Welcome to Political Trade Secrets, where we reveal how elections are won. Each week, we take an inside look at campaigns and politics... We pull back the curtain, look under the hood, and investigate all aspects of successful campaigns and politicians, regardless of political party. Please leave a review and let us know what you think and what topics you'd like to hear more about.
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J Public Relations Podcasts
Politics & Polls is a podcast produced by the Princeton School of Public and International Affairs.
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Tea With Jainé ™ - Answering your wedding photography questions, one cup of tea at a time! Wedding Photographer, Educator, and Submission Support Creator Jainé Kershner, of Jainé Kershner Photography, chat with photographers, wedding planners, and industry experts about how to create and grow a profitable wedding photography business. Website + Template Shop: https://www.teawithjaine.com/ Submission Support Membership: https://submissionsupport.teawithjaine.com Follow us Instagram @teawithja ...
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This is Higgle: The B2B Sales Club Podcast, where we bring you actionable insights about sales RFPs, Sales Negotiations and difficult Procurement discussions. It’s all about helping you win more deals, and hitting your sales quota. We talk to sales leaders, brand leaders and procurement leaders about lessons learnt on their journey to win more sales deals and get better negotiated outcomes. The podcast is hosted by Mike Lander, an ex procurement director and entrepreneur, talking to guests a ...
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Protect Yourself and Your Business When Sh*t Hits the Fan with Nora Sheils - Ep.180
38:43
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38:43We are chatting with Nora Sheils from Rock Paper Coin all about what to do when Sh*t hits the fan. Nora shares her advice on how to prepare your business for the uncertainty and how to take a deep breath to get through it all. Nora is the co-founder of Rock Paper Coin, a client management platform for wedding professionals. She is recognized as one…
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Harnessing the Extreme Power of B2B Event Management with Jade Howgrave-Graham and Lucy Francis
34:47
34:47
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34:47What strategies can still lead to fruitful in-person event outcomes in challenging economic times? I’m thrilled to have both Jade Howgrave-Graham and Lucy Francis from Lemon Lane join me to explore their impactful business in the B2B events industry. They tell us all about how their personal passions have uniquely shaped their professional journey,…
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Unlocking the Mysteries of Public Sector Procurement with Dan Cook
33:59
33:59
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33:59What powerful strategies can help suppliers break into the lucrative public sector market? Dan Cook, Director of Public Sector for digital product consultancy Red Badger, is here to give deep insights into public sector procurement. He provides a very unique perspective, showcased by his journey from being a buyer in the public sector to navigating…
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🚨 LIVE Poll Briefing: America’s View on Iran Airstrikes, Israel-Iran Ceasefire & Trump Job Approval
36:21
36:21
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36:21Join host Dustin Olson for a special LIVE episode of Political Trade Secrets as we unveil exclusive insights from the latest American Pulse poll. Discover what Americans really think about U.S. airstrikes to destroy Iran’s nuclear program, the prospects for a ceasefire between Israel and Iran, and whether voters connect the border crisis to tension…
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Standing Out Without Discounting with Heidi Thompson - Ep. 179
31:29
31:29
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31:29I’m excited to welcome back Heidi Thompson of Evolve Your Wedding Business to the show! Heidi and I are chatting about how to stand out without discounting your services for wedding photographers. Heidi shares her expert advice on marketing how wedding photographers can begin to separate themselves from everyone else and show their value before eve…
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Mastering Supplier Relations Through Strategic Dialogue with Kelly Barner
30:57
30:57
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30:57How can procurement professionals transition from mere cost-cutting to becoming strategic partners that drive amazing business outcomes? Kelly Barner, Co-Founder and Head of Content and Operations at Art of Procurement, is here to talk all about strategic procurement as shown through her journey from traditional purchasing roles to building strateg…
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Typical Agency Dysfunctions and How to Avoid Them with Leah Power
30:47
30:47
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30:47Is your agency prepared to counteract typical dysfunctions and build value-driven client partnerships? Leah Power, EVP, Strategic Operations Consultant at the Institute of Canadian Agencies, joins us for a second appearance to discuss the relationship between cost efficiency and creativity in agency-client relationships. Leah examines the role of p…
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Building a Local Community that Fosters Resilience and Support for Wedding Photographers with Chris J. Evans - Ep. 178
24:51
24:51
