Conversations about marketing and business. Hosted by Dave Gerhardt (Founder of Exit Five, Former CMO). If you work in marketing check out exitfive.com
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Dave Gerhardt Podcasts
I'm a marketing exec. turned creator. Sharing what I'm learning building Exit Five here.
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A strong Founder Brand is the ultimate B2B marketing channel - but building one is no easy task. Join Maximus Greenwald (Founder - Warmly,) and Dave Gerhardt (Founder - Exit Five) as they go on The Founders Quest to level up Max's founder brand ahead of Warmly's Series B raise. Each month, Max tackles a new chapter from Dave's book "Founder Brand", then returns with real results, challenges, and insights from putting the strategies into practice. Watch as Max builds his authentic voice while ...
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Dave Gerhardt sits down with an entrepreneur or investor in the Boston startup community to talk about building a company in Boston. Learn more at techinboston.co.
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This podcast will help you grow your B2B company quarter after quarter—with confidence, clarity, and data-backed decisions. In each episode, you’ll learn proven strategies, practical frameworks, and first-hand insights from GTM leaders, RevOps pros, and seasoned B2B executives. They’ll walk you through how they use data to set smart targets, forecast accurately, overcome growth plateaus, and build high-performing sales and marketing engines. You’ll hear stories of real challenges, real resul ...
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95% Content is a show for B2B content teams who want to build trust with the 95% of buyers who are out-of-market today, but will be ready to buy in the future. You can call it many different things: content marketing, demand creation, brand marketing, dark social, or zero-click content. No matter what you call it, the goal is the same. You want to reach future buyers on the social and content platforms they hang out on every single day, and in a way that compels them to want to work with you ...
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Stories about the aquatic experiences that shape us. Listen with Lauren L. Hill and Dave Rastovich as they talk story with some of the most adept waterfolk on the planet. Waterpeople is a gathering place for our global ocean community to dive into the themes of watery lives lived well: ecology, adventure, community, activism, science, egalitarianism, inclusivity, meaningful play, a sense of humour. And, surfing, of course.
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This show is an attempt to document how some people court challenges with persistence. It’s about how their struggles have led them where they are, and how they think about life, and work, and the world around them. There are no hacks. No tactics. Just lives. And their itches. Interests and obsessions. Questions and discoveries. It’s an effort to provide a window on to our own struggles, and hence, trigger an inquiry towards a more meaningful life.
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Build gives you the inside track on all things product and product management. Host Maggie Crowley, former Olympian turned Harvard MBA turned Director of Product Management at Drift, sits down with the best of the best across product management, design, and engineering to bring you lessons from product greats at Atlassian, Pluralsight, VMware, and more.
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Welcome to Friends with Benefits, the business podcast about revenue-generating partnerships. Not "business time" with friends. This podcast is for those looking to build professional relationships that last and add tremendous value to your company and maybe even, you personally. Join hosts Jason and Sam Yarborough, who happen to be married, as they talk with some of the best in the industry. We will be tackling topics like what good partnerships looks like, how relationships can build immen ...
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Behind the Scenes of Drive 2025 with Anna Vermillion and Allison Saxon
58:10
58:10
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58:10#294 Event Strategy | First time podcast guest alert! I invited Allison and Anna from the Exit Five team on for a conversation post Drive 2025 - to talk about lessons learned and behind the scenes from our annual marketing conference in Vermont. Snag your tickets for next year now exitfive.com/drive Timestamps (00:00) - – Intro (02:08) - – Why even…
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175: Treat Your Community Like a Product (w/ Dave Gerhardt, ExitFive)
40:29
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40:29Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Dave Gerhardt built…
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#293 Email Marketing | I'm trying to make my way from Vermont to New York and back with a mini episode talking about email (is email dead?), direct mail, the Dream 100, and a smart lesson from a non-B2B marketer. Join 50,0000 people who get our Exit Five Newsletter here: https://www.exitfive.com/newsletter Learn more about Exit Five's private marke…
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#291 In-Person Events | I decided to break the pattern with a solo podcast, just me and my phone, walking around the woods at my home in Vermont on a damp October morning before heading to NYC for the Exit Five meetup. I talk about my goals for the week, our plans, why we're hosting a dinner, the value of meeting in-person, remote vs. in office wor…
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Beyond Copy: How To Use AI to Build GTM Systems That Scale
57:43
57:43
