BE THAT LAWYER is for attorneys who want more freedom, enjoyment and most importantly, control in their career. Topics will include business development, marketing, branding, technology, and law firm growth. The goal is to educate, entertain and share best practices related to these topics, so that you, the listener can get real value. This is primarily an interview show with great guests (attorneys and legal marketing professionals), sharing stories and analogies, as well as engaging in per ...
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Steve Fretzin Podcasts
In this kickoff episode of Future Rainmakers Podcast , Steve Fretzin—renowned business coach, author, and advisor to attorneys—pulls back the curtain on why lawyers struggle with business development and how to fix it.
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The Tech Savvy Lawyer interviews Judges, Lawyers, and other professionals discussing utilizing technology in the practice of law. It may springboard an idea and help you in your own pursuit of the business we call "practicing law". Please join us for interesting conversations enjoyable at any tech skill level!
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Off the Clock is the podcast for lawyers and law firm owners ready to stop surviving and start thriving. Hosted by Gwen Griggs and Whitney Harper, co-creators of Advos Pro, each episode explores strategies for building practices that are profitable, client-focused, and designed around the lawyer’s life—not just their clients’ needs. Listeners will discover bold steps to create freedom, fulfillment, and long-term success without relying on the outdated billable hour model.
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Discover actionable strategies to grow and market your small law firm with the The Law Firm Accelerator Podcast by Viktoria Altman. Hosted by a marketing industry expert and digital strategist, each episode dives into proven techniques, digital trends, and client-centered approaches to help your firm stand out in a competitive legal market. Tune in for practical advice, real-world success stories, and tools to elevate your firm's online presence and client base.
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How to recruit real estate agents in non traditional ways. Your strategies are stale and need to be innovative to bring in top talent in your market place.
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Building Rainmakers — How Lawyers Can Master Business Development with Steve Fretzin
17:15
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17:15Gwen and Whitney sit down with business development coach Steve Fretzin to explore how lawyers can grow their practices without “selling.” Steve shares how he helps attorneys build systems for client growth, overcome ego barriers, and turn consistency into success. He also shares stories of lawyers who doubled their books of business through simple…
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Ben Dach: Growing Through Guidance and Experience
29:13
29:13
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29:13In this episode, Steve Fretzin and Ben Dach discuss: Prioritizing layered mentorship Strengthening firm culture for development Maintaining clear communication in mentoring Using delegation and varied experience for growth Key Takeaways: Professionals should pursue multiple mentors with complementary strengths to build balanced legal and leadership…
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🎙️Ep.# 125: Transforming Your Law Practice: Allison Johs on Legal Tech Productivity, AI Ethics & Automation Strategies!
29:12
29:12
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29:12My next guest is Allison Johs, former Chair of the ABA Legal Technology Resource Center and founder of Legal Ease Consulting. 🎯 Allison has spent nearly two decades helping law firms prevent "lawyer meltdown" by guiding them through digital transformation, boosting productivity, and providing practical tech solutions for modern legal professionals.…
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Allison Williams: Strengthening Your Practice Through Structure
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33:40In this episode, Steve Fretzin and Allison Williams discuss: Developing business skills beyond legal training Balancing legal work with true leadership roles Strengthening sales and client relationships with structure Reducing stress through systems, communication, and metrics Key Takeaways: Law school doesn’t teach the core business, sales, and ti…
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🎙️ TSL Labs! Google AI Discussion of MTC: The Hidden AI Crisis in Legal Practice: Why Lawyers Must Unmask Embedded Intelligence Before It's Too Late!
