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Mastering Events is a podcast dedicated to exploring the dynamic world of live event marketing and promotion, and the people who have made it their profession. Presented by all-in-one event marketing and CRM platform Audience Republic, and hosted by former Rolling Stone Australia editor Rod Yates, Mastering Events brings together thought leaders and seasoned professionals from the live event sector to combine insightful conversations with lively anecdotes, real-world examples and actionable ...
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Thomas Scruggs and Jon Rawl are on location in Columbia, South Carolina, for the finale of "Citadel GrayLine" in 2024. The Bulldogs just concluded their season with a respectable showing in Death Valley against playoff-contending Clemson. What are the expectations for the Cadets in the new year for the sports of football, basketball and baseball?…
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Despite falling behind 14-0, Cooper Wallace, Javonte Graves Billips, Johnathan Bennett and others help surge The Citadel past Wofford in Spartanburg. The Post and Courier's Andrew Miller has more on the 30-17 triumph. A trip to Death Valley now awaits as the Dogs battle No. 17 Clemson. Plus, Ed Conroy's basketball hosts the College of Charleston on…
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The Post and Courier Citadel beat writer Andrew Miller just penned a lengthy piece on the crossroads Citadel athletics finds itself in. Miller shares more insight into his deep-dive of 171 Moultrie Street. Plus, Thomas Scruggs gets ready to follow the Dogs on a road trip to Virginia and a Silver Shako rivalry with Virginia Military Institute.…
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Hurricane Helene has brought death and destruction to the Southeast. Despite a chaotic trip to Charleston, ETSU surged ahead of The Citadel for a Parents' Weekend win. Furman now heads to Johnson Hagood Stadium. the special co-host this week is Joe Crochet ('16), a defensive stalwart on back-to-back SoCon champion football teams for the Bulldogs.…
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The Band of Gold Spotlight this week features Lt. Col. Doug Kelley, USAF (Ret.), a member of the the Class of 1982 and a very involved alumnus of The Citadel. Also, The Post and Courier's Andrew Miller talks about improvements in the passing game for the Bulldogs in the road loss at Mercer. Now, ETSU swashbuckles to the Lowcountry for a Parents' We…
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Division II opponent North Greenville is manhandled by The Citadel in Coach Maurice Drayton's first home win. Andrew Miller shares thoughts on the complete victory. A trip to Macon now awaits as the Bulldogs tangle with Mercer in the SoCon opener. Plus, "Knob Knowledge, from SeniorPrivate.com" asks about an 1800s South Carolina governor.…
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Brian Kitts is the Chief Marketing and Business Development Officer for City of Denver venues such as Colorado Convention Center, Denver Coliseum, Denver Performing Arts Complex, McNichols Civic Center Building, and of course the world famous Red Rocks Amphitheatre. The diversity of these venues and the events they hold gives Brian a unique and com…
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Corey Topp is the Founder and Director of Sellout Digital, a digital marketing agency specializing in events. He is well versed in the art of selling out an event. Exhibit A is his own festival Reminisce, which he grew from a backyard party into an annual 10,000 capacity event in Melbourne. And then there’s Tailgate, a 1500-capacity Superbowl party…
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Randy Nichols is an artist manager and music tech startup advisor. He also has one of those resumes that makes you question whether he’s found a few more hours in the day than the rest of us. He's guided artists to multiple Gold records and Grammy nominations, as well as overseen record releases and sold out tours on six continents. He manages or h…
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Sean Callanan is the Founder of sports digital marketing agency Sports Geek, and host of the Sports Geek podcast. His career began in technology, but as a passionate sports fan he was always looking for a way to merge the two worlds. Hence, in 2009, Sports Geek was born. Sean has a deep understanding of the sports marketing landscape, and includes …
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Michael Julian is the Founder of SEERS, a multifaceted company dedicated to driving innovation and fostering cultural transformation in the world of dance music, live events and festivals. Michael, or MJ as he’s commonly known, was born in Minsk in Belarus before moving to Brooklyn with his family in the early ’90s. In the last year of high school …
