The only podcast that admits marketing is F@$!ing hard and makes it suck less for solo business owners who are juggling client delivery and sales on top of all those marketing tasks. I'm your host, Dr. Michelle Mazur, the author of the 3 Word Rebellion and founder of The Expert Up Club. Unlike most marketing podcasts that share the latest marketing fads that promise “Viral Internet Fame,” I know you don’t need any of that BS to run a thriving business. Each week, I share unconventional strat ...
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The InnovaBuzz Podcast explores the minds of innovators, entrepreneurs and creatives. You’ll learn about values, strategies, tactics and mindset from some of the world’s most successful entrepreneurs. Join internationally recognised transformational marketing strategist, speaker and podcaster, Dr Jürgen Strauss, The World's Best Human-Centred Podcasting Coach , as he chats with awesome guests who are committed to innovation, service and modern marketing. Each episode is a conversation with i ...
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Transforming Trauma through Humor, Storytelling, and Sparkle Skills in this Fun & Feisty* podcast for Empowered Women and Woke Menfolk! Join us as we pull back the veil to reveal how we are taking control of our life stories and creating a movement of positive change. If you are ready to Feel, Laugh & Heal, this podcast is for you!Co-hosted by Feisty & Fabulous cousins Nicole Lewis-Keeber and Michelle Lewis *sometimes we swear
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Todd Starr, The Power of Mindset and Empathy in AI-Driven Marketing - Innova.buzz 670
1:01:19
1:01:19
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1:01:19Our guest in this episode is Todd Starr, a marketing innovator and psychology enthusiast who helps businesses differentiate themselves through powerful strategy and human connection. In his insightful chat with host Jürgen Strauss, Todd shares his journey from learning with rock stars to guiding over 3,000 creative client projects, all while explor…
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Fix This One Thing Or Keep Wasting Time On Your Marketing
11:43
11:43
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11:43What if a recession could actually help your business grow? Sounds bananas, right? But hear me out. In every economic downturn, some businesses thrive. And I believe yours can be one of them—if you position yourself as the expert people are desperately searching for right now. When budgets tighten, people get picky. They’re not gambling on vague pr…
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Dr Jeff Gross, Living Better Longer: Activating Natural Healing for Longevity - Innova.Buzz 669
53:29
53:29
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53:29Our guest in this episode, is Dr. Jeff Gross, a pioneering neurological surgeon turned regenerative medicine specialist, is passionate about helping people live healthier, more vibrant lives. He shares his journey from traditional medicine to a holistic approach, emphasizing the importance of health span over lifespan. Key points discussed include:…
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Why the Flashy Fakes Keep Winning—and What Real Experts Can Do About It
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12:17Do you ever get that gut-punch feeling when some bro marketer suddenly “finds his zone of genius” and lands clients left and right... meanwhile you’ve got actual results, actual experience, maybe even a degree (or three), and your inbox is quieter than a library on a Friday night? Same. And I’ve had enough. Let’s talk about why the flashy fakes kee…
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Jon Bassford, Curiosity Unleashed: Leading with Questions, Not Answers - Innova.Buzz 668
54:47
54:47
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54:47Our guest in this episode is Jon Bassford, a curiosity-driven leader, consultant, and author who helps organizations unlock innovation by asking better questions. Jon’s journey is a story of challenging the status quo, rediscovering the power of curiosity, and empowering others to do the same. In his conversation with Jürgen, Jon shares practical t…
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The 60-Year-Old Marketing Truth That Still Trumps Every Tactic
12:30
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12:30Let’s be real: your offer can be life-changing, your messaging can be tight, and people can tell you they love your work—but when it comes time to buy? Crickets. I’ve seen it over and over again (and yep, I’ve been there too). Here’s what’s really going on: you’re saying the right thing… to the wrong person… in the wrong place. That’s why I keep co…
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James Hipkin, Humanizing Digital Marketing: From Customer Pathways to AI Power - InnovaBuzz 667
50:53
50:53
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50:53Our guest in this episode is James Hipkin, a vivacious marketing strategist and digital agency leader who’s spent decades helping businesses cut through the marketing noise with authentic, customer-centered strategies. James delights in challenging the status quo, advocating for marketing that genuinely adds value and using AI as a creative ally (n…
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This One Shift Finally Got People To Buy (Even with a PhD and Receipts out the Wazoo)
12:31
12:31