15:42
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15:42📌 Too Busy to Read This Week's Editorial? Join us for a professional deep dive into essential tech strategies for AI compliance in your legal practice. 🎙️ This AI-powered discussion unpacks the November 17, 2025, editorial, MTC: The Hidden AI Crisis in Legal Practice: Why Lawyers Must Unmask Embedded Intelligence Before It's Too Late! with actionab…
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Danielle Hendon: Building Sustainable Profit For Modern Law Firms
31:47
31:47
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31:47In this episode, Steve Fretzin and Danielle Hendon discuss: Embracing perseverance Shifting mindsets for sustainability Transitioning toward flat fee models Balancing finances for growth Key Takeaways: Perseverance shapes long-term success by turning setbacks into momentum rather than defeat. Continuing the work is what separates progress from fail…
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Scaling a Bankruptcy Law Practice Through TikTok: Conversation With Alia Khan
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32:42In this episode of the Law Firm Accelerator by BSPE Legal Marketing, Viktoria Altman sits down with bankruptcy attorney Alia Khan to discuss how she built a thriving, high-volume practice through TikTok, approachable education, and a memorable brand. Alia opens up about combating client shame, using short-form video to create trust, balancing mothe…
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Be That Lawyer Live: Building a Practice That Lasts (Part 2)
31:40
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31:40In this episode, Steve Fretzin, Tim Semelroth, Casey Grabenstein, and Neil Dishman discuss: Treating business development as essential Using systems and empowering teams Building a culture of growth Learning through resilience and honesty Key Takeaways: Integrating business development into daily routines and tracking it like billable work ensures …
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🎙️ TSL Labs! Google AI Discussion of MTC: 🚨‼️ Emergency BOLO! 🚨‼️ Lawyers on the Go: Essential Tech Strategies for Air Travel During the Government Shutdown ✈️
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12:56📌 Too Busy to Read This Week's Editorial? Join us for an emergency professional deep dive into essential tech strategies for air travel during government shutdowns and travel disruptions. 🛫 This AI-powered roundtable unpacks Michael D.J. Eisenberg's critical editorial with actionable intelligence on real-time flight tracking, data security protocol…
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Be That Lawyer Live: Building a Practice That Lasts (Part 1)
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31:16In this episode, Steve Fretzin, Tim Semelroth, Casey Grabenstein, and Neil Dishman discuss: Building consistent habits Tracking meaningful metrics Repurposing and leveraging content Cultivating strategic relationships Key Takeaways: Dedicating time, using accountability systems, and leveraging support drives sustained business growth. Consistency a…
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🎙️ Ep. # 124: AI Governance Expert Nikki Mehrpoo Shares the Triple E Protocol for Implementing Responsible AI and Legal Practice While Maintaining Ethical Compliance and Protecting Client Data.
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30:03My next guest is Nikki Mehrpoo. She is a nationally recognized leader in AI governance for law practices, known for her practical, ethical, and innovation-focused strategies. Today, she details her Triple-E Protocol and shares key steps for safely leveraging AI in legal work. Join Nikki Mehrpoo and me as we discuss the following three questions and…
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Lee Rudin: Turning Purpose Into Profit In Modern Law
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32:59In this episode, Steve Fretzin and Lee Rudin discuss: Aligning business with purpose Preparing financially before independence Marketing actively and creatively Leveraging systems, technology, and people Key Takeaways: Building a law practice around shared success creates deeper fulfillment and stronger client relationships. Choosing work that serv…
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Price, Pitch, Profit: Making Deliverables-Based Pricing Work
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24:03Episode Summary: In this episode, Gwen Griggs and Whitney Harper dive into the concept of deliverables-based pricing and why moving away from the billable hour can transform a law practice. They share their journey of trial and error with flat fees and how they developed a dynamic, client-focused pricing model that prioritizes value over time spent…
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Walt Hampton: Building A Career That Feeds Your Soul
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33:24In this episode, Steve Fretzin and Walt Hampton discuss: Following what lights you up Mastering time instead of managing it Saying no to create freedom Preventing burnout through alignment Key Takeaways: Fulfillment doesn’t come from doing what seems logical but from pursuing what makes you come alive. Many lawyers achieve success yet feel empty in…
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Building Deeper Relationships That Grow Your Practice
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20:35Episode Summary: In this episode, attorney and business development coach Steve Fretzin shares actionable strategies for building deeper, more meaningful relationships with clients. By focusing on client loyalty rather than constantly chasing new leads, attorneys can strengthen connections that lead to long-term business growth and professional suc…
