Best Business Podcast (Gold), British Podcast Awards 2023 How do you build a fully electric motorcycle with no compromises on performance? How can we truly experience what the virtual world feels like? What does it take to design the first commercially available flying car? And how do you build a lightsaber? These are some of the questions this podcast answers as we share the moments where digital transforms physical, and meet the brilliant minds behind some of the most innovative products a ...
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Can Marketing Save the Planet? It’s a big question, and one our podcast sets out to explore with marketers, senior leaders, CMOs and sustainability consultants and experts. Our purpose is to drive education, share best practice, inspire and empower listeners to ask questions and importantly… start taking action. Sitting at the heart of brand, communications, stakeholders and product development, marketers have a significant role to play when it comes to promoting and driving sustainability. ...
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The Marketing Society is a progressive global community of senior marketers. Our purpose is to empower our members to be brave leaders. Since 1959, we have grown into an influential network of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone. Everything we do is through a brave lens – ...
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Green is the New Finance is a podcast from the Green Finance Institute showcasing leading thinking on how to mobilise capital towards a greener, more inclusive and resilient global economy. Hosted by Helen Avery and Ryan Jude, global leaders from within the finance sector or policy environment share their ideas on how to advance green and sustainable finance.
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Welcome to ‘A Moment of Change’, where we tackle the greatest challenge of our time: transforming our economy from profit to purpose. Join us for thought-provoking conversations with key figures at the forefront of driving systemic change. From seasoned experts to visionary entrepreneurs, each guest brings a unique perspective and invaluable insights to the table. ‘A Moment of Change’ is brought to you by On Purpose. Listen now and be part of the movement shaping a better future for all! Sub ...
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Episode 103: ‘Navigating Greenwashing and Green Claims - 4-Part Mini Series’, Part 4 - Adrian Ma, Founder, Fanclub PR
40:10
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40:10Agencies and green claims – Walking the talk or just talking? In our final episode of our four part mini-series on navigating green claims and greenwashing we speak to Adrian Ma, founder of Fanclub PR, about the role of agencies in green claims and the rise of purpose-led marketing. Adrian shares his insights from working with impact-driven brands …
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Ronna Medical: The Robotic System Transforming Neurosurgery
16:30
16:30
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16:30Ronna Medical is an advanced technology company revolutionizing neurosurgery with advanced robotic systems. These robots assist in making surgeries such as biopsies more accurate, safe and efficient. The RONNA (short for Robotic Neuro-Navigation) robotic arm is controlled remotely by the surgeon and is able to make the surgeries more cost-effective…
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The Whole Marketer Ep147 - Social Proof with guest Michael Goldstein
34:58
34:58
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34:58Episode #147. Social proof is the technical topic featured in this episode as we delve into the benefits of collaborating, trialling and testing with consumers and influencers in real-time and how to get started with social proof to help build communication ideas, propositions, campaigns and products. And the all-important internal buy-in and confi…
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Episode 102: ‘Navigating Greenwashing and Green Claims - 4-Part Mini Series’, Part 3 - Katie-Scarlett Wetherall, Lawyer, ClientEarth
39:27
39:27
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39:27In this episode of the Can Marketing Save the Planet? podcast, we continue on our navigating green claims and greenwashing mini-series speaking with Katie Wetherall, a lawyer at ClientEarth about the brilliant work they do and taking a deep dive into the world of plastics, packaging and recycling. It’s no secret that marketing tactics in this area …
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H55: The Spark Behind Sustainable Electric-Powered Flight
18:40
18:40
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18:40H55 is a Swiss company pioneering electric propulsion systems for aircraft, from energy storage to battery management. Founded in 2017, they operate across Switzerland, Canada, and France. With roots in the groundbreaking Solar Impulse project, H55’s technology promises to help to decarbonize air transport. H55’s vision is for a cleaner, quieter, m…
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Episode 101: ‘Navigating Greenwashing and Green Claims - 4-Part Mini Series’, Part 2 - Guy Parker, Chief Executive, Advertising Standards Authority (ASA)
41:12
41:12
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41:12In this episode, the second of our greenwashing mini-series we chat to Guy Parker, Chief Executive of the UK’s Advertising Standards Authority (ASA), about green claims and the role of responsible advertising in sustainability. Guy explains that the ASA’s mission is to, “make sure that ads are legal, decent, honest and truthful. We care about ads n…
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‘Navigating Greenwashing and Green Claims - 4-Part Mini Series’, Part 2 - Guy Parker, Chief Executive, Advertising Standards Authority (ASA)
41:12
41:12
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41:12In this episode, the second of our greenwashing mini-series we chat to Guy Parker, Chief Executive of the UK’s Advertising Standards Authority (ASA), about green claims and the role of responsible advertising in sustainability. Guy explains that the ASA’s mission is to, “make sure that ads are legal, decent, honest and truthful. We care about ads n…
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The Whole Marketer Ep146 - DEI with guest Ali Hanan
40:47
40:47
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40:47Episode #146. Today’s episode discusses the necessity of DEI and how as marketers we have a responsibility to reflect and shape the world around us – particularly as research* shows younger generations trust brands more than governments for being ethical and competent. Abby’s guest is Ali Hanan, founder and CEO of Creative Equals, an award winning …