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12:31Let’s be real: it is maddening to be great at what you do and still feel invisible. Years of experience, glowing testimonials, maybe even a PhD… and still, your dream clients are ghosting you. Meanwhile, someone with half your credentials and a catchy tagline is booked out and bragging on Instagram. If you've ever wanted to yell, “But I’m actually …
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Debra Eckerling, Joyful Accessible Goals: Celebrate Wins and Fuel Progress - Innova.buzz 666
57:19
57:19
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57:19Our guest in this episode is Debra Eckerling, a joyful goal strategist, award-winning author, and mastermind behind the DEB Method for simplified goal setting. Deb’s mission is to make goal pursuit contagious and fun, inspiring everyone to move toward what truly lights them up by connecting their goals to genuine passion. In her lively chat with ho…
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How to Make Your Offer Essential (Not Expendable) in a Downturn
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14:05Let’s play a quick game. I say a thing, and you tell me if it’s: Essential A Treat Postponable Expendable Toilet paper? Essential. Fancy lip gloss? Treat. A new couch when the old one still works? Postponable. An app that teaches your cat to manifest abundance? …Expendable (sorry to my kitties cat…you manifest enough Churus). Here’s the rebel truth…
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David Hirschfeld, Quickly Transforming Ideas into Revenue: Launch First Methodology - InnovaBuzz Episode 665
55:17
55:17
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55:17Our guest in this episode is David Hirschfeld, a seasoned software development expert with a physics background and a passion for helping startups succeed. From his experiences of both success and failure, David has crafted the Launch First methodology for rapidly progressing startups from idea to revenue generation. In his conversation with host J…
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The Curse of Sloppy Messaging: Four Signs You're Afflicted
15:56
15:56
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15:56Here’s a strange but true fact: some businesses actually thrive during economic downturns. Weird, right? But once I really sat with that, I realized it’s not because these businesses have some BS “recession-proof” product. Nope. They’re thriving because they’ve nailed one crucial thing: They’ve positioned what they do as essential, not optional. An…
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Basic Needs Beat Big Dreams: Messaging During Economic Chaos
15:52
15:52
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15:52Three years ago, clients came to me wanting TEDx stages and book deals. Now? They just want to make money, simplify their marketing, and stay afloat in a dumpster-fire economy. Let me break down how I’m dramatically shifting my message to meet the moment—and why you should too. Want to hear more about The Expert Up Club? Book Your Private Tour Here…
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Josselyne Herman-Saccio, Shifting from Reaction to Creation: Become UnmessableWith - Innova.buzz 664
46:28
46:28
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46:28Our guest in this episode is Josselyne Herman-Saccio, a master coach and transformative leader who empowers people to live the life of their dreams with her "Unmessable with" philosophy. In her conversation with host Jürgen Strauss, Josselyne explores the power of shifting beliefs, living dreams now, and maintaining a focus on vision over vehicles …
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Jay Melone, Building a Business Flywheel Through Productised Services - Innova.Buzz Episode 663
43:18
43:18
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43:18Our guest in this episode is Jay Malone, an inspiring innovator and founder of Profit Ladder who transitioned from tech consulting to helping others craft scalable business models. In his conversation with host Jürgen Strauss, Jay shares his journey from burnout to building a business with a clear and impactful signature offer. Key points discussed…
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AI for Marketing That Doesn't Make You Sound Like a Freaking Robot
15:45
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15:45AI is everywhere in marketing right now, and I get it—it's tempting to let it do all the heavy lifting. But if your strategy is just "Hey, Claude, write me 10 LinkedIn posts about email marketing," then we need to talk. Because that approach? It's turning business owners into content-producing robots, all sounding the same. Like the Borg. "You will…
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Didier Le Miere, Connecting Brands and Audiences Through Video Storytelling - Innova.buzz 662
56:24
56:24
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56:24Our guest in this episode is Didier Le Miere, the passionate founder and director of the FixOn Media Group who creatively combines storytelling and video marketing to craft engaging brand story films. In his conversation with host Jürgen Strauss, Didier unveils the transformative power of visual storytelling, the psychology behind emotive brand fil…
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How to Thrive in the Sh!t Show: Marketing Your Expertise in Uncertain Times
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14:15It’s a shit show out there. The economy is a dumpster fire, the stock market is on a rollercoaster, and it feels impossible to know what’s coming next. And for business owners? That uncertainty can be paralyzing. Most people react in one of two ways: Freeze completely and do nothing. Frantically try everything at once. Neither works. But there’s a …