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In this episode, Steve Fretzin and Brian Haugh discuss: Navigating a selective legal market Preparing for a lateral move effectively Building control through specialization Approaching interviews with intention Key Takeaways: The current recruitment landscape favors lawyers with portable books and proven client relationships. Service partners witho…
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🎙️ TSL Labs! Google AI Discussion of MTC: Deepfakes, Deception, and Professional Duty - What the North Bethesda AI Incident Teaches Lawyers About Ethics in the Digital Age 🧠⚖️
15:56
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15:56📌 To Busy to Read This Week's Editorial? Join us for an AI-powered deep dive into the ethical challenges facing legal professionals in the age of generative AI. 🤖 This episode explores the real-world story that sparked critical questions about professional responsibility: a North Bethesda prank that went wrong and became a legal cautionary tale. We…
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Dr. Rachel Boehm: Sustaining Excellence Through Resilience
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32:24
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32:24In this episode, Steve Fretzin and Dr. Rachel Boehm discuss: Building systems that support adaptability Redefining peak performance for longevity Clearing mental clutter for growth Pursuing fulfillment through reflection and learning Key Takeaways: Sustainable success in law combines strong organizational structures with personal flexibility. This …
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🎙️ Ep. #123: Episode 123: Former Federal Prosecutor Reveals How AI Levels the Playing Field in Criminal Defense 🎙️⚖️🤖
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17:16
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17:16My next guest is Lance Kennedy. Lance is a former federal prosecutor who now operates a tech forward criminal defense practice in Texas. He combines his prosecutorial experience with cutting edge AI and automation tools to compete against well-resourced government teams, helping criminal defense attorneys leverage technology for data analytics, dig…
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Charles Gallaer: Simplifying the Practice to Amplify the Impact
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33:30In this episode, Steve Fretzin and Charles Gallaer discuss: Simplifying communication for clarity Building systems for an organization Investing in professional growth Learning resilience through experience Key Takeaways: Lawyers who communicate simply build stronger connections with clients and colleagues. Clear language removes confusion and make…
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From Generalist to Go-To: The Power of Specializing
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24:50Episode Summary: In this episode, Gwen Griggs dives into the challenges and opportunities lawyers face when deciding whether to operate as generalists or specialize in a niche. Gwen explores how focusing on ideal clients, niching down, and building domain expertise can increase profitability, improve client experience, and create a more sustainable…
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Stacey Brown Randall: You Deserve Referrals, But You Do Not Owe Them
31:49
31:49
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31:49In this episode, Steve Fretzin and Stacey Brown Randall discuss: The realities and misconceptions of referral marketing for professionals Building genuine, relationship-driven client experiences that foster loyalty Balancing efficiency, personalization, and automation in client communication Mindset management and learning from business failures in…
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Time Management and Productivity for Busy Attorneys
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19:11Episode Summary: In this episode of Future Rainmakers, Steve Fretzin, a five-time best-selling author and business development coach for attorneys, shares actionable strategies for mastering time management and productivity. Busy lawyers often struggle to balance billable hours, client demands, and business development, leaving little time to grow …
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Addison Watson: Building Freedom, Confidence, and Clients in Modern Law
31:41
31:41
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31:41In this episode, Steve Fretzin and Addison Watson discuss: Building and sustaining a law practice through intentional business development The challenges of transitioning from large firm life to independent or entrepreneurial practice The influence of mindset, discipline, and mentorship on legal career growth The evolving role of technology and AI …
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Raquel Gomes: From Burnout to Boundaries and Balance in Business
31:35
31:35
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31:35In this episode, Steve Fretzin and Raquel Gomes discuss: The importance of setting boundaries and saying no to maintain focus and balance Overcoming perfectionism and developing trust through delegation and leadership Building sustainable business systems that support both growth and personal well-being The mindset shift required to transition from…
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Spoiler Alert: You Law Practice is a Business
