Marketing podcast, where we talk to other B2B marketing leaders and agency executives about how to grow our businesses profitably.
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Carlos Corredor Podcasts
Unlock the Secrets of Marketing Analytics! Dive deep with industry pros as they share cutting-edge stories, strategies, insider interviews, and the roadmap to supercharge your career!
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GEO Optimization x Marketing Analytics, with Carlos Corredor | Sponsored by SearchMaster
34:27
34:27
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34:27This episode is sponsored by SearchMaster, the leader in traditional paid search keyword optimization and next-generation AI Engine Optimization (AEO) for Large Language Models like ChatGPT, Claude, and Gemini. Future-proof your SEO strategy. Sign up now for free! Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, …
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Web Analytics x Marketing, with Joshua Lauer | Sponsored by SearchMaster
31:14
31:14
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31:14This episode is sponsored by SearchMaster, the leader in AI Search Optimization and traditional paid search keyword optimization. Future-proof your SEO strategy. Sign up now for free! Watch this episode on YouTube! On this episode of the Marketing x Analytics Podcast, host Alex Sofronas talks with Joshua Lauer, CEO of Lauer Creations, about marketi…
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Disruptive Marketing for Scaling Businesses, with Mark Donnigan | Sponsored by SearchMaster
44:05
44:05
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44:05This episode is sponsored by SearchMaster, the leader in AI Search Engine Optimization (AEO) and traditional paid search keyword optimization. Future-proof your SEO strategy. Sign up now for free! Watch this episode on YouTube! Visit growthstage.marketing here! On this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Mark…
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Bridging Employee Experience x Company Values, with Nader Safinya | Sponsored by SearchMaster
25:28
25:28
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25:28This episode is sponsored by SearchMaster, the leader in traditional paid search keyword optimization and next-generation AI Engine Optimization (AEO) for Large Language Models like ChatGPT, Claude, and Perplexity. Future-proof your SEO strategy. Sign up now for free! Watch this episode on YouTube! In this episode of the Marketing x Analytics Podca…
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COVID crushed events. Then AI, automation, and inbox spam made everyone forget how to talk to people. In this episode, Jocelyn Sexton and Carlos break down what's actually working with events, and why the ROI isn't in the booth. From "just go to the bar" tactics to how to avoid webinar fatigue, they show how to make people care, follow up like a hu…
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Mastering Conversion x Marketing Analytics, with Trevor Levine | Sponsored by SearchMaster
34:22
34:22
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34:22This episode is sponsored by SearchMaster, the leader in traditional paid search keyword optimization and next-generation AI Engine Optimization (AEO) for Large Language Models like ChatGPT, Claude, and Perplexity. Future-proof your SEO strategy. Sign up now for free! Watch this episode on YouTube! In this episode of the Marketing x Analytics Podca…
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Revenue Growth x Marketing Analytics, with Mitch McGinley | Sponsored by SearchMaster
24:11
24:11
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24:11This episode is sponsored by SearchMaster, the leader in next-generation AI Engine Optimization (AEO) for Large Language Models like ChatGPT, Claude, and Perplexity. Future-proof your SEO strategy. Sign up now for a 2 week free trial! Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews …
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The buyer's journey has changed and so should your marketing. In this episode, Jeff Bradburry and Carlos Corredor talk through how the shift to digital has changed what marketing needs to focus on. It's no longer about pushing content or chasing clicks, but about creating qualified opportunities that lead to real pipeline. They challenge the idea o…
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Mastering Online Review Insights x Marketing Analytics, with George Swetlitz | Sponsored by SearchMaster
30:32
30:32
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30:32This episode is sponsored by SearchMaster, the leader in next-generation AI Engine Optimization (AEO) for Large Language Models like ChatGPT, Claude, and Perplexity. Future-proof your SEO strategy. Sign up now for a 2 week free trial! Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews …
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Person-to-person beats Company-to-persona
40:40
40:40
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40:40There's something about B2B that makes marketers want to sound like robots. Brian Krenzer's not here for it. In this episode, he and Carlos break down what B2B marketers can steal from consumer brands—and what they still get wrong. From defining your ICP to fixing the planning phase, Brian's take is practical, punchy, and grounded in math. Not vibe…
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Growth by Acquisition. Scale by Marketing
27:16
27:16
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27:16Marketing isn't about cranking out perfect, timeless content anymore—it's about moving fast when nothing sits still. In this episode, Kate Bitely joins Carlos to talk about the messy reality of marketing through hyper-growth, mergers, and running lean. Forget "evergreen." Think AI as your extra teammate, there for speed and sparks. And here's the t…
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Data-Driven Growth x Marketing Challenges, with Justin Rashidi | Sponsored by SearchMaster
34:47
34:47
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34:47This episode is sponsored by SearchMaster, the leader in next-generation Generative Engine Optimization (GEO) for Large Language Models like ChatGPT, Claude, and Perplexity. Future-proof your SEO strategy. Sign up now for a 2 week free trial! Watch this episode on YouTube! Alex Sofronas hosts the Marketing x Analytics Podcast featuring Justin Rashi…
