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Ethan Ralph Podcasts

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We're Gooshlems, and we've created this podcast. We talk about recent headlines, popular culture, societal issues, and tell personal stories. The thing is, no one's gonna listen. Hosted by Kristoffer Bradley Cruz, Ralph Ramos, Ryan Tocheri, Ethan Zuchkan, and Marina Yap.
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I’m America’s Service Sales coach Joe Crisara, and I’ve been down the same path. For nearly 45 years, I performed services for clients just like yours, and like you, I suffered frustration & heartbreak, and I poured out the blood, sweat & tears it takes to survive. Over time, I learned to change how I did things so I got more traction and better results.
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The One You Feed

Eric Zimmer

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Transformative ideas from the best thinkers on the planet including guests like James Clear, Susan Cain, Michael Pollan, Deepak Chopra, Nicole LaPera, Yung Pueblo, Gabor Mate, Maggie Smith, David Whyte, Macklemore, George Saunders, Anne Lamott, Frank Turner, Mark Manson, Tara Brach, AJ Jacobs, Oliver Burkeman, Ryan Holiday, Parker Palmer. It’s not about perfection; it’s about direction.
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In this episode of the Service MVP Podcast, Joe Crisera, America's Service Sales Coach, sits down with Gary Singleton from Apex Service Partners for an incredibly insightful conversation. Gary shares his remarkable journey, from scaling his own service business (twice!) to becoming a key figure in private equity, focusing on how Apex empowers compa…
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In this episode, Sarah Gormley discusses the quiet pain of self-loathing and finding the courage to face it. Sarah had it all – a thriving corporate career, success, and admiration. But beneath was a quiet, relentless self-loathing she couldn’t shake. In her memoir, The Order of Things, Sarah shares the profound turning point at 40 when she finally…
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In this episode, Tali Sharot explains why we stop noticing what matters and how to start feeling alive again. She describes what habituation is and how our minds normalize what once moved us. Tali also explores ways that we can reawaken joy, purpose, and even moral clarity. It’s an eye-opening look at the subtle ways we lose and then can reclaim ou…
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In this episode of the Service MVP Podcast, our Marketing Director, Ethan Ralphs, sits down with Chris Fleckstein from WiseWay Plumbing to discuss the crucial foundational steps for marketing success in the home services industry. Chris shares how he transformed his dad's word-of-mouth plumbing business into a modern, recognizable brand, emphasizin…
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You're doing everything right, staying productive, chasing growth, keeping up. But what if the discomfort you feel isn't a sign that you need to do more, but a signal to let go? In this episode, Charlie Gilkey and I explore the Tao Te Ching, which is one of my favorite books of all time, but not as a relic from the past, but as a guide for navigati…
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What if the very thing that gives your life meaning is also what's burning you out? That's the paradox. Leah Weiss found herself in teaching compassionate leadership at Stanford. Working with organizations inspired by the Dalai Lama. Doing the kind of work most of us dream of. And yet she was falling apart. In today's conversation, we unpacked the …
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What do a fine dining maitre d. A magician burying cards in a backyard and a toddler looking for Elsa have in common? They all show us that magic still exists. If we’re willing to care more, than seems reasonable. In this episode, Will Guidara, who’s a former co-owner of 11 Madison Park, which was once named the best restaurant in the world, the au…
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In this episode of the Service MVP Podcast, our Marketing Director, Ethan Ralphs, sits down with Hanna Thomas-Hofmann from The Clear Choice Plumbing. Currently excelling in our Total Immersion program, Hannah shares her fascinating journey from a hospitality career to becoming a skilled plumber, starting as a "COVID plumber" and discovering a passi…
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In part one of this two-part conversation, we walked along the edge of paradox where effort gives way to ease and the search itself becomes the obstacle. In this second part of my conversation with Zen teacher Henry Shukman, the way begins to reveal itself, not as something we grasp, but something we live. We talk about awakening, the collapse of s…
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What happens when two of the most respected minds in home service—Joe Crisara and Al Levi—sit down for a brutally honest talk about what really makes a business recession-proof, scalable, and team-driven? In this episode of the Service MVP Podcast, they dig deep into why most companies stay stuck in chaos, and how to escape it through documented sy…
