Join conversations about marketing, business, and life-in-between with marketing strategist Janice Hostager and a variety of world-class entrepreneurs! We will fill you with step-by-step training, marketing strategy, and life experiences from where life and business intersect. We'd love to have you join the fun!
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Janice Hostager Podcasts
A bi-weekly podcast by a national professional association for mystery and crime writers in Canada. Crime Writers of Canada (CWC) is a national non-profit organization for Canadian mystery and crime writers, associated professionals, and others with a serious interest in Canadian crime writing. Our mission is to promote Canadian crime writing and to raise the profile of Canadian crime writers with readers, reviewers, librarians, booksellers, and media. Hosted by Erik D'Souza
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By Janice Hostager
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As an author of novels (for YA readers and adults), playwright, journalist, and screenwriter, Shane Peacock has always been interested in larger-than-life characters, seeking the truth about human beings, and exploring the invisible things that matter to us all. Earlier this year (season 3, ep. 2), I interviewed Shane, and we discussed the first no…
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The Secret to Attracting the Right Customers (Without Paid Ads)
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13:32Some clients light you up, while others leave you feeling drained. If you’re attracting people who don’t value your work or push back on pricing, it’s not a pricing issue - it’s a positioning one. In this episode, I share how to align your message and marketing strategy so you naturally attract clients who are the right fit from the start. You don’…
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If your marketing feels like a rollercoaster—busy one month, crickets the next—there’s a good chance you’re facing hidden gaps in your system. It’s not that you’re doing something wrong; it’s that disconnected efforts, blind spots, and overcomplication can quietly derail even the most well-intentioned strategies. In this episode, I break down the t…
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Joanne Kormylo’s debut novel, THE RESISTANCE DAUGHTER, is a work of historical fiction inspired by true stories. She is the daughter of a WWII bomber pilot and prisoner of war. As part of her research for this novel, she studied her late father’s Wartime Log, interviewed veterans, served on the board of an Air Force Museum, and traveled to the UK, …
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Feeling stuck in your marketing, even though you're doing all the right things? Sometimes the problem isn’t effort, it’s direction. In this episode, I’m sharing seven subtle but powerful shifts that can make your marketing more effective without a full-blown overhaul. These aren’t trendy hacks or expensive strategies. They’re intentional mindset an…
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Born and raised in Montreal, Rosemary McCracken has worked on newspapers across Canada as a reporter, editor, editorial writer, arts reviewer, and restaurant critic. Safe Harbor, the first novel in her five-book Pat Tierney series, was a finalist for Britain’s Debut Dagger Award in 2010. It was first published by Imajin Books in 2012, followed by B…
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Crafting Your Million-Dollar Message with Aurora Winter
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37:59What if one message could change the way people see your business? In this episode, I sit down with Aurora Winter, award-winning author and founder of Same Page Publishing, to talk about how small business owners can craft powerful messages that connect, convert, and create lasting impact. Aurora shares insights from her background in neuroscience,…
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How to Be in a Category of One with Ann Carden
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25:10Feeling like your business is getting lost in the crowd? In this episode, I’m joined by business growth consultant Ann Carden to talk about expert positioning: what it is, why it matters, and how it can change the way clients see your value. We unpack the difference between branding and positioning, and how showing up with clarity and authority hel…
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Copywriting That Connects with Emily Aborn
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45:03Ever wonder why one piece of content flops while another unexpectedly takes off? In this episode, I’m joined by copywriter Emily Aborn to talk about what really makes words connect with people, and why clarity and simplicity often win over polished perfection. Emily shares insights on how distraction, overwhelm, and vague messaging can push your au…
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Why They See But Don't Buy: The Conversion Event Secret
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11:32Ever feel like you’re doing all the “right” marketing moves like posting, emailing, showing up everywhere, yet sales still fall flat? This episode uncovers a simple but often-missed piece of the puzzle: conversion events. These focused experiences bridge the gap between casual interest and a buying decision, creating the urgency and connection your…
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Why Setbacks Are Inevitable and What to Do When They Hit with Genevieve Skory
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47:48Ever felt like giving up on your business dreams? When the passion is there, but the setbacks feel heavier than expected? In this episode, resilience coach Genevieve Skory joins us for an honest, energizing conversation about what it really takes to keep going, especially when things get hard. From mindset shifts to redefining failure and rest, Gen…
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If your to-do list feels never-ending and you're constantly second-guessing what to focus on, this episode is for you. We’re talking about how to make decisions that aren’t just reactive, but rooted in clarity, purpose, and what actually moves your business forward. Whether you're solo or scaling, you'll walk away with a practical, mindset-shifting…
