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Jimmy McKay Podcasts

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CinemaPsych

Jimmy McKay

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What if you took your favorite movie characters, and popped open their heads and took a look inside? You know, to see why they do the things that they do on screen. Well, we do that. We bring in a Doctor of Clinical Psychology (Dr. Jamie Hagenbaugh) and a wiseass (Jimmy McKay) and we look at the most prolific characters in cinema, on the psychologist's couch. Grab your popcorn, because this is CinemaPsych
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show series
 
What if you never had to "recruit" again? In this episode of PT Pintcast, Will Humphreys shares how physical therapy clinic owners can build teams through connection, vision, and emotion — not just job postings. You’ll learn how to write job ads that feel like love letters, how to use intentional friction to filter out bad fits, and why creating sa…
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Today’s PT Breakfast Club serves up fake ads and real strategy. From a podcast started with $80 and a mic in a PT school bedroom — we now outrank million-dollar marketing departments. Why? Consistency. Vision. Showing up. In this episode: ???? How to rethink continuing ed as a Combine model ???? Why your CEU program should just partner with MedBrid…
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This episode goes deep with Logan from Blue Rose Physical Therapy and Blue Rose Running on why ROI should stand for Return on Impact, not investment. We break down the truth about running injuries, the psychology behind pain, and why trust is the #1 clinical skill PT school barely teaches. Plus — our segment “Run It or Rethink It,” where we tackle …
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PTs talk about business education like it’s Bigfoot — everyone says it exists, nobody has actually seen it. So Jimmy McKay and David Fathalikhani decided to stop waiting for someone else to build it. In this episode, they break down the creation of the first crowd-sourced, free MBA-style curriculum for physical therapists, launching January 1, 2026…
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Jimmy, Tony, and Dave dive into the real business of being a creator in healthcare. From product video rates to licensing fees, unfiltered insight flows in this wide-ranging conversation built to empower clinicians to price fairly, think like entrepreneurs, and show up with confidence. ???? Topics Covered: How Tony Maritato monetizes product videos…
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This was supposed to be PT Book Club. Instead, Jimmy and The ED DPT rebuilt healthcare from scratch. In this episode: Why adult hospitals feel terrible Why kids’ hospitals feel amazing How Man Cave Health gets thousands of men screened The power of designing for humans, not checklists Why PT events need new names (no more “conclaves”) The case for …
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The “Best Fake PT on LinkedIn” is back. Hunter McWhorter joins us to talk messaging, longevity, branding, wellness, collaboration, and why PTs are standing in front of a trillion-dollar wave without a surfboard. You’ll hear: • Why gyms are quietly eating PT’s lunch • What Farmer’s Dog can teach PTs about messaging • Why clear communication = surviv…
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Guest: Jason Craig Organization: Global Community Health Volunteers Jason shares his 15-year journey running interdisciplinary global health trips for physical therapy, pre-med, and nursing students. From the first trip to Costa Rica shot on a camcorder, to this year's 26-student PT cohort in Guatemala, this episode is about impact, storytelling, a…
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Episode Summary: The physical therapy profession is facing a perfect storm: DOE loan limitations, rising automation, and an identity vacuum. In this episode, Jimmy McKay and guests pull no punches, calling out broken models and offering an inspired, action-oriented vision for creators, clinicians, and associations alike. Whether you’re running a cl…
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ACL Tear — NPTE Cheat Sheet What it is: ACL failure from excessive anterior tibial translation — basically the tibia tries to run off and the ACL can’t hold the line. Classic signs: Pop Immediate swelling (1–2 hours) Pivot / cutting mechanism Instability Difficulty weight-bearing Rule-in test: Lachman test — NPTE’s #1. Rule-out clues: Slow swelling…
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MCL Injury — NPTE Cheat Sheet What it is: Sprain/tear of the MCL from valgus force or lateral blow. Classic signs: Medial knee pain Pain with valgus stress Local tenderness Mild swelling Lateral blow mechanism Rule-in test: Valgus Stress Test at 30° Rule-out clues: Pop + immediate swelling → ACL Locking → Meniscus Posterior sag → PCL NPTE trap: Val…
