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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Our guest in this episode is Jillfrances Gray, founder and creative director of JFG Visual Communications. Jillfrances’s journey from opera singer to visual storyteller is a testament to her creativity, adaptability, and passion for helping startups build impactful brands. In this conversation, she shares her insights on balancing strategy and creativity, the power of storytelling, and how AI is shaping the future of design.
Key points discussed include:
- The importance of strategy in design: Strategy is the foundation for creating visuals that resonate and connect emotionally with audiences.
- The role of storytelling in branding: Storytelling builds trust and emotional connections, making brands memorable and impactful.
- Embracing AI as a creative tool: AI enhances creativity and efficiency but should complement, not replace, human storytelling and authenticity.
Listen to the podcast to find out more.
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit innovabiz.substack.com/subscribe
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