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Jesse Lawrence is the CEO and Co-Founder of marketing and content development platform FanIQ, and Founder of secondary ticketing platform TicketIQ. Each company works in tandem in what Jesse calls “the circle of life in the ticketing ecosystem”, and we explore that concept in this interview. We also look in depth at the kinds of content Jesse and h…
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Justin Andrews is the Director of Ticketing at Danny Wimmer Presents. Justin’s ticketing resume is long and varied, having spent time at the Orange Bowl Committee, Live Nation, the Tampa Bay Lightning and his current role at Danny Wimmer Presents. DWP has a typically hectic summer schedule, with some of North America’s biggest festivals such as Wel…
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Laurie Kirby is the President and Founder of FestForums, North America’s premiere conference for the festival industry. Each year in Santa Barbara festival producers from the music, film, and food and wine industries gather to swap ideas and network at FestForums, which Laurie founded in 2015. Laurie herself has plenty of firsthand experience in th…
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Oscar Ugaz is the Strategy Director of Atomikal, and former Digital Business Manager at Real Madrid. For a man who worked at one of the most famous football clubs in the world, Oscar never really had any love of sport. But then again, he wasn’t hired to pull on his football boots and score goals – he was there because of his expertise in digital in…
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Anthony Diaz is the Chief Operating Officer and Partner at Topeka Music Vacations. He's had a long and accomplished career in the music vacations business, having spent more than a decade at Sixthman, which hosts music festivals at sea with events such as the Emo’s Not Dead Cruise, the Broadway Cruise, the Kiss Kruise, and many more. In January 202…
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Josh Walker is the Co-Founder and CEO of Sports Innovation Lab. Sports Innovation Lab is a data company that is revolutionizing how sports leagues, teams and brands use data to understand their customers and acquire their future fan. The company analyzes fan behavior at scale, and then uses that intelligence to help organizations drive live viewers…
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Erin Nourijanian is the Vice President of Marketing at UBS Arena. When Erin started the role in February 2021, she was in the unique position of marketing a venue that was still being built. From establishing its brand and marketing events for a venue that wasn’t yet open, to winning over fans of the New York Islanders ice hockey team who were movi…
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Paul Newman is the Director of Ticketing at AXS UK. When it comes to event ticketing, there’s not much Paul hasn’t seen. Not only will he celebrate 10 years as the Director of Ticketing at AXS UK in 2024, but prior to that he worked at Live Nation and AEG, where his roles included Director of Ticketing at London’s O2 Arena. He worked on Michael Jac…
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Morgan Margolis is the CEO and President of Knitting Factory Entertainment. The very first Knitting Factory opened in New York in 1987, but since then the company’s operations have expanded far and wide, to the point where they now own and manage venues ranging from small clubs to outdoor amphitheatres, and produce events and festivals such as Dese…
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Callie Lardas is the Senior Director of Tour Marketing at mtheory LLC. Callie began her career as a booking assistant at Madison House, before realizing being an agent wasn’t for her. She set her sights on event marketing and embarked on a journey that has taken her through organizations like Live Nation and AEG Live, before landing at mtheory LLC,…
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Steve Oberman is the Executive Vice President and Head of Music at See Tickets North America. He and his team oversee the ticketing for hundreds of festivals and events every year, making him the perfect person to talk to about trends and best practices in the ticketing space. He actually began his music industry career in management, working along…
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Stephen Budd is a British music industry executive and artist/record producer manager. It’s impossible to capture all of his accomplishments in this brief space, so here are just a few of them: In 2010 he co-founded the NH7 Weekender festival in India, the first of its type ever in the country; in 2006 he co-founded Africa Express with Blur vocalis…
