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The Story Effect

Danielle Krischik

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The Story Effect is a podcast where admirable leaders, industry experts, and master storytellers share raw, life-changing experiences that uncover the essence of who they are and how those moments have transformed their lives and the lives of those around them. Each episode dives deep into vulnerable stories that remind us of who we are and inspire us to become who we want to be. These stories ignite hope, spark new ideas, offer comfort, and most importantly, motivate listeners to elevate th ...
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Every business is in some way a “people business” with success or failure often coming down to how leaders manage the people dynamics of their organization. People Business is a weekly podcast focused on what it takes to build and lead a successful, profitable business by navigating the human element.
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Are you a gym owner or manager looking to improve conversions from prospects to members, member satisfaction, employee retention, innovation and profitability? Many fitness podcasts focus solely on lead generation, but we believe the real key to long-term success lies in effective leadership and reducing churn of both staff and members. Host Justin "JT" Tamsett, a leader in the global fitness and wellness culture, brings you actionable advice from multiple industry experts in each episode. W ...
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Become an FBP Insider! Learn more on Patreon. We’re bringing you a brand-new series of LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More! In this episode of the Fitness Business Podcast, host Justin ‘JT’ Tamsett engages with storytelling e…
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If you think you know how AI is impacting us, you may want to listen to Charlie Cole. He shares his experience on the evolving impact of AI on the workforce, sharing insights from his own career journey in digital marketing and e-commerce. As a successful business leader, he gives insight on the challenges of leadership and maintaining authenticity…
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Dave Moore is a partner at Laner Muchin and the firm’s Employment Litigation Department Co-Chair. While Dave spends much of his time defending employers in employment litigation of all shapes and sizes, he has focused much of his 20+ years as an employer lawyer on keeping employers out of the courtroom. Dave has been recognized among Illinois Super…
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Danielle reveals how to be more influential, memorable and persuasive with a skill you can use right now—storytelling. It's the secret weapon to human connection. Additional Resources: The Story Effect http://thestoryeffect.com/ Instagram http://instagram.com/storyeffectpodcast Linkedin https://www.linkedin.com/in/daniellekrischik Learn about Knigh…
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Amber Pandya loves to help people and businesses thrive. She proves this every day in her role as Senior Director of Employee Experience at G2, where she helps employees reach their PEAK. Mentioned on the Show Connect with Amber Pandya on LinkedIn: https://www.linkedin.com/in/amberpandya Amber’s profile on G2: https://learn.g2.com/author/amber-pand…
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Become an FBP Insider! Learn more on Patreon. Online Live Event - Learn More! Are you a fitness leader, manager, or gym owner searching for actionable strategies to revolutionize your staff recruitment and retention? This episode of the Fitness Business Podcast, hosted by JT Tamsett, is a must-listen for anyone serious about building a high-perform…
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Boundaries. It’s a struggle to set them in the first place, but can you set and keep them with yourself? Dr. Richard Citrin is a psychologist, therapist and coach who has helped people and organizations become healthier, happier versions of themselves for years. He breaks it down, makes it personal and gives host Danielle Krischik some great advice…
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Michael Cupps is a productivity expert who has been in technology sales and marketing for over thirty years. He learned the importance of productivity from an early age due to his upbringing on a farm in Texas, which taught him the value of hard work, prioritization, and managing time wisely. Michael applies these lessons to his work helping indivi…
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Become a Patreon member! Start here. We’re bringing you a brand-new series of LIVE online events created specifically for fitness business owners, managers, and coaches who want to sharpen their skills and grow their business - Learn More! Is your inconsistent branding costing you clients? Our guest expert Seran Glanfield points out that studio own…
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Eric Jorgenson is a firestarter—writing best selling books, hosting a popular business podcast ‘Smart Friends’, investing and building businesses and leading Scribe Media as CEO. You’ll hear how he balances it all while staying grounded in purpose and looking for opportunities to share ideas with the world. He is the reason host Danielle Krischik i…
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Keren Eldad is the author of Gilded: Breaking Free from the Cage of Ambition, Perfectionism, and the Relentless Pursuit of More. She specializes in taking high achievers out of the futility of constant pursuit and into their greatest levels of success and fulfillment. Her coaching clients include Olympic athletes, politicians, Hollywood stars, supe…
