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Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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Founders, you kinda suck at SEO, content, and communications. That's tragic because many of you have incredible brain-frying technology and ideas the world wants to hear about. Marcus Sheridan, author Endless Customers describes why AI has made web content more important than ever, and explains why YouTube is just as important as your own site.
Sheridan's first book They Ask, You Answer detailed the process he followed to become the #1 website in the world... for pools. You read that right. He ended up ruling the internet for a heavily commoditized business. He explains how to increase "signals" increasing AI's likelihood of recommending you, and warns founders and CEOs on getting in their own way, killing inbound content marketing strategies that could bring them... ahem... endless customers.
See the video at justinkbrady.com/marcus-sheridan
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