Welcome to "Heart And Profit," where I equip coaches and service providers with the insights and strategies needed to achieve unapologetic success. Each episode is a deep dive into the personal stories, tips, and proven techniques that help you build a thriving high-ticket coaching business. Hosted by Eugene Berezin, "Heart And Profit" blends personal experiences with expert advice, guiding you through the intricacies of developing a strong personal brand and creating high-value services. Yo ...
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Eugene Berezin Podcasts

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Before You Hire a Coach—Ask These 3 Questions (It Could Save You $30K)
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14:02Hiring the wrong coach can cost you more than money—it can cost you momentum, clarity, and trust in yourself. In this video, I’m breaking down the 3 essential questions to ask before you hire any one-on-one coach. These are based on $30,000+ of my own investments—and the emotional, spiritual, and financial returns (and losses) I’ve experienced alon…
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Your Clients Are Burnt Out—How to Sell to the Skeptical Buyer in 2025
15:19
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15:19Your people aren't buying—and it's not your fault. In this video, I break down what it really takes to sell premium offers in 2025 when trust is low, markets are saturated, and buyers are burned out. This isn’t a pep talk. This is a no-BS strategy for coaches, consultants, therapists, and service providers who are: – showing up fully – doing the wo…
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How to Pivot Your Business Without Losing Clients or Confidence.
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21:32You’re not failing. You’re evolving. You’re not behind — you’re standing at the edge of what no longer fits. This episode is for the entrepreneur in a pivot. The one who knows the strategy… but still feels stuck. Not because they’re missing steps — but because they’re missing support. This isn’t about another group program. This is about being held…
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Outgrown Your Offer? What Successful Entrepreneurs Do Next.
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15:38Have you outgrown your offer, your audience, or even your business identity? If your current offer feels misaligned, isn’t converting like it used to, or no longer reflects who you are as a leader—this episode is for you. In this conversation, we dive into the identity crisis that many successful coaches, consultants, and service-based entrepreneur…
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How to Receive Wealth (When You’re Addicted to Doing More)
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18:27You’re doing the work—spiritually, strategically, energetically—but the money still doesn’t land… or it disappears just as fast. This video reveals the final principle of wealth creation: the ability to receive. We cover: ⚡ Why spiritual entrepreneurs unconsciously reject wealth ⚡ How nervous system safety impacts manifestation ⚡ What the 10 princi…
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Principle 8 of Wealth: Why Resonance Determines Your Revenue, Retention, and Reputation
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17:06Principle 8 of Wealth Creation: Resonance — The Invisible Key to Building True Wealth, Influence, and Legacy In today’s episode, I reveal the often overlooked energy behind sustainable success: Resonance. You can have perfect messaging and strong offers — but if you don't carry resonance at the DNA level of your business, you will constantly leak w…
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10 Principles of Wealth Creation (Pt. 5): The Endurance That Builds Generational Wealth
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19:18Part 5 – Endurance: The Principle Most Entrepreneurs Skip Everyone talks about grit and hustle—but few talk about what endurance actually looks like. Not the kind you need when things are falling apart. The kind you need when your business is working... but you’re bored. When you want to burn it down—not because it’s broken, but because it’s quiet.…
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10 Principles of Wealth Creation – Pt. 4: Harmony Is the Wealth Multiplier
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13:32Harmony isn’t soft. It’s structural. It’s the force that holds your business together when strategy, energy, and nervous system alignment meet. Most entrepreneurs burn out—not because they don’t work hard, but because they’re building from dissonance. In Part 4 of the 10 Principles of Wealth Creation, I unpack: Why HARMONY is the centerpiece energy…
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10 Principles of Wealth Creation [Part 3]: Generosity Without Judgment Will Keep You Broke
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14:56Wealth Creation Series – Part 3: Generosity Without Judgment Will Keep You Broke Most entrepreneurs are generous—but not discerning. They give, give, give… until there’s nothing left. Then wonder why their business isn’t growing. Here’s the truth: God wants to bless you with more. But He will not give you what your vessel can’t carry. In this episo…
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10 Principles of Wealth Creation (Part 2): From Divine Idea to Strategic Execution
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17:17The most successful brands on Earth—Apple, Tesla, Netflix—didn’t start with a business model. They started with a divine idea. An aha moment. A download. A spark of infinite creative wisdom. But most entrepreneurs talk themselves out of the very thing that could change everything—before it even has a chance to take form. In this episode, we explore…
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Success But Still Empty? 10 Wealth Principles to Build in Divine Alignment (Part 1)
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30:35
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30:35“I didn’t come to this country with money. I came with a calling.” If you’ve ever wondered how to build wealth when you’re starting from zero—in a system that was never built for you—this series is for you. In this first episode of my 10 Principles of Wealth series, I share the real, unfiltered story of how I built aligned wealth from scratch as an…
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You’re Losing Sales & Don’t Even Know Why (Sell the Way You Love – Part 1)
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19:33
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19:33What if your biggest sales challenge isn’t about scripts, strategies, or a hidden secret—but your identity? In this episode, I dive into the overlooked yet crucial factor in successful selling: who you are when you show up to sell. 🔹 Why sales success starts with stepping into your next-level identity 🔹 How adopting an abundance mindset shifts your…
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Why Hustling Harder Isn’t Fixing Your Sales Slump (And What Actually Will)
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14:52If your leads aren’t converting and your business feels stuck, your first instinct might be to hustle even harder. But that’s exactly what leads to high-functioning burnout and anxiety. In this episode, I’m breaking down the Samson Marketer Archetype—the high-energy, mission-driven entrepreneurs who are amazing at sales and presence but often strug…
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How to Close Premium Clients in the DMs with Ease
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14:09Are you leveraging DM conversations to sell your offers but struggling to close premium clients or manage your energy? In this episode, I break down the keys to mastering relationship marketing and explore the Whisperer Marketer Archetype, a powerful framework based on my 12+ years of experience as a clinical psychologist and mentor to entrepreneur…
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No More Algorithms: How to Sell Authentically with the Lilith Marketer Archetype
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14:40Are you tired of posting on social media and chasing algorithms, only to see minimal results for your coaching or consulting business? Imagine breaking free from that exhausting cycle and landing high-ticket clients by being bold, authentic, and strategic. In this episode, I introduce the Lilith Marketer Archetype, a rebellious approach to selling …
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The Moses Archetype: Why Visionary Coaches Struggle to Attract Premium Clients
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14:55Are you a visionary leader with a big mission but struggling to turn your bold ideas into big profits? You’re not alone. In this episode, we dive into the Moses Archetype—a trailblazer with groundbreaking ideas who often struggles with communication and execution. Learn how to translate your vision into clear messaging that resonates deeply with yo…
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Overwhelmed by Success? Master the Solomon Archetype to Scale Sustainably
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13:39In this episode, we explore the challenges of handling overwhelming success in business, particularly for those who resonate with the Solomon archetype. The Solomon archetype describes successful entrepreneurs and leaders who excel in attracting clients through effective marketing but struggle with overextension and client delivery. Key points incl…
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Why Your Marketing Isn’t Landing: Unlock the 5 Archetypes to Attract Clients
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15:10Explore why some entrepreneurs effortlessly attract clients while others struggle despite their efforts. The issue may not be in the messaging or marketing but in how one shows up and aligns with their unique capabilities. Learn about the five entrepreneurial archetypes - Solomon, Moses, Lilith, Whisperer, and Samson. Each archetype has its strengt…
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Evergreen Growth Strategies: Scale High-Ticket Offers Beyond LinkedIn
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47:41Evergreen Growth Strategies: Scale High-Ticket Offers Beyond LinkedIn In this episode, I’m joined by Jahmaal Marshall, counselor, consultant, and podcast host of the Leaders Burnout Blueprint. Together, we explore how to transition from LinkedIn reliance to building an evergreen strategy that attracts premium clients consistently. We’ll dive into: …
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How to Love Your Offers: Aligning Passion, Profit, and Purpose
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14:26Struggling to balance passion and profit in your business? You’re not alone. In this episode, we dive into one of the biggest challenges for entrepreneurs: creating offers you love while staying profitable. Here’s what we’ll cover: ✅ Why not every passion needs to be monetized (and how to know which ones should). ✅ The secret to integrating your de…
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Maximizing Profitability with High-Ticket Coaching: Insights with Kristen Spencer
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55:13In this episode, Eugene welcomes Kristen Spencer, a value-based marketing and copywriting expert, to discuss navigating the intricacies of high-ticket coaching and pivoting strategies. They dive into the importance of customized coaching solutions, building trust through vulnerability, and the considerations for finding a suitable mentor. Kristen s…
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Why Pivoting Isn’t a Quick Fix: Align, Scale, and Stay Resilient
10:43
10:43
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10:43Thinking about pivoting your business? In this episode, we dive into the hard truths about making a successful pivot without burning it all down. Drawing from personal experience, I’m sharing lessons learned during my own business pivot, including: What to consider before pivoting to ensure you’re addressing the root issues. How to pivot safely, bo…
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2025 Business Goals That Won't Burn You Out: Prioritizing Well-Being in Your Plan.
17:39
17:39
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17:39🎉 Register for Black Friday for Black Businesses: https://www.lifepathtc.com/black-friday-for-black-businesses In this episode, we dive deep into a balanced approach to planning your business goals for 2025. It’s not just about setting revenue targets—it’s about creating a sustainable roadmap that supports your mental health, personal joy, and fami…
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Why Every Business Needs a Trusted Board of Advisors.
19:53
19:53
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19:53Here’s the link to register for Plan Your 2025 Breakthrough: Black Friday for Black Businesses event https://www.lifepathtc.com/black-friday-for-black-businesses In this episode, Eugene highlights a crucial element shared by all successful multi-six and seven-figure businesses: a winning team. But this team isn’t just made up of your typical employ…
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Stop wasting your time with a coach who does not help you.
21:02
21:02
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21:02Call to Action: 📅 Schedule a Clarity Call with Me: https://www.lifepathtc.com/private-mentorship-enrollment In this episode, Eugene breaks down how to find the right mentor for your unique business needs. He discusses the importance of diagnosing your specific challenges, the limitations of group coaching programs, and why one-on-one coaching can b…
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Don't be controlled by the money. Money mindset that helps you win.
25:17
25:17
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25:17Call to Action: 📅 Schedule a Clarity Call with Me: https://www.lifepathtc.com/private-mentorship-enrollment In this powerful episode, Eugene dives into the heart of what truly holds entrepreneurs back from financial growth: limiting beliefs and the speed of action. He discusses why it’s not just about mindset or strategy but a combination of both t…
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Building a Spirit-Led Business: Aligning Strategy and Spirituality for Sustainable Success.
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21:57📅 Schedule a Consultation Call with Me: https://www.lifepathtc.com/private-mentorship-enrollment In this insightful episode, the speaker delves into the integration of spirituality and intuition in cultivating a thriving and sustainable business. Drawing from personal experiences, from their upbringing in post-Soviet Russia to careers as a sign lan…
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From Zero to Six Figures: How to Build Your Coaching Business to $100K in One Year.
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21:14📅 Schedule a Consultation Call with Me: https://www.lifepathtc.com/private-mentorship-enrollment Essential Steps to Reach Your First 100K: Sales, Research, and Authority Building This episode focuses on helping entrepreneurs reach their first 100K in business by emphasizing three key priorities: maximizing sales, conducting comprehensive research a…
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The Fastest Path to $250K: The Critical Steps to Scaling from $100K to $250K
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22:33In this insightful episode, discover the essential steps to grow your business from $100,000 to $250,000 annually. Learn the significance of refining your messaging, targeting a premium audience, and maintaining a focus on client acquisition without prematurely diversifying your offers. Gain valuable tips on continuous testing, improvement, and the…
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How to Increase Conversions: Mastering the Close When You’re Booking Calls but Not Closing Sales.
26:13
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26:13In this comprehensive episode, we unpack the essential strategies for closing sales calls effectively through a combination of lead qualification and consultative sales techniques. We explore why prospects may show interest yet refrain from purchasing and how to overcome these challenges by addressing financial readiness and common objections upfro…
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Why Your Offer Isn't Selling: 3 Secrets to Finding the Perfect Match for Your Audience.
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16:42In this episode, uncover the essential reasons why your offers might not be meeting sales expectations and learn actionable steps to address these issues. Topics include the pivotal roles of trust and attention in the marketplace, ensuring your offers align with audience needs, and conducting comprehensive market research. The discussion extends to…
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2024 Coaching Industry Trends You Need to Know | Q4 Report for High Ticket Coaches
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16:24Mastering the Coaching Industry: Strategies for Success in a Competitive Market In this episode, we examine the dynamic and expanding coaching industry, particularly during times of economic change and political events. Despite a booming market valued at $6.2 billion, concerns of saturation and quality issues are prevalent. We focus on identifying …
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Want HIGH TICKET Success? Master Buyer Psychology Now
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11:11Selling high-ticket offers in tough times can feel like an uphill battle, especially when your audience is facing uncertainty and fear. In this episode, we dive into buyer psychology and the mindsets that drive purchasing decisions—whether it's fear-based scarcity or an abundance mindset. You’ll learn: How to identify whether your buyer is in a fea…
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Building Wealth and Success through Effective Communication.
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35:16Harnessing Communication for Value Creation and Entrepreneurial Success In this episode, host Eugene welcomes Clifford Starks, a former UFC fighter turned entrepreneur, to discuss the power of communication as a tool for value creation and success. The conversation explores how communication can be harnessed as a superpower in business and personal…
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Why Your Launch Flopped: Market Research, Messaging & Marketing Essentials . In this episode, we dive into the critical factors behind a failed launch, including market research, messaging, and marketing efforts. Learn how to identify and address gaps in your understanding of your target audience, adjust your messaging for better resonance, and opt…
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$50K in 5 Months: The Social Selling Blueprint That Works on Any Platform
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14:18In this episode, I’m sharing how I went from zero to my first $50K in just five months on LinkedIn. Yes, you heard that right—from a corporate profile to becoming a six-figure business owner using social selling strategies that work on any platform. If you’ve noticed social media is changing and what used to work isn’t working anymore, this episode…
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Why Social Media Isn’t Bringing You High-Ticket Clients (And How to Fix It)
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19:03Are you posting on social media but still not seeing the high-ticket clients you deserve? You’re not alone. In this episode, I’m breaking down the 3 biggest reasons why social media isn’t converting for you—and, more importantly, how to fix itfast. If you’re tired of watching your efforts go unrewarded and want to start turning your content into a …
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The Sales Strategy Missing in Most Coaching Businesses—Costing You Big Profits
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23:28Is your sales strategy really working for you, or are you leaving money on the table? 🚫 In this livestream, I’ll share the sales strategy that most coaches overlook, one that can make a real difference in your bottom line. It’s not about working harder—it’s about working smarter. We’ll dive into practical steps you can take to refine your approach,…
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Why High-Ticket Coaches Are Losing Clients
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29:48Let’s talk about something real—keeping the clients you’ve worked so hard to attract. 🧐 If you’re noticing clients slipping away, it’s not just frustrating—it’s a sign that something’s off. In this livestream, I’m sharing personal insights into why this happens and, more importantly, how you can turn it around quickly. We’ll focus on creating a ret…
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High Ticket Coaches: Critical Scaling Mistakes to Avoid
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11:21Are you an experienced coach who’s finding that scaling your business has become more complex than it needs to be? It’s easy to fall into the trap of overcomplicating your systems, but this can actually hold you back from reaching your full potential. In this video, I’m sharing key insights on why simplicity is the key to sustainable growth. We’ll …
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The Ideal Time to Build a Strong Business
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14:40Tough Economic Times Create Great Entrepreneurs: Why 2024 is the Best Year to Build Your Business 🔥 In this episode, we dive deep into why economic downturns, like what we’re experiencing in 2024, are actually the besttime to build a sustainable, high-ticket coaching business that can withstand any storm. 🌪️ Here’s What You’ll Learn: History Lesson…
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The Truth About Running a Coaching Business: Expectations vs. Reality
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15:46In this episode, I deliver an unfiltered look at what it really takes to run a successful coaching business online. This isn’t just another side hustle—this is the real deal. Eugene dives into the highs, the lows, and everything in between, sharing his personal journey from clinical psychology to software engineering and, ultimately, to full-time c…
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The Brutal Truth About Entrepreneurship (feat. Donovan Brown)
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29:40In this episode, we're diving deep into the real-world experiences of entrepreneurship with our special guest, Donovan Brown. Eugene and Donovan have been working together for six months, and today, they discuss the challenges and triumphs of building a business from the ground up. Donovan shares his personal journey, the impact of entrepreneurship…
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From Mayor to Coach – An Exclusive Interview with Chasity Wells-Armstrong
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48:32Imagine you didn't have to fight for a seat at the table because… you built your own. Back in 2017, Chasity Wells-Armstrong became the first African-American mayor of Kankakee, Illinois, creating opportunities and paving the way for others. Her journey from public office to becoming a leadership coach is a testament to her resilience and passion fo…
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How To Price Your Services To Make MORE Money & Give MORE Value
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30:29Your price is not about you… Your price is a part of your messaging and a part of your marketing. Think about it! If I want a cheap product, for example, I need a cheap pod ASAP to cook something tonight. I will go to Walmart or a dollar store and buy a cheap pod. However, if I need a pod to show in a high-end cooking show, and my objective is to a…
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2024 Social Selling Trends: Three Game-Changing Shifts for Coaches and Service Providers.
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32:40If you feel like it’s more difficult to stand out online and get new clients it’s because it is. I’ve been collecting data from my clients, my business, and other larger coaching and consulting businesses and this is what I found. There are three major shifts that are happening right now. A lot of entrepreneurs are still operating in 2020 marketing…
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3 ways you can niche down to sell more high-ticket offers.
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27:01Here’s the hardest and the scariest decision I ever had to make in my business. Niching down! Look, as entrepreneurs we might have big heart and we want to serve everyone but if you talk to everyone nobody really hears you. Being too broad in your business and in your messaging can cost you serious profit. In this episode I am going to talk about: …
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Messaging and Collaboration. How to attract business opportunities in 2024.
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58:04Ever feel overwhelmed by constantly changing social media trends? 😅 What if I told you that you don’t have to chase social media trends or keep up with the latest algorithm changes? 🤯 You don't need to. When you have the right people in your network, you attract top business opportunities effortlessly. 🌟 I’ve been there, constantly tweaking strateg…
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Number one strategy how to find high ticket coaching clients on LinkedIn.
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7:53You might be wondering how to find clients that have $2000 - $3000 to spare on social media. In this mini-podcast episode I am answering a question about how to find high ticket clients that are willing and ready to pay you for your coaching program. If you want your question to be answered on the show connect with me on LinkedIn or Instagram and s…
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Why businesses fail. The lies you tell yourself about running a business.
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27:13If I have to point out one mistake that a lot of entrepreneurs make, it would be this: the lies you tell yourself about running a business. I talk to a lot of coaches, consultants, mentors, and service providers, and these lies come up all the time: “I can’t sell high-ticket offers because [insert literally any niche] can’t afford it.” “I can’t inv…
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