Welcome to CSM Toolbox with Isabel Ruiz. In each bi-weekly episode, we'll hear from experts in Customer Success, Product, Community Management and Marketing to name a few and learn more about their journey and insights.So, what's in your toolbox?
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Isabel Ruiz Podcasts
Top Rank is a process-oriented research platform, founded in 2015, that highlights people whose work is challenging and shaping our perceptions of contemporary culture. Co-hosted by Isabel Attyah Flower and Marcel Rosa-Salas
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EPISODE 47: MELISSA SÁENZ GORDON & MOLLY SALAS OF SOFT POWER VOTE
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58:20Our 47th episode welcomes dynamic duo Melissa Sáenz Gordon & Molly Salas of Soft Power Vote: a civic engagement resource that leverages digital, print, and live formats to encourage New Yorkers—and especially millennials and Gen Z—to vote! While just a few days away from the Democratic mayoral primary election in NYC, we’re honored to share the per…
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EPISODE 46: DR. FRANCESCA SOBANDE, SCHOLAR AND AUTHOR
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57:46For episode 46, we spoke to scholar and author Francesca Sobande, whose research focuses on the impact of digital media in shaping how we perceive, understand, and experience the world and each other. Our conversation explores Francesca’s numerous books (which address topics such as the online lives of Black women in the UK, the ways that big brand…
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EPISODE 45: DR. JILLIAN HERNANDEZ, SCHOLAR, EDUCATOR, CURATOR, & ARTIST
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1:05:23On episode 45, we welcomed scholar, community arts educator, curator, and artist Dr. Jillian Hernandez (@pastelitocookie), whose work challenges the ways racialized and working-class bodies, sexualities, and cultural practices are policed through gendered tropes of deviancy and respectability. We spoke to Jillian about her debut book “Aesthetics of…
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EPISODE 44: DAISY RUIZ, ILLUSTRATOR, AUTHOR, & COMEDIAN
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53:12For episode 44, we invited illustrator, author, and comedian Daisy Ruiz (@draizys) to bring us into her journey as an award-winning cartoonist and, more recently, aspiring comedian. We talked with Daisy about her highly-acclaimed, super inspiring, and hilarious first comic book—”Gordita: Built Like This” (2023)—and how she combined memory, fiction,…
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For our 43rd episode, and our first after a multi-year (and multi-child) parental leave, we sat down face to face with artist June Canedo de Souza (@junecanedodesouza) on the occasion of Deli Radio—a platform she created with Daniel Santos while in residence at Recess Art in Brooklyn—which Top Rank was delighted to be included in. We spoke to June …
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Episode 42: Mims on wrongful incarceration and the campaign "Uncle Ronnie's Room"
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43:32On episode 42 we are joined by Mims — an artist, abolitionist, and facilitator based in Los Angeles, CA. Mims is the mind behind “Uncle Ronnie’s Room,” an art-driven campaign to mobilize the general public and media around the story of Ronald (Ronnie) Coleman Jr. and Carl Coleman’s wrongful conviction over 20 years ago.At 29 years old, Ronald Colem…
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Episode 41: Destiny Mata on photography as community care
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40:13This episode features our conversation with Destiny Mata, an NYC/San Antonio photographer and filmmaker whose work focuses on topics pertaining to subculture and community. Her photography book "The Way We Were" documents the alternative punks of color scene in NYC. Destiny is formerly the Director of Photography Programs at the Lower East Side Gir…
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Learning from mistakes with Angela Guedes at Claap | Ep. 18
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17:56Send us a text Angela is a Senior Customer Success Leader & Startup Advisor. Passionate about building high performing teams and mentor others to reach their full potential. For the past +8 years, she led and operationalized multiple customer success programs, focused on reducing time to value and increasing business results. She's results-driven a…
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Everything as an experiment with Steffen Hedebrandt at Dreamdata | Ep. 17
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16:55Send us a text Steffen is the Co-Founder and CMO at Dream Data, which delivers tools and enables algorithmic decision-making in marketing and sales. Dreamdata is the B2B revenue attribution platform for small to midsize B2B companies seeking to stop the guesswork and build, repeat, and scale success. How to reach Steffen https://www.linkedin.com/in…
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Sense of community and belonging with Antonia Hellman at Toucan | Ep. 16
