File this episode under: Things you'll wish you knew sooner about. This episode is all about generating revenue from a freebie/lead magnet. I didn't know about tripwires until YEARS into my online business and here I am to save you from being as unaware as I was. While we're at it, I'll share a bunch of other things I wish I knew sooner. ☀️ TAP HER…

Wanna grow your email list? Turn up the volume because I'm sharing the secrets behind how I became the queen of email list growth—and how Instagram played a huge role in it. We’re digging into what actually grows your list (hint: it’s not fancy graphic design), why most people overcomplicate their lead magnets, and major mistakes to avoid when you'…

Bye-bye busy-work! This episode is calling you out, and swapping you for revenue generating activities. ➡️ Get your Early Bird Ticket to FREEBIE IN A WEEKEND https://parkdale-republic.thrivecart.com/freebie-in-a-weekend-eb/ Today we chat about: 5 Revenue-Generating activities for your business How different you'd act if a drone was chasing you (tha…

You’re not getting engagement on Instagram… and it’s not because of the algorithm. In this episode, you'll figure out exactly why your content isn’t landing and what’s actually going on when your posts don’t get the traction they deserve. (Spoiler: it’s not your camera, your charisma, or your hashtags.) Here’s what we’ll cover: The real reason your…

Ever Googled “what does it mean to scale a service-based business?” and walked away more confused than before? Same. 😵‍💫 Today we break down what “scaling” actually means, why it felt impossible when I first started, and how we eventually grew a tiny, scrappy business into a program that serves thousands of clients across the world. We’re covering:…

We’re nerding out on marketing psychology (specifically, social proof) and how one small tweak to your Instagram bio could lead to big money (like, double your sales overnight big 👀). Jenna shares why this tactic works, how to craft your own “clout line,” in your business's Instagram bio, and why even if you’re newer in business, you still have soc…

HAPPY HUNDREDTH EPISODE! 🎉 In this landmark episode I'm sharing the business books that changed my brain. You're getting Storytelling, Celebration, Business-Savvy... I hope you laugh, learn and feel inspired to pick up a business book (or stream one, as it were) How Audible turned this distractible non-reader into a business-book devourer The wilde…

Wanna know the best iPhone Camera Settings to make your Instagram Reels crisp and pretty? This tutorial-esque episode will regale you with tales of times my camera quality stunk and the interesting discoveries as to why. After this you'll be running to your iPhone settings to make some serious upgrades to your future social media content camera qua…

I'm doling out physiology-based tips that’ll make you immediately feel more grounded, confident, and magnetic on camera! Social Media all but "requires" business owners to show up on camera, these days. If you wanna grow your brand, you gotta muster up some courage (and deal with the judgement-avoidant mindset that's keeping you scared). TAP THE LI…

There’s not just one way to sell. There’s not just one way to market. But if you’ve ever felt turned off by pushy tactics or if traditional marketing strategies make you want to crawl under your desk, this episode is a breath of fresh air. We're talking Feminine Messaging, Client Attraction & Selling Without the Ick. Today I’m joined by messaging e…

The fascinating psychology of Social Proof; Let’s nerd out about marketing (and make more sales while you’re at it). In this solo episode, Jenna breaks down one of the most powerful (and often misused) psychological tools in marketing: social proof. Find out how social proof actually works in your brain, why some testimonials convert and others flo…

Ever secretly worry you're a total fraud? Like you're not really qualified to charge for what you do, or that everyone else in your industry is somehow lightyears ahead of you? That’s imposter syndrome, my friend. And here’s the wildest part: you probably think career milestones will cure it-- they won't. In this episode, I’m walking you through: ✔…

There are 3 questions that you need to ask yourself about your signature offer... and the answers will help you sell the heck outta it. If you're a service provider or coach who is just starting out, this episode will help you hash out a high-ticket signature offer. If you already have an offer but sales have slowed... keep listening, because answe…

How do you use trial reels? What is this new Instagram feature all about? In this episode you'll find out not only what trial reels are all about... But how the savviest creators on the internet are actually using them to get more reach and followers. FREE STUFF ⬇️ Get the 6 B-Roll Reel Formulas every reel follows: https://parkdale-republic.lpages.…

Today's story comes from inside a PR campaign where we used tactics you'll wish you didn't know about. EEK. In a internet dominated by misinformation, it's so important we have social media literacy and get savvy to the tactics being used to persuade us. This episode will help. Your feed is designed to keep you engaged—and sometimes angry—by feedin…

In this super quick episode, Jenna shares a powerful lesson she learned from an unexpected source—a flourishing orange tree. When I first entered the business world, I was unfamiliar with the concept of "mindset" and how the thoughts in your head affect your decisions (and business growth). During a standing weekly chat with my friend Alicia Wood, …

