Enter the Manner, where we discuss all things Horror, Fantasy, Sci-Fi, and Super.
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Christopher Ouellette Podcasts
BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that you, the listener can get real value. This is primarily an interview show with great guests (attorneys and legal marketing professionals), sharing stories and analogies, as well as engaging in per ...
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1
Gavin Sharpe: Becoming a Rainmaker Starts with Mindset
31:04
31:04
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31:04In this episode, Steve Fretzin and Gavin Sharpe discuss: The role of emotional intelligence and mindset in personal and professional growth Challenges and misconceptions around business development for lawyers The importance of authenticity and strategic networking in rainmaking Personal evolution through coaching, self-awareness, and internal firm…
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1
Janet Falk: Winning More Clients by Becoming the Go-To Legal Expert
33:09
33:09
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33:09In this episode, Steve Fretzin and Janet Falk discuss: The evolving role of public relations and marketing strategies for legal professionals Maximizing visibility and credibility through content and media engagement Leveraging platforms like LinkedIn and newsletters to strengthen personal branding Understanding AI’s impact on online search and cre…
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1
Ben Walker: Mastering RFPs to Grow Your Business
30:06
30:06
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30:06In this episode, Steve Fretzin and Ben Walker discuss: Navigating the complexities of government contracting and responding to requests for proposals (RFPs) Strategies for effective employee retention and building long-term professional relationships Lessons learned through costly mistakes in vendor selection and employee hiring Marketing and sales…
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1
Sue Kirchner: Making Your Brand the Promise Clients Trust and Remember
34:39
34:39
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34:39In this episode, Steve Fretzin and Sue Kirchner discuss: The role of personal and firm branding in professional services Differentiation strategies in a competitive legal marketplace The evolving dynamics between name-based and value-based branding Branding’s impact on mergers, acquisitions, and business longevity Key Takeaways: Law firms that remo…
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1
Rafi Arbel: Turning Consistent Effort Into Business Growth and Brand Visibility
30:37
30:37
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30:37In this episode, Steve Fretzin and Rafi Arbel discuss: Persistence is a key element in long-term marketing and outreach The impact of in-person networking on professional relationships Blending digital tools with personal follow-up strategies System-building as a solution for scaling and stabilizing a business Key Takeaways: Attending legal trade s…
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1
Seth Price: Why Most Law Firm Marketing Fails and What to Do Instead
31:12
31:12
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31:12In this episode, Steve Fretzin and Seth Price discuss: Challenges of marketing and business development for lawyers and law firms Strategic differences between B2B and B2C legal marketing Importance of content creation and personal branding in legal marketing Lessons from entrepreneurial growth and mistakes in legal and digital ventures Key Takeawa…
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1
Claire Parsons: Reframing Fear and Overwhelm to Build a Career with Intention
30:06
30:06
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30:06In this episode, Steve Fretzin and Claire Parsons discuss: Integrating mindfulness into high-pressure professional environments Navigating mental health challenges while maintaining demanding careers Rethinking traditional views on business development for introverts Building emotional resilience and clarity through intentional daily practices Key …
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1
Shireen Hilal: Winning in a Crowded Legal Market by Putting Clients First
32:42
32:42
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32:42In this episode, Steve Fretzin and Shireen Hilal discuss: Navigating modern law firm strategy in a rapidly evolving legal market Improving internal operations and team culture to boost law firm performance Enhancing client engagement and retention amid budget constraints Leveraging cross-selling and business development tactics within law firms Key…
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1
Christopher Anderson: Creating a Law Practice That Aligns with Your Goals, Time and Values
32:32
32:32
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32:32In this episode, Steve Fretzin and Christopher Anderson discuss: Urgency and intentionality in how professionals approach time and life decisions Operational and structural challenges faced by small and large law firms Personal clarity and value-driven goal setting in legal careers Misalignment between perceived business needs and actual areas for …
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1
Adam Ouellette: Why Your Law Practice Is Killing You and How to Fix It
31:37
31:37