24:22
24:22
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24:22Episode Summary: In this powerful episode, Gwen Griggs shares the importance of viewing your law firm not just as a practice, but as a thriving business designed to generate profit, purpose, and long-term sustainability. She discusses how lawyers—whether solo practitioners, firm partners, or in-house counsel—can adopt business principles to create …
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🎙️ Ep. 122: Cybersecurity Essentials for Law Firms: Proven Strategies from Navy Veteran & Attorney Cordell Robinson
20:57
20:57
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20:57My next guest is Cordell Brion Robinson, CEO of Brownstone Consulting Firm and a decorated US Navy veteran who brings an extraordinary combination of expertise to cybersecurity. With a background in Computer Science, Electrical Engineering, and law, plus experience as a Senior Intelligence Analyst, Cordell has created cybersecurity programs that co…
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Elise Buie: Numbers Plus Narrative in Building a Healthier Law Firm
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31:17In this episode, Steve Fretzin and Elise Buie discuss: Using data-driven decision-making to manage and grow a modern law firm Redefining work-life integration and employee well-being within professional culture Building brand identity and marketing strategies rooted in authenticity and measurable ROI Leadership through adaptability, empathy, and al…
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BE THAT LAWYER LIVE Part 2: How Lawyers Turn Networking and Visibility into Rainmaking Success
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30:04What if the final piece of the puzzle for your growth was right here? This is the second and last part of a powerful two-part conversation on Be That Lawyer Live, where Steve Fretzin sits down again with Daniel Scola, Eido Walny, and Karl Seelbach. Together, they dive deep into rainmaking, relationships, and leadership in ways most lawyers never di…
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Effective Networking Strategies for Lawyers
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20:39
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20:39Episode Summary: In this episode, business development expert Steve Fretzin discusses practical strategies for attorneys to master networking and convert relationships into sustainable growth. He explores common networking mistakes, preparation techniques, and the importance of building authentic, long-term connections. Fretzin also shares actionab…
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BE THAT LAWYER LIVE Part 1: Turning Mistakes and Passions into Lasting Success in Legal Business Development
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33:35By Steve Fretzin
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Nancy Fox: Networking Business Development and the Future of Rainmaking in Law
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32:50In this episode, Steve Fretzin and Nancy Fox discuss: The importance of mindset shifts in professional growth Strategic approaches to networking and business development Navigating uncertainty and change in the legal industry The role of consistency, agility, and technology in building relationships Key Takeaways: Lawyers often fail at networking b…
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🎙️ Ep. 121: Iowa Personal Injury Lawyer Tim Semelroth on AI Expert Testimony Prep, Claude for Legal Research and Client Communications Tech!
32:28
32:28
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32:28My next guest is Tim Semelroth. Tim is an Iowa personal injury attorney from RSH Legal, who leverages cutting-edge AI tools, including Notebook LM for expert testimony preparation, Claude AI for dictation, and SIO for medical records analysis. He shares practical strategies for maintaining client relationships through e-signatures, texting integrat…
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Matt Darner: Getting Paid What You Deserve While Running a Law Practice
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33:43
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33:43In this episode, Steve Fretzin and Matt Darner discuss: Challenges attorneys encounter in chasing overdue client payments Building strong systems, processes, and roles to keep law firms efficient Psychology and communication dynamics that shape how clients pay their bills Lessons learned from business mistakes and the growth unlocked by niching Key…
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Episode Summary: In this episode of Off the Clock, co-hosts Gwen Griggs and Whitney Harper tackle one of their favorite topics: law firm metrics. They explain why traditional measures like billable hours, realization rates, and origination credit often create misalignment, wasted time, and even toxic firm cultures. Drawing on their experiences in b…
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Eric Ritter: Future-Proofing Law Firm Marketing with AI and Smart Digital Strategies
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30:52In this episode, Steve Fretzin and Eric Ritter discuss: Shifts in digital marketing strategies for law firms The growing role of AI and answer engine optimization in client acquisition Common mistakes lawyers make in online marketing Practical tools for improving websites, reviews, and advertising effectiveness Key Takeaways: Law firms should inves…
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What Does a Business Development Coach Do?