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57:43#290 AI Workflows | In this episode, Dave is joined by Dan Guenet, GTM Engineer at Compound Growth Marketing, and Eoin Clancy, Head of Growth at AirOps. Both guests are at the forefront of building AI workflows that make marketing more efficient and scalable, from content creation to sales enablement. Dave, Dan, and Eoin cover: How to use Clay, Zap…
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Events, AI, and The Future of B2B Buying with Sydney Sloan, CMO at G2
55:54
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55:54#289 Strategy | Dave is joined by Sydney Sloan, Chief Marketing Officer at G2, where she’s leading the charge on integrating AI into marketing, rethinking team structures, and modernizing how B2B brands build trust. Sydney brings decades of experience from companies like Adobe, Alfresco, and Salesloft, and now oversees one of the largest software m…
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Marketing in the Age of AI: CMOs Separating the Hype from What’s Real
1:04:40
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1:04:40#288 AI in Marketing | In this episode, Dave is joined by three B2B marketing leaders: Sara Ajemian, Head of Brand & Communications at SOCi, Jennifer Delevante-Moulen, CMO at Knak, and Tara Robertson, CMO at Bitly. Together they share real-world perspectives on how AI is actually shaping marketing teams today—what’s working, what’s not, and how lea…
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Taking risks in your Personal Brand without losing your audience - Find Your Role Models
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23:29Welcome to episode 4 of Maximus & The Founder Quest! In this monthly series, Max Greenwald (Co-founder & CEO of Warmly) continues his founder brand journey with Dave Gerhardt (Author of Founder Brand & Founder of Exit Five). Max reveals Warmly's new explainer after user testing: "AI tools to build your best lists of prospects and convert them autom…
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Beyond Clicks: Building B2B Brands with Offline Ads with Amrita Gurney
42:20
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42:20#287 Brand Marketing | In this episode, Matt is joined by Amrita Gurney, a veteran B2B marketing leader who has scaled some of Canada’s fastest-growing startups and now works as a fractional CMO. At Float, she led bold offline campaigns, from billboards and buses to TV spots, that helped the company stand out against major banks and build lasting b…
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How to Be Great at Marketing Without Being a Subject Matter Expert with Kevin White, Head of Marketing at Common Room
48:10
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48:10#286 Growth | In this episode, Dave is joined by Kevin White, Head of Marketing at Common Room, a leading customer intelligence platform for go-to-market teams. Kevin shares insights from his experience helping teams capture and act on digital breadcrumbs to optimize their marketing and sales efforts. Dave and Kevin cover: How to be a good marketer…
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How Wistia Creates Content That Gets Remembered Years Later
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51:47Sam Balter (Head of Content at Wistia) joins Erik Jacobson to share how Wistia builds content designed to stay in buyers' minds for years, not days. Sam shares the exact strategies Wistia uses to turn single pieces of content into 100+ assets that drive awareness, engagement, and pipeline for years after publication. Here’s what you’ll learn in thi…
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How To Turn Your Company Story Into Actionable Marketing Ideas with Pranav Piyush
57:27
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57:27#285 Creative Strategy | In this episode, Dave is joined by Pranav Piyush, Founder & CEO of Paramark, a measurement platform helping B2B and B2C companies run smarter marketing experiments. Pranav is known for turning strategy documents into repeatable creative processes that generate campaigns, ads, and content tied directly to a company’s story. …
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Brenden 'Margo' Margieson: Renaissance Man
1:13:43
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1:13:43Every mid-aged Aussie bloke's favourite surfer? That's Margo. Widely recognised as the first paid freesurfer - Brenden 'Margo' Margieson is famed almost as much for his gentle demeanour as his explosive power surfing. We traced some of his undulating journey through a surfing life's highs and lows. From early days being propelled by legendary filmm…
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How to Use Cognitive Behavioral Branding to Create New Categories with Ari Yablok, Head of Brand at Island
50:46
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50:46#284 Brand | Dave sits down with Ari Yablok, Head of Brand at Island, to share his approach to creating a brand in the cybersecurity space. Ari shares his journey from agency life to leading the brand narrative at Island, where he helped build the concept of the "enterprise browser." Dave and Ari Cover: The key differences between category creation…
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174: Agility Is the New Growth Strategy (w/ Kathleen Booth)
25:09
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25:09Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In times of ongoing…
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From Employee #4 to CMO: The Path to Marketing Leadership with Sylvia Lepoidevin, CMO at Kandji
53:29
