Best Steve Fretzin Podcasts (2025)

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BE THAT LAWYER LIVE Part 2: How Lawyers Turn Networking and Visibility into Rainmaking Success 30:04

Play Pause

2d ago30:04

30:04

What if the final piece of the puzzle for your growth was right here? This is the second and last part of a powerful two-part conversation on Be That Lawyer Live, where Steve Fretzin sits down again with Daniel Scola, Eido Walny, and Karl Seelbach. Together, they dive deep into rainmaking, relationships, and leadership in ways most lawyers never di…

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Effective Networking Strategies for Lawyers 20:39

4d ago20:39

20:39

By bethatlawyer

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BE THAT LAWYER LIVE Part 1: Turning Mistakes and Passions into Lasting Success in Legal Business Development 33:35

4d ago33:35

33:35

By Steve Fretzin

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Nancy Fox: Networking Business Development and the Future of Rainmaking in Law 32:50

9d ago32:50

32:50

In this episode, Steve Fretzin and Nancy Fox discuss: The importance of mindset shifts in professional growth Strategic approaches to networking and business development Navigating uncertainty and change in the legal industry The role of consistency, agility, and technology in building relationships Key Takeaways: Lawyers often fail at networking b…

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🎙️ Ep. 121: Iowa Personal Injury Lawyer Tim Semelroth on AI Expert Testimony Prep, Claude for Legal Research and Client Communications Tech! 32:28

11d ago32:28

32:28

My next guest is Tim Semelroth. Tim is an Iowa personal injury attorney from RSH Legal, who leverages cutting-edge AI tools, including Notebook LM for expert testimony preparation, Claude AI for dictation, and SIO for medical records analysis. He shares practical strategies for maintaining client relationships through e-signatures, texting integrat…

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Matt Darner: Getting Paid What You Deserve While Running a Law Practice 33:43

12d ago33:43

33:43

In this episode, Steve Fretzin and Matt Darner discuss: Challenges attorneys encounter in chasing overdue client payments Building strong systems, processes, and roles to keep law firms efficient Psychology and communication dynamics that shape how clients pay their bills Lessons learned from business mistakes and the growth unlocked by niching Key…

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Eric Ritter: Future-Proofing Law Firm Marketing with AI and Smart Digital Strategies 30:52

16d ago30:52

30:52

In this episode, Steve Fretzin and Eric Ritter discuss: Shifts in digital marketing strategies for law firms The growing role of AI and answer engine optimization in client acquisition Common mistakes lawyers make in online marketing Practical tools for improving websites, reviews, and advertising effectiveness Key Takeaways: Law firms should inves…

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What Does a Business Development Coach Do? 23:10

17d ago23:10

23:10

Episode Summary: In this episode, attorney Steve Fretzin shares insights into how business development coaching can transform a lawyer’s practice. From clarifying business goals to mastering networking and marketing, Fretzin explains why partnering with a skilled coach accelerates results and builds sustainable success. Mandy McCormack, an attorney…

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Steve Haddadin: How Obsession, Proactivity, and Communication Shape Growth in Law and Business 31:41

19d ago31:41

31:41

In this episode, Steve Fretzin and Steve Haddadin discuss: The importance of cultivating an entrepreneurial mindset in professional growth Building and maintaining strong client relationships through communication and transparency Managing and mitigating risk while pursuing opportunities Leveraging marketing tools and personal branding for visibili…

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K'Lee Terrazas: How Lawyers Can Stop Flying Blind and Start Scaling with Confidence 32:04

23d ago32:04

32:04

In this episode, Steve Fretzin and K'Lee Terrazas discuss: The importance of lead generation for building and sustaining a business Common blind spots lawyers face in marketing and business development How intake processes affect client acquisition and law firm growth The role of coaching, auditing, and systems in scaling effectively Key Takeaways:…

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🎙️ Episode 120: AI Game Changers for Law Firms - Stephen Embry on Legal Tech Adoption and Privacy Concerns 🤖⚖️ 51:36

25d ago51:36

51:36

My next guest is Stephen Embry. Steve is a legal technology expert, blogger at Tech Law Crossroads, and contributor to Above the Law. A former mass tort defense litigator with 20 years of remote practice experience, Steven specializes in AI implementation for law firms and legal technology adoption challenges. With a master's degree in civil engine…