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24:51We are chatting with Chris J. Evans all about how to build a local community that fosters resilience and support for wedding photographers. Chris shares his personal stories of how to authentically connect with your peers and create lasting relationships that will help your business grow year after year. A little bit about Chris, He is a luxury wed…
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Secrets of Successful Upselling and Strong Client Relationships with Jon Peppiatt, Part 1
24:31
24:31
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24:31Ready to find out how agencies can strike the perfect balance between upselling and nurturing lasting client relationships? Jon Peppiatt, who has amassed over 35 years of marketing experience including his time as Chairman at BBH London, joins us today. In this first of two parts, the conversation focuses on upselling as well as the balance between…
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Humanize Your Sales Approach Using The Wes Method with Wes Schaeffer
18:03
18:03
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18:03What unique sales insights can be gained from someone who traded military discipline for the dynamic challenges of B2B? Wes Schaeffer, AKA The Sales Whisperer, is a former Air Force member who has successfully transitioned into the world of B2B sales. Today’s conversation has Wes sharing his unique journey from the structured environment of the mil…
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Creating Impactful Candid Photographs: Techniques and Mindset Behind Capturing Real, Unscripted Moments with Charles Moll - Ep. 177
29:21
29:21
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29:21We are chatting with Charles Moll about creating impactful candid photographs. Charles shares insight on his techniques and mindset behind capturing real, unscripted moments. A little bit about Charles, he is a wedding photographer specializing in candid, creative storytelling, celebrating life's natural beauty. He holds a bachelor’s in Film and Ph…
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Mastering Negotiation Through Compassionate Curiosity with Kwame Christian
35:14
35:14
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35:14Is embracing emotional intelligence while understanding the amygdala hijack the secret to mastering negotiations under pressure? Kwame Christian, a globally recognized negotiation expert and CEO of the American Negotiation Institute, joins us today. He shares his inspiring journey from a novice negotiator to a LinkedIn Top Voice with over 119,000 f…
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Avoiding Complacency Through Agency and Consultancy Dynamics with Dino Myers-Lamptey
37:12
37:12
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37:12Ready to learn the strategic shifts that can help organizations avoid the pitfalls of complacency? This week we’re welcoming Dino Myers-Lamptey, who founded The Barber Shop, which is a strategy-led media, creative, and tech company. We look at the complex world of agency and consultancy dynamics, revealing how complacency can derail organizations. …
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How to Attract High-Paying Clients Without Competing on Price with Vanessa Joy - Ep. 176
31:04
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31:04We are chatting with Vanessa Joy about how to attract high-paying clients without competing on price. Vanessa shares how wedding photographers can be strategic in their marketing messaging, networking, and upping your sales process, you can start to attract the right clients all the time. A little bit about Vanessa, she has helped tens of thousands…
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Why Independent Agencies Are Making Waves in the Advertising World with Nigel Roberts
33:48
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33:48Can the rise of independent creative agencies signal a revival in the craft of advertising? Nigel Roberts, Creative Partner at Orange Panther Collective, shares the secrets behind making ads that resonate with audiences for years to come in this episode. We explore the balance between creativity and sales, and Nigel reveals how engaging and persuad…
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Mastering Connections from LinkedIn to Real Life with Steve Fair and Matt Broughton
38:52
38:52
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38:52Ready to make your agency stand out in a saturated market by focusing on verifiable facts rather than self-description? Steve Fair and Matt Broughton, both from Sponge NB, are here today to discuss how to build authentic business relationships, including how to form genuine connections on LinkedIn without the pressure of immediate sales pitches. We…
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Why Wedding Photographers Aren’t Booking Weddings from Their Social Media Ads with Ron Sefcik - Ep. 175
29:02
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29:02We are chatting with Ron Sefcik all about why wedding photographers aren’t booking weddings from their social media ads. Ron shares his insight and expertise on why your ads could be hurting your return on investment and why clients could be pushed away. A little bit about Ron before we get started, Ron is a marketing expert and agency owner specia…
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Aligning Teams for Long-Term B2B Sales Excellence with Adam Miller
28:06
28:06
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28:06Could the art of collaboration transform your sales and marketing strategies for C-suite success? This time we sit down with Adam Miller, CEO of Elevate, to explore the art of aligning sales and marketing for B2B success. He explains the nuances of targeting C-suite decision makers in complex sales cycles, and shares his expertise on defining clear…