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In this episode, Henry Shukman discusses how to embrace the chaos and find clarity through meditation while exploring themes of self-development and self-love. Henry emphasizes the balance between effort and acceptance in spiritual practice, highlighting the interplay between sudden insights (satori) and gradual progress. He also discuss the import…
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In this episode, Ryan Holiday explores navigating fear and hope and the everyday courage that shapes our lives. He unpacks how to confront our fears and how we need to do so, over and over. With great stories and insights, we are reminded that we don’t have to be fearless, we just have to begin. Key Takeaways: The concept of courage and its signifi…
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In this episode, Debbie Millman explores how we can use failure as fertilizer and learn to bloom again. Debbie's book and this conversation is about more than just gardening tips or tools, it's about what happens when we let ourselves be bad at something, especially later in life. Debbie opens up about learning to grow and why failure might be the …
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In this episode, Dr. Dixon Chibanda explores from benches to breakthroughs: a new approach to mental health. He explains why storytelling, radical empathy, and solving daily-life problems often outperform medication-first approaches; how three simple steps—opening the mind, uplifting, strengthening—turn elders into community healers; and why hope, …
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In this episode, Martha Beck explores how to move beyond anxiety and how curiosity turns fear into fuel. Martha dives into why anxiety can’t simply be silenced. It has to be replaced with things like creativity, curiosity, and a deep kindness towards ourselves. Key Takeaways: Discussion of anxiety versus fear and their psychological implications. E…
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In this episode, Caroline Williams shares how moving your body can free your mind as she dives into the surprising science of movement and mental health. Caroline spent years studying the brain until she realized she was ignoring half the equation. She explains how movement of all kinds, walking, stretching, dancing, and even laughter can reshape o…
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In this episode, Josh Radnor discusses the messy parts of life and embracing imperfection and growth. Josh Radnor explains how, even outward success, fame, acclaim, creative fulfillment isn’t enough to quiet the deeper battles within. He shares how real freedom comes not from achieving perfection, but from making peace with the messy, unfinished pa…
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Grab a free copy of Joe Crisara’s book, What Should We Do?, and start transforming your sales today! book.servicemvp.com Are you stuck offering discounts just to get calls? In this episode of the Service MVP Podcast, Joe Crisara and Ethan Ralphs dive deep into why most marketing strategies fail home service businesses—and how to fix them. Learn why…
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In this episode, Laura McKowen explores why community and courage matter more than ever in making change in your life. She dives into the “messy midle” – theu ncertain space between giving up what umbs us and becoming someone new. She shares the story of the Luckiest Club, a global sobriety community. Key Takeaways: Understanding that real transfor…
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In this episode, David Whyte explores anxiety, beauty, and the unknown as a true map to emotional resilience. David shares how anxiety can be a doorway to deeper understanding and connection. He and Eric discuss the paradox of holding both joy and struggle, the surprising wisdom hidden in everyday emotions, and how poetry and language can bring us …
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This is a special episode from our archives with one of my favorite musicians, Mike Peters. Mike recently passed away, and this episode is more than a conversation; it’s a tribute to a beautiful soul. In our chat, we explored the idea of our lives being anthems; how defiance, hope, and inner strength were a soundtrack for his formative years, and l…
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In this episode, Brian Klaas explains the concept of whether things are a fluke or fate, and explores how embracing uncertainty can lead to a living a fuller life. Brian makes the case that randomness and chaos might be exactly what makes our lives matter so much, and how we tend to worship at the “Altar of Progress in the Church of Control.” We ma…
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Learn how to master brand perception and drive customer loyalty in this episode of the Service MVP Podcast, hosted by Joe Crisara, America’s Service Sales Coach. Joined by Maggie Swift, founder of Unframed Digital, Joe dives deep into how branding, SEO, and thought leadership can transform your home service business. What You’ll Learn: Why strong b…