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31:37In this episode, Steve Fretzin and Adam Ouellette discuss: The long-term impact of unmanaged stress in the legal profession Shifting from reactive to responsive behavior in work and life The necessity of integrating systems, organization, and delegation in law practices Exploring effective breathing and mindfulness practices for emotional regulatio…
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1
Viki Johnston: Learning to Listen, Adapt, and Reflect for Stronger Teams and Leadership
30:32
30:32
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30:32In this episode, Steve Fretzin and Viki Johnston discuss: Navigating the transition from individual contributor to effective leader Developing communication skills that foster trust and clarity Understanding how mindset and self-awareness shape professional success Using behavioral tools to improve collaboration and team dynamics Key Takeaways: Rol…
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1
Ben Chiriboga: How Lawyers Can Reinvent Themselves With Intention and Courage
30:13
30:13
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30:13In this episode, Steve Fretzin and Ben Chiriboga discuss: Career reinvention for lawyers beyond traditional legal roles Relationship-building as a foundation for personal and professional success Internal mindset shifts needed for meaningful career growth Fear as a driving force behind both success and stagnation Key Takeaways: Building a sustainab…
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1
Nick Augustine: Creating Connection and Legacy in Your Practice
31:35
31:35
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31:35In this episode, Steve Fretzin and Nick Augustine discuss: Authenticity in legal careers and professional identity Branding, marketing, and business development in law Career reinvention through personal values and experience The connection between human storytelling and client trust Key Takeaways: Lawyers should humanize their brand by sharing per…
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1
Howard Ankin: Finding Business Growth through Ethical Branding and Advertising
34:21
34:21
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34:21In this episode, Steve Fretzin and Howard Ankin discuss: The strategic use of media and marketing in legal services The evolving role of lawyers in both legal practice and business development Building personal and firm-wide brand equity in competitive industries Adapting to modern client behaviors and expectations Key Takeaways: Focus on ethical, …
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1
Cecilia Poullain: The Power of Speaking Up and Refusing to Shrink
30:36
30:36
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30:36In this episode, Steve Fretzin and Cecilia Poullain discuss: The intersection of personal transformation and professional identity Navigating and overcoming fear through self-expression The power of storytelling in reclaiming one’s voice Shifting from traditional career paths to more authentic, purpose-driven lives Key Takeaways: To overcome fear o…
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1
Mark Murphy: Why Law Firms Keep Hiring the Wrong People
33:44
33:44
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33:44In this episode, Steve Fretzin and Mark Murphy discuss: The challenges and nuances of hiring the right talent for law firms The critical distinction between attitude and skills in recruitment How leadership traits can hinder effective hiring decisions Practical strategies for improving the legal hiring and interview process Key Takeaways: Eighty-ni…
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1
Susie Pontefract: Servant Leadership that Unlocks Team Potential in a Diverse Workforce
31:41
31:41
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31:41In this episode, Steve Fretzin and Susie Pontefract discuss: Evolving leadership across generational landscapes Embedding purpose-driven organizational strategies Building cultures of human potential Personal values shaping leadership impact Key Takeaways: Leadership requires letting go of ego and creating intentional space for others to step in, l…
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John Morgan: Blueprints for Organizational Transformation
38:14
38:14
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38:14In this episode, Steve Fretzin and John Morgan discuss: Business growth and scaling strategies Importance of partnerships and accountability Technological innovation in professional services Entrepreneurial mindset and vision Key Takeaways: Successful businesses balance proactive growth (“catching fish”) with strong operations (“cooking fish”) for …
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1
Gerard Virga: Turning Client Crisis into Clarity with Structure, Tools, and Communication
35:09
35:09
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35:09In this episode, Steve Fretzin and Gerard Virga discuss: Navigating emotional complexity and client crises in family law Evolving business development practices in solo and small firm legal settings Expanding legal services through education, technology, and content creation Managing personal and professional balance to prevent burnout in law pract…
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1
Tim Sawyer: Building Better Businesses Through Grit, Empathy and Execution
32:00
32:00
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32:00In this episode, Steve Fretzin and Tim Sawyer discuss: Mentorship and mastermind groups as catalysts for professional growth Universal business models shaping success across industries including legal Emotional authenticity as a foundation for impactful branding and client engagement Discomfort as a necessary stage in the journey toward meaningful …