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Marketing Women-Led Brands with Cara Chatellier
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38:47What happens when you're told you're "too much" and decide to build a brand around it? Cara Chatellier, founder of Bubbly Creative, joins us to talk about turning what others see as a liability into your strongest asset. She shares her journey from corporate pushback to leading an all-women agency that helps women-led businesses build brands rooted…
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Timothy S. Johnston is the author of the Science Fiction/Thriller The Rise of Oceania series, which includes The War Beneath, The Savage Deeps, Fatal Depth, The Shadow of War, and most recently, A Blanket of Steel. He has won the GLOBAL THRILLER Award Grand Prize, the EPIC Award, the CYGNUS Science Fiction Award Grand Prize, as well as the CLUE Awa…
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The 4-Post Social Media Strategy with Katie Brinkley
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34:19Feeling stuck on what to post next? In this episode, social media strategist Katie Brinkley shares a refreshingly simple framework that helps business owners take control of their online presence without the pressure to post everyday or go viral. We talk about how to build consistency, connect with your audience more intentionally, and use social p…
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5 Marketing Mistakes That Are Sabotaging Your Growth
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13:06If your marketing feels busy but not effective, you might be making a few common missteps without even realizing it. In this episode, I walk through five marketing mistakes that could be holding back your growth, from targeting too broad of an audience to spreading your efforts thin across too many platforms. I’ll explain why narrowing your ideal c…
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Iona Whishaw has been a youth worker, social worker, teacher, and an award-winning High School Principal, who continued with her writing throughout her working life. Receiving her Masters in Creative writing from UBC, Iona has published short fiction, poetry, poetry translation and one children’s book, Henry and the Cow Problem. The Lane Winslow my…
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How AI Is Changing SEO (and What to Do About It)
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10:20Search isn’t what it used to be. With AI transforming how people look for answers and how platforms deliver them, it’s time to rethink your content strategy. In this episode, I’m breaking down the major shifts happening in SEO and what small business owners need to know to stay visible online. We’ll talk about how search behavior is evolving, what …
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Five Awareness Stages That Will Transform Your Marketing
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12:11If your content isn't getting the results you hoped for, the issue might be in how you're matching your message to your audience’s awareness. In this episode, I walk you through five distinct stages your potential customers go through, and how to adjust your messaging for each one. Most small business owners skip ahead and assume their audience alr…
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Vicki Delany is one of Canada’s most prolific and varied crime writers and a national bestseller in the U.S. She has written more than forty books: clever cozies to Gothic thrillers to gritty police procedurals, to historical fiction and novellas for adult literacy. She is currently writing four cozy mystery series: the Tea by the Sea mysteries for…
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Secrets to Influencer Marketing for Small Businesses with Aya Saad
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28:34Influencer marketing can feel out of reach for small businesses, but it doesn’t have to be. In this episode, I’m joined by Aya Saad, CEO of Vivian Agency, who specializes in helping small brands grow through strategic influencer partnerships that actually fit their goals and budgets. We talk about how to find the right kinds of influencers (hint: s…
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Growing Your Business Through Podcasting with Casey Cheshire
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43:34What if your next big client came from a genuine conversation instead of a cold pitch? In this episode, I’m joined by Casey Cheshire—marketing expert and host of over 1,000 podcast interviews—to talk about how podcasting can open surprising doors for connection, credibility, and content creation. We unpack how podcasting helps business owners build…
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Karen Grose is from Toronto, Canada. Her debut novel, The Dime Box, was selected by Amnesty International for its 2021 Book Club. Her second is Flat Out Lies, and All June Left Behind is her third. She has flash, poems, and short stories published by Roi Faineau Press, Paddler Press, Punk Noir Magazine, Epistemic Literary Magazine, Hooghly Review, …
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How to Use Google Business Profile to Get More Clients with Marilyn Jenkins
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21:16What if one of your most powerful marketing tools was already at your fingertips, and totally free? In this episode, I sit down with digital growth strategist Marilyn Jenkins, author of The Google Business Profile Training Guide, to talk about a tool many business owners overlook: their Google Business Profile. Marilyn shares why this profile may m…
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Breaking Solopreneur Isolation with Carly Ries
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34:12Solopreneurship can be empowering, but also incredibly isolating. In this honest conversation, I’m joined by fellow fractional CMO Carly Ries to talk about the emotional toll of working alone and how it quietly impacts our business growth. We explore what it really takes to stay grounded and connected as a solo business owner, plus simple ways to c…