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In this episode, Susan Cain explores the bittersweet truth about beauty, sorrow, and what makes life worth living. She emphasizes the transformative power of music and bittersweet emotions and also discusses how acknowledging grief can lead to deeper connections and creativity. This episode encourages listeners to embrace their emotions and seek be…
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In this episode, Claire Hoffman explores the idea behind how our flaws, doubt, cynicism, and even ambition aren’t signs of failure, but can be used as fuel. She tells the story of Aimee Semple McPherson, a woman who built a religious empire and faked her own kidnapping. But this episode isn’t about scandal. It’s about the tension that we all carry …
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Learn how to price your services for maximum profit in this episode of the Service MVP Podcast, hosted by Joe Crisara, America’s Service Sales Coach. Joined by Ethan Ralphs, Joe breaks down the four pillars of recession-proof pricing and reveals how to boost profits, close more deals, and create lifelong customers in the home service industry. What…
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In this episode, Chip Conley defines a midlife makeover and how to redefine success and happiness after 40. He shares how the most difficult stretches of his life ended up being the start of something completely new. Chip also explains the pull of the ego, the search for identity and how letting go of traditional success can open the door for somet…
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🎯 Recession-Proof Your Business LIVE event on April 25th — either in person or via livestream here: https://go.servicemvp.com/recession-proof-your-business Learn how to build an unstoppable service business in this episode of the Service MVP Podcast, hosted by Joe Crisara, America’s Service Sales Coach. Joined by Kevin Hill and Jason Noel from CEO …
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In this episode, Maggie Smith explores how to nurture creativity in a noisy world. A lot of people think creativity is something you do with a paintbrush or a poem but Maggie challenges us to think differently about creativity. It isn’t about what you make, but how you live. She dives into what it really means to be creative, even when you’re overw…
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In this episode, Jillian Richardson discusses the journey from loneliness to belonging and shares the small steps that can change everything. She delves into why friendship takes more effort than we expect and how we can actually get better at it. Jillian also explores what gets in the way of connection, why it’s not just about putting yourself out…
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In this episode, William Egginton invites you to ask the question, “What if you’re wrong?” as he explains how being uncertain makes us more human. William explores the surprising overlap between a physicist, a philosopher, and a poet—each of whom came to the same unsettling truth: that we mistake our model of reality for reality itself. But this is…
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Learn how to coach your service team with AI like a pro in this episode of the Service MVP Podcast, hosted by Joe Crisara, America’s Service Sales Coach. Joined by Master Coach CJ Fitzsimons, Joe reveals how to use Rilla AI to analyze real calls, coach in real time, and create a culture of performance, accountability, and support in the home servic…
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In this episode, Ian Leslie discusses the history of the Beatles, John Lennon and Paul McCartney, and the truth we all share in their story. Ian explores how two young men from Liverpool created something together than neither could have made alone, not just music, but a shared consciousness that changed culture forever. John and Paul’s story isn’t…
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In this episode, Adam Mastroianni explains why you can’t think your way out of overthinking. He unpacks why the thoughts that feel the most important are often the ones that keep us stuck. We also explore what it means to have a “skull full of poison,” how anxiety disguises itself as insight, and why real change isn’t about breakthroughs—it’s about…
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Learn how to turn branded trucks into digital magnets for leads in this episode of the Service MVP Podcast, hosted by Joe Crisara, America’s Service Sales Coach. Joined by Cory Moskowitz of FleetWrx, Joe uncovers a groundbreaking strategy that blends real-world visibility with digital retargeting to generate more calls and higher revenue. What You’…
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In this episode, Dr. Amishi Jha explores how to stop losing your mind (literally) and the surprising science of attention. She shares how mastering your mind isn’t about more effort, it’s about understanding how attention really works. You’ll learn how to train the three systems of attention (the flashlight, the floodlight, and the juggler), why mi…
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In this episode, Dr. Sarah McKay dives into debunking common brain myths and explores what’s really holding you back from change. She also discusses willpower and how it isn’t the magic bullet for behavior change. This conversation is all about separating fact from fiction when it comes to understanding your brain and how it works. Key Takeaways: […
