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Kathleen Booth, SVP of Marketing at Pavilion, makes the case for ditching rigid planning in favor of dynamic, data-informed decisions, and explores how smart GTM leaders are embracing flexible org structures, full-cycle sales, and simplified roles to adapt fast.

Kathleen shares what Pavilion is seeing across thousands of GTM leaders: the metrics that matter most now, why full-cycle selling is making a comeback, and how to tell a compelling story with your data that gets CFO and board buy-in.

If you’re leading a go-to-market team and struggling to keep up with messy market changes, this is your roadmap for building a culture – and system – for fast, confident decision-making.

Watch the full episode to learn how top GTM leaders are:

• Replacing rigid planning with agile execution
• Using data to spot early signals and justify pivots
• Simplifying org structures to move faster
• Selling strategic brand investment to skeptical CFOs