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Why You Need to Grow Your Customer’s Decision Confidence with Brent Adamson and Karl Schmidt
36:25
36:25
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36:25Are you ready to discover why building customer self-confidence is more crucial than ever in today's B2B sales landscape? Brent Adamson and Karl Schmidt join us today, the duo behind the upcoming book "The Framemaking Sale." These sales experts unravel the critical yet often overlooked aspect of buyer confidence. They shift the focus from tradition…
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Secrets of Fueling Growth Through Non-Traditional Collaborations with Iain Scott
32:13
32:13
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32:13What secrets do successful businesses use to convert initial collaborations into long-term, profitable partnerships? Iain Scott, the CEO and Founder of Base Creative, joins today’s conversation as we get into the transformative power of strategic partnerships for business growth. He shares his journey of leveraging his digital marketing agency's su…
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Why You Need to Rethink RFP Processes for Sustainable Growth with Leah Power
38:31
38:31
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38:31Is your brand caught in the cycle of short-term gains due to outdated RFP processes? In this episode, we’re examining the nuances of agency operations with Leah Power, EVP, Strategic Operations Consultant at the Institute of Canadian Agencies. We unravel the overwhelming nature of agency pitches and explore the challenges agencies face, from the RF…
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Reimagining Relationships in Media and Marketing with Adam Hopkinson
27:51
27:51
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27:51Could formalized training in media planning and buying be the key to elevating industry standards? Adam Hopkinson, the innovative founder of PASHN, takes us into the world of media buying this week. We examine the crucial role of media planners and buyers, exploring the need for robust training and formal qualifications in the industry. Adam argues…
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Building an Incredibly Powerful Sales and Marketing Engine with Caroline Hodson
34:37
34:37
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34:37How can you ensure your marketing and sales strategies are not just aligned, but actively collaborating for shared success? Today we’re joined by Caroline Hodson, Managing Director of WoolfHodson, to explore how to build a robust sales and marketing engine in the ever-changing B2B landscape. Caroline explains the critical role technology plays in c…
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From Passion to Profit: A Guide to Agency Transformation with Emily Metcalfe
34:17
34:17
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34:17Are you ready to redefine your agency's strategies for a competitive edge? Emily Metcalfe, a strategic marketing consultant, is here to guide us through the future of agency growth and client relationships. Emily dissects the crowded UK market, showcasing the critical need for agencies to articulate unique value propositions that go beyond generic …
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How to Massively Build Trust to Power Global Market Entry with John Birtwhistle
33:43
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33:43How can cultural strengths and technical expertise from Latin America unlock new opportunities in the European tech market? John Birtwhistle has worked in technology consulting for nearly 20 years; developing and implementing commercial strategies aligning to goals and objectives with an aim to accelerate growth. Utilising best of breed technology …
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The Power of Public Relations with WedVibes Media - Ep. 174
38:54
38:54
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38:54We are chatting with Daria and Alina from Wed Vibes Media all about the Power of Public Relations. Daria and Alina share their insider knowledge as to why submitting your work and having it featured in the right places is going to help your business grow year after year. A little bit about the PR Duo, Daria has over 9 years of luxury European weddi…
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Debunking the Colossal Myth of B2B Consumerization with Jason Nyhus
35:29
35:29
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35:29Could digital sales rooms be the game changer your sales team needs to overcome channel conflict and boost revenue? Jason Nyhus serves as President of Shopware, a market leading open source commerce platform with over 50,000 clients, which enables retail brands to quickly scale their businesses and easily sell across every channel. He was previousl…
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Cracking the Code of Boutique Consultancy Growth with John Godfrey
45:10
45:10
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45:10What secrets do boutique consultancies need to unlock to build long-lasting client relationships? John Godfrey, Commercial Director at Red Badger, is here to give his insights on the challenges boutique consultancies face, especially when competing with industry giants. John shares invaluable insights on transitioning from a reliance on networks to…
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How to Attract High-End Clients Through Curation with Twah Dougherty - Ep. 173
53:52
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53:52We are chatting with Twah Dougherty all about how to attract high-end clients through curation. Twah shares how she’s developed her High-End Framework to continually up-level to the next tier year after year. A little bit about Twah is an internationally acclaimed wedding photographer whose work has graced the pages of Vogue, Over The Moon, Brides,…