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Learn how to attract and retain the best employees in this episode of the Service MVP Podcast, hosted by Joe Crisara, America’s Service Sales Coach. Joined by Ryan Englin from Core Matters, Joe delves into proven recruitment systems that help blue-collar businesses scale and grow by hiring and keeping top talent. What You’ll Learn: The biggest mist…
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In this episode, Mark Rowland attempts to unlock the wisdom of dogs and discusses what they know about living a good life. He takes on some of life’s biggest, weightiest questions, like, what is meaning, how should we live, and explores them through the lens of our four-legged companions. It’s about philosophy. It’s about dogs, and it’s about the a…
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In this episode, Sahil Bloom explores the idea of redefining wealth and the truth about money and happiness. He also shares a different definition of wealth – one that goes beyond financial success and taps into time, purpose, and relationships. Learn how to start finding the balance between striving for more while appreciating what’s right in fron…
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In this episode of the Service MVP Podcast, hosted by Joe Crisara, America’s Service Sales Coach, we’re diving deep into the art of diagnosing people, not just technical problems. Joe is joined by Donald Austin, a seasoned expert in home service sales, to explore how understanding the customer leads to better solutions, stronger relationships, and …
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In this episode, Spring Washam discusses how to overcome struggle and find freedom. She explores the extraordinary life and spiritual wisdom of Harriet Tubman—not just as a historical figure, but as a guide for breaking free from our own inner prisons. Spring dives deep into the intersection of spirituality, justice, and personal transformation. Ke…
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In this episode, Yung Pueblo discusses relationship mistakes and how to love better. He explores how attachments can masquerade as love and how true connection requires flexibility, and shares this powerful insight: attachment is just a deep form of inflexibility—it can look like love, but it’s often about control. Diego also delves into why growth…
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Learn how to revolutionize your marketing and customer engagement in this episode of the Service MVP Podcast, hosted by Joe Crisara, America’s Service Sales Coach. Joined by Andy Seeley, CEO of Creatively Disruptive, Joe dives deep into how AI is transforming small business marketing, customer communication, and lead management. What You’ll Learn: …
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In this episode, Liz Fosslien discusses how to be okay when life feels overwhelming. Do you ever feel overwhelmed by emotions like anger, envy, or uncertainty—and then feel guilty for feeling that way? Liz challenges some of the biggest myths about emotions. She also dives into why negative emotions aren’t actually bad, how perfectionism holds us b…
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In this episode, Janice Kaplan explores the happiness formula and how to use your body to transform your mind. She discusses the powerful connection between our bodies and our minds. Drawing from her latest book, What Your Body Knows About Happiness, Janice shares groundbreaking research on how our physical state directly influences our emotions, t…
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In this episode of the Service MVP Podcast, host Joe Crisara, America’s Service Sales Coach, sits down with Cody McLeod, owner of Utility Plumbing in Rancho Cucamonga, CA, to discuss his philosophy on building a thriving plumbing business—"Brick by Brick." Cody shares how developing his team from the ground up has been the key to his success, creat…
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In this episode, Nikki Eisenhauer shares the #1 mindset shift to stop overthinking and start living. She explores the profound role of insight, emotional maturity, and personal responsibility in personal growth. With her extensive wisdom gleaned from her 17+ years of experience working with highly sensitive individuals, she dives into why some peop…
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In this episode, math teacher and author Ben Orlin explores the secret to learning and problem-solving in life. He explains why struggling through challenges (in math and life) can actually be a good thing. Ben also discusses the unexpected power of humor and how we can rethink our approach to learning and change. Key Takeaways: 05:16 – Struggle is…
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Learn how to elevate your business, improve client relationships, and explore new strategies for success in this episode of the Service MVP Podcast, hosted by Joe Crisara, America’s Service Sales Coach. Joined by Emily Waskovic from Yelp, Joe discusses how Yelp has become an invaluable tool for service businesses to build credibility, connect with …
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