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Episode 100: ‘Navigating Greenwashing and Green Claims - 4-Part Mini Series’, Part 1 - Cecilia Parker Aranha, Director, Competition and Markets Authority
39:37
39:37
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39:37In our 100th episode of Can Marketing Save the Planet we kick off our ‘4 part mini-series on greenwashing and navigating green claims’ with Cecilia Parker-Aranha, Director of Consumer Protection at the Competition and Markets Authority (CMA). Cecilia joined us back in 2021, and so it was great to have her join us again to discuss the evolving lands…
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Navigating Greenwashing and Green Claims - 4-Part Mini Series, Part 1 - Cecilia Parker Aranha, Director, Competition and Markets Authority
39:38
39:38
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39:38In our 100th episode of Can Marketing Save the Planet we kick off our ‘4 part mini-series on greenwashing and navigating green claims’ with Cecilia Parker-Aranha, Director of Consumer Protection at the Competition and Markets Authority (CMA). Cecilia joined us back in 2021, and so it was great to have her join us again to discuss the evolving lands…
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The Whole Marketer Ep145 - Marketing Culture with guest Abi Willstead
37:31
37:31
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37:31Episode #145. Marketing Culture is the holistic topic discussed in this episode, the what, how and why your marketing function works day-to-day. Defining your marketing culture is the key to unlocking not only the fulfilment and motivation of your team but its thinking and work, which often includes your company values, behaviours, beliefs, routine…
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IIT: Flying Robots & The Future of Human-Machine Collaboration
18:57
18:57
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18:57At the Istituto Italiano di Tecnologia (IIT) in Genoa, humanoid robots are no longer just science fiction, they’re being developed for tasks such as assisting human workers in factories and even flying into disaster zones. Researchers are pushing the boundaries of robotics with innovations like ErgoCub, a robot designed to support industrial worker…
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In My Humble Opinion... There’s nothing more valuable than an idea that moves the world
44:49
44:49
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44:49Welcome to “In my humble opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud. You will hear industry leaders and experts talk about their views and opinions o…
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Episode 99: The Marketing Playbook for a Circular Economy - Ready to be part of the Shift? …with Andrés Oliva and Neda Hashemi, Ellen MacArthur Foundation
32:32
32:32
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32:32Round and round and round it goes, where it stops nobody knows… and that’s a really good thing if it means it doesn’t end up in the unmanageable waste landscape we humans have created for ourselves. In our 99th episode we’re joined by Neda Hashemi and Andrés Olivia from the Ellen MacArthur Foundation where we explore why Marketers are key facilitat…
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The Marketing Playbook for a Circular Economy - Ready to be part of the Shift? …with Andrés Oliva and Neda Hashemi, Ellen MacArthur Foundation
32:32
32:32
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32:32Round and round and round it goes, where it stops nobody knows… and that’s a really good thing if it means it doesn’t end up in the unmanageable waste landscape we humans have created for ourselves. In our 99th episode we’re joined by Neda Hashemi and Andrés Olivia from the Ellen MacArthur Foundation where we explore why Marketers are key facilitat…
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The Whole Marketer Ep144 - Growth Mindset with guest Charlotte Langley
40:13
40:13
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40:13Episode #144. The personal understanding topic explored in this episode is Growth Mindset - a belief system that people adopt where they believe that their qualities, skills, abilities and situation can change and grow, and through hard work, it’s possible for these to develop and improve. Discussing Growth Mindset with Abby is her guest Charlotte …
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Episode 98: Protect the Planet One Square at a Time - Driving nature based impact with transparency and fairness …with Rob Cobbold, Founder and CEO, Native
45:59
45:59
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45:59“It’s fair and square - every square essentially helps you hit three ESG metrics with a single product.” In this episode of the Can Marketing Save the Planet podcast, we are joined by Rob Cobbold, Founder and CEO, of the brilliant organisation, Native - a platform which allows people, groups, communities and organisations of all sizes to protect th…
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Protect the Planet One Square at a Time - Driving nature based impact with transparency and fairness …with Rob Cobbold, Founder and CEO, Native
45:59
45:59
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45:59“It’s fair and square - every square essentially helps you hit three ESG metrics with a single product.” In this episode of the Can Marketing Save the Planet podcast, we are joined by Rob Cobbold, Founder and CEO, of the brilliant organisation, Native - a platform which allows people, groups, communities and organisations of all sizes to protect th…
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In My Humble Opinion...Retail is changing, powered by data and tuned by media
23:31
23:31
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23:31Welcome to “In My Humble Opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK agencies that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud. You will hear industry leaders and experts talk about their views and o…
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The Whole Marketer Ep143 - Building Brands with Soul with guest Siew Ting Foo
28:47
28:47
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28:47Episode #143. Today’s topic is a technical and leadership skill exploring building and leading brands with soul, which doesn’t just arise from the company strategy or tactical execution but from the passion, love, and responsibility of the leaders and people in the business. Abby’s guest who is passionate about this topic and author of ‘Building B…
