In this episode, Steve Fretzin and Howard Ankin discuss:

• The strategic use of media and marketing in legal services
• The evolving role of lawyers in both legal practice and business development
• Building personal and firm-wide brand equity in competitive industries
• Adapting to modern client behaviors and expectations

Key Takeaways:

• Focus on ethical, long-term brand visibility rather than chasing the latest marketing gimmicks. Consistency and integrity build lasting trust.
• Use traditional and digital media together to reinforce brand recognition, especially by being present where your audience already is.
• Develop deep professional relationships by aligning your identity and messaging with authenticity, so clients know exactly who you are and what to expect.
• Stay current on technology and regulations impacting outreach, but avoid tactics that risk client privacy or cross ethical lines.

"There’s no question that the success of any lawyer, anywhere and anytime, comes from having and associating with great people." — Howard Ankin

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Episode References:

Good to Great by Jim Collins: https://www.amazon.com/Good-Great-Some-Companies-Others/dp/0066620996

About Howard Ankin: Howard Ankin is the principal owner of Ankin Law, a leading Chicago-based firm he co-founded with his father in 1997. A third-generation attorney, Howard has deep roots in the legal community and longstanding relationships with many clients. Ankin Law has grown to become one of Illinois' largest filers of injury and workers’ compensation cases, supported by over 90 attorneys and staff. Howard is also a recognized legal leader and active community member, serving on multiple legal boards and earning numerous professional honors.

Connect with Howard Ankin:

Website: https://ankinlaw.com/

Phone: 3126000000

LinkedIn: https://www.linkedin.com/in/howard-ankin-9671743/ & https://www.linkedin.com/company/ankin-law/

Twitter: https://x.com/ankinlaw

Facebook: https://www.facebook.com/AnkinLawOffice/

Instagram: https://www.instagram.com/ankinlaw/

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Instagram: @fretzinsteve

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: [email protected]

Book: Legal Business Development Isn't Rocket Science and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.