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Mark Schaefer, Creating Awe-Inspired Marketing in Today's Digital Age - Innova.buzz Episode 661
50:51
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50:51Our guest in this episode is Mark Schaefer, a globally recognised marketing strategist, keynote speaker, and author known for his innovative approach to human-centered marketing. In his conversation with host Jürgen Strauss, Mark shares the inspiration behind his latest book "Audacious," the significance of human creativity in a tech-driven world, …
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The Shocking Truth About Doing LESS Marketing
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12:55Whenever I tell someone that I work with business owners to do less marketing while creating more demand, more interest in their programs, their offers, their services, and their expertise, these people look at me like I have lost my ever loving mind. Like I have 27 heads because the idea of doing less and getting more, it just doesn't make sense. …
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Dr Islam Gouda, Redefining Marketing as a Purposeful Lifestyle Choice - Innova.buzz 660
52:51
52:51
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52:51Our guest in this episode is Islam Gouda, a dynamic marketing professional and global brand ambassador. He is the driving force behind the innovative project "One Hundred Minutes to Ace Your Marketing Game" and the insightful book "SMEs and Startups Marketing Guide to COVID 19." In this enriching chat with host Jürgen, Islam explores the artistry a…
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Niche Phobia: Why Your Hardwired Against Niching (And What to Do Instead)
13:05
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13:05Do you freak out a little bit at the idea of narrowing your focus to speak to one specific client? Because if you do that, wouldn't that mean you're losing out on other potential clients? So today, we are talking about a word that you've heard a lot about that probably makes you roll your eyes. But in 2025, this word is more important than ever. I'…
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Carol Enneking, The Art of Letting Go: Success that Truly Matters - InnovaBuzz 659
53:05
53:05
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53:05Our guest in this episode is Carol Enneking, a transformational speaker and author from Houston, Texas, specializing in helping individuals and organizations redefine success and create a culture of belonging. In her heartfelt conversation with host Jürgen Strauss, Carol shares her journey of overcoming personal adversity, finding what truly matter…
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What's Really Killing Your Sales? (Hint: Not Your Offer)
14:36
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14:36Once upon a time, you created a new offer. You launched it, and at first, it sold like gangbusters. People are clamoring for it. You have a wait list for it. They're excited, and you feel like this success train is just gonna roll forever. You figured it out, finally. Except it doesn't. And at some point, the sales, they just peter out. It's so eas…
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Mark Collins, Unleashing the Hero in Hiding: Identity, Fulfilment and Life Mastery - Innova.buzz 658
50:12
50:12
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50:12Our guest in this episode is Mark Collins, a business and life coach dedicated to helping entrepreneurs unlock their potential and live authentically. Mark’s journey from chasing external success to finding true fulfilment has inspired countless individuals to break free from limiting beliefs and embrace their unique identity. In this conversation,…
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Screw Being 'Less Expert'—Unabashedly Market Your Smarts
12:43
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12:43Here's what makes marketing suck for experts. And it has absolutely nothing to do with how smart you are, your nuanced approach, or that you're not curious enough. You're preyed upon by unscrupulous business owners because you are curious. You love learning. So when you see that shiny new marketing program, you're tempted to buy it because surely y…
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Jillfrances Gray, Balancing Strategy and Creativity: The Art of Visual Communication - Innova.buzz 657
1:04:46
1:04:46
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1:04:46Our guest in this episode is Jillfrances Gray, founder and creative director of JFG Visual Communications. Jillfrances’s journey from opera singer to visual storyteller is a testament to her creativity, adaptability, and passion for helping startups build impactful brands. In this conversation, she shares her insights on balancing strategy and crea…
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The Anti-Cringe Guide to Selling Your Expertise
13:24
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13:24You've grown your audience. You've nurtured and engaged them by building a case for why they should work with you. You've helped them diagnose what problem they're actually having. And now it's time for the moment. You know, the one where you have to transition from being helpful to actually inviting people to work with you, and that's when shit ge…
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Andy Semotiuk, Finding Your Unique Ability to Lead and Inspire - Innova.buzz 656
50:05
50:05
