This is the podcast for aspiring writers, an A-to-Z guide to writing, publishing, and promoting your article, book, or any other writing project. Your hosts are Melissa Parks and Dave Goetz, co-founders of Journey Sixty6, an editorial services company and independent publisher for the family business community. Each episode is designed to inspire and instruct writers as they take the long road trip to write and promote their ideas.
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The most valuable commodity on earth today is data. How we make it, use it, move it & protect it. Join David McCall as he invites guests from all industries to talk about how they use data to drive their business & innovation in their market.
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Real Chills is a podcast of TRUE STORIES that will keep you up at night: Ghosts. Demons. Aliens. Unexplained psychic connections. Time travel. Hosted by Meg Goetz, a comedian from Philadelphia, she talks to guests about the weird things that go bump in the night.
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Dave Gerhardt (Founder of Exit Five, former CMO) and guests help you grow your career in B2B marketing. Episodes include conversations with CMOs, marketing leaders, and subject matter experts across all aspects of modern B2B marketing: planning, strategy, operations, ABM, demand gen., product marketing, brand, content, social media, and more. Join 5,000+ members in our private community at exitfive.com.
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Why do certain brands and creators become your favorite while others are forgotten? Why do they seem to effortlessly garner so much more attention than everyone else? Turns out, it’s not the tactics. They’re using the same tools and doing the same things as the rest of us. So, what’s the difference? Since 2015, Louder Than Words has hosted the world’s most prolific marketers and creators to explore how they cut through the noise to build unforgettable brands. Hosted by John Bonini.
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TurfNet personalities Frank Rossi, Dave Wilber, Randy Wilson, John Reitman, Jon Kiger and Peter McCormick interview a variety of turfies on a multitude of subjects... or just pontificate upon occasion.
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The Justin Brady Show amplifies the best ideas, companies, entrepreneurs, and people on earth. Justin is an emerging tech PR communications guy that works in SEO, content strategy, PR and comms. When he's not amplifying his clients, he's amplifying ideas, companies, entrepreneurs, and people in the larger community. Past guests include: Howard Schultz, founder of Starbucks; Blake Irving, CEO of GoDaddy; Ancesty.com Founder Paul Allen; Best-Selling authors like Dan Ariely, Dan Pink, Matthew M ...
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High-Pressure CMO Roles, Avoiding Burnout, and Growing your Personal Brand with Amanda Goetz
45:33
45:33
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45:33#244: Professional Growth | Dave is joined by Amanda Goetz, a 2x founder, 3x CMO, and the author behind the popular weekly newsletter, Life's A Game. Amanda shares her expertise in personal and professional growth, brand building, and content creation. Amanda and Dave cover: How Amanda transformed her LinkedIn strategy to grow her following and eng…
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Fixing the Disconnect Between Marketing and Sales with Talya Heller
41:01
41:01
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41:01#246 Sales Alignment | Danielle welcomes Talya Heller, founder of Down to a T, a B2B consultancy helping marketers turn competitive positioning into high-impact sales assets. With experience in engineering, product management, and product marketing, Talya knows how to bridge the gap between what marketing builds and what sales actually uses. Togeth…
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B2B Outbound Best Practices: What’s Working Now with Cold Email and Paid Ads (with Alex Fine)
39:29
39:29
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39:29#245: Cold Email | Danielle Messler sits down with Alex Fine, co-founder of Understory, the agency behind some of the most effective outbound and paid strategies in B2B right now. Alex is leading the charge on a smarter approach to outbound called “Allbound”, a tightly integrated blend of outbound, paid media, and LinkedIn tactics that actually con…
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Episode 221: John Coster — Systems Thinking, AI Disruption, and Why Philosophers Make Great Technologists
1:08:10
1:08:10
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1:08:10David McCall sits down with John Coster, the master electrician turned systems thinker, to explore why AI might break your systems — and why your best defense is a little philosophy, a lot of collaboration, and maybe a good spreadsheet. Expect humor, reflection, and big questions about human flourishing.…
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B2B LinkedIn Ads Playbook: What Works (and What Doesn’t) in 2025
51:49
51:49
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51:49#243 Linkedin Ads | In this episode, Danielle Messler sits down with Anthony Blatner (LinkedIn ads expert and certified instructor) and Tagg Bozied (Head of Brand Awareness at Docebo and award-winning B2B campaign strategist) to dig into what actually works with B2B LinkedIn ads in 2025. These two have spent years in the trenches, building campaign…