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20:06Send us a text Antonia is the Co-Founder and CEO of Toucan, the video platform built for networking. She is a recent graduate of Stanford University, having studied Economics and Political Science. Prior to Toucan, her work experience was largely in political campaigning and data science. How to reach Antonia: https://www.tiktok.com/@antoniahellman…
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Leading from your strengths with Judy Bowers at Strengths Consultancy | Ep. 15
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21:06Send us a text Judy is a Work Psychologist with a passion for change and helping individuals and organizations alike thrive. She works as a coach for Strengths Consultancy, where their goal is to provide organizations with the tools and knowledge to implement positive psychology in the workplace. They assist organizations at all levels to focus on …
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Five hats of a Community Manager with Cèline Riemenschneider at Canva | Ep. 14
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20:12Send us a text Cèline Riemenschneider is the Community Lead for Canva Creators, Germany She is also Founder of The Community Mentor and The Community Workademy - an Online Course for Community professionals starting out in the space. Céline on Twitter @celinecommunity The Community Mentor https://workademy.thecommunitymentor.com/ ------- If you enj…
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Creating a movement with Marija Skobe-Pilley at ClickUp | Ep. 13
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18:52Send us a text Marija Skobe-Pilley is leading European Customer Success team at the productivity platform ClickUp. She's building and scaling a high-performing and productive success team with the main emphasis on culture, personal and professional wellbeing. She’s a classical musician turned tech. Having spent education years as a music performer …
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CS Strategy evolution with Kate Neal at Staircase | Ep. 12
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18:30Send us a text A Customer Success professional since 2011, Kate has created CS programs from scratch and hired & led teams at 4 different SaaS startups. Passionate about building and scaling relationships, Kate recently joined Staircase AI as Director of Customer Success to help usher in a new era of the CS tech stack - Relationship Intelligence. W…
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Understanding customer conversations with Valentina Thörner at Klaus | Ep. 11
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23:27Send us a text Valentina Thörner has 10+ years of experience in the customer support industry, from customer facing roles to managing teams, and leading the product development of the customer service quality management platform "Klaus". She currently acts as Empress of Remote & Quality, helping companies to create and adapt quality assurance into …
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A day in the life of a CSM with Ryan Noakes | Ep. 10
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24:49Send us a text With 10+ years experience in Customer Service, 6+ years working with SaaS Platforms and most recently 4+ years experience in Customer Success/ CX, Ryan was featured in a report of Customer Success Managers to watch out for in 2022. Throughout his time in Customer Success, he’s picked up skills in Kanban, Scrum, Agile Working, Project…
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Over the last decade, manifestation-based rhetorics to “love yourself,” “believe in yourself” and “feel good in your own skin” have become guiding social directives for people, and especially for women. We see these mantras in social media captions, advertising campaigns, and song lyrics that seem to promise that, through a confidence-based mindset…
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Unlocking customer value with Niclas Ramon Staberg | Ep. 09
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18:34Send us a text Over the past decade, Niclas helped build two global SaaS companies, worked with 100+ of the Fortune 500, in 20+ markets. In doing this, Niclas realized that he’s all about building truly customer-centric companies, that can both grow fast and sustainably over time, and create value for all stakeholders - Investors, employees, custom…
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The ROI of your product with Emilia Korczynska at Userpilot | Ep. 08
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24:39Send us a text Emilia is Head of Marketing at Userpilot and a product marketing enthusiast. She has experience of working with several SaaS businesses as a marketer and a co-founder. Her passion for content marketing, SEO and SaaS products led her to build Userpilot’s whole content ops, hiring system, and documentation from ground up. Userpilot h…
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Episode 39: Professor Vanessa Diaz on the celebrity news machine