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Unofficial Partner - The Buy Side: Why the financial sector spends so much on sport
58:41
58:41
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58:41The Buy Side is our regular series talking with brand side marketers about sport and sponsorship. Our guest is Richard Deane, who's career includes running sponsorship programmes at Standard Life Investments, Abrdn and Investec across Ryder Cup, British and Irish Lions and many other major sports properties. The Buy Side is sponsored by the Two Cir…
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Episode 97: Sustainability and AI - Friends or Foes? with tech futurist, Dan Södergren and sustainability pro, Russ Avery
1:06:59
1:06:59
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1:06:59“The more people bring AI in-house the better it will be for the environment”… “You’ve got to spend the money to take advantage of the opportunity – and you can say but AI is free, but it isn't - that's just bad AI”… “AI allows us to do the art of marketing without marketing” … A slightly longer episode this week, but boy is it an interesting one! …
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Episode 97: Sustainability and AI - Friends or Foes? with tech futurist, Dan Södergren and sustainability pro, Russ Avery
1:06:59
1:06:59
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1:06:59“The more people bring AI in-house the better it will be for the environment”… “You’ve got to spend the money to take advantage of the opportunity – and you can say but AI is free, but it isn't - that's just bad AI”… “AI allows us to do the art of marketing without marketing” … A slightly longer episode this week, but boy is it an interesting one! …
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Open Bionics: The hi-tech prosthetics turning disabilities into superpowers
18:42
18:42
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18:42Open Bionics is a UK-based company developing low-cost, 3D printed prosthetics designed to enhance people’s lives and display their creativity. Their products include the Hero Arm, a lightweight prosthetic arm, the Gauntlet, a partial hand prosthesis, and the Hero Flex, an activity arm. Rather than making prosthetics which attempt to look like real…
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The Whole Marketer Ep142 - Connecting with your Consumer with guest Toby Horry
33:03
33:03
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33:03Episode #142. Connecting with your Consumer is the focus of today’s episode, an evolving technical and soft/human skill for marketers to develop as our human understanding continues to deepen and evolve through societal and technological advancements. Abby’s guest to discuss is Toby Horry, Global Brand and Content Director at Tui, responsible to Tu…
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In My Humble Opinion....more brand experiences should be buyable
29:50
29:50
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29:50Welcome to “In My Humble Opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK agencies that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud. You will hear industry leaders and experts talk about their views and o…
…
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Episode 96: Time for Marketers to Drive Meaning and Difference - Key Skills Required and Barriers to Overcome with Ozlem Senturk, Global Sustainability Transformation, Kantar
48:29
48:29
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48:29“90% of Marketers agree that sustainability agendas need to be more ambitious.” We are back to 2025 with a bang and a full-on schedule of fantastic guests and riveting conversations. In our first episode of the year we’re joined by Ozlem Senturk, Senior Partner at Kantar’s Global Sustainable Transformation Practice. Ozlem shares so many interesting…
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The Whole Marketer Ep141 - Owning your Marketing Career with guest David Brewerton
43:38
43:38
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43:38Episode #141. Today’s personal understanding topic is about owning your marketing career so that it is fulfilling to you, and the steps you can take to be proactive and intentional to move towards your ideal role. Abby’s guest to discuss this is David Brewerton, Growth Marketing Director of Monzo. Initially starting his marketing career in digital …
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Vivienne Westwood: Where Punk Spirit Meets Cutting-Edge Technology
16:46
16:46
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16:46Iconic British designer Dame Vivienne Westwood set up her fashion brand in the 1970s, reflecting the rebellious spirit of the era and embracing punk and counterculture. With a design record spanning over fifty years, Vivienne Westwood is now recognized as a global brand. Their motto is “buy less, choose well, make it last.” This sets them apart as …
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Think Equal - Leanne Foy meets Peter Jacob
34:06
34:06
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34:06THINK EQUAL is our Equality, Diversity and Inclusion initiative led by The Marketing Society. THINK EQUAL aims to drive diversity and inclusion across the marcomms industry in the MENA region. Through training, events, mentoring, policy changes, content and more. We aim to provide tangible activity that will make an impact and a difference now. Our…
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The Whole Marketer Ep140 - Marketing Excellence with guest Sue Warren
39:05
39:05
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39:05Episode #140. We’re starting the new year with a technical topic on Marketing Excellence, to inspire and empower high performance for all marketing leaders and those in their care who are growing the brands and businesses of tomorrow. Joining Abby is her guest Sue Warren, Head of Marketing Capability at Sky. Sue worked on brands such as Unilever, T…
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The Future of Gifts: The cutting-edge tech you could be gifting in 2025.
20:10
20:10
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20:10In this special episode of Third Angle, we’re looking back at some of the innovative tech, toys and gadgets we have featured on the podcast. From model kits that contain life-like details of fighter jets, to ear buds with 360 degree spatialized sound, to top-of-the-range electronic keyboards, to interactive robotic toys, we are celebrating the futu…
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