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50:05Our guest in this episode is Andy Semotiuk, a US and Canadian immigration lawyer, journalist, and author of The Young Professional. Andy has dedicated his career to helping people navigate challenges and discover their unique abilities to make a meaningful impact. Key points discussed include: The Power of Motivation: Andy shares how motivation inv…
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95% of Your Audience isn’t Ready to Work With You (Here’s What to Do About It)
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13:51You do all this work to build relationships. Get the word out about your business and grow your audience. Then once you have someone's attention and they are finally following you or joining your email list, 95% of the time, they are not ready to work with you. Surprise! After you've got someone's attention, how do you keep them engaged and that re…
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Andrew Matthews, Build Resilience and Choose Happiness Every Day - Innova.buzz 655
50:38
50:38
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50:38Our guest in this episode is Andrew Matthews, bestselling author, illustrator, and global speaker, who chats with Jürgen about the secrets to happiness and resilience. Andrew shares his simple yet profound strategies for living a fulfilling life, emphasizing that happiness is a daily decision and resilience is built through life’s challenges. He hi…
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Growing Your Audience Is a Pain in the Ass (Here's Help)
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14:38Let's get real. Growing your audience is a huge pain in the ass. Once upon a time in the wild west days of online business, it was super easy. Post on social media, run Facebook ads that would cost you a buck, a conversion and instant audience. Nowadays, forget about it. Finding new people who don't know you exist and enticing them into your world,…
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Jeremy Shapiro: Unlocking Entrepreneurial Freedom Through Mastermind Groups - Innova.buzz 654
52:23
52:23
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52:23Our guest in this episode is Jeremy Shapiro, a seasoned entrepreneur and founder of Bay Area Mastermind, who has dedicated over 25 years to helping fellow entrepreneurs achieve their goals. Jeremy emphasizes the importance of community and support in navigating the entrepreneurial path, particularly through mastermind groups. Key points discussed i…
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Defeat The Marketing Blob Before It Eats Your Business
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13:30Remember the horror movie The Blob? Where this big, massive, gelatinous blob just rolls through a city sucking up everything in its path - buildings, people, trees, pets - it doesn't matter because it's the blob. Well, marketing can feel exactly like that. It’s this huge amorphous thing that, if you are not careful, will suck up all your time, ener…
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Marnie Stockman and Nick Coniglio, Leadership is Life: Embracing Personal Leadership - Innova.buzz 653
59:32
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59:32Our guests in this episode are Marnie Stockman and Nick Coniglio, co-founders of Lead It Like Lasso, who have transitioned from diverse backgrounds into impactful leadership roles. They emphasize the importance of personal leadership, which begins with self-awareness and understanding one's core values. Key points discussed include: Leadership is L…
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Avoiding The Second Launch Fizzle: 4 Insights From The Trenches
12:51
12:51
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12:51Here's the dirty little secret about creating a new offer that nobody talks about. The hard part isn't creating the offer. The hard part is figuring out how to market and sell it after it exists. I get why experts don't tell you this little truth. Because “create your signature offer in 4 weeks”, and then spend 21 months figuring out how to market …
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Danny Nathan: Innovating for Value in Business - Innova.buzz 652
41:39
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41:39Our guest in this episode is Danny Nathan, founder and CEO of Apollo 21, a prominent voice in the innovation and product design space. With a focus on helping organisations navigate the complexities of innovation, Danny shares his insights on fostering creativity and agility in both startups and large corporations. He emphasizes the importance of a…
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Prerak Mehta, Unlocking SEO Success in the Age of AI - Innova.Buzz 651
44:19
44:19
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44:19Our guest in this episode is Prerak Mehta, the founder of NetMafia, a digital marketing agency specializing in SEO and web development. Prerak is also a seasoned educator with over 35,000 students on Udemy, where he shares his expertise in AI-driven SEO strategies. In this engaging conversation, Prerak shares his journey from engineering to entrepr…
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Nick Jain, The Future of Innovation and AI with IdeaScale - Innova.buzz 650
49:26
49:26
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49:26Our guest in this episode is Nick Jain, CEO of IdeaScale, the world's largest innovation SaaS company. Nick's journey from Wall Street to leading IdeaScale highlights his passion for building and scaling innovative solutions. At IdeaScale, he focuses on helping organizations systematically innovate by leveraging Ai and fostering a culture of creati…