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1
Tyson Mutrux: What Every Lawyer Needs to Know About Mindset, Money, and Operations
32:40
32:40
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32:40In this episode, Steve Fretzin and Tyson Mutrux discuss: The importance of cultivating the right mindset for professional growth Building and scaling a law firm through strategic hiring and systematized operations The power of networking and targeted referrals in developing a legal practice Utilizing peer groups, coaching, and mentorship as tools f…
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1
Greg Eisenberg: Building a Scalable Law Firm Without Losing Your Identity
34:07
34:07
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34:07In this episode, Steve Fretzin and Greg Eisenberg discuss: How law firm business models are quickly shifting due to tech and market forces Why branding and visibility are critical for firms of any size Ways small and solo firms can compete with major legal players How legal entrepreneurship is evolving through collaboration Key Takeaways: Small law…
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1
Lindsey Busfield: What Lawyers Need to Know About SEO, Social Media, and Client Fit
28:36
28:36
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28:36In this episode, Steve Fretzin and Lindsey Busfield discuss: The nuances and strategic use of SEO for law firm marketing The importance of selective client intake for long-term success Evaluating the effectiveness of social media versus SEO in legal marketing Utilizing modern website tools and AI-driven bots for better client engagement Key Takeawa…
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Jody Glidden: How to Be the Lawyer Clients Never Leave—With a Little Help from AI
31:53
31:53
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31:53In this episode, Steve Fretzin and Jody Glidden discuss: The evolution and growing impact of AI in professional services Challenges lawyers face in client relationship management The limitations and future of traditional CRMs Strategies for maintaining and expanding client relationships Key Takeaways: 43% of clients leave law firms not because of s…
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1
Kyle Hebenstreit: Boutique Law in Motion with Private Equity Client Personas and Digital Platforms
33:32
33:32
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33:32In this episode, Steve Fretzin and Kyle Hebenstreit discuss: The evolving legal industry landscape due to institutional capital and Big Four involvement Rising competition and channel fragmentation in legal marketing Strategic marketing approaches tailored to client personas and firm types Operational and budgetary decisions that influence long-ter…
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1
Ed Levy: Building Trust Appreciation and Referrals Through Relationship Marketing
31:33
31:33
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31:33In this episode, Steve Fretzin and Ed Levy discuss: Building and nurturing authentic client relationships in professional services Increasing referrals through trust and engagement The psychological value of personalized client appreciation The role of networking and peer communities in growing a legal practice Key Takeaways: Small, personal gestur…
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1
Alex Geisler: Creating Sticky Client Relationships in Law
34:43
34:43
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34:43In this episode, Steve Fretzin and Alex Geisler discuss: Building long-term client loyalty in legal practice Structuring legal work around client expectations and needs Improving legal service delivery through lean process thinking Developing deeper relationships through proactive, strategic communication Key Takeaways: Long-term client loyalty is …
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1
Judy Barton: Lessons in Business Adaptation and Customer-Centric Innovation
36:29
36:29
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36:29In this episode, Steve Fretzin and Judy Barton discuss: Cultivating meaningful and lasting business relationships Effective networking techniques for lawyers and financial professionals Establishing credibility and attracting opportunities The importance of integrity in business Key Takeaways: Effective networking is not about collecting contacts b…
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1
Michael Vater: Expanding Legal Practice with Non Traditional Methods and Partnerships
32:05
32:05
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32:05In this episode, Steve Fretzin and Michael Vater discuss: Growth and networking beyond traditional legal marketing Leveraging legal tech and AI to enhance efficiency Building strategic partnerships for sustainable growth Effectively balancing leadership, operations, and legal work Key Takeaways: Lawyers should build strategic partnerships with real…
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1
Tom Ciesielka: Building a Strong Legal Reputation Through Public Relations
32:17
32:17
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32:17In this episode, Steve Fretzin and Tom Ciesielka discuss: The role of public relations and reputation management in the legal industry The importance of media visibility and thought leadership for lawyers Balancing legal ethics, confidentiality, and public exposure in marketing The impact of social media on modern public relations strategies Key Ta…