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The Quiet Shift: How B2B Teams are Winning Post-SEO
52:56
52:56
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52:56#242: Content Strategy | In this episode, Danielle sits down with Brendan Hufford, founder of Growth Sprints, to talk about what actually works in content and SEO today and why most B2B strategies are broken. Brendan went from high school teacher to leading content at top SaaS companies, and now helps brands move faster and build content strategies…
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Email Marketing Breakdown: How to Cut Through the Noise in 2025
53:08
53:08
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53:08#241: Email Strategy | Email isn’t dead – it’s just changing fast. It’s still one of the few B2B marketing channels where you can actually own your audience and reach your ideal customers with the push of a button. In this session from the Ultimate Roast of B2B Emails, Danielle hosts Beth O’Malley (Founder, astral.), Jay Schwedelson (Founder, Subje…
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Video in B2B: What Works, What Doesn’t, and Where to Start
35:09
35:09
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35:09#240: Video Strategy | In this episode, Danielle sits down with Connor Lewis, founder of Studio Lewis, to talk all things B2B video - what works, what doesn’t, and how to actually get started. Connor spent years building in-house video from the ground up before going solo. Now, he works with B2B brands on high-performing video ads and he’s here to …
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#50 | Words in Progress with Natalie Marcotullio, Part 1 | Building Navattic's Content Brand
24:17
24:17
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24:17In the debut episode of Words in Progress, a mini-series within Louder Than Words, John Bonini sits down with Natalie Marcotullio, Head of Growth & Product Marketing at Navattic, to unpack how she and her team transformed a vague idea—buyer first—into a tangible, ownable editorial narrative and content framework. They walk through the evolution of …
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How To Measure Your Marketing Efforts (And Why Click Attribution Is Dead)
54:55
54:55
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54:55#239: Measurement | In this Exit Five live session, Dave sits down with Pranav Piyush, Co-Founder & CEO of Paramark (ex-PayPal, Dropbox, Adobe, BILL), to talk about the future of B2B marketing measurement. Spoiler alert: it’s not clicks. They break down why the old way of doing attribution doesn’t cut it anymore and why leading B2B teams are shifti…
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How to Stop The Busywork in B2B Marketing (with Dmitry Shamis)
46:14
46:14
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46:14#238: Brand | In this episode, Dave sits down with Dmitry Shamis, former Head of Brand at HubSpot and now founder of Oh Snap, to talk about what brand really means in B2B and why so many teams are stuck doing busy work instead of meaningful marketing. After leading a team of 150+ creatives and scaling HubSpot’s brand across multiple products, Dmitr…
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B2B Doesn't Have to Be Boring with Udi Ledergor, Chief Evangelist at Gong
56:29
56:29
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56:29#237: Strategy | Udi Ledergor (former CMO, now Chief Evangelist at Gong) helped turn Gong into one of B2B’s most iconic brands—and now he’s sharing how they scaled it to a multi-billion dollar valuation. In this episode, Dave sits down with Udi to unpack lessons from building Gong’s category, brand, and marketing engine (and why B2B marketing needs…
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The Role of Product Marketing in B2B: Strategies, Tools, and Metrics for Success
52:55
52:55
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52:55#236: Product Marketing | Product marketers are no strangers to change. Whether it’s navigating new responsibilities, proving impact to leadership, or balancing short-term wins with long-term strategy, the role is constantly evolving - and in 2025, that evolution is only accelerating. This Exit Five Live session is built to help you stay ahead. Dav…
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The 7 Marketing Metrics Every B2B Leader Should Report On
43:22
43:22
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43:22#235: Strategy |In this episode, Matt sits down with Aditya Vempaty, VP of Marketing at MoEngage, to talk about a topic every marketing leader has wrestled with: reporting on the right metrics. Aditya has led marketing at companies like Nutanix, Amplitude, and Synthego - and he’s learned how to build dashboards and reporting frameworks that actuall…
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Mastering Messaging, Copy, and Clarity with Emma Stratton
53:10
53:10
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53:10#234: Messaging | In this episode, Dave sits down with Emma Stratton, founder of Punchy, to break down what great B2B messaging actually looks like - and how to get it right. Emma has worked with hundreds of B2B tech companies to sharpen their positioning, eliminate vague copy, and train marketing teams to write with clarity and impact. They cover …