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Ed Alexander: Why Communication and Strategy Make or Break Law Firm Partnerships 30:11

26d ago30:11

30:11

In this episode, Steve Fretzin and Ed Alexander discuss: Challenges and risks in forming and managing law firm partnerships Strategic considerations and planning for succession and law firm exits The importance of communication, expectations, and alignment in business relationships Diversifying marketing and building sustainable value in a law prac…

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Ral West: Business Growth Through Delegation, Automation, and Client Clarity 30:32

30d ago30:32

30:32

In this episode, Steve Fretzin and Ral West discuss: The importance of measuring and tracking the right business metrics The challenges and necessity of delegation for growth Using automation and systems to save time and increase efficiency Identifying ideal clients and aligning business with long-term vision Key Takeaways: Profitability isn’t guar…

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Smart Marketing and Steady Growth: Attorney Amber Willingham’s Story 27:20

1M ago27:20

27:20

In this Law Firm Accelerator Podcast by BSPE Legal Marketing, Viktoria Altman interviews Houston bankruptcy attorney Amber Willingham about her career path, her client-first philosophy, and her marketing strategies. From building a practice with low overhead to leveraging community networks and social media, Amber shares practical lessons for attor…

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Selling Without Being “Salesy”: Ethical, Consultative Approaches 24:03

1M ago24:03

24:03

Episode Summary: In this powerful episode of Be That Lawyer, Coach’s Corner, business development coach and five-time author Steve Fretzin unpacks one of the biggest mindset traps for attorneys: selling. Steve introduces his concept of “sales-free selling,” a consultative approach that helps lawyers guide conversations without pressure, pitching, o…

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Phyllis Sisenwine: Swing the Bat and Build the Business 34:05

1M ago34:05

34:05

In this episode, Steve Fretzin and Phyllis Sisenwine discuss: The importance of networking and relationship-building for professional growth Effective time management and productivity strategies How to leverage speaking engagements and visibility opportunities The role of follow-up, asking for referrals, and accountability in business development K…

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Jerold Rothkoff: From Starting Out Alone to Leading a Growing Firm with Strategy and Discipline 30:24

1M ago30:24

30:24

In this episode, Steve Fretzin and Jerold Rothkoff discuss: The importance of time management and daily structure for lawyers How networking, marketing, and relationship-building drive law practice growth The role of delegation, staff investment, and team-building in sustaining a firm Learning from mentors, conferences, and coaches to avoid reinven…

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Building Trust and Legacy: Julia Dean’s Insights on Estate Planning and Client Care 30:05

1M ago30:05

30:05

On the BSPE Legal Marketing podcast, estate planning attorney Julia Dean shares her 30-year journey from litigation to creating a client-centered law firm in Texas. She discusses her intentional approach to estate planning, her unique Preferred Client Maintenance Program, and how building genuine client relationships has shaped her practice. This e…

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🎙️ Ep. 119: Steve Fretzin Reveals Essential Tech Tools Every Solo Lawyer Needs to Dominate The Competition! 34:20

1M ago34:20

34:20

Our next guest is Steve Fretzin. Steve is a renowned business development coach and host of the "Be That Lawyer" podcast. He is dedicated to helping attorneys grow their practices through modern, client-focused strategies that eliminate the discomfort of traditional sales tactics. With decades of experience, Steve's mission is to equip lawyers with…

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Chris Ducker: Building a Business That Truly Supports the Life You Want 36:49

1M ago36:49

36:49

In this episode, Steve Fretzin and Chris Ducker discuss: The role of coaching and masterminds in personal and professional growth The importance of niching down in business and branding Balancing lifestyle design with entrepreneurship and long-term success Learning from mistakes and validating ideas before scaling Key Takeaways: Niching down to ser…

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Joanne Black: The Mindset and Language Shifts That Transform Referral Success 31:49

1M ago31:49

31:49

In this episode, Steve Fretzin and Joanne Black discuss: The challenges and misconceptions around asking for referrals How language and specificity shape successful client introductions The role of accountability, systems, and consistency in business development Building stronger client relationships through follow-up, gratitude, and personal touch…