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1
Jim Ries: The Giver’s Guide to Business Development & Networking Mastery
36:23
36:23
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36:23In this episode, Steve Fretzin and Jim Ries discuss: Why business development is a critical yet often overlooked skill for lawyers The role of networking in long-term professional success How adopting a giver’s mentality leads to stronger professional relationships Best practices and common mistakes in networking and relationship-building Key Takea…
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1
David Ackert: Build Meaningful and Strategic Connections That Drive Business
31:33
31:33
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31:33In this episode, Steve Fretzin and David Ackert discuss: The importance of strategic networking Leveraging existing contacts for business growth The role of influence and prioritization in business development The psychology behind relationship building Key Takeaways: Attendees should prioritize learning about others, finding strategic partners, an…
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1
Kyle Harbaugh: Fixing the Hiring Crisis in Law Firms with Smarter Strategies
31:57
31:57
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31:57In this episode, Steve Fretzin and Kyle Harbaugh discuss: Challenges in law firm business operations The importance of business strategy in law firms Hiring and leadership in law firms Leveraging AI and technology for growth Key Takeaways: Many attorneys excel in legal practice but struggle with business management because law school does not prepa…
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1
Dennis Meador: Winning at Marketing and Personal Branding Beyond the Billable Hour
35:25
35:25
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35:25In this episode, Steve Fretzin and Dennis Meador discuss: How lawyers can market themselves effectively in an increasingly competitive industry The role of personal branding in helping attorneys differentiate themselves from competitors Why podcasting is a valuable tool for business development and client acquisition Adapting to changing trends in …
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1
Blake Strautins: How Lawyers Can Improve Time Management Delegation and Strategic Growth
32:04
32:04
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32:04In this episode, Steve Fretzin and Blake Strautins discuss: The importance of business development for lawyers How accountability and culture shape a law firm’s success Time management and delegation for legal professionals Personal and professional growth in legal leadership Key Takeaways: Building connections early with strategic partners, attorn…
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1
Mina Haque: Navigating Solo Practice and Entrepreneurship
30:33
30:33
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30:33In this episode, Steve Fretzin and Mina Haque discuss: Overcoming challenges in growing a law practice The impact of digital tools on professional success Essential skills lawyers need beyond legal expertise The mindset shifts necessary for entrepreneurial success Key Takeaways: Solo law practice has become significantly more accessible due to virt…
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1
Belle Walker: The Lawyer’s Guide to Delegation, Efficiency, and Sustainable Success
29:59
29:59
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29:59In this episode, Steve Fretzin and Belle Walker discuss: Why law firms struggle with inefficiencies and miscommunication The impact of unclear roles and accountability gaps in law firms How legal technology and AI are changing law firm operations Why structured processes are essential for business growth and client satisfaction Key Takeaways: Lawye…
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1
Nicola Hobeiche and Shereen El Domeiri: Inside the Mind of In-House Counsel: What Outside Lawyers Must Know
33:26
33:26
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33:26In this episode, Steve, Nicola, and Shereen discuss: Building strong relationships between in-house and outside counsel The importance of business acumen in legal practice Networking and business development for lawyers Adapting to the evolving legal industry Key Takeaways: Outside counsel should recognize that in-house lawyers often make rapid dec…
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1
Mike Chastaine: How to Master Your Time and Build a Thriving Firm
32:24
32:24
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32:24In this episode, Steve Fretzin and Mike Chastaine discuss: Managing time effectively and focusing on high-value tasks Law firm growth and business development The psychology of productivity Work-life balance and self-improvement Key Takeaways: Prioritizing control over your daily schedule is essential because, rather than trying to manage time itse…
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1
Bruce La Fetra: The Client Whisperer’s Playbook in Building a Thriving Law Practice
27:59
27:59
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27:59In this episode, Steve Fretzin and Bruce La Fetra discuss: The importance of understanding your best clients Marketing strategy for law firms in a competitive landscape The difference between experts and advisors The power of client testimonials and validation Key Takeaways: The best clients are not only more profitable but also easier to work with…
