Welcome to “In my humble opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud.

You will hear industry leaders and experts talk about their views and opinions on deliberately provocative subjects such as the impact of technology on brands and consumers, the future of our industry, the generational divides, diversity and inclusion and more.

You’re joining us for episode 4 ‘In My Humble Opinion... There’s nothing more valuable than an idea that moves the world’.

Featuring Lisa Delaney, Regional Head of Marketing & Lifestyle – Europe at Cathay Pacific, and Alison Hoad, Chief Strategy Officer at Publicis London.

They dive deep into how global ideas and campaigns can create lasting impact, exploring everything from Barbie to Spotify Wrapped, and sharing insights from Cathay Pacific's Move Beyond platform.

From leveraging cultural moments to creating meaningful brand partnerships, they discuss how global campaigns are reshaping customer engagement and brand building.

Connect with our guests:

• Lisa Delaney, Regional Head of Marketing & Lifestyle – Europe LinkedIn Profile
• Alison Hoad, Chief Strategy Officer at Publicis London. LinkedIn Profile

Our industry is filled with many brilliant minds with thought provoking views, we can’t wait to bring them to you, our next episode of “In my humble opinion” will be coming soon and find our series of content of the same name over at The Marketing Society website here.