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Dean Jobb, nominated for Best Nonfiction Crime Book
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18:15Dean Jobb’s book, A Gentleman and a Thief: The Daring Jewel Heists of a Jazz Age Rogue, (published by HarperCollins Publishers Ltd.) is nominated for The Brass Knuckles Award for Best Nonfiction Crime Book sponsored by David Reid Simpson Law Firm (Hamilton) with a $300 prize Dean Jobb writes historical true crime. His latest book, A Gentleman and a…
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William Watt, nominated for the Best Unpublished Crime Novel Manuscript
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17:13William Watt’s novel, Predators in the Shadows, is nominated for the Best Unpublished Crime Novel manuscript written by an unpublished author sponsored by ECW Press with a $500 prize. William is a retired educator living in North York, Ontario. He graduated from York University with combined honours in English and sociology and later earned a Maste…
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Liz Ireland, nominated for Best Crime Novella
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21:28Liz Ireland’s novella, Mrs. Claus and the Candy Corn Caper (published in Halloween Cupcake Murder, by Kensington Press) is nominated for Best Crime Novella sponsored by Carrick Publishing with a $200 prize. Elizabeth Bass, aka Liz Ireland, has been navigating the changing seas of publishing for thirty years, and has published fifty works of romance…
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Linda Sanche, nominated for Best Crime Short Story
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13:11Linda’s debut short story “The Electrician” was published this past November in the Sisters in Crime – Canada West’s anthology, Crime Wave 3: Dangerous Games and is nominated for Best Crime Short Story. She’s seeking a home for her debut mystery thriller Off the Mark and she’s plotting out the sequel. As a former producer, writer, and director of f…
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Lorrie Potvin, nominated for the Best Unpublished Crime Novel Manuscript
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16:57Lorrie Potvin’s novel, A Trail's Tears, is nominated for the Best Unpublished Crime Novel Manuscript written by an unpublished author sponsored by ECW Press. Tradeswoman, artist, and teacher Lorrie Potvin, a queerishly Two-Spirited Citizen of the Métis Nation of Ontario, is the author of Horses in the Sand – A Memoir (2022). Her first book, First G…
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AI Tools That Will Save You Hours with Joshua Hale
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39:08AI isn’t just for tech experts or big-budget teams. In this episode, visionary entrepreneur and AI mentor Joshua Hale shares how small business owners can start using tools like ChatGPT and others to cut down on repetitive tasks, speed up research, and build smarter systems without needing a technical background. We talk about practical ways to app…
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David A. Poulsen, nominated for Best Juvenile / YA Crime Book
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15:41David A. Poulsen novel, The Dark Won't Wait, (published by Red Deer Press) is nominated for Best Juvenile / YA Crime Book sponsored by Superior Shores Press with a $250 prize. David A. Poulsen has been a broadcaster, teacher, football coach, rodeo cowboy, stage and film actor, and--most of all--writer. His writing career began in earnest when his s…
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Nate Hendley, nominated for The Brass Knuckles Award
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24:57Nate Hendley’s book, Atrocity on the Atlantic: Attack on a Hospital Ship During the Great War (published by Dundurn Press) is nominated for The Brass Knuckles Award for Best Nonfiction Crime Book sponsored by David Reid Simpson Law Firm (Hamilton) with a $300 prize. Nate Hendley is a Toronto-based journalist and author. His work has appeared in The…
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Johanne Seymore, nominé pour le meilleur livre policier en langue Française.
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14:40Le roman Fracture de Johanne Seymore (publié par Libre Expression) est nominé pour le meilleur livre policier en langue française. (You can find the English version of this podcast at: https://www.buzzsprout.com/2232876/episodes/17217796 ) Johanne Seymour est une actrice, écrivaine, réalisatrice et romancière franco-québécoise. Elle a commencé sa c…
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Johanne Seymore, nominated for Best French Language Crime Book.
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19:36Johanne Seymore’s novel Fracture (published by Libre Expression) is nominated for Best French Language Crime Book. (Vous pouvez retrouver la version Française de ce balado à l'adresse suivante : https://www.buzzsprout.com/2232876/episodes/17217826) Johanne Seymour is a French Quebec actress, writer, director and novelist. She started her career as …
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Catherine Astolfo is nominated for The Best Crime Short Story
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22:08Catherine Astolfo is nominated for The Best Crime Short Story, for her story Farmer Knudson, From Auntie Beers: A Book of Connected Short Stories, published by Carrick Publishing. Catherine Astolfo is an award-winning writer of short stories and the author of seven novels and two novellas. Catherine won the Arthur Ellis Award for Best Crime Short S…
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John L. Hill, Nominated for The Brass Knuckles Award
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20:25John L. Hill’s Novel, The Rest of the [True Crime] Story,(Published by AOS Publishing) is nominated forThe Brass Knuckles Award for Best Nonfiction Crime Book sponsored by David Reid Simpson Law Firm (Hamilton) with a $300 prize John L. Hill is a Canadian lawyer who has defended some of Canada’s most notorious criminals. He holds a B.A., M.A., and …