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44:48Celebrity culture thrives on granting us vicarious access to our favorite stars. But rarely on display are the paparazzi and reporters whose hidden labor makes the story happen. In "Manufacturing Celebrity: Latino Paparazzi and Women Reporters in Hollywood", anthropologist Dr. Vanessa Díaz brings us inside the world celebrity media production and r…
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The new rules of engagement with Daria Danilina at Salesroom | Ep. 07
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24:28Send us a text Daria is the Co-Founder and CCO of Salesroom - a virtual meeting platform enabling Account Executives to build trust with their customers without in-person interactions. Before founding Salesroom, Daria worked in growth-stage investing and sales Salesroom https://www.salesroom.com/ How to reach Daria https://www.linkedin.com/in/daria…
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Remote revolution with Telma Cardona de Castro at Demodesk | Ep. 06
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10:19Send us a text For the past 5 years, Telma's been working in client management and conflict mediation as a client advocate. Most of her experience was in financial markets, being her latest experience at Aon, where she managed an extensive portfolio of both large and multinational accounts. She has joined Demodesk 8 months ago with the mission of r…
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The evolution of PLG with Emily González-Cebrián Lombán at Froged | Ep. 05
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15:01Send us a text As Co-founder & CEO at Froged, Emily says to work with people and for people is the most valuable lesson. She believes more in the power of cooperation than in competition. A problem-solver and digital strategist with an extensive background in business development in different sectors: software, industrial construction, energy, reta…
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Active listening as a skill with Jurgita Paulauskaite at Tymeshift | Ep. 04
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18:06Send us a text Jurgita Paulauskaite is a Lithuanian now spreading roots in sunny Portugal. She started her journey in SaaS companies as an SDR and then discovered the amazing World of CSM. Being a person in the field, tackling onboarding and building relationships, prepared her for the next step, leading a team of CSMs at WFM solution company - Tym…
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Episode 38: Professor Jessie Daniels on gender, mythology, and whiteness
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56:33We’re honored to have had the chance to interview a scholar whose work we’ve appreciated for a long time—lauded sociologist Jessie Daniels, who is a professor at Hunter College and CUNY Graduate Center and a faculty affiliate at Harvard’s Berkman Klein Center for Internet & Society. She is an expert on racism’s manifestations in the media and onlin…
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Persistance and health scoring with Philipp Wolf at Custify | Ep. 03
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18:19Send us a text As the CEO of Custify, Philipp Wolf helps SaaS businesses deliver great results for customers. After seeing companies spend big money with no systematic approach to customer success, Philipp knew something had to change. He founded Custify to provide a tool that lets agents spend time with clients—instead of organizing CRM data. Cust…
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The Center of Experience with Greg Kihlström | Ep. 02
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20:43Send us a text Greg is a best-selling author, speaker, and entrepreneur. He has worked with some of the world’s leading organizations on digital transformation initiatives, customer experience, employee experience, and he also hosts The Agile Brand with Greg Kihlström podcast. --------- If you enjoy this podcast, please subscribe and leave a review…
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A dynamic approach to leadership with Raphael Presberg at Nalia | Ep. 01
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17:46Send us a text Raphael is a data scientist and an entrepreneur. He has studied in Paris, New York and Tel Aviv, and worked for Schneider Electric as a data engineer before handling several freelance assignments (risk management data science @Pfizer, fraud detection @IEEE). After going back to Paris, he co-founded Nalia alongside Alexi Tuill. Nalia …
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Authenticity as a core value with Esben Friis-Jensen at UserFlow | Ep. 31
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15:58Send us a text Esben Friis-Jensen is the co-founder and Chief Growth Officer at Userflow, a no-code builder for in-app onboarding and surveys, allowing SaaS businesses to be more product-led. Prior to Userflow, Esben co-founded Cobalt, which today is a 200+ employee company. How to contact Esben https://www.linkedin.com/in/esbenfriisjensen/ -------…
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Episode 37: Interdisciplinary artist, writer and organizer Eilen Itzel Mena
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53:22For our last episode of 2021, we shared a special conversation with artist, writer, and organizer Eilen Itzel Mena (@eilen.itzel.mena), whose interdisciplinary visual art practice synthesizes elements of Abstract Expressionism and Surrealism with spiritual frameworks of the African Diaspora. Eilen is co-director and creative collaborator for @_hone…
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Building genuine relationships with Will Stevenson at Onboard | Ep. 30
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19:26Send us a text Will Stevenson is the Founder and COO of Onboard - a software built to help companies onboard their customers faster. He has over 10 years of experience building and leading CS and Onboarding teams at high growth B2B SaaS companies. And was recently named one of the Top 100 CS Strategists. How to reach Will: https://onboard.io/ will@…
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Copywriting 101 for Customer Success with Ekaterina Howard | Ep. 29
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19:29Send us a text Ekaterina Howard helps B2B SaaS startup founders and growth marketers get more traction with research-driven conversion copy — without slowing down their growth initiatives. Ekaterina has worked with clients, such as ClickGUARD, Wonderwerk, Parallax, and Warmly, on website copy, paid traffic funnels, and copy optimization projects (n…
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Value creation with John Henwood at Productboard | Ep. 28
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14:55Send us a text This week's episode features John Henwood. John leads the Customer Success team at Productboard while co-leading Vancouver's Customer Success community of 1,500 practitioners. Before joining Productboard, John had more than 10 years experience in Account Management and Customer Success, with nearly 6 years growing Customer Success at…
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The future of work is choice with Lisette Sutherland at Collaboration Superpowers | Ep. 27
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27:56Send us a text Lisette Sutherland is the director of Collaboration Superpowers, a company that helps people work together from anywhere through online workshops. She also produces a regular podcast featuring interviews with remote working experts highlighting the challenges and successes of working with virtual teams. Episode 225 “What not to wear …
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Enabling customers in a better way with Puneet Kataria, at CustomerSuccessBox | Ep. 26
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20:42Send us a text This week's episode features Puneet Kataria, founder & CEO of CustomerSuccessBox As one of LinkedIn’s top Voices and named 2021 Top 100 CS Strategist, Puneet is deeply passionate about the three product joys: the joy of producing, the joy of selling, and the joy of ownership. In his previous avatar, he was VP at a B2B SaaS company, K…
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Building experiences with Ashley Porciuncula at Orbital | Ep. 25
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18:22Send us a text This week's episode features Ashley Porciuncula, CEO and co-founder of Orbital. Ashley has over 15 years of experience as a freelance startup consultant and product leader for B2C and B2B clients, ranging from tech startups and bootstrapped ventures to Fortune 500 corporations. Orbital is your always-ready, zero-friction, super-inter…
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Product Demonstrations tips - Where to start? | Ep. 24
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4:31Send us a text “Failing To Prepare Is Preparing To Fail” — Benjamin Franklin Either if it's a presentation or training, sometimes we just need a mental checklist just to make sure that as soon as we hit that meeting link, we are ready to go! The Top 7 Tips for Pulling Off a Great Demo Presentation https://www.lifesize.com/en/blog/demo-presentation/…
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Building culture remotely with Raphael Allstadt at tl;dv | Ep. 23
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15:54Send us a text Every month, leaders of their industry share with us their experiences and insights I had the opportunity to talk to Raphael Allstadt, Co-Founder and CEO at tl;dv. As a remote founder, him as his Co-Founder have always been passionate about harmonizing async-first communication and video to reduce our time in meetings, while keeping …
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Customer centric DNA with Ellie Hutton at Dooly | Ep. 22
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20:28Send us a text Every month, leaders of their industry share with us their experiences and insights I had the opportunity to talk to Ellie Hutton, Head of Customer Success at Dooly. Ellie is passionate about developing a user first digital strategy and aligning the business around the customer to earn the right to grow. Dooly is the fastest way to u…
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Life is a non stop pitch - Chapter from: Life's a Pitch | Ep. 21