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The Ultimate Top Funnel Play: Community Building
41:22
41:22
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41:22What if everything you're doing to "build" a community is driving it away? Jason Baum's journey into community-building started in unexpected places—before it became a B2B buzzword. In this episode, he and Carlos unpack what most brands get wrong about building a community: it's not a channel, it's not a forum, and it's definitely not a short-term …
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The Rise of Vibe Coding, with Justin Abrams | Sponsored by SearchMaster
44:22
44:22
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44:22This episode is sponsored by SearchMaster. Optimize your content for traditional search engines AND next-generation AI traffic from Large Language Models like ChatGPT, Claude, and Perplexity. Future-proof your SEO strategy. Sign up now for a 2 week free trial! Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host…
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Optimizing Paid Search Marketing x Analytics, with Matthew Plese | Sponsored by SearchMaster
30:54
30:54
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30:54This episode is sponsored by SearchMaster. Optimize your content for traditional search engines AND next-generation AI traffic from Large Language Models like ChatGPT, Claude, and Perplexity. Future-proof your SEO strategy. Be among the first 50 users to sign up and get 6 months of Enterprise tier for free! Watch this episode on YouTube! In this ep…
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The Future of AI in Marketing x Analytics, with Jeff Sauer
33:13
33:13
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33:13Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas speaks with Jeff Sauer, co-founder of Measure Holdings Group, about his extensive experience in the digital marketing and analytics industry. Jeff discusses his journey from running an agency to founding educational platforms like MeasureU.com an…
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White Hat SEO and Marketing x Analytics, with Cody Jensen - CEO & Founder of Searchbloom
29:08
29:08
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29:08Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Cody Jensen, founder of Search Bloom, a digital marketing agency specializing in SEO, Google Ads, and conversion rate optimization. Cody shares his unconventional path to digital marketing, starting at Google, moving to SEO companies, …
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Hybrid Research Strategies x Marketing Analytics, with Todd Latham - CEO of Attest
27:38
27:38
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27:38Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Todd Latham, CEO of Attest, a market research platform. Latham discusses the evolution and benefits of fast, AI-driven market research, highlighting the efficiency, speed, and broad demographic reach of modern methods compared to tradi…
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It Starts With a Prompt. It Ends With a Point of View: How to Create Great Copy
32:46
32:46
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32:46The robots can write. That's not the problem. The problem is they can't sound like you. And if your content doesn't sound like you, it might as well be invisible. This episode covers copywriting in the AI era—where prompts meet point of view, sales teams drop blog ideas into Slack, and marketers try to rank on Google without losing their soul. Carl…
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Personalized Marketing Links x Advanced Analytics, with Scott Cate
29:44
29:44
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29:44Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas speaks with Scott Cate, founder of 301.Pro, about reinventing the hyperlink for personalized marketing. Scott explains how their rules engine can change link destinations based on real-time data such as time of day, location, and weather, improvi…
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Navigating Political Divides using Marketing Analytics, with Chris Peterson
30:47
30:47
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30:47Visit lifemind.ai to receive a free analysis about your customer's values to improve your business performance! Watch this episode on YouTube! Alex Sofronas hosts Chris Peterson, author of 'Red and Blue Customers,' on the Marketing x Analytics Podcast. Chris discusses his extensive background in marketing, his book's focus on the differing values o…
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Optimizing B2B SaaS with Conversion Copywriting, with Chris Silvestri
32:01
32:01
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32:01Watch this episode on YouTube! Join host Alex Sofronas on the Marketing x Analytics podcast as he sits down with Chris Silvestri, the “Conversion Alchemist.” Chris shares his journey from software engineer and punk rock drummer to expert in conversion copywriting and messaging strategy for B2B SaaS companies. Discover actionable insights on researc…
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Mastering Amazon Marketing Analytics for Brand Growth, with Carolyn Lowe
36:05
36:05
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36:05Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, Alex Sofronas talks with Carolyn Lowe, founder and CEO of ROI Swift. They discuss the advantages of focusing on Amazon for e-commerce growth due to its comprehensive data and extensive customer reach. Carolyn shares insights into the strategies for successful Amazo…
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Marketing x Analytics: Revolutionizing Creative Content with AI, with Satej Sirur
39:36
39:36
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39:36Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Satej Sirur, Founder and CEO of Rocketium. Satej discusses Rocketium's mission to streamline content creation and analytics for large enterprises and agencies using specialized design and AI tools. The conversation covers the evolution…