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Inside Exit Five: How We Doubled Community Growth in Under a Year (with Matt Carnevale)
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1:01:24#233: Inside Exit Five | In this episode, Matt Carnevale (Head of Community at Exit Five) joins the team at Circle to break down how we’ve doubled Exit Five community membership and boosted engagement—all by treating Exit Five like a product. He shares our playbook: audience growth, engagement systems, how we use member feedback to shape what we bu…
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How Marketers Can Be Better Partners with Sales (with Jen Allen-Knuth)
54:09
54:09
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54:09#232: Sales | Dave sits down with Jen Allen-Knuth, founder of DemandJen. Jen shares her insights from her 15+ years in B2B Sales, from managing a quota to building great working relationships with marketing. Jen and Dave cover: Co-creating content with Marketing and Sales that drives better customer engagement and grows your pipeline How Jen succes…
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We Audited 100+ B2B Websites – Here's What We Learned (with Talia Wolf)
52:54
52:54
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52:54#230: Messaging | In this episode, Matt sits down with Talia Wolf, founder and CEO of GetUplift, to unpack what’s really wrong with most B2B websites – and how to fix it. After reviewing 100+ member-submitted sites from the Exit Five community, Talia shares what she sees over and over again: messaging that’s too focused on the product, poor design …
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Inside the Minds of Top CMOs: What’s Working, What’s Not, and How the CMO Role is Evolving in B2B Marketing
1:00:58
1:00:58
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1:00:58#229: Marketing Leadership | In this episode, Dave sits down with Megan Lueders (CMO at Sonatype), Ido Mart (CMO at Manychat), and Kimberly Storin (CMO at Zayo) for a live CMO panel discussion at Exit Five’s Austin marketing meetup. These marketing leaders share what’s working what’s not in B2B marketing today and how the role of the CMO is evolvin…
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Episode 220: Jim Gao – AI, Data Centers, and the Peanut Butter Apocalypse
1:21:00
1:21:00
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1:21:00AI is learning, growing, and optimizing our world—but can it make a proper peanut butter and jelly sandwich? Jim Gao joins David McCall to discuss how AI went from winning board games to optimizing data centers, why trusting AI is like supervising an intern, and how data centers might just become the next big "player" in AI’s game of efficiency. Gu…
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LinkedIn Ads & Strategy for B2B with Anthony Blatner
44:18
44:18
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44:18#228: LinkedIn Strategy | Anthony is one of the nine LinkedIn Certified Marketing Experts in North America. He’s also the Managing Director of Speedwork, a B2B LinkedIn Marketing Agency, and hosts the LinkedIn Ads Radio Podcast. He and Dave discuss LinkedIn Ad Creative & Consistent Branding Thought Leader Ads & Organic Reach Niche Audiences & Custo…
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The B2B Event Playbook: Building Revenue-Driving Events in 2025
54:05
54:05
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54:05#227: Events | In this episode, Dave hosts a live Exit Five session with Zuddl and panelists Stephanie Christensen (Event Marketing Leader) and Kristina DeBrito (Director of Strategic Events at Iterable) to break down how B2B marketers should be thinking about events in 2025. From small VIP dinners to large customer conferences, events are making a…
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What’s Your One Key Message? Mastering B2B Messaging & Copywriting with Diane Wiredu, Founder of Lion Words
49:46
49:46
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49:46#226: Messaging | In this episode, Dave sits down with Diane Wiredu, messaging expert and founder of Lion Words, a consultancy that helps B2B tech and SaaS companies achieve message-market fit so they can stand out, market more effectively, and sell more. Diane breaks down why most B2B messaging falls flat, how to fix it, and why messaging is more …
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Episode 219: Carrie Goetz – Tech Careers, Mentorship & The Future of Digital Infrastructure
57:04
57:04
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57:04AI isn’t coming for your job—but it might take the boring parts! Carrie Goetz joins David McCall to talk about mentorship, career opportunities in tech, and how to make AI work for us (instead of the other way around). Plus, why data centers are the best-kept secret in the job market and how one simple trick can clean up your social media feed. Gue…
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Content, Community, and Building a 200,000+ B2B Audience with Dave
49:32
49:32