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Crafting Winning Pitches That Truly Connect with Freia Muehlenbein
29:20
29:20
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29:20Is your agency equipped to craft pitches that align with the shifting economic, technological, and societal landscape? Freia Muehlenbein, an insightful agency growth consultant, joins us in this episode to explore the evolving art of agency pitches. She reveals why traditional pitching methods often fall short in today's fast-paced business world, …
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Massive Insights on Content Syndication and Lead Generation with Freya Ward
36:55
36:55
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36:55How does content syndication elevate your brand's status as a thought leader in the crowded tech marketplace? Let’s sit down with Freya Ward, the Global Sales Director at Headley Media, for her expert insights on how content syndication can be the winning medium for reaching technology decision-makers. She explains the strategies that enable compan…
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How Clients are Making Buying Decisions with Good Vibes Only with Andrea Shah - Ep. 172
27:37
27:37
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27:37We are chatting with Andrea Shah about how clients are making buying decisions with good vibes only. Andrea shares her expertise and advice on the topic and helps us, the wedding vendor, understand how our potential clients are making decisions for their wedding day. A little bit about Andrea, she is a copywriter and marketing consultant for weddin…
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Transforming Promotions from Quick Fixes to Lasting Success with Carey Trevill
33:32
33:32
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33:32Are your promotional strategies genuinely fostering trust and engagement, or merely offering short-lived spikes in sales? Carey Trevill hails from a successful agency background with award-winning campaigns across broadcast and non-broadcast media for global brands. She is an experienced business owner which has included the M&A of her agency, goin…
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Constructing a Winning, Sustainable Revenue Strategy with Roee Hartuv
33:17
33:17
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33:17Are SaaS firms ready to pivot from aggressive expansion to becoming trusted advisors for their clients? Roee Hartuv is a Revenue Architect at Winning by Design. WbD is a global B2B revenue consulting and training company that enables recurring revenue teams to architect sustainable growth. Leveraging its experience with high-growth companies, WbD a…
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Embracing the Salespreneur Mindset by Transforming Sales Through Positivity with John Golden
33:41
33:41
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33:41What strategies can you employ to cultivate a positive sales mindset and build genuine client connections? We’re talking about how to be your best self as a salesperson with John Golden in this week’s show. He is the Chief Marketing and Strategy Officer at Pipeliner CRM, and redefines what it means to be a salesperson by embracing an entrepreneuria…
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Transforming Lead Generation Via Strategic SDR Use with Gabe Lullo
28:41
28:41
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28:41Could outsourcing your SDR function be the game-changing move your company needs for lead generation? Gabe Lullo, CEO of Alleyoop, brings an intriguing blend of skills to the table in this episode, including a background as a professional juggler. Gabe dissects the evolving role of sales development representatives (SDRs) and the often-overlooked c…
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Timing, Relationships, and AI's Impact on B2B Marketing Strategies with Rob Twells
30:05
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30:05Could AI-driven insights be the key to transforming traditional B2B pricing models for a competitive edge? Today we’re welcoming Rob Twells, Co-Founder & Managing Director of The Digital Maze. Rob shares insights on the importance of timing and relationship-building in achieving sales success, emphasizing a strategic focus on top-of-funnel activiti…
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Empowering the Future of Sales Using AI and Innovation with Lauren Palmer
28:14
28:14
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28:14How can sales professionals navigate the shift from face-to-face interactions to digital-first strategies effectively? Lauren Palmer, VP of North America for Interlink, explores the transitions seen in B2B sales post-COVID in this episode. She emphasizes the growing demand for flexibility and the critical role of relationships in contemporary sales…
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The Best of B2B Pitching Tips, Building Client Relations, and More
27:20
27:20
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27:20Ready to hear some of the conversations I’ve loved this year? In this special festive edition, I’ve curated some of the most insightful moments the podcast has offered this year, providing a quick masterclass in negotiation and agency-client dynamics. The episode kicks off with the nuances of negotiation, where seasoned negotiator John Cornwell emp…
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An Examination of Business Exits and Scaling with Stephen Kenwright
37:38
37:38