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Ed Conroy's basketball team throttles Charleston Southern by 29 points, to even their record at 4-4. Can The Citadel actually have a decent season on the hardcourt? Also, we touch on improving the winless football Dogs, the postseason fortunes for Citadel volleyball, and Post and Courier insider Andrew Miller needs to be "introduced" to Bulldogs ba…
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Dustin Sugar-Moore is the Director of Marketing at I.M.P., the independent concert promotion and production company that operates venues ranging from the legendary 9:30 Club in Washington D.C. all the way up to the 20,000-capacity Merriweather Post Pavilion in Columbia, Maryland. We cover a lot of ground in this interview, from how Dustin manages a…
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Ellis Johnson, a member of The Citadel Class of 1974 and a former Bulldogs' football player, assistant coach and head coach (2001-03), is this week's special guest. The Winnsboro, South Carolina, native discusses his coaching career and the connections he's made through five decades on the sideline – including current head coach Maurice Drayton. Al…
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Ben Allen is the Marketing Director at LNE Presents, a full-service entertainment company that delivers events across Utah, Florida, Nevada and Maryland. In 2023 alone they will produce around 400 events, including festivals such as Reggae Rise Up and Gasparilla Music Festival, while also operating multiple venues such as Soundwell and Granary Live…
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The Citadel Basketball is preparing to open the season against N.C. State. Former Bulldogs hoopster Xavier Starkes ('84) discusses his experience as a cadet and player for Les Robinson in the early '80s. The Columbia, South Carolina, native returned to his hometown to attend law school at the University of South Carolina – and to launch his legal c…
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Steve Levy is the CEO of Clanger Digital and Chief Marketing Officer and Chief Revenue Officer for Imagine Music Festival. It’s difficult to sum up the depth and breadth of Steve’s career, but here are a few dot points: in the late-'80s Steve was one of the pioneers of the underground rave scene in LA, promoting shows and holding raves in abandoned…
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VMI rallies in the fourth quarter to drop El Cid to 0-7 on the season. Those attending the game Saturday had to dodge hundreds of large puddles in the parking lot, as well as filthy, flooded bathrooms inside Johnson Hagood Stadium. Staff engineer Thomas Scruggs shares his flooding knowledge. Also, The Citadel volleyball team improves to 20-0.…
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Jenny Oppenheimer is the VP, Head of Marketing at SaveLive. Her exposure to live music came early, when she’d go and see punk bands in Los Angeles as an 11 year old. She’s since gone on to have an incredible career in the music and concert industries, having worked at AEG, Live Nation, Nettwerk Music Group and ARTISTdirect to name just a few. When …
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NIL and its impact at The Citadel is detailed. Can a small college like The Citadel compete for top recruits? Western Carolina dominates the Dogs, as the struggling football team sinks to 0-5. And, we memorialize the 17th president of The Citadel, Lt. Gen. Claudius "Bud" Watts (USAF, Ret.), a member of the Class of 1958 that guided the college in t…
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Mark Muggeridge is the Head of Touring at Chugg Music. His career in entertainment stretches back decades to when he was working as an actor in Adelaide. It was there he learned about staging, lighting and sound, skills he put to use when he moved to Sydney as a 21-year-old and began helping bands on the pub circuit with their stage production – kn…
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Another loss for the Gridiron Dogs, as The Citadel sinks to 0-3 on the season following a lopsided spanking at Chattanooga. Maurice Drayton's litter must now hit the road to Orangeburg for a game with S.C. State. The Citadel Volleyball team is a perfect 12-0 on the season. Head coach Dave Zelenock drops by to visit with Andrew Miller and Jon Rawl.…
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Dale Ballentine is the Director of Ticketing Operations at Eventim. He is a two-decade plus veteran of the ticketing world, having also worked with Ticketmaster, Live Nation and Motorsport Tickets. As part of his role at Eventim, he’s managed the ticketing operations for the London, Rio and now Paris Olympics. And to think, it all started with a jo…
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