In this episode of the Tailwind Marketing Podcast, host Carlos Corredor speaks with Scott McCollum, Director of Product Marketing at Blue Mantis. They discuss the unique challenges mid-market companies face in IT marketing and security. Scott shares how these companies often juggle limited resources while trying to address both marketing and cybersecurity needs. He emphasizes the importance of tailoring marketing strategies for different decision-makers, from C-suite executives to influencers, and explains how effective messaging can resonate with each. He also talks about how AI is transforming marketing efforts, while highlighting the critical need for data security when leveraging new technologies.