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37:38Stephen Kenwright, the guest on this episode, is the Director of Strategy and Digital Marketing at Ride Shotgun and was a co-founder of the creative agency Rise at 7. With a rich background in digital marketing, Stephen brings valuable insights into business exit strategies and scaling up startups. His experiences in navigating management buyouts a…
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How to Ethically Use Behavioural Science in B2B Sales with Hayk Hakobyan
32:09
32:09
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32:09Hayk Hakobyan is the CEO and co-founder of InsightGenie, a customer intelligence technology company. He has an unconventional background, transitioning from training in breakdancing in Nepal to leading a fintech company. Hayk leverages his experiences to develop innovative strategies that integrate behavioural science with sales techniques. In this…
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From Weak Cold Calls to Authentic Connections with Rich McHardy
28:34
28:34
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28:34The McHardy Collective is a portfolio of independent studios, agencies, consultancies and creative technology companies. Founder Rich McHardy supports the leaders of those firms with new business generation and growth by joining the dots between them and prospects looking for creative support in areas such as content creation, live experience deliv…
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Evolving From Company-Centric to Client-Focused Strategies with Andy Bounds
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31:40Andy Bounds’ journey in enhancing how companies sell and communicate is not just a profession but a personal mission. Andy’s work transcends borders, having impacted organisations in over 40 countries. From the bustling markets of Asia to the corporate boardrooms of America, his strategies and insights have helped shape the destinies of some of the…
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A Deep Dive into the Evolving Landscape of Marketing Agencies with Bruno Gralpois
37:38
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37:38Bruno Gralpois, Co-founder and Principal of Agency Mania Solutions, is dedicated to enhancing client-agency partnerships. With leadership roles at Microsoft and Visa, his expertise in establishing Agency Management practices has culminated in over two decades of thought leadership. The bestseller “Agency Mania”, authored by Bruno, played a key role…
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When Founders Need to Hire a Sales Team with Jeff Mains
31:27
31:27
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31:27Jeff Mains is a serial entrepreneur and growth expert known for building and exiting multiple successful companies. He is currently the CEO of a fintech SaaS company called Intelligent Contracts, and the founder of Champion Leadership Group. Jeff is also an author, with his upcoming book titled Captain's Keys: 4 Key People Every Successful Business…
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Insights on Balancing Creative Freedom and Strategy with Simon Hewitt
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36:36Simon Hewitt is a co-founder of Orange Panther Collective, an advertising startup that combines big agency expertise with the flexibility of a smaller shop. With a career spanning major firms like M&C Saatchi, AMV, BBC Creative, Leo Burnett, and Engine, Simon brings a wealth of experience. In this episode, Simon discusses the challenges he’s faced …
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Top 2024 Issues: Focus on the Border w/ OH Sheriff-Elect Kurt Schneider
38:29
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38:29In this episode of Political Trade Secrets, host Dustin Olson sits down with Kurt Schneider, soon-to-be Sheriff of Ashland County, to explore the most pressing issues for 2024, with a deep focus on the U.S.-Mexico border crisis. Schneider provides a first-hand account of the humanitarian toll and the cartel-driven chaos at the border, emphasizing t…
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Reimagining Marketing Through an Emotional Lens with Rob Harrison-Plastow
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29:47
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29:47Rob Harrison-Plastow is a researcher and strategic consultant specialising in understanding emotion and behaviour. He spent 8 years working in strategy at the University of Exeter before launching Source Nine with ex-2cv Founder Vincent Nolan where he now helps clients to create and communicate incredible emotional value so that they can win more c…
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Rethink Your B2B Marketing Strategy with Expert Advice from Bethan Vincent
33:29
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33:29Bethan Vincent is an experienced B2B marketing leader and entrepreneur who has been driving accelerated revenue growth as a Marketing Director and Consultant for over a decade at Open Velocity. She is a regular speaker at international conferences and is podcast host of The Brave. This week we’re talking about strategic marketing for B2B organizati…
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Pennsylvania Swing State Focus: New Poll + PA-based Strategist Mark Harris Reveals What to Expect
1:11:02
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1:11:02In this episode of Political Trade Secrets, host Dustin Olson dives into new, exclusive Pennsylvania polling from American Pulse and pull back the curtain on Pennsylvania swing state politics with Special guest Mark Harris, a top strategist and founding partner of Pennsylvania-based ColdSpark, who shares his expertise on what to expect in the Keyst…
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