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If you’ve ever wondered whether you’re making the right financial moves as a clinician, this episode is your playbook. Will Butler, PT turned financial advisor, breaks down the real-world money lessons every therapist wishes they learned in school—from disability insurance to income protection to keeping more of the money you work hard to earn. Wil…
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SHOW NOTES — Red Flags for Cancer (Cheat Sheet) What it is: Non-mechanical symptoms raising suspicion for malignancy. Classic signs: Night pain Unexplained weight loss Constant, deep ache No mechanical pattern History of cancer Rule-in test: None — this is a screening cluster. Rule-out clues: Pain that changes with movement or position. NPTE trap: …
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PCL Injury — NPTE Cheat Sheet What it is: Injury to the posterior cruciate ligament from excessive posterior translation of the tibia — often from dashboard impact or falling on a flexed knee. Classic signs: Posterior sag sign Posterior knee pain Difficulty descending stairs Instability (less dramatic than ACL) Dashboard injury mechanism Rule-in te…
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BPPV — NPTE Cheat Sheet What it is: Otoconia displaced into a semicircular canal (ear crystals where they shouldn’t be). Classic signs: Brief vertigo (<60 sec), triggered by position changes, upbeating torsional nystagmus, no hearing loss. Rule-in test: Dix-Hallpike. Rule-out clues: Long-lasting vertigo, neuro deficits, hearing symptoms → think neu…
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Meniscus Tear — NPTE Cheat Sheet What it is: Injury to the medial or lateral meniscus — the knee’s shock-absorbing cartilage — often caused by twisting or deep flexion. Classic signs: Joint line pain Locking or catching Clicking Delayed swelling (24–48 hours) Pain with squatting/twisting Rule-in test: McMurray test (NPTE’s go-to) Rule-out clues: Im…
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Guest: Tony Maritato – PT, creator, educator, and YouTube host of Learn Medicare Billing In This Episode: Tony and Jimmy break down the real reasons PT content flops (and how to fix it). Why creating content that’s useful always wins over “content that’s hard to make.” How one YouTube video brought in 11,000 views without paid promotion. Why PT stu…
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Today’s episode digs into a huge question for PTs and healthcare entrepreneurs: What’s your value compared to the alternatives? Whether it’s AI tools, YouTube videos, massage, or urgent care — patients are making decisions before they ever call you. Jimmy McKay is joined by PT powerhouses Tony Maritato and Dave Kittle for an honest, funny, and prac…
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This week from the PT Breakfast Club, the crew breaks down what Prompt got right at PPS — and what the rest of the profession is still missing. From live streaming to message clarity, slippery UX, and how fuzzy slippers prove your EMR needs a rebuild. Plus, why AI is already reshaping SEO and why PTs need to lean into being experts — not just pract…
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In this episode, the guys tackle the business side of physical therapy — what it really takes to build a content machine, how to handle patient pushback, and what role strategy plays in both marketing and patient communication. Plus, a real-world breakdown of a $350 cancellation fee situation that spirals into a full-on legal threat. Topics Covered…
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Episode Title: The GLP-1 Opportunity: PT Marketing That Actually Converts Guests: ????️ Dave Kittle ????️ Tony Maritato Topics Covered: How GLP-1 meds are changing how patients think about healthcare Why some PTs win on social and others fade out The “voice vs. volume” debate in healthcare content Cash-pay psychology and the importance of pricing f…
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In this episode, we challenge the norms of physical therapy pricing, care delivery, and content creation. From charging what you're worth to turning every session into a piece of content, this is a masterclass in business for healthcare providers. If you’ve ever struggled with raising your rates, justifying your value, or leveraging media — this on…
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Physical therapists: tired of “spray and pray” marketing? In this episode, we break down real-world, trackable strategies for local clinic marketing — including a $3/day Facebook ad campaign that generated 3 million views and real patient leads. No fluff, no boosting — just data-backed, practical tips you can implement today. ???? Whether you're a …
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PTs — ready to make more money without burning out in the clinic? In this week’s “Six Pack” episode, Jimmy and Tony drop the 6 best side hustles for physical therapists in 2026. They break down what each hustle is, how to start it, how much it costs, and how much you can actually make: ???? Teleconsulting + RTM (recurring online revenue) ???? Corpo…
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