The hate on "How-To" content (and what to post on social media instead)

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4M ago 10:02

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Let's dig into the long-standing marketing debate over "how-to" content—why some experts say it “doesn’t sell” and others swear by giving away as much as possible.
The truth lies somewhere in the middle.
I'll share a “hot dog stand” analogy, that'll forever help. you remember how to choose how much value to give away for free online, while reserving your premium material for paying clients.
If you’re a service-based entrepreneur struggling to strike this balance on social media, this episode has the clarity you need.

Value Isn’t Just ‘How-To’: Inspiration, entertainment, and unique behind-the-scenes glimpses all count as valuable for your audience.
Why Some Say “Don’t Post How-To”: Step-by-step guides alone don’t typically convert followers into clients. They need more than just instructions.
Hot Dog Stand Analogy: Don’t give away the hot dog; offer the relish, the factory tour, or the backstory. Provide valuable insight without sacrificing your paid expertise.
Marketing Psychology Still Matters: How-to content can be powerful, but you also need posts that address objections, share your story, and nurture audience trust.
Mindset Shift: Stop overthinking “value.” Think about what your audience finds genuinely helpful, and remember that value has many shapes—education, emotion, connection.

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Music by Jordan Wood

Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine

115 episodes

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