EP 223 - Beyond Content Pillars: The Attract, Warm, Convert Strategy
Manage episode 468235783 series 3270746
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Join Fab Giovanetti and the ever-sassy Jess Bruno as they dive into a content strategy that's all about blending the classical marketing funnel with a fresh perspective.
With a sprinkle of sass and a touch unhinged, Fab and Jess explore the layers of goals, audience understanding, and the evolving nature of content pillars and funnels.
Discover how to make your content truly impactful by focusing on attract, warm, and convert strategies, whilst also unravelling the secrets of buyer psychology.
ABOUT OUR CO-HOST
Jess Bruno is a social media content strategist who supports service-based providers. She creates engaging, purpose-led content that leads to significant conversion results. Her nurturing ‘done with you’ coaching programs cover social media mindset and create a bespoke strategy, using her 10 years of digital marketing experience.
Instagram: @growwithjessbruno
Website: jessicabruno.co.uk
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284 episodes