Have you thought about starting an affiliate program to scale your business? Do not sleep on this episode! Affiliate program expert, Laura Sprinkle, just stopped by to share a goldmine of info like... How some of the biggest names in online business are using collabs to massively increase revenue How to know you're ready to launch an affiliate prog…

In this episode, Jenna dives into what Super Bowl commercials can teach you about content marketing. As a self-proclaimed marketing nerd, she breaks down the key lessons behind those high-budget, storytelling-driven ads and shows how they translate to creating effective content on social media. Jenna explains that many business owners mistakenly tu…

Want to make social media content faster? *Step into my office*. In this episode, I shares my hard-earned strategies for streamlining content creation. Drawing from my early days juggling multiple accounts and last-minute deadlines, I reveal how I created time-saving processes by batching steps rather than individual posts. Learn how to generate do…

Ok sure, maybe we can't "eliminate" it... But we sure can minimize it, by making some practical changes to your new business. In this episode, I share how to chip away at the stress of running a business—bit by bit, like melting a big block of ice. I'll opens up about her early experiences in her 20s, juggling multiple jobs to fund a California adv…

Let's dig into the long-standing marketing debate over "how-to" content—why some experts say it “doesn’t sell” and others swear by giving away as much as possible. The truth lies somewhere in the middle. I'll share a “hot dog stand” analogy, that'll forever help. you remember how to choose how much value to give away for free online, while reservin…

Meet Monique Helstrom, former Chief of Simon Sinek’s team, who's now made a career of helping Executives and Assistant's create symbiotic, profit-generating relationships. In this episode, hear how the right support person can boost productivity in your business by up to 50%, and how to navigate those first (often messy) steps of sharing passwords,…

Here are 3 hacks business owners are using to create more content, way faster. Ever feel like you’re juggling a million things—client work, receipts, endless to-dos—yet you still need to show up on social media to grow your business? In this episode, Jenna shares realistic, no-fluff tips to streamline your social media marketing so you spend fewer …

The easiest way to get views on Instagram in 2025? The B-Roll Reel. You can film 'em in under a minute, and with these 6 Text Formulas, you can start growing ASAP. In this episode, Jenna reveals why B-roll Reels have become one of the most consistent and effortless ways to create engaging Instagram content. Think of it as the 2025 update to the old…

These predictions are not for the beginner business owner like most of my episodes… We’re going deep on strategies and trends that Instagram, Meta, ManyChat, AI and social media at large are moving toward this year. Special guest Marketing Strategist, Business Coach and Meta Ads Expert Caley Dimmock shares her Meta Ads predictions. Arshiya Fathima …

It's time you had a follower growth spurt, and in this episode I'm gonna tell you how to do it. First, we talk one of the biggest mindset blocks that keeps business owners from posting content consistently and acting on their ideas... Then I give you the kick in the pants you need to get out there and speak to your audience. 💥 Enroll in Magic Marke…

Wanna get your small business featured in magazines, podcasts and mainstream media? This is how to do it... In this episode, Gloria Chou breaks down the myths around PR and shows how even new, unknown founders can secure top-tier media coverage in outlets like The New York Times and Wall Street Journal. After having journalists slam the phone on he…

Feel like you’re on a constant quest to "prove your worth" as an entrepreneur? ...And sometimes all it takes is one negative comment or refund request to knock you off your game and feel like a failure? In today’s episode we’re joined by mindset coach (and super viral social media presence), Samantha Chung (aka @simplifying.sam), who is giving you …

Ever wondered how to pivot your service-based business into a thriving online empire? In this episode, we’re diving deep into the inspiring journey of Nikki Bergen, creator of The Belle Method and The Bump Method. From teaching 25 in-person classes a week to scaling her business online during the pandemic, Nikki shares how she turned her expertise …

We’re kicking off the "Convos with Course Creators" series with a powerful conversation featuring Dog Trainer Janna Markir, owner of Janna’s Pack K9 Training. Janna takes us behind the scenes of her journey from service provider to online business owner, sharing how she scaled, found her niche within the dog trainer world, and leveraged Instagram t…

If you wanna book more sales calls for your business and feel good and genuine while you close leads you NEED to hear this episode. I'll give you a powerful strategy that can completely transform how you approach sales calls, manage them, and how many you close. You'll hear a clip originally recorded during an exclusive Magic Marketing Machine grou…

A possibly-made-up story my ex-boyfriend told me is gonna help you come up with transformative ideas for your business. Recently, a 15 minute brainstorm session doubled my business’s capacity. This is why I’m so passionate about brainstorming and doing it the “right” way. In this episode… How you can brainstorm like an Imagineer (“Plessing” and goi…

NEW! 👉🏼 Take the Strategic Stories 5-Day Challenge! Wanna know the mindset shift that’ll make you more comfortable pitching yourself and selling to people, (and the reasons most business owners don’t sell to their audience enough)? What if people THANKED YOU for cold-calling them? (I’ll tell you a story where I was thrilled to get a cold call) You …

