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Manage episode 522308754 series 2769176
Content provided by Jimmy McKay, PT, DPT, Jimmy McKay, PