We’re shining the spotlight on Ruth Lee, Senior Director at Citypress, as we dive into the strategies, and lessons from her career. In this episode, Ruth shares her journey from graduate hire to senior leadership, her approach to integrating purpose into campaigns, and her secrets to building cohesive teams that thrive. Ruth will be back with a wor…

Dive into the world of digital marketing with Charlie Terry from CEEK Marketing. Discover how his journey from hospitality to founding multiple agencies shaped his approach to omnichannel campaigns, client management, and agency growth. Fab and Charlie discuss the evolution of marketing, the importance of diverse skill sets in agencies, and the cha…

In this episode, Fab sits down with Amy Cook, founder of Mango and Wild, to demystify all things paid advertising. Whether you're a total ads newbie or want to sharpen your PPC skills, they cover everything from budget-friendly campaign tips to busting common advertising myths. Amy shares her no-nonsense approach to making ads and SEO more accessib…

Join Fab as she chats with Andrew and Pete about their journey with Atomicon - from how they first teamed up to the ups and downs of running events during the pandemic. They dive into what makes events truly special, sharing their insights on building community and learning from attendee feedback. The duo opens up about the nitty-gritty of launchin…

Carolyn from Word Tonic and Fab will be discussing anything and everything related to marketing to GEN-Z. Learn how to create authentic and meaningful connections that resonate with GEN-Z values and the power of building communities. ABOUT OUR TEACHER Carolyn is a 24-year-old copywriter and introvert who just so happens to have built a community of…

In this episode, Fab and Jess chat about marketing during tough economic times. They explore real challenges marketers are facing today, how to adjust your message to what your audience really needs right now, and why understanding your customers' decision-making process is so important. They dive into how education plays a role in purchasing decis…

Join Fab and Emily Horton as they dive into a chat about making communication more inclusive and Emily's journey from journalism to activism. They talk about creating spaces where people feel safe to give feedback, why slow and steady wins the race in business, and how to stop overthinking and start doing. ABOUT OUR TEACHER Emily is the founder of …

Join Inge Hunter and Fab as they dive into a world where data meets marketing. They chat about smart ways to use data in social media, how AI is changing the game, and why emotional content still matters. You'll hear their take on breaking down complex data for clients, navigating today's crowded marketing landscape, and their thoughts on bringing …

Join Fab and Becca as they chat about the world of short-form video content and why it matters for today's marketing. They get real about the common struggles people face when making videos, how to find your own unique style, and why it's worth trying different formats. They also talk about making the leap to freelancing and how to make those popul…

Join Fab as she chats with Penni Pickering about bringing people together in meaningful ways. They dive into how Cowork Crew came to be, share some great tips for making networking events feel less awkward, and talk about why having a strong community is so important for freelancers and business owners. You'll hear practical advice on hosting your …

In this episode, Fab and Emma chat about their marketing journey and what they wish they knew when starting out. They also dig into what's really going on with social media right now - especially all the changes with Instagram and TikTok - and how marketers can stay on top of their game without losing sight of what matters. ABOUT OUR CO-HOST 💛 Emma…

Join our free class 🎟️ 3 Ways to Turn Your Values into Action: click here In this sneak peek of our new short course “Craft a Values-Driven Brand” , Fab and Ashlee explore the significance of values in marketing, emphasising how they shape messaging, client experiences, and overall marketing strategies. They discuss the challenges of articulating a…

From teaching kids in China to teaching businesses how to sell through email—Alex Thompson’s journey is anything but predictable. In this episode, Fab sits down with Alex as he spills the secrets to building a successful email marketing business, why niching down was a game-changer, and how AI is shaking up the copywriting world. ABOUT OUR CO-HOST …

*NEW* Value-Driven marketing course now inside our all-access pass: click here Join Fab Giovanetti and the ever-sassy Jess Bruno as they dive into a content strategy that's all about blending the classical marketing funnel with a fresh perspective. With a sprinkle of sass and a touch unhinged, Fab and Jess explore the layers of goals, audience unde…

Join Fab and Becca as they break down the key takeaways from a recent Meta marketing summit. They chat about how AI is shaking things up in marketing, smart ways to reach your audience, and why everyone's hooked on Reels these days. Plus, they tackle the real challenges marketers face in today's fast-paced digital world and share Meta's latest insi…

Fab teams up with the brilliant Shannon Matson from Social Bungalow to crack the code on scaling, systems, and delegation. Whether you're an entrepreneur, freelancer, or consultant-in-the-making, this one’s packed with game-changing insights on crafting your signature offer, pricing it right, and knowing exactly when to level up. Shannon—who went f…

In this episode, Fab and our co-host Dan Nelken gets real about the wild world of copywriting, freelancing, and creative confidence. Dan—bestselling author of A Self Help Guide for Copywriters—drops some serious wisdom on balancing data with gut instinct, building a killer support network, and making your words actually feel something. He also spil…