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53:29#283 Marketing Leadership | In this episode, Dave is joined by Sylvia Lepoidevin, CMO of Kandji, a leading platform for managing and securing Apple devices in the workplace. Sylvia shares her journey from employee #4 to CMO at Kandji, driving the company’s growth to a $850M valuation. She talks about her experience building efficient marketing team…
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Research-First CRO: How Data Leads to Better Marketing Decisions with Haley Carpenter
1:00:24
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1:00:24#282 CRO | Matt is joined by Haley Carpenter, founder of Chirpy, a conversion rate optimization agency. Haley has nearly a decade of CRO experience across agency, SaaS, and eCommerce, and she’s known for helping brands use research and testing to make smarter marketing decisions. Matt and Haley cover: Why CRO isn’t just A/B testing, and how researc…
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The Future of GTM and Sustainable Growth with Chris Walker, CEO at Passetto
56:20
56:20
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56:20#281 Growth | In this episode, Dave is joined by Chris Walker, CEO of Passetto, and a prominent voice on LinkedIn, where he has been pushing the boundaries of B2B marketing for years. Chris shares actionable insights and tactics on social media strategy, what has changed in marketing over the last five years, and how to build effective feedback loo…
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Why Cookie Cutter Marketing Doesn’t Work with Gurdeep Dhillon, CMO at ContentStack
53:05
53:05
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53:05#280 Strategy | In this episode, Dave is joined by Gurdeep Dhillon, CMO of Contentstack. Gurdeep has built an impressive career leading marketing at some of the biggest names in enterprise software, from SAP to Adobe, Marketo to Zoura. Now at Content Stack, he's challenging conventional B2B marketing wisdom in rethinking how enterprise companies sh…
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173: LinkedIn Is a Revenue Channel - If You Know What to Look For (w/ Brendan Hufford)
32:05
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32:05Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more Is LinkedIn really …
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The Unfiltered Truth About Video Marketing and AI with Holly Xiao and Dave Gerhardt
1:01:54
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1:01:54#279 Content Strategy | In this episode, Dave joins Holly Xiao from HeyGen for an unfiltered conversation about where AI and video marketing are headed. Holly leads B2B marketing at HeyGen, an AI-powered video platform, and she sat down with Dave to dig into what’s working (and what’s not) when it comes to creating content that actually connects. T…
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How B2B Marketers Are Actually Using AI for Content
1:02:34
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1:02:34#278 Content | In this episode, Dave brings together five B2B marketers who aren’t just talking about AI, they’re actually using it to change how their teams work. Each finalist from the Exit Five x Walnut AI Sessions takes the (virtual) stage to demo their workflow, share results, and answer questions from the judges. Here’s what you’ll hear: Jill…
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Theory of Change (pt. 1): Waterwomen Camp Out
1:01:28
1:01:28
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1:01:28How does change happen when we, and the world, seem stuck in our ways? We’re curious about how change happens – and what people are doing on the ground, in our community, to create the causal pathways to shift social and environmental ideas, norms, and policy. Listen in for stories from the 2025 Waterwomen Camp Out put on by the NGO Surfers for Cli…
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The Strategy Behind Canva’s B2B Growth with Emma Robinson and Kristine Segrist
53:21
53:21
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53:21#277 Growth | Dave is joined by Emma Robinson, Head of B2B Marketing at Canva, and Kristine Segrist, VP of Consumer Marketing at Canva. Together, Emma and Kristine lead the teams driving Canva’s growth across both enterprise and consumer audiences, helping the company scale into a platform now used by over 95% of the Fortune 500. Dave, Emma, and Kr…
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How to Evolve as a CMO: Navigating New Markets, Personas, and Business Models with Kady Srinivasan
55:20
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55:20#276 Career Growth | Dave is joined by Kady Srinivasan, CMO at You.com, an AI-first company building infrastructure for enterprise agents. Kady has led marketing at some of the world’s most recognizable companies, including Dropbox, Klaviyo, and Lightspeed, where she scaled teams, drove massive revenue growth, and navigated ICP pivots. Now, she’s b…
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Why Every Founder Needs a LinkedIn Strategy with Brad Zomick
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48:32#275 LinkedIn Strategy | In this episode, Dave is joined by Brad Zomick, a B2B marketing consultant and host who has helped founders and executives build their presence on LinkedIn. Together they break down why a strong LinkedIn strategy is no longer optional for founders, it’s one of the most effective growth levers in B2B today. Dave and Brad cov…
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Building Memory Moats Through B2B Content (with Chelsea Castle, Close.com)
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41:09Chelsea Castle joins Erik Jacobson on 95% Content to share how Close.com is transforming their 12-year-old content strategy to build trust and affinity with the 95% of buyers not yet in market. After inheriting what she calls a "hoarded house" of content from Close's history, Chelsea has spent the past year rebuilding their content approach around …
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172: Predictable Scale: The 6-Step System to Drive Consistent, Sustainable Growth (w/ Pete Caputa)
53:34
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53:34Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more How do you scale fa…
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Maximus & The Founder Quest: Episode 3 - Craft Your Message
39:38
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39:38Welcome to episode 3 of Maximus & The Founder Quest! In this monthly series, Max Greenwald (Co-founder & CEO of Warmly) continues his founder brand journey with Dave Gerhardt (Author of Founder Brand & Founder of Exit Five). This month, Max shares his progress on defining Warmly's villain (ABM is dead) and niche (technical marketing leaders at mid-…
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Why Marketers Need Great RevOps Partners with Sean Lane, Founding Partner at BeaconGTM and RevOps Expert
56:42
56:42
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56:42#274 Growth | In this episode, Dave is joined by Sean Lane, Founding Partner at BeaconGTM and RevOps expert, to talk about scaling RevOps in B2B. With over a decade of experience at Drift and other B2B SaaS companies, Sean shares actionable tips for marketers looking to align operations with business goals. Dave and Sean cover: How to build alignme…
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Leading Through Change: Recognition, Retention & Culture for Marketing Teams with Rachel Weeks
58:26
58:26
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58:26#273 Leadership | Matt is joined by Rachel Weeks, a veteran B2B marketing leader with over 20 years of experience guiding companies through acquisitions, layoffs, and tech disruption. Rachel has led both corporate and field marketing teams and is passionate about recognition-driven team cultures that retain and empower top talent. Matt and Rachel c…
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The 4-Part Framework for Presentations That Stick and Get Remembered with Vincent Pierri
53:18
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53:18#272 Presentation Skills | Matt is joined by Vincent Pierri, a speaking coach who helps executives and marketers craft compelling, high-stakes talks. With a background as a pastor and public communicator, Vincent has developed a repeatable framework that helps B2B marketers improve how they show up in front of a room, whether it’s a conference keyn…
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Is there a particular fear that's still holding you back? Holistic surf therapist and coach Holly Beck talks us through the way she sees terrestrial life play out in the water - in terms of how we behave and how we engage with others and with the ocean. Holly spent 10 years as a professional surfer, where she pioneered new pathways for women in the…
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WTF is GTM Engineering? Everything You Need to Know Before Hiring One in 2025
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59:31#271 GTM Engineering | In this episode, Dave is joined by John Short, CEO of Compound Growth Marketing, along with Cammy Keiler, Justin Johnson, and Dan Guenet. Together, they break down the rise of GTM engineering, what it is, how it differs from RevOps, and why B2B teams are investing in it. Dave and the crew cover: The core difference between Re…
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171: CREM, The 4-Part Alignment Framework Every SaaS CMO Needs (w/ Kyle Lacy)
29:47
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29:47Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more What would happen i…
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Scaling B2B Marketing at an AI Startup: Channels, Strategy, and Team Ops with Holly Xiao
46:22
46:22
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46:22#270 Strategy | Dave is joined by Holly Xiao, Head of B2B Marketing at HeyGen, an AI video generation platform that helps teams produce personalized, high-quality content, fast. Holly has led marketing at high-growth startups and now runs the enterprise GTM motion at HeyGen, where she blends strategy, creative execution, and AI-powered workflows to…
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SEO in an AI-First World: How to Adapt and Win in 2025 with Andrei Țiț
56:15
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56:15#269 AI Search & SEO | In this episode, Dave is joined by Andrei Țiț, Head of Product Marketing at Ahrefs, a leading SEO tool trusted by marketers around the world. Andrei has been on the front lines of how AI is reshaping search and what that means for marketers trying to stay visible in an AI-first world. Dave and Andrei cover: Why branded search…
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The Solo Marketer’s Guide to Full-Stack B2B Marketing with Sara Lattanzio
48:23
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48:23#268 Solo Marketing | In this episode, Matt is joined by Sara Lattanzio, Head of Marketing at Stryber, a venture-building consultancy that helps corporates launch new startups. Sara runs the entire marketing function solo, from strategy and content to outbound and brand, and has built a powerful personal brand along the way with 40,000+ LinkedIn fo…
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Kandji’s $1B Content Anchor and Distribution Strategy
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50:51In this episode of 95% Content, Erik Jacobson (CEO of Hatch.fm) talks with Sylvia LePoidevin (CMO at Kandji) about their evolution from targeting the 5% of buyers actively in-market to building a 95% content strategy for future buyers. Sylvia joined Kandji as employee #4 with zero customers, no website, and no brand, and has been leading their mark…