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Mobile Advertising x Marketing Analytics, with Nicoline Strøm-Jensen
42:07
42:07
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42:07Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas chats with Nicoline Strøm-Jensen from Adjust. They discuss Adjust's role as a mobile measurement partner, focusing on mobile attribution and evolving industry needs. Nicoline explains SCAN, Apple's privacy-centric attribution method, and its impa…
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Conversion Rate Optimization x Marketing Analytics, with Chris Dayley
33:20
33:20
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33:20Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Chris Dayley, a digital marketing entrepreneur with over 15 years of experience. Chris shares insights on the evolution of SEO, the importance of conversion rate optimization (CRO), and the pitfalls of non-data driven strategies. He pr…
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In this episode of the Tailwind Marketing Podcast, Carlos Corredor speaks with Brett Carnali, VP of Sales and Marketing at Stone Door Group, about what most sales and marketing people miss: empathy. They dig into why detaching from the outcome leads to better deals, how overthinking your funnel kills momentum, and why simple, honest messaging beats…
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Content Distribution x Marketing Analytics, with Dave Behar
35:28
35:28
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35:28On this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Dave Behar, CEO and founder of Ion Network. Dave discusses the launch and growth of Ion Network, a hyper-local network of over 25,000 channels focused on sports, health, nutrition, and children's content. He details the network's distribution strategy across digital…
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A "Numbers First" Engineering Approach to Marketing Growth
31:44
31:44
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31:44In this episode of the Tailwind Marketing Podcast, Carlos Corredor speaks with Charudhi Pankaj, Head of Growth at Top Flight, about applying engineering thinking to marketing—starting with numbers and auditing before planning. They break down common mistakes like building personas around what you can sell instead of what customers actually need. Th…
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Mastering the Expert Economy x Marketing Analytics, with Kyle Scott
37:25
37:25
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37:25Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Kyle Scott, General Manager of High Growth Creators at Thinkific. Kyle discusses his background and the evolution from the influencer-driven creator economy to the emerging expert economy. He explains how experts can monetize their ski…
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Podcasting x Marketing Analytics, with Heidi Schalk
35:33
35:33
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35:33Watch this episode on YouTube! In this episode of the 'Marketing x Analytics Podcast', host Alex Sofronas interviews business strategy coach and visibility expert, Heidi Schalk, who shares insights on leveraging podcasts for business growth. Heidi, who hosts the 'Be Seen, Be Heard, Be Empowered' podcast and the newly launched 'Business Growth Spotl…
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If Your Brand Went on a Date with Your Audience… Would There Be a Second One?
44:55
44:55
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44:55In this episode of the Tailwind Marketing Podcast, Carlos Corredor talks with Brittany Dufin about understanding your customer to create marketing that hits the mark. Brittany shares how aligning marketing with project managers and sales teams—who talk directly to customers—helps produce more relevant content. While too much feedback can be overwhe…
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Offers and Conversions x Marketing Analytics, with Ali DeMocker
43:24
43:24
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43:24Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas speaks with Ali DeMocker, VP of Conversion Rate Optimization at BMG 360, about effective strategies for improving conversion rates. Ali shares insights on lead generation, landing page optimization, and how to approach personalization by focusing…
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Running a Lean Marketing Team That Grows With Your Business
38:47
38:47
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38:47In this episode of the Tailwind Marketing Podcast, Carlos Corredor sits down with Matt Fiel, Executive VP at Penrod, to discuss how businesses can build great marketing teams even with limited resources. Matt shares his insights on how to allocate marketing budgets, the importance of knowing when to outsource specialized tasks, and how to structure…
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Attention Economy x Communication Strategy, with Doug Busk
45:55
45:55
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45:55Watch this episode on YouTube here! In this episode of the Marketing x Analytics podcast, host Alex Sofronas interviews Doug Busk, a principal at ARVO Advisory and a consultant specializing in marketing transformation. Doug shares his unique career journey from the .com revolution to mobile marketing, social media, and content marketing. He discuss…
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Using AI in Marketing Without Putting Your Company's Data at Risk
40:58
40:58
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40:58In this episode of the Tailwind Marketing Podcast, host Carlos Corredor speaks with Scott McCollum, Director of Product Marketing at Blue Mantis. They discuss the unique challenges mid-market companies face in IT marketing and security. Scott shares how these companies often juggle limited resources while trying to address both marketing and cybers…
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LinkedIn Mastery: Maxim Gubarev's Secrets Revealed
47:43
47:43