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What if you could do LESS marketing in 2025 and create MORE demand for your work? I know it sounds counterintuitive, but it's possible, and in this episode, I reveal how The Expert Up Club's Marketing Retreat helps established business owners transform their marketing strategy through experimentation and personalized support. Episode Highlights: Wh…
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Dr Ryan Smolarz, The Entrepreneurial Shift: Embracing Risk and Building Wealth - Innova.buzz 649
45:56
45:56
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45:56Our guest in this episode is Dr. Ryan Smolarz, a former ear, nose, and throat surgeon turned commercial real estate entrepreneur. He founded StorPartners with the mission to provide financial sovereignty to medical professionals through strategic investments in self-storage. Ryan shares his insights on the importance of mindset shifts, relationship…
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Joe Barnes, Embracing the Rebel Mindset for Personal Growth - Innova.buzz 648
50:51
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50:51Our guest in this episode is Joe Barnes, a former tennis coach turned self-help author and hypnotherapist. Joe is known for his unique approach to personal development, advocating for a rebel mindset to help individuals find their true path. In our conversation, Joe shares insights from his journey and his book, "The Rebel Code," offering guidance …
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Marketing Snake Oil: Why 'Proven Formulas' Are BS
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12:17“If I could just figure out the right way to market.” I hear this all the time from my clients, and maybe you've thought it yourself. Because I get it. There are so many marketers out there who are promising you that they have the proven formula or that there is some secret to success in marketing that only they have. And if you pay them, they will…
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Amy Rasdal, Building a Successful Consulting Business with Superhero Strategies - Innova.buzz 647
1:08:04
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1:08:04Our guest in this episode is Amy Rasdal, founder of Billable at the Beach. Amy empowers professionals to transition into successful consulting careers, offering them the freedom and flexibility to live their dream lives. Her journey from Silicon Valley to consulting is filled with valuable lessons and insights. Key points discussed include: Empower…
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Why Most Marketing Advice Is Sucks For Your Business
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13:41
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13:41What if I told you that 95% of marketing advice out there wasn't for people like you? If you're following this advice or beating yourself up for not following it, you're wasting time, energy, and resources doing more marketing that doesn't lead to results. You're unintentionally making your marketing suck more, not less. So how do you know if you'r…
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Jacquiline Wagner, Emotional Intelligence: Transforming Workplace Culture - Innova.buzz 646
54:24
54:24
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54:24Our guest in this episode is Jacquiline Wagner, a distinguished employment law attorney and HR expert with over 25 years of experience. Jacquiline emphasizes the critical role of emotional intelligence in fostering positive workplace cultures and effective leadership. She shares insights on how emotional intelligence can reduce litigation and enhan…
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Shira Simmonds, Enhanced Human Connection in the Age of AI - Innova.buzz Episode 645
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49:45Our guest in this episode is Shira Simmonds, a dynamic entrepreneur and CEO of SmartReach AI. Shira is passionate about leveraging AI to enhance human connection and streamline business processes. Her journey is marked by innovation and a commitment to helping businesses grow efficiently. In our conversation, we explored the intersection of AI and …
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Sometimes when it comes to marketing, we are our own worst enemies. We are kicking off a brand new series about how we unintentionally make marketing suck more for our businesses. And sometimes we don't even realize we are doing these things, but there are these tiny ways that we sabotage our business, our sanity with the choices we make when it co…
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Paige Arnof-Fenn: Authentic Interactions (AIs) for Human-Centric Marketing - Innova.buzz Episode 644
1:01:46
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1:01:46Our guest in this episode is Paige Arnof-Fenn, a visionary entrepreneur who transitioned from Wall Street to founding Mavens and Moguls, a global branding and digital marketing firm. Paige's journey is marked by resilience and innovation, having navigated major market challenges while maintaining a focus on authentic marketing. Her firm provides wo…
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This week, I'm sharing our most recent episode of Duped, discussing how Dr. Robert Cialidini's book "Influence" has been weaponized in online business. ******* Do you know what book is one of the most used—and abused—in online business? Many celebrity entrepreneurs and top marketers cite it as influential…which makes sense given its title. It’s Rob…
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