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Kelly Frank is a legend in the HR world, leading the charge with companies like Disney, Starwood Hotels & Resorts, Marriott and Carnival. Her leadership style undeniably made every person who worked for her better. Her expectations were sky high and her support and loyalty were even higher. But there is a story she hasn’t told—her personal story. W…
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Lilly Lin is an Executive Director with Russell Reynolds where she advises clients on broad talent management issues, including succession, leadership development, and assessment. Throughout her career, Lilly has worked with large and small, for-profit and mission-based organizations, establishing herself as a trusted advisor who is highly skilled …
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Jon McGraw played for the Jets, Lions and Kansas City Chiefs before deciding to retire, deepen his own purpose and help teams and companies learn how to maximize performance while staying mentally well. He generously shares his tips, tactics and life hacks to help high performers learn how to shift their mindset so they can reach peak performance a…
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Cash Nickerson is chairman of AKKA North America’s Business Unit. He was President, CFO, General Counsel, and the second largest shareholder of PDS Tech prior to its purchase by AKKA Technologies. Prior to that he served as an attorney and marketing executive for Union Pacific Railroad, a partner at Jenner & Block, and chairman and CEO of an intern…
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Are you a gym owner, fitness entrepreneur, or wellness professional looking to inject some serious fun and engagement into your business? In this episode, host JT Tamsett and guests dive deep into the secrets of creating a customer-centric experience that keeps people coming back for more. Drawing inspiration from the wildly successful Savannah Ban…
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Jim Stengel was the CMO of Proctor & Gamble who started a movement—bringing creativity, relevance and market share back to the brand in a way that changed the game. Today, he is founder of The Jim Stengel Company, helping businesses create quantifiable business change through purpose. We talk love, loss, empathy, leadership, creativity and the valu…
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Jordan Burton is an executive assessor and interview trainer, working with top VC/PE investors and high-growth startups to hire the best of the best. He has trained over 3,000 executives and investors on hiring and interviewing skills, working with companies like Sequoia Capital, TH Lee, Insight Partners, Twilio, and Scale AI, and over 50 venture-b…
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As a leader, are you doing everything you can to elevate women in leadership? This episode of the Fitness Business Podcast features insights from global female leaders Mel Tempest and Allison Flatley on elevating women in leadership and ownership roles within the fitness industry. The discussion covers current trends, the importance of empowering w…
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Tim McCleary is the founder of The Involvement Practice, a culture activation company that specializes in employee involvement to drive growth. He works with a team of blackbelts in culture activation who use sensory, immersive experiences to transform the way people think and feel, driving real change in organizations. You’ll learn about the neces…
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Alexandra Levit is a writer, consultant, speaker, workplace expert, and futurist. She has written ten business and workplace books and is currently a nationally syndicated columnist for the Wall Street Journal. In 2019, she was named to "The Thinkers 50 Radar" List. Mentioned on the Show Connect with Alexandra on LinkedIn: https://www.linkedin.com/…
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Fitness business owners and gym leaders, are you struggling to revive your personal training department? This episode of the Fitness Business Podcast dives deep into the current state of personal training in gyms with experts Richard Boyd and Bob Esquerre, who bring over 20 years of experience. Discover actionable strategies to relaunch or launch a…
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Learning to be a great leader begins with leaning into who you are. Listen to one of the top leadership development program creators in the world break down what leveling up really takes. Danielle and Rand talk about overcoming fear, personal growth, facing pain and the journey of discovering and fulfilling potential. This episode is not just for l…
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Ashley Elmore is the Vice President of Human Resources at Meow Wolf, an arts production company that creates immersive, multimedia experiences that transport audiences of all ages into fantastic realms. In this conversation, she shares lessons learned from building and perpetuating a creative, collaborative culture. Mentioned on the Show Watch Orig…
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Buckle up for an electrifying episode of the Fitness Business podcast featuring Ingrid Knight-Cohee, the 2024 IDEA Fitness Leader of the Year, who is revolutionizing group fitness with her groundbreaking MSINGI™ program. This isn't just another episode—it's a masterclass in transforming group fitness from an expense line to a profit center, packed …
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In this conversation, Danielle Krischik and Mark Lightowler explore various themes surrounding storytelling, leadership, and the impact of personal narratives in both healthcare and workplace settings. They discuss the importance of understanding individual experiences, the role of bias in data interpretation, and the significance of connection and…