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Pamela Jones, Nominated for the Best Crime Novella
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17:06Pamela Jones’s book, The Windmill Mystery, (published by Austin Macauley Publishers) is nominated for the Best Crime Novella sponsored by Carrick Publishing with a $200 prize. For many years, Pamela has been a writer of program notes for the Orchestre symphonique de Montréal, the NAC Orchestra, the Festival de Lanaudière, and numerous magazines and…
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Marianne K. Miller, nominated for the Best Crime First Novel
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15:02Marianne K. Miller’s novel, We Were the Bullfighters, is nominated for the Best Crime First Novel, sponsored by Melodie Campbell with a prize of $1000. Marianne K. Miller’s debut novel, We Were the Bullfighters, (Dundurn Press) is about Ernest Hemingway’s time at the Toronto Daily Star in 1923. On his first day, Hemingway was sent to cover a prison…
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Facebook ads have changed a lot over the years, but they’re still one of the most powerful tools available—if you know how to use them well. In this episode, ad strategist Stacy Covitz shares a practical, no-hype approach to getting started with Meta ads, even on a small budget. She explains how to build a strong foundation, reach the right people,…
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Therese Greenwood, Nominated for Best Crime Short Story
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17:04Therese Greenwood is nominated for Best Crime Short Story for her story, Hatcheck Bingo, from The 13th Letter, A Mesdames and Messieurs of Mayhem Anthology, published by Carrick Publishing Fort McMurray writer Therese Greenwood has been named a Finalist for the 2025 Award of Excellence for Best Short Story from the Crime Writers of Canada. It is Gr…
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Twist Phelan, Nominated for Best Crime Novella and Juvenile Crime Book
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21:52Twist Phelan is nominated for two awards in 2025. Her story Aim (featured in Ellery Queen Mystery Magazine)is on the shortlist for Best Crime Novella sponsored by Carrick Publishing and she is nominated for Best Juvenile / YA Crime Book sponsored by Superior Shores, for her book, Snowed (published by Bronzeville Books). Twist Phelan is the award-wi…
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Jaima Fixsen, Nominated for The Miller-Martin Award for Best Crime Novel
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21:08Jaima Fixsen’s novel The Specimen, (published by Poisoned Pen Press) is nominated for The Miller-Martin Award for Best Crime Novel, sponsored by the Boreal Benefactor with a $1000 prize Jaima Fixsen is a USA Today and International best-selling author living and writing in Edmonton, Alberta. Her novel, The Girl In His Shadow (co-authored under the …
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Raye Anderson, Nominated for Best The Whodunit Award for Best Traditional Mystery
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14:42Raye Anderson's novel, The Dead Shall Inherit, (published by Signature Editions) was nominated for The Whodunit Award for Best Traditional Mystery sponsored by Jane Doe with a $500 prize. Raye Anderson is a Scots Canadian who taught Drama and ran Theatre and Community arts programs for many years, notably at Prairie Theatre Exchange in Winnipeg, in…
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Suzan Denoncourt, Nominated for Best Crime First Novel
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14:30Suzan Denoncourt’s novel, The Burden of Truth, (published by Suzan Denoncourt) was nominated for Best Crime First Novel, sponsored by Melodie Campbell with a $1000 prize. It was at the height of her career as a business executive that Suzan chose to pivot away from the corporate world and embrace a totally new chapter. Literally. Gravitating toward…
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Jim McDonald, Nominated for Best Crime First Novel
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26:30Jim McDonald has been judged a finalist for the prestigious Crime Writers of Canada Best Crime First Novel, sponsored by Melodie Campbell with a $1000 prize for his noir psychological thriller Altered Boy, available on Amazon Kindle. The winner will be announced on May 30, 2025. Also on Kindle: Smash Palace, a collection of 32 short stories. Coming…
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AI for Small Business: 9 Unexpected Ways It Can Save You Time and Sanity
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10:36AI might sound like something only big companies use, but it’s becoming a powerful (and surprisingly simple) tool for small business owners too. In this episode, I’m sharing nine unexpected ways you can use AI to make your daily workload lighter and more manageable, without needing to be a tech expert or change everything about how you work. Think …
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Cathy Ace, Nominated for The Whodunit Award for Best Traditional Mystery
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23:38Cathy Ace’s novel, The Corpse with the Pearly Smile, (published by Four Tails Publishing Ltd.) has been nominated for The Whodunit Award for Best Traditional Mystery sponsored by Jane Doe with a $500 prize. Ace’s Cait Morgan Mysteries feature a globetrotting Welsh Canadian criminal psychologist who solves traditional whodunits alongside her retired…
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Melissa Yi, Nominated for Best Crime Short Story and Best Juvenile / YA Crime Book
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23:45Melissa Yi is nominated for Best Crime Short Story and Best Juvenile / YA Crime Book sponsored by Superior Shores Press. Melissa could slice your throat and sew it back up again. Legally. Because she’s an emergency doctor. In her spare minutes, Melissa writes the Hope Sze medical crime series, which Ellery Queen praised for its “nitty-gritty” descr…
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