Join Fab and Becca as they dive into the world of pivoting in marketing - you know, that scary but sometimes necessary shift in your business direction. They chat about why it matters, what makes it tricky, and how to use your audience's feedback to make smart moves. Their big question: can you really pivot your niche, and if so, how? ABOUT OUR CO-…

Join Fab and Annie-Mai Hodge as they chat about all things meme marketing and its place in today's social media world. They share their thoughts on staying authentic, building genuine connections, and really getting to know your audience. The pair discuss how marketers can get creative and try new things while being mindful of meme etiquette and co…

Not long to go - join Alt Marketing School's Business of Marketing summit, our yearly open day: Click here In this AMA-style episode, Fab and Emma discuss their plans for 2025, including personal changes, podcast format adjustments, and the evolving landscape of social media. They dive into rolling with the punches when it comes to strategy, figuri…

Ready to set powerful goals? You're in for a treat because today's episode is all about turning vague business wishes into concrete, achievable milestones through strategic planning and smart marketing reviews. Join Fab and guest Niki Hutchison, as they break down the art of setting meaningful objectives and running effective quarterly reviews that…

We are coming to you with a cheeky bonus episode just for the holidays. We're taking a moment to extend our heartfelt thanks for your unwavering support – couldn't have done this without you! But wait, there's more. We're giving you an exclusive sneak peek into our upcoming Business of Marketing Summit. Listen to an extract for our exclusive interv…

We’re closing out the year with a blast! Fab is joined by the one and only Becca Holloway and guest Joe Burns as we dive into the magic of micro-influencers and the rise of engaging, authentic communities - think less "spammy billboard" and more "exclusive VIP lounge." Discover how these smaller creators drive real connections by delivering persona…

Many Christmas ads come and go, but what makes some truly memorable while others are quickly forgotten? This episode features Fab alongside Emma York and Nick Parker exploring the fundamentals of tone of voice, examining real examples that demonstrate effective brand communication. Nick shares practical strategies for developing your unique voice, …

Writing really effective sales pages is all about changing the way you think about selling, focusing on the benefits not just features, building your story to resonate with your audience, and addressing any of the sticking points before they arise. Join us for this live Q&A with award-winning copywriter Suzanne spilling all the secrets. ABOUT THE G…

Tune in for an episode featuring social media expert Bethan Wright, who shares her delegation secrets and introduces "brain dumping" to spark creativity. We discuss the benefits of hiring a coach and how to make marketing enjoyable, joined by co-host Jess Bruno, who shares insights on using AI for effective delegation. Get ready for laughs and valu…

Our co-host Becca and our sensational guest Penny Walker break down how to lasso viewer attention with a hook that'll reel 'em in faster than you can say "ciao bella!" Join us as we explore the balance between following trends and focusing on long-term, core content that resonates with your audience. We also discuss the strategic approach to TikTok…

Join Fab and co-host Emma York, along with special guest Ben McKinney, as they discuss client expectations, social media myths, and the art of storytelling. Tune in for insights on why follower count isn't everything and what truly matters in social media marketing. Expect valuable tips, engaging conversations, and a few surprises along the way. AB…

Curious about why your marketing campaigns seem scattered? Tune in for a replay of our Q&A session on Omnichannel Marketing with the wonderful Adrienne Hunter. We’ll be exploring the importance of having a unified strategy across ALL touchpoints and looking at how you can maximise engagement to achieve all your marketing goals! ABOUT OUR GUEST ♥️ A…

Join Fab, co-host Jess, and special guest Shanté Gorman as they crack the code on creating proposals that actually convert. From structuring options that empower (not overwhelm) clients to crafting work-style guides that prevent miscommunication, we've got tonnes of actionable strategies to help you transform your client relationships. Whether you'…

Ready to level up your brand? Join Fab, co-host Becca, and special guest Ange Lyons as we explore what's shaping modern brands in 2024. From visual storytelling to building authentic communities on Threads, get ready for a no-fluff guide to making your brand unforgettable. Whether you're refreshing an established brand or building from scratch, you…

Hey rebels! In this week's episode, Fab is joined by Nick Entwistle, who shares his fun take on One Minute Briefs, where you pitch ideas in just a minute, along with email campaigns styled as bank statements. Our co-host Emma York breaks down the ups and downs of LinkedIn hashtags and chats about the buzz around Threads rise to becoming the 5th mos…

This week, we're diving into the wild, wonderful world of all things copywriting. Fab is joined by our fabulous guest Lea Tierney as they discuss why empathy is your secret weapon when it comes to creating engaging, authentic copy that connect with your audience. The will also be sharing practical strategies for doing competitive analysis and turni…

This week, Fab and our co-host Jess Bruno are serving up all the juicy details on how you can make email marketing a breeze. They're joined by the one and only Yuval Ackerman as they discuss strategies for crafting emails that build authentic connections, turning your sales page into an irresistible hotspot, and the newest features from Instagram. …