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23:10Episode Summary: In this episode, attorney Steve Fretzin shares insights into how business development coaching can transform a lawyer’s practice. From clarifying business goals to mastering networking and marketing, Fretzin explains why partnering with a skilled coach accelerates results and builds sustainable success. Mandy McCormack, an attorney…
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Steve Haddadin: How Obsession, Proactivity, and Communication Shape Growth in Law and Business
31:41
31:41
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31:41In this episode, Steve Fretzin and Steve Haddadin discuss: The importance of cultivating an entrepreneurial mindset in professional growth Building and maintaining strong client relationships through communication and transparency Managing and mitigating risk while pursuing opportunities Leveraging marketing tools and personal branding for visibili…
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K'Lee Terrazas: How Lawyers Can Stop Flying Blind and Start Scaling with Confidence
32:04
32:04
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32:04In this episode, Steve Fretzin and K'Lee Terrazas discuss: The importance of lead generation for building and sustaining a business Common blind spots lawyers face in marketing and business development How intake processes affect client acquisition and law firm growth The role of coaching, auditing, and systems in scaling effectively Key Takeaways:…
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🎙️ Ep. 120: AI Game Changers for Law Firms - Stephen Embry on Legal Tech Adoption and Privacy Concerns 🤖⚖️
51:36
51:36
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51:36My next guest is Stephen Embry. Steve is a legal technology expert, blogger at Tech Law Crossroads, and contributor to Above the Law. A former mass tort defense litigator with 20 years of remote practice experience, Steven specializes in AI implementation for law firms and legal technology adoption challenges. With a master's degree in civil engine…
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Ed Alexander: Why Communication and Strategy Make or Break Law Firm Partnerships
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30:11In this episode, Steve Fretzin and Ed Alexander discuss: Challenges and risks in forming and managing law firm partnerships Strategic considerations and planning for succession and law firm exits The importance of communication, expectations, and alignment in business relationships Diversifying marketing and building sustainable value in a law prac…
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Why We Broke Up with the Billable Hour (and You Can Too)
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22:08Episode Summary: In this premiere episode of Off the Clock, co-founders of ADVOS Pro, Gwen Griggs and Whitney Harper, share why they broke up with the billable hour and how lawyers can do the same. Together, they reflect on their early experiences in big law, the frustrations of tracking hours instead of results, and the turning points that led the…
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Ral West: Business Growth Through Delegation, Automation, and Client Clarity
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30:32In this episode, Steve Fretzin and Ral West discuss: The importance of measuring and tracking the right business metrics The challenges and necessity of delegation for growth Using automation and systems to save time and increase efficiency Identifying ideal clients and aligning business with long-term vision Key Takeaways: Profitability isn’t guar…
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Smart Marketing and Steady Growth: Attorney Amber Willingham’s Story
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27:20In this Law Firm Accelerator Podcast by BSPE Legal Marketing, Viktoria Altman interviews Houston bankruptcy attorney Amber Willingham about her career path, her client-first philosophy, and her marketing strategies. From building a practice with low overhead to leveraging community networks and social media, Amber shares practical lessons for attor…
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Selling Without Being “Salesy”: Ethical, Consultative Approaches
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24:03Episode Summary: In this powerful episode of Future Rainmakers, business development coach and five-time author Steve Fretzin unpacks one of the biggest mindset traps for attorneys: selling. Steve introduces his concept of “sales-free selling,” a consultative approach that helps lawyers guide conversations without pressure, pitching, or bravado. He…
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Phyllis Sisenwine: Swing the Bat and Build the Business
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34:05In this episode, Steve Fretzin and Phyllis Sisenwine discuss: The importance of networking and relationship-building for professional growth Effective time management and productivity strategies How to leverage speaking engagements and visibility opportunities The role of follow-up, asking for referrals, and accountability in business development K…
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Jerold Rothkoff: From Starting Out Alone to Leading a Growing Firm with Strategy and Discipline
30:24
30:24
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30:24In this episode, Steve Fretzin and Jerold Rothkoff discuss: The importance of time management and daily structure for lawyers How networking, marketing, and relationship-building drive law practice growth The role of delegation, staff investment, and team-building in sustaining a firm Learning from mentors, conferences, and coaches to avoid reinven…
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Building Trust and Legacy: Julia Dean’s Insights on Estate Planning and Client Care
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30:05On the BSPE Legal Marketing podcast, estate planning attorney Julia Dean shares her 30-year journey from litigation to creating a client-centered law firm in Texas. She discusses her intentional approach to estate planning, her unique Preferred Client Maintenance Program, and how building genuine client relationships has shaped her practice. This e…
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🎙️ Ep. 119: Steve Fretzin Reveals Essential Tech Tools Every Solo Lawyer Needs to Dominate The Competition!
34:20
34:20
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34:20Our next guest is Steve Fretzin. Steve is a renowned business development coach and host of the "Be That Lawyer" podcast. He is dedicated to helping attorneys grow their practices through modern, client-focused strategies that eliminate the discomfort of traditional sales tactics. With decades of experience, Steve's mission is to equip lawyers with…
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Chris Ducker: Building a Business That Truly Supports the Life You Want
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36:49In this episode, Steve Fretzin and Chris Ducker discuss: The role of coaching and masterminds in personal and professional growth The importance of niching down in business and branding Balancing lifestyle design with entrepreneurship and long-term success Learning from mistakes and validating ideas before scaling Key Takeaways: Niching down to ser…
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