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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Search isn’t what it used to be. With AI transforming how people look for answers and how platforms deliver them, it’s time to rethink your content strategy. In this episode, I’m breaking down the major shifts happening in SEO and what small business owners need to know to stay visible online.
We’ll talk about how search behavior is evolving, what today’s algorithms are really looking for, and how to show up with content that’s both strategic and personal. If you’ve been relying on keyword tricks or hoping AI can do all the writing for you, this episode will help you course-correct and focus on what still works.
- Show Notes
- Apply to be featured on My Weekly Marketing!
Chapters
1. How AI Is Changing SEO (and What to Do About It) (00:00:00)
2. What Is AI SEO Really? (00:01:53)
3. How People's Search Habits Changed (00:03:54)
4. Search Engines Adapting With AI (00:04:53)
5. Writing Content That Ranks Higher (00:05:59)
6. Common AI SEO Pitfalls (00:08:11)
7. Recap and Weekly Challenge (00:09:15)
129 episodes