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49:32#225: Q&A with Dave | In this episode, Dave joins Ross Hudgens on Content and Conversation: Organic Growth Insights from Siege Media to break down content strategy, brand building, and why organic marketing is the foundation of great B2B marketing. Dave shares his journey from marketing leader to building Exit Five and explains why community-driven…
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#224: Website Teardown | In this episode, Danielle (Head of Content at Exit Five) hosts a panel with top SEO and content marketing experts: Rita Cidre, Head of Academy at Semrush; Ross Simmonds, CEO at Foundation & Distribution.ai; and Tom Whatley, CEO of Grizzle. Together, they break down real B2B websites, exposing the biggest SEO mistakes and sh…
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Category Creation and Market Leadership with the CMO of 1Password, Melton Littlepage
50:45
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50:45In this episode, Dave sits down with Melton Littlepage, CMO at 1Password, to discuss how he’s transforming a well-known consumer brand into a B2B category leader in cybersecurity. With decades of experience in SaaS marketing, Melton shares insights on category creation, demand generation, and the intersection of brand and product marketing—and why …
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Episode 218: Dr. Paul Root Wolpe | Conflict Resolution, AI, and Building a More Peaceful Future
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1:01:19
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1:01:19How do we transform conflict into peace? Dr. Paul Root Wolpe returns to discuss his mission to make Atlanta a global hub for conflict resolution. Can AI help in this process? Maybe—but should we trust it blindly? Probably not. This episode unpacks the balance between technology and human connection. Plus, Dave investigates Dr. Wolpe’s suspiciously …
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How To Build a High Converting Product Page
53:05
53:05
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53:05#222: Website Teardown | Do your product pages actually tell potential customers what they need to know—or are they just a list of features they’ll ignore? In this session from the Ultimate Roast of B2B Websites, Madhav Bhandari, Head of Marketing at Storylane, joins Robert Kaminski, Co-Founder at Fletch PMM and Dan Murphy, COO at Exit Five to tear…
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Meg and Alyssa share some astonishing third man stories after recounting their own stories of Valentine's Day and the Eagles Super Bowl celebrations!
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Episode 217; Dan Crosby; Powering the Future – Dan Illuminates the Path to Smarter Energy and Data Centers
1:31:30
1:31:30
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1:31:30Dan Crosby sheds light on the exciting world of data center power, exploring innovative solutions for a sustainable future. Discover how microgrids, strategic partnerships, and a touch of optimism can power the data centers of tomorrow! Dan Crosby: https://www.linkedin.com/in/daniel-crosby-a58a3212/ Legend Energy Advisors: https://legendenergyadvis…
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Win/Loss Analysis: How to Turn Customer Insights Into Revenue
47:34
47:34
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47:34Episode #221: Strategy | In this episode, Matt Carnevale sits down with Drew Giovannoli, founder of Buried Wins, to dive deep into Win/Loss analysis and how product marketers can use it to drive better sales, positioning, and competitive strategy. Drew shares how he helps B2B companies turn customer insights into revenue-driving decisions, plus the…
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New On-Demand Training: AI Playbooks for B2B Marketers
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8:55
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8:55Matthew Carnevale, Head of Community at Exit Five, introduces AI Playbooks, a new on-demand training program packed with expert-led tutorials and ready-to-use templates designed to help you drive better results with AI. No fluff, no theory—just real playbooks from 15 B2B marketers showing exactly how they use AI for ICP research, personalization at…
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Strategies for Building a High-Converting B2B Homepage
57:27
57:27
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57:27Episode #220: Website Teardown | In this session from the Ultimate Roast of B2B Websites, Dave Gerhardt teams up with Diane Wiredu, messaging strategist and founder of Lion Words, and Lee Reshef, Head of Product Marketing & Retention at Fiverr, to break down what makes a high-converting B2B homepage. They critique real B2B homepages, analyzing mess…
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#219: Strategy | ABM and AI for Outbound with Trinity Nguyen, CMO at UserGems
51:36
51:36
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51:36In this episode, Dave sits down with Trinity Nguyen, CMO at UserGems, to discuss her journey from first business hire to CMO, the role of product marketing in B2B, and how AI is transforming outbound sales. Trinity got started at UserGems’ by building their first website for free, then got hired as Head of Marketing and has shaped the company’s ABM…
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Episode 216: Craig Pennington; AI, Liquid Cooling, and How to Save a Data Center (& Your Marriage?)