In this episode, you’ll uncover the hidden power of your Instagram stories. They’re not just a space for polished graphics or quick updates; they’re a platform for nurturing the trust of your most loyal followers and converting them into clients. Whether it’s your best friend or your hottest leads, the viewers of your stories are those most engaged…

Storytelling in Instagram Stories isn’t just content; it’s a way to connect authentically with your audience. A well-told story taps into emotions, builds trust, and keeps viewers engaged. When people feel understood, they’re more likely to interact with and share your content, helping you reach an even wider audience organically. Take the Strategi…

How often should you SELL on social media? How often should you post promotional content versus educational or engagement posts on Instagram? There a formula for how often you should be promoting offers and in this episode, I'll spill it. And a surefire sign your sales frequency isnt the problem-- your messaging is. How do you sell on Instagram Sto…

Wish you had a better "marketing brain"? It's marketing psychology tweaks like the one in this episode that'll improve every promotion, offer and endeavour you and your business take on. In this episode: - The copywriting "rule" all copy must follow - The mistake entrepreneurs make in their press releases - How to apply this marketing and sales psy…

Whether you're trying to make $50 or $50k, almost ALL promotions share this one marketing psychology strategy-- Including the promotion outlined in this episode that resulted in $80K CAD in sales. In this episode you'll hear: Marketing psychology to infuse into your business's next promotion A realistic approach to looking at your Instagram insight…

Did you know there are “laws” to vitality? If you wanna make your content go viral for your business… This episode is a must-listen. (Also buy Jonah Berger’s book called “Contagious: Why Things Catch On” because I’m gonna talk about it A LOT in this episode) You’ll also hear… Tips for Mastering Emotion-Driven Content How I Helped a Client Go Viral …

What if there was no such thing as a "slow season" in your business? What if anticipating low sales becomes a self fulfilling prophecy? This episode is inspired by a lesson I listened to in a program created by Mariah Coz - I felt so freaking validated by her words and ran right to you to tell you about some of my own experiences with helping busin…

The FTC rolled out new rules for businesses on social media this August (2024) and... YIKES... You're gonna wanna know these rules so you can abide by them. Founder of The Boutique Lawyer, Amber Gilormo joins Jenna in this episode to chat about everything entrepreneurs need to know about the new FTC regulations around fake social indicators (like e…

This messaging mistake might be sabotaging your sales... And this episode includes a FREE messaging formula to help you fix it! I've worked with 600+ business owners and *most* of them don't realize their messaging is off-- Why is that? ...Because marketing is a skill. So often entrepreneurs think that because we're on social media all day we magic…

There are a lotta lies about online business especially when it comes to digital products. Are entrepreneurs are being sold a get-rich-quick pipe dream? Or can you actually retire off the sales of a low ticket digital product? In this episode you'll hear... - The transparent sales date around my recent digital product launch - Lies about online bus…

You've probably heard of the power of social proof... but do you know how to use social proof on Instagram? On your website? In email marketing? In this episode, you'll hear about the simplest and most powerful marketing psychology tactic you can add to your marketing - Social Proof. In this episode... What is marketing psychology and why it's simp…

After a traumatic tubing accident (yes, really) I haven't been able to work a normal workweek inside my business, and yet, it's running smoothly. Could you step away for a week or two with a broken arm and have your business run without you? I didn't get here overnight, there are roles within my business, SOPs and strategies that have been years in…

This concept transformed my life when I was first starting running my marketing business. It's an easy to remember productivity mantra (and strategy) made popular by Tim Ferriss in his book The 4-Hour Workweek. The mantra has 3 Simple steps: Automate, Eliminate, Delegate. And the habit is to make a point of looking for ways to take each step, every…

Wanna know EXACTLY how many times to post per week for your business on Instagram? After working with 500+ business owners, I'll tell ya. In this episode, I'll give you the simple answer to how many times you should post for your business, and the less-simple answer including a soap box rant about other social media strategies being spewed out ther…

I’m crossing my fingers that this absurd episode title piques your attention. If you want to grow your business with social media, and that means standing out in a sea of same-ness… Tap play to hear a story about some Toronto comedians winning an obscure softball-related social media contest and you’ll leave this episode inspired to be yourself and…

Find "selling" a bit spooky (or icky)? I don't blame ya. I bet you've been sold to in an unethical way before, witnessed predatory sales tactics, had buyer's remorse--- all experiences that can make a business owner resent the sales process. BUT if you've got a business, making money isn't negotiable. And if you wanna make money, sales is part of t…

Just because you're a business on social media doesn't mean you don't get to make money with affiliate marketing and influencer campaigns! In fact, you might say you're missing an opportunity to add a revenue stream to your business if you don't take advantage of affiliate collaborations with the right businesses, or influencer opportunities. In th…