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1
James Rodgers: Rethinking Workplace Diversity for the Future
31:53
31:53
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31:53In this episode, Steve Fretzin and James Rodgers discuss: Evolution and confusion surrounding DEI in the workplace Human nature’s role in shaping workplace dynamics AI and automation as the next diversity challenge Managing generational differences in the workforce Key Takeaways: DEI has repeatedly risen and fallen as activists and organizations re…
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1
Saja Raoof: The Introvert’s Advantage: Networking, Law, and Business Growth
27:50
27:50
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27:50In this episode, Steve Fretzin and Saja Raoof discuss: Introversion in professional networking Building a legal practice as an introvert Managing energy and making meaningful connections The role of systems in business development Key Takeaways: Taking intentional breaks during networking events, such as stepping away for alone time, is a crucial s…
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1
Jay McAllister: The Next Evolution of AI in Legal Practice
36:41
36:41
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36:41In this episode, Steve Fretzin and Jay McAllister discuss: The evolving role of AI in legal practice Leveraging AI for business development and marketing Ethical and risk considerations when using AI in law The future of legal technology and the rise of agentic AI Key Takeaways: Many law firms have shifted from traditional keyword-based legal resea…
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1
Ken Hardison: KPIs, Systems, and Business Strategies for Sustainable Success
29:07
29:07
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29:07In this episode, Steve Fretzin and Ken Hardison discuss: Growing a law firm that runs independently and becomes a sellable asset Building relationships and giving value first Using structured processes and key metrics to drive predictable growth Mentorship, collaboration, and shared expertise Key Takeaways: A law firm can only be sold for real valu…
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1
Chuck Andrews: The Mental and Business Foundations of Career Growth and Transitions
26:46
26:46
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26:46In this episode, Steve Fretzin and Chuck Andrews discuss: Challenges in making law firms and businesses scalable and saleable Strategic and mental preparation for business transitions Understanding client needs as a driver for business growth Overcoming personal barriers to achieve professional success Key Takeaways: Many lawyers fail to create sal…
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1
Sam Mollaei: The AI Advantage: Revolutionizing Legal Practices for 2025 and Beyond
32:08
32:08
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32:08In this episode, Steve Fretzin and Sam Mollaei discuss: Strategies for scaling and automating a law firm Effective time management and focus for professionals The role of social media and marketing in client generation Utilizing AI and technology for efficiency in legal practice Key Takeaways: To manage time effectively, create a strict schedule us…
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1
Michael Cohen: The Lawyer's Guide to Leadership, Equity, and Career Satisfaction
32:04
32:04
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32:04In this episode, Steve Fretzin and Michael Cohen discuss: Strategies for building and maintaining a successful law practice The role of leadership and personal branding in legal careers Overcoming challenges and finding fulfillment in the legal profession The importance of authenticity, advocacy, and adaptability in professional growth Key Takeaway…
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1
Erika Steinberg: Fractional Marketing and the Future of Law Firm Strategy
31:56
31:56
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31:56In this episode, Steve Fretzin and Erika Steinberg discuss: The value of having a focused marketing plan for lawyers and firms Strategies for retaining and growing client relationships Building a personal brand using LinkedIn Benefits of fractional marketing for law firms Key Takeaways: A written marketing plan provides focus, direction, and measur…
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1
Sarah Allen: Simplifying Video Marketing for Lawyers and Beyond
32:33
32:33
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32:33In this episode, Steve Fretzin and Sarah Allen discuss: The importance of consistency and discipline in achieving business success Leveraging video marketing to build credibility and save time Understanding and overcoming common barriers to adopting video marketing The value of clarity and focus in business strategy and client engagement Key Takeaw…
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1
Tim Semelroth: Turning Connections and Specialization Into a Thriving Law Practice
29:12
29:12
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29:12In this episode, Steve Fretzin and Tim Semelroth discuss: Scaling a law firm effectively while maintaining quality and culture The importance of consistent client engagement to foster trust and loyalty Leveraging specialization to establish authority and attract niche cases Using systems and processes to improve law firm management and branding Key…
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