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Why Lawyers Struggle with Business Development and How to Fix It 19:49

2M ago19:49

19:49

Episode Summary In this premier episode of Be That Lawyer: Coach’s Corner, internationally recognized lawyer coach and five-time author Steve Fretzin shares his remarkable journey and reveals why so many attorneys struggle with business development—and how to overcome it. From surviving a near-fatal plane crash to building one of the most successfu…

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BE THAT LAWYER LIVE Part 2: Building Lasting Client Relationships Through Authenticity and Consistency 37:28

2M ago37:28

37:28

What separates lawyers who struggle from those who thrive? In this special Part 2 of Be That Lawyer Live, you’ll discover how our guests integrate authenticity, focus, and thought leadership into their daily practice to create long-term growth. You’ll hear how staying true to yourself, choosing opportunities wisely, and turning passions into profes…

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BE THAT LAWYER LIVE Part 1: The Lawyers Rainmaking Playbook for Mindset, Networking, and Strategic Action 37:24

2M ago37:24

37:24

What if your legal career could shift from unpredictable to unstoppable simply by changing your approach to relationships and opportunity? In this special Part 1 of Be That Lawyer Live, you’ll hear how our guests weave business development seamlessly into their daily lives, turning everyday interactions into potential gold mines. You’ll discover ho…

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🎙️Ep. 118: Essential Legal Tech Competency - Colin S. Levy on Building Foundational Technology Skills for Modern Lawyers! 24:20

2M ago24:20

24:20

My next guest is Colin Levy, General Counsel at Malbek. Colin is a leading voice in legal innovation. During our interview, he shares practical insights on building foundational legal tech skills for modern lawyers. During the conversation, Colin outlines the top three steps every lawyer should take to develop legal tech competency, regardless of t…

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Jordan Whelan: How Targeted Strategy and Inner Work Drive Legal Success 34:29

2M ago34:29

34:29

In this episode, Steve Fretzin and Jordan Whelan discuss: The evolving landscape of legal marketing and SEO strategies Identifying and targeting the right audience through buyer personas Leveraging video, local SEO, and low-cost marketing tactics for visibility The role of mindset, metaphysics, and visualization in business growth Key Takeaways: A …

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Viktoria Altman: Stop Random Acts of Marketing and Start Getting Clients 33:12

2M ago33:12

33:12

In this episode, Steve Fretzin and Viktoria Altman discuss: Risk and mindset in legal marketing How to evaluate and choose marketing vendors Niche focus and ideal client definition as a growth strategy The emerging impact of AI on search, ads, and brand identity Key Takeaways: Lawyers should stop chasing random acts of marketing and instead copy pr…

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Matt Dixon: What Today's Rainmakers Know About Client Loyalty and Personal Value 35:31

2M ago35:31

35:31

In this episode, Steve Fretzin and Matt Dixon discuss: Client relationship dynamics in professional services Shifts in legal business development and rainmaking strategies The role of value creation in winning and retaining clients Evolving mindsets and habits of successful professionals Key Takeaways: Top rainmakers (“activators”) don’t wait for p…

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Beyond Billable Hours: Steve Fretzin on Building a Prosperous Practice 34:58

2M ago34:58

34:58

On this episode of Law Firm Accelerator, Viktoria Altman from BSPE Legal Marketing speaks with Steve Fretzin, founder of Fretzin, Inc., renowned for his groundbreaking Sales-Free Selling method. Steve shares compelling insights on how attorneys can build thriving, sustainable practices without traditional selling tactics, and how he turned a near-f…

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Stephen Seckler: Smart Strategies for Lawyers Who Hate Selling 35:50

2M ago35:50

35:50

In this episode, Steve Fretzin and Stephen Seckler discuss: How lawyers can better align their personalities with business development Navigating career transitions within the legal profession How meaningful networking creates long-term career momentum Leveraging authenticity and consistency to build a professional brand Key Takeaways: Lawyers who …

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Local Marketing and Balanced Living in Estate Planning Law 27:38

2M ago27:38

27:38

In this episode from BSPE Legal Marketing’s Law Firm Accelerator Podcast, Viktoria Altman interviews Tim O'Brien from O'Brien Estate Law. Tim discusses transitioning from international consulting to a hyper-local law practice emphasizing balanced living, targeted marketing, and genuine community involvement. Podcast Takeaways: Maintain active commu…