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How Product Marketing Is Evolving in 2025: Lessons on AI and Leadership with Jennifer Cannizzaro
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53:03#267 Product Marketing | Matt is joined by Jennifer Cannizzaro, VP of Product Marketing at Responsive and former marketing leader at Whoop and DocuSign. Jennifer brings deep experience in building strategic, insight-driven marketing teams at high-growth B2B companies and she’s at the forefront of using AI to scale smarter, not just faster. Matt and…
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170: Zero-Click Content Isn’t the Enemy of ROI – It's the Future (w/ Amanda Natividad)
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32:08Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more In this episode of …
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How to Lead B2B Marketing for the First Time: Strategy, Budget, Team, and Content with Jess Cook
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58:13#266 Marketing Leadership | In this episode, Matt is joined by Jess Cook, Head of Marketing at Vector, a platform pioneering the contact-based marketing category. Jess has spent her career building standout content strategies at B2B brands like LASSO and Fastly, and she recently made the jump from Head of Content to first-time Head of Marketing. Je…
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Hunter Williams: Shapes + Templates
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1:01:47Who's your youngest friend? We just met one of ours: 11-year-old surfer, shaper and filmmaker Hunter Williams. This year, Hunter won the grom shorts category at the Noosa International Surf Film Festival with his movie Heirloom. Informing an impressive depth of knowledge about surfboard building and design, is Hunter’s spectral surfing skill – he t…
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Beyond the SaaS Playbook: How Non-SaaS Teams Drive Pipeline with Sandra Rand
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54:44#265 Non-SaaS Marketing | In this episode, Matt sits down with Sandra Rand, a fractional head of marketing who works with early-stage, non-SaaS B2B companies. She’s led marketing for PE-backed, self-funded, and services-based businesses, where big budgets and SaaS-style playbooks aren’t the norm. She’s also building the Non-SaaS Marketers subgroup …
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The Atlassian Playbook for Building a Fast-Moving, Outcome-Driven Marketing Team
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58:32#264 Async Work | In this episode, Dave is joined by Ashley Faus, Director of Lifecycle Marketing at Atlassian, and Dr. Molly Sands, Head of the Teamwork Lab at Atlassian. Ashley brings deep experience in cross-functional B2B marketing leadership, while Molly leads a team of behavioral scientists designing better ways for teams to collaborate. Toge…
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Inside Customer.io’s B2B Marketing Strategy: Org, GTM, and Growth Channels with Jason Lyman
45:20
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45:20#263 Marketing Strategy | Dave is joined by Jason Lyman, CMO at Customer.io, a customer engagement platform used by over 7,500 companies. Jason has led marketing at Dropbox, BetterCloud, and now heads a 30-person team driving growth across both PLG and sales-led motions. Dave and Jason cover: How to structure a B2B marketing org for scale, alignmen…
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Maximus & The Founder Quest: Episode 2 - Define Your Enemy
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21:41Welcome to episode 2 of Maximus & The Founder Quest! In this monthly series, Max Greenwald (Co-founder & CEO of Warmly) continues his founder brand journey with Dave Gerhardt (Author of Founder Brand & Founder of Exit Five). Max shares how he completely overhauled Warmly's website and messaging based on Dave's advice from episode 1, and they explor…
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169: Why 99% of Wynter’s Marketing Is Brand – Not Performance (w/ Peep Laja)
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34:08Databox is an easy-to-use Analytics Platform for growing businesses. We make it easy to centralize and view your entire company's marketing, sales, revenue, and product data in one place, so you always know how you're performing. Learn More About Databox Subscribe to our newsletter for episode summaries, benchmark data, and more If you’ve ever had …
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Building a Brand Strategy and Content Goldmine with Chelsea Castle, Head of Content and Brand at Close
54:19
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54:19#262 Content Strategy | Dave sits down with Chelsea Castle, Head of Content and Brand at Close. Chelsea talks about her experience in B2B SaaS and shares how to build impactful content that resonates with your audience. Chelsea and Dave cover: How leveraging internal and cross-functional knowledge can create a content goldmine Why it is important t…
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How to Stay Relevant as a Marketer in the World of AI with Mark Schaefer
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55:07#261 AI & Creativity | In this episode, Dave is joined by Mark Schaefer, marketing strategist, keynote speaker, and author of 11 books, including his latest, Audacious: How Humans Win in an AI Marketing World. Mark has spent decades studying the intersection of marketing, tech, and human behavior, and his ideas have helped reshape how B2B brands th…
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