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Tricia Sanders is the Founder & Lead Strategist at High Five Strategies. She and her team are the people leaders call when they need help connecting the dots between current- and goal-state. Tricia is an expert at challenging long-standing assumptions and drives creative yet pragmatic results. Prior to this work, she was COO at First Bank in St. Lo…
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Do you have a “me” or a “we” fitness business? Zach Colman reveals the transformative concept of building a community brand in the fitness industry. He explains that a community brand is more than just a platform—it's an evolution from a personal brand to a collective ecosystem of shared values and experiences. Coleman emphasizes that modern fitnes…
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Not every trick in the HR playbook works. Hear some of the best kept employee experience secrets from Kristi Skutvik, founder of Skutvik Consulting and host of Vibecast, a podcast that inspires positive vibes at work. She serves the real truth behind creating culture, leadership and the power of storytelling at work. You’ll learn that authenticity …
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Ben Eubanks is a writer, speaker, and researcher living in Huntsville, Alabama. His work has been featured in numerous industry publications and his books have been cited by some of the world’s most prestigious universities as a method for instructing the next generation of HR professional. Ben spends his days as the Chief Research Officer for Ligh…
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With a staggering 181% increase in strength equipment usage between 2012 and 2022, as reported by Track My Gym, strength training has become the hottest trend in the fitness industry. In the first episode of the new season of the Fitness Business Podcast, host Justin Tamsett explores this trend with key expert Paul Byrne, as well as explores other …
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If you’ve ever wanted proof that stories create connection, this is it. Dr. Paul Zak is one of the top most cited neuroscientists in the world. He’s an author, professor at Claremont University and an innovator behind Immersion, technology that can measure what the brain loves and values in real time. The conversation gets real, insightful and pers…
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Rachel Hanson is a Builder with Built to Lead, a band of personal and leadership coaches helping individuals and teams awaken and transform. Prior to joining BTL, Rachel spent 12 years as a Division I Women's Softball head coach at Stanford and Dartmouth. Mentioned on the Show Learn more about Build to Lead: https://builttolead.com/ Rachel’s profil…
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In this engaging episode of The Story Effect, host Danielle Krischik sits down with Kathleen Boyle Dalen, founder of KBD Consulting and a psychology expert. They dive into the intricacies of workplace culture, from fostering meaningful connections to navigating discomfort for growth. With rich insights and real-life examples, Kathleen shares her jo…
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Gretchen McMahon has had a wide and varied career as a horse show announcer, needlepoint belt maker, and sports photographer, all while raising her three boys full-time (one of whom happens to host this podcast). For our 200th episode, please welcome O'Brien's mom to the show. In this conversation, Gretchen shares how she has repeatedly adapted her…
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Mag Retelewski is the driving force behind Clarteza, an innovation consultancy dedicated to amplifying growth through deep consumer understanding rooted in psychology and neuroscience. With 20 years of experience as an innovation strategist, she has advised Fortune 500 and mid-sized companies, including brands like Nestlé, Gallo, S.C. Johnson, Hone…
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In this engaging conversation, Tony Hartsgrove, CEO of ODC Construction, shares insights into his journey from a challenging childhood to leading a successful construction company. He discusses the recent acquisition by Synergos, the importance of company culture, and how he navigates change within his team. Tony emphasizes the significance of comm…
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The recovery industry in fitness is experiencing rapid growth, with experts projecting it to be worth over $90 billion globally by 2027. This episode of the Fitness Business Podcast explores the rising trends in recovery, focusing on popular modalities such as cold plunge therapy and percussive therapy. The discussion highlights how recovery has ev…
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Brad Englert is the author of Spheres of Influence: How to Create and Nurture Authentic Business Relationships, a practical guide to help emerging and established leaders develop and perfect the critical hard skill of building effective and lasting professional relationships. Brad has over 40 years of experience in the private and public sectors, i…
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Want to boost your fitness business's sales and communication skills? Think outside the box! Improv is no longer just a drama term; it’s a unique strategy that can help you have conversations with better results. By incorporating improv techniques into your sales and service training, you can enhance active listening, build rapport, and handle obje…
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