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Estate Planning in the Digital Age with Attorney Mary Liberty 25:44

2M ago25:44

25:44

In this episode of the BSPE Legal Marketing podcast, Viktoria Altman speaks with attorney Mary Liberty, founder of Illinois Estate Law, about how embracing automation, flat-fee pricing, and strategic marketing has accelerated the growth of her estate planning firm. Mary shares practical insights into creating an efficient, client-focused practice, …

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🎙️ Ep. 117: Legal Tech Revolution, How Dorna Moini Built Gavel.ai to Transform the Practice of Law with AI and Automation 21:18

2M ago21:18

21:18

Dorna Moini, CEO and Founder of Gavel, discusses how generative AI is transforming the way legal professionals work. She explains how Gavel helps lawyers automate their work, save time, and reach more clients without needing to know how to code. In the conversation, she shares the top three ways AI has improved Gavel's tools and operations. She als…

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Chris Earley: How Lawyers Can Win by Outworking and Outsharing the Competition 33:01

2M ago33:01

33:01

In this episode, Steve Fretzin and Chris Earley discuss: Shifting the lawyer's mindset from traditional practice to intentional business building Using content and social media to establish visibility and credibility Leveraging coaching, mentorship, and masterminds to level up professionally Bringing authenticity and consistency into legal marketin…

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Nick Werker: The Overlooked Power of Intake and Client Communication 34:30

2M ago34:30

34:30

In this episode, Steve Fretzin and Nick Werker discuss: The importance of proper phone handling in law firm intake processes How customer experience begins with an intentional communication strategy Shifting lawyer mindsets around sales and client engagement The evolving standards of professionalism and wellness in legal practice Key Takeaways: Sol…

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Ruby Powers: How Content Creation Drives Legal Practice and Client Connection 33:09

2M ago33:09

33:09

In this episode, Steve Fretzin and Ruby Powers discuss: The role of content creation in modern legal practice Building a personal brand as a legal professional Leveraging technology and AI in law firm marketing The intersection of entrepreneurship and legal career growth Key Takeaways: A thoughtfully created core asset—such as a podcast episode, we…

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Barbara Kaplan: Making Clients the Hero and Finding the Right Ones to Serve 31:33

3M ago31:33

31:33

In this episode, Steve Fretzin and Barbara Kaplan discuss: The importance of storytelling in building a compelling professional brand How lawyers can identify and attract their ideal clients Strategies to overcome self-doubt and inner critics in professional development The role of niching and differentiation in legal marketing and client acquisiti…

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🎙️ Ep. #116: Free Versus Paid Legal AI: Conversation with DC Court of Appeals Head Law Librarian Laura Moorer 20:57

3M ago20:57

20:57

Laura Moorer, the Law Librarian for the DC Court of Appeals, brings over two decades of experience in legal research, including nearly 14 years with the Public Defender Service for DC. In this conversation, Laura shares her top three tips for crafting precise prompts when using generative AI, emphasizing clarity, specificity, and structure. She als…

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David Schnurman: Building Resilience and Business Through Optimism and Action 32:32

3M ago32:32

32:32

In this episode, Steve Fretzin and David Schnurman discuss: Building a resilient mindset through optimism, reflection, and habit formation Lessons from career pivots and entrepreneurial problem-solving in the legal space Cultivating emotional regulation through gratitude, compassion, and non-judgment Embracing technology and AI to repurpose content…

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Joe Jones: What It Takes to Shift from Lawyer to Founder 29:52

3M ago29:52

29:52

In this episode, Steve Fretzin and Joe Jones discuss: The transition from traditional legal practice to entrepreneurship Strategies for evaluating and managing professional risk Tools and systems that support solo and startup legal ventures The mindset and preparation needed to pursue legal tech innovation Key Takeaways: Successfully transitioning …

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🎙️Bonus Ep.: Mac vs. PC for Attorneys - Live from MacStock 2025, Our Panel Shares Essential Tech Tools and Tips for Law Firms! 1:05:23