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4:12Send us a text Book Life's a pitch How to sell yourself and your brilliant ideas. By Stephen Bayley and Roger Mavity -------- If you enjoy this micro podcast, please subscribe and leave a review. You can find me on Twitter @CSMToolbox Don’t forget to use the hashtag #CSMToolbox if you find an upcoming mobile or web app that can help us improve and …
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Customer community is the new power tool | Ep. 20
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5:31Send us a text Building a customer community has been a hot topic and there’s no stopping to it. From community platforms, books, courses, communities about community, you name it! In today’s episode, I talk about Tom Ross’ community manual and how it can inspire your next Customer Advisory Board meeting or if you are setting up a customer communit…
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Episode 36: Influencers & the future of labor
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1:05:15The social media influencer is one of today’s most talked about and divisive figures. They represent the convergence of technology and the surveillance state with a consumer culture that encourages us to conceptualize our identities through market logic—each of us entrepreneurs within our own lifestyle brands. On our latest episode, we spoke with A…
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Culture of curiosity with Ashley Sachs, Director of Support and Success, Whereby - Ep. 19
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17:41Send us a text Every month, I’m featuring a guest to share with us their experiences and provide us with insights from their industry. I had the opportunity to talk to Ashley Sachs, Director of Support and Success at Whereby. Ashley has spent her career working for customer first brands. Recently, she has worked with the team at Whereby to help bui…
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Learning leadership in 2 minutes a day with Bunch | Ep. 18
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3:06Send us a text Bunch https://bunch.ai/ Weekly Briefing https://weeklybriefing.substack.com/ Join their Slack community through this form https://bunch-ai.typeform.com/to/HAY4C9 Bunch in App Store https://apps.apple.com/app/apple-store/id1500872908?mt=8 -------- If you enjoy this micro podcast, please subscribe and leave a review. You can find me on…
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The road less traveled - Let’s talk about certifications - Ep.17
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4:22Send us a text Product Marketing Alliance Customer Advisory Boards Certification, delivered by Bree Bunzel, Head of Global Customer Marketing at Dropbox. https://certified.productmarketingalliance.com/p/customer-advisory-board-certified General assembly https://generalassemb.ly/education Open book of Customer Success Under >> Resources -------- If …
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From Marketing with love - A conversation with Remco de Vries at inSided | Ep. 16
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19:39Send us a text Every month, I’m featuring a guest to share with us their experiences and provide us with insights from their industry. I had the opportunity to talk to Remco de Vries, VP of Marketing at inSided. During our conversation, Remco and I talk about inSided, what have they learned from Customer feedback, and how Customer Success and Marke…
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Send us a text Felt really inspired after listening to Alexandra Carter on Clubhouse. Waiting for a copy of her book from my local bookshop. More information on Alexandra Carter and other references to this episode: Alexandra Carter https://alexcarterasks.com/ Alexandra Carter’s book “Ask for more” https://www.waterstones.com/book/ask-for-more/alex…
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Let's recap and join me on CSM Toolbox this summer | Ep. 14
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4:00Send us a text In today’s episode, let’s go down memory lane and do a quick recap with our guests on how they have looked at communities for inspiration and viewed the customer’s journey from their perspective. Join me and let’s reopen that toolbox. And for a chance to be on CSM Toolbox, make sure to follow our LinkedIn Page and you'll find out mor…
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Through the lens of Customer Experience with Dana Alvarenga | Ep.13
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11:49Send us a text Every month, I’ll be featuring a guest to share with us their experiences and provide us with insights from their industry. I had the opportunity to talk to Dana Alvarenga, Director of Customer Experience at SlapFive. During our conversation, we talked about skills required for customer facing roles, putting ourselves in the customer…
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Send us a text Are you a mentor? As a mentee, what has been the process you follow when contacting a mentor? What have you learned from your mentees so far? This week, I explored the concept of reciprocal mentoring Resources Simon Sinek: Why Reciprocity Improves Mentor Mentee Relationships https://youtu.be/NrWg1qy2WNI Mentorloop via The Customer Su…
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