In this episode, Fab and our co-host Becca chat about copywriting. We are also joined by copywriter guest Mel Barfield spilling all the beans about why "writing drunk, editing sober" is the creative hack you need. We're diving into authentic content creation, dodging shiny object syndrome, and letting ideas "joyfully fester" into perfection. From f…

We are back baby - for real this time. Fab and co-hosts Becca, Emma, and Jess discuss the latest trends and changes in social media marketing. They recap the summer's marketing highlights, focusing on Instagram's evolving features, TikTok's new political engagement tools, and the resurgence of LinkedIn company pages. ABOUT OUR GUESTS ♥️ Emma York i…

One final stroll down memory lane as Fab is joined by Justin Moore, who is here to spill the beans on the world of B2B creators. From LinkedIn celebs to TikTok real estate gurus, and everything in between, he's got the deets. You’ll also learn secrets for crafting engaging pitches that will help you nail your next big gig and delves into the common…

In this episode, Fab celebrates her birthday (and episode 200 of the podcast!) by answering questions from the team, specifically our project manager Anu. She discusses topics such as her coffee routine, staying motivated and sane with a lot of tasks, skills she wishes she could be a pro at overnight, the best piece of advice she's ever been given,…

In yet another throwback episode, we're unravelling the magic of Notion with our brilliant guest, Frances Odera Matthews. Imagine turning your digital chaos into a streamlined paradise—yep, that's the power of Notion. Whether you're managing a team or just keeping that to-do list sane, she's got the tips to transform Notion into your ultimate sidek…

Ready to supercharge your SEO game with another throwback episode? We're unpacking all things SEO with the fabulous Amanda Lutz - a meme and SEO connoisseur who makes SEO as easy as pie (and who doesn’t love pie?) Amanda’s spilling her top tips on making your content both user-friendly and Google-approved. ABOUT OUR GUEST ♥️ Amanda is a Nashville-b…

We may be on a break after Summer School, but we are kinda not. It's throwback time with a refresher on all things buyer psychology. Join us as we talk about common mistakes businesses make in customer discovery and discover the secret sauce for identifying who your ideal customers really are by bringing back some gems from EP 115 with Katelyn Bour…

Ready to unravel the magic behind building an inclusive, value-aligned community? Join Fab and our guest Areej AbuAli as she spills the tea on how she created a thriving Women in Tech SEO movement from scratch. From automated welcome messages to a buddy system, Areej shares her secrets on fostering a true sense of belonging. Plus, we’re talking per…

Ready for a behind-the-scenes peek into our rebrand adventure? In this bonus episode, Fab spills all the juicy details on what inspired our brand makeover, the goals we set, and the hurdles we jumped over. We spill the tea on how the team and community opinions helped shape this stellar brand refresh, including as testimonials as the pixie dust tha…

Hey there, marketing rockstars! Ready to smash through those pesky writer’s blocks and design dilemmas? In this episode, Fab teams up with the marketing maestro, Nia Patel. They dive into the nitty-gritty of marketing careers, explore hiring vs. training, and share book recommendations that’ll turn your brain into a marketing powerhouse. Nia also s…

Ready to transform your marketing game with a dose of AI magic? This week, Fab sits down with the brilliant Heather Murray to unravel the wonders and woes of AI in marketing. From crafting SOPs like a pro to scaling your solo business without hiring extra hands, we got the scoop! Curious about how AI can help you juggle multiple campaigns or zip th…

This bonus episode is part of a Q&A taken from our new course, Value-Driven Community Strategy ➡ find out more here Unlock the secrets to creating meaningful and sustainable communities i with Lara Sheldrake. Have you ever wondered how aligning your community's values with your personal values can help you avoid burnout and maintain passion? Lara s…

Ever feel like you’re swimming in a sea of likes and follows but still missing something? Becky Pierson Davidson is here to dish out the ultimate recipe for creating a community where everyone feels at home. She’s like the Yoda of connection-crafting (strong with the community vibes, she is!). Fab and Becky chat about the great shift in community e…

In this special behind-the-scene episode, we’re tackling the wild world of beta testing. We’ll walk you through the essentials, from gathering the right testers to collecting feedback that’ll make your product shine. Support the show CONNECT WITH AMS 🤝 Our course library Our certification Templates and tools for marketers OUR SPONSORS 🪩 Join FindMa…

In this special behind-the-scene episode, Fab is diving into the world of webinars. Yep, those digital shindigs that can either dazzle your audience or send them to snooze-ville. Support the show CONNECT WITH AMS 🤝 Our course library Our certification Templates and tools for marketers OUR SPONSORS 🪩 Join FindMarketing UK, a directory connecting sma…

Today's episode is a special bonus one. We're sharing with you the recording of our graduation panel from our latest cohort - the eighth one, to be precise. Support the show CONNECT WITH AMS 🤝 Our course library Our certification Templates and tools for marketers OUR SPONSORS 🪩 Join FindMarketing UK, a directory connecting small businesses with ski…