3M ago1:05:23

1:05:23

Unlock the potential of Apple and Mac technology for your law practice! On this episode of The Tech-Savvy Lawyer.Page Podcast, recorded live at the 2025 MacStock Conference in Illinois, host Michael D.J. Eisenberg brings together a dynamic panel featuring legal tech leaders and Mac platform experts. Panelists include: Stephen Embry (Past ABA TECHSH…

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Dan Lear: What Lawyers Need to Know About Selling Without Being Salesy 35:20

3M ago35:20

35:20

In this episode, Steve Fretzin and Dan Lear discuss: The evolution of modern sales philosophy and methodology Relationship-building and persistence in business development The impact of information access on buyer behavior and expectations Qualifying clients and aligning offerings with real needs Key Takeaways: Hard-selling and product-pushing tact…

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Gavin Sharpe: Becoming a Rainmaker Starts with Mindset 31:04

3M ago31:04

31:04

In this episode, Steve Fretzin and Gavin Sharpe discuss: The role of emotional intelligence and mindset in personal and professional growth Challenges and misconceptions around business development for lawyers The importance of authenticity and strategic networking in rainmaking Personal evolution through coaching, self-awareness, and internal firm…

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How Empathy and Social Media Propel Saint Yves Law’s Growth 31:32

3M ago31:32

31:32

In this episode of BSPE Legal Marketing’s Law Firm Accelerator, Marie-Yves Nadine Jean-Baptiste, founder of Saint Yves Law, discusses how authenticity, empathy, and strategic social media engagement power her inclusive and community-focused law practice. Marie-Yves shares how she leverages platforms like TikTok to build genuine connections with pot…

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🎙️ Ep. #115: Legal Technology Mastery with Law Librarian Jennifer Wondracek – Essential AI Tools and Skills for Modern Lawyers. 40:18

3M ago40:18

40:18

Our next guest is Jennifer Wondracek, Director of the Law Library and Professor of Legal Research and Writing at Capital University Law School. Jennifer shares her expertise as a legal technologist and ABA Women of Legal Tech Honoree. She addresses three vital questions: the top technological tools law students and lawyers should leverage, strategi…

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Janet Falk: Winning More Clients by Becoming the Go-To Legal Expert 33:09

3M ago33:09

33:09

In this episode, Steve Fretzin and Janet Falk discuss: The evolving role of public relations and marketing strategies for legal professionals Maximizing visibility and credibility through content and media engagement Leveraging platforms like LinkedIn and newsletters to strengthen personal branding Understanding AI’s impact on online search and cre…

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Ben Walker: Mastering RFPs to Grow Your Business 30:06

3M ago30:06

30:06

In this episode, Steve Fretzin and Ben Walker discuss: Navigating the complexities of government contracting and responding to requests for proposals (RFPs) Strategies for effective employee retention and building long-term professional relationships Lessons learned through costly mistakes in vendor selection and employee hiring Marketing and sales…

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Authentic Branding and Client-Centric Legal Marketing with Christopher S. Nudo 27:48

3M ago27:48

27:48

In this episode of BSPE Legal Marketing, Viktoria Altman hosts Christopher S. Nudo of NTegrity Law. Christopher dives into his approach to estate planning, probate, and business succession, emphasizing authenticity, personal values, and innovative digital marketing strategies essential for modern law firms. Podcast Takeaways: Embrace transparency i…

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🎙️ Bonus Episode (TSL Labs): Listen to June 30, 2025, TSL editorial as Discussed by two AI-Generated Podcast Hosts Turn Editorial Into Engaging Discussion for Busy Legal Professionals! 7:38

3M ago7:38

7:38

🎧 Can't find time to read lengthy legal tech editorials? We've got you covered. As part of our Tech Savvy Lawyer Labs initiative, I've been experimenting with cutting-edge AI to make legal content more accessible. This bonus episode showcases how Notebook.AI can transform written editorials into engaging podcast discussions. Our latest experiment t…

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Sue Kirchner: Making Your Brand the Promise Clients Trust and Remember 34:39

3M ago34:39

34:39

In this episode, Steve Fretzin and Sue Kirchner discuss: The role of personal and firm branding in professional services Differentiation strategies in a competitive legal marketplace The evolving dynamics between name-based and value-based branding Branding’s impact on mergers, acquisitions, and business longevity Key Takeaways: Law firms that remo…