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47:43Watch this episode on YouTube! In this episode of the Marketing x Analytics podcast, host Alex Sofronas interviews Maxim Gubarev, a college student and aspiring entrepreneur. Maxim discusses his early start in digital journalism and content marketing in high school. He shares his journey from corporate jobs to building his personal brand on LinkedI…
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Value Propositions That Stand Out for Tech Services Companies
42:33
42:33
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42:33In this episode of the Tailwind Marketing Podcast, Carlos Corredor talks with Paige Galley, Marketing Director at Prime Secure, about building a value proposition that stands out in a crowded IT market. Paige explains why being specific and measurable is key; instead of saying, "We have great people," she shows how to back it up with proof that bui…
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Marketing x Growth, with Chad Sollis | Sponsored by Adverity
46:02
46:02
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46:02This podcast episode is sponsored by Adverity. Ready to make your data extraordinary? Visit adverity.com and book your demo today. Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas talks with Chad Sollis, a veteran in high-tech marketing with over two decades of experience. Chad emphasizes the c…
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Transforming B2B Sales and Marketing with AI, with Olivier Labbé | Sponsored by Adverity
41:18
41:18
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41:18This podcast episode is sponsored by Adverity. Ready to make your data extraordinary? Visit adverity.com and book your demo today. Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Olivier Labbé, a seasoned B2B go-to-market strategist and consultant for early-stage startups. Labbé dis…
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Revolutionizing Marketing with Generative AI, with Jim Sterne | Sponsored by Adverity
44:00
44:00
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44:00This podcast episode is sponsored by Adverity. Ready to make your data extraordinary? Visit adverity.com and book your demo today. Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Jim Stern, an expert in artificial intelligence and digital marketing, about the evolving landscape of m…
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Watch this episode on YouTube! In this episode of the Marketing x Analytics podcast, host Alex Sofronas interviews Tom Schwab, founder of Interview Valet. Schwab shares insights into his career journey from a Naval Academy graduate and mechanical engineer to running a podcast interview marketing agency. He discusses how marketing has evolved, espec…
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Emotional Triggers in Modern Consumer Behavior, with Laura Boman
30:52
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30:52Watch this Episode on YouTube! In this episode of the Marketing x analytics podcast, host Alex Sofronas chats with Laura Boman, a PhD specializing in consumer research. Laura dives into the surprising factors that shape our food experiences, revealing how ambient lighting can enhance food flavor and how eco-labels trick consumers into seeing produc…
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A Smarter Way to Run LinkedIn Ads: Get Targeting, Budget, Content and Creatives Right
1:06:32
1:06:32
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1:06:32In this episode of the Tailwind Marketing Podcast, host Carlos Corredor speaks with Tanner Stolte, Senior Customer Success Manager at LinkedIn. Tanner breaks down how to effectively use LinkedIn Ads to drive both awareness and lead generation. He highlights the importance of blending LinkedIn's high-quality leads with the volume from cheaper platfo…
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How to Become a Celebrity, with Christian Ray Flores
41:18
41:18
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41:18Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Christian Ray Flores, a brand strategist and founder of Third Drive Media. Christian shares his journey across four continents and his early success as a pop star, illustrating the foundations of personal branding. He explains how his …
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Expert B2B Marketing Strategies, with Jason Kashyap
34:04
34:04
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34:04Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Jason Kashyap, a seasoned marketer with over a decade of experience in both in-house and agency roles. Kashyap, who originally trained as an engineer, discusses his transition into marketing, highlighting the analytical nature of paid …
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AI in Sales: Unlocking Efficiency and Coaching, with Ned Arick
45:34
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45:34Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Ned Arick, Chief Revenue Officer at Attyx. Ned discusses his journey from being a partner and CRO at Beam to scaling Attyx from eight to nine figures in revenue. Key topics include documenting processes, building a high-performance cul…
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Autonomous Marketing: The AI Evolution in Data Analytics, with Alex Buttler
33:49
33:49
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33:49Watch this episode on YouTube, and please subscribe to support this podcast! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas speaks with Alex Buttler about the evolving landscape of marketing technology and data integration. Buttler, who has over a decade of experience in the marketing tech space, discusses his journey from…
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How to Create B2B Content That Shows Expertise and Sounds Human
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47:45
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47:45In this episode of the Tailwind Marketing Podcast, host Carlos Corredor speaks with Ellie Behling, Content Director at Modus Create, about the key principles behind creating B2B content that truly connects with your audience. They explored the importance of aligning your content with both your audience's needs and your company's strengths. It's not…
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