2:01:17
2:01:17
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2:01:17Craig Pennington takes us on a journey from adventures with the Royal Air Force to rethinking data centers for AI environments. Tune in for GPU gossip, liquid cooling confessions, and why collaboration might just save us all! This episode is as electrifying as a 130-kilowatt cabinet!By Dave McCall
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#218: Website Teardown | How to Build B2B Landing Pages That Actually Convert with Tas Bober, Founder of The Scroll Lab, Gabi Sellam, Conversion Specialist at Fiverr, and Will Hoekenga, Founder of Six ...
58:19
58:19
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58:19You work hard to drive traffic to your landing pages – they’re the backbone of lead generation and conversion. In this session from our Ultimate Roast of B2B Websites, Tas Bober, Founder of The Scroll Lab, Gabi Sellam, Conversion Specialist at Fiverr, and Will Hoekenga, Founder of Six Words Studio and expert copywriter, sit down to discuss how to n…
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Still caught up in Super Bowl excitement, Meg and Alyssa stay in a sporting territory this week. This time, they explore some paranormal experiences on and around the soccer.
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#217: Marketing Leadership | Why Product Marketing is the Foundation of Great Marketing Leadership with Jessica Andrews, VP of Marketing at Copper
45:00
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45:00In this episode, Matt Carnevale sits down with Jessica Andrews, VP of Marketing at Copper, a CRM built specifically for agencies, consultancies, and media companies, designed to help relationship-driven businesses find ideal clients, win new business, manage projects, and nurture customer relationships. The two discuss Jessica’s journey from Senior…
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#216: Website Teardown | How to Nail your B2B Pricing Page with Emily Kramer (Co-Founder & Advisor of MKT1), Bill Wilson (CEO & Founder of Pace Pricing), and Karan Sood (Director Sales Operations at Rakuten ...
58:01
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58:01Is there anything more terrifying for a marketer than having to work on the pricing page? How do you handle packaging, listing out features, and deciding whether to put the actual price, or “contact sales”? In this session from our Ultimate Roast of B2B Pricing Pages, Emily Kramer (Co-Founder & Advisor of MKT1), Bill Wilson (CEO & Founder of Pace P…
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The Philadelphia Eagles have made it back to the Super Bowl! To celebrate, Meg and Alyssa tell some incredible paranormal "Eagle" stories!
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#215: Social | LinkedIn Profile Best Practices for 2025 with Kanika Sharma, Founder of Copywriting Teardowns
55:58
55:58
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55:58In this episode, Matt Carnevale sits down with Kanika Sharma, a conversion page copywriter and Founder of Copywriting Teardowns. Kanika audited over 100 LinkedIn profiles in the Exit Five community and shares her biggest takeaways on how marketers can optimize their profiles to attract the right audience and drive conversions. Matt and Kanika cover…
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#214: Q&A with Dave | Brand vs. Demand, Personality In Your Marketing, and The Most Successful B2B Marketing Campaigns
40:16
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40:16In this solo episode, Dave shares his POV on marketing with answers to a bunch of burning questions, including: Balancing Brand vs. Demand Working with the sales team vs. serving customers How to inject personality into your brand The most successful marketing campaigns Dave was a part of in his career How to plan and brainstorm good marketing idea…
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#213: Community | B2B Community Growth Strategies with Matthew Carnevale on the Direct Podcast
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35:53This episode is from the Direct podcast hosted by Corrina Owens (Fractional ABM consultant) and Taylor Young (Director of Strategy, Professional Services at DemandScience). Corrina and Taylor sit down with Exit Five’s Head of Community, Matthew Carnevale, to discuss his journey in scaling the Exit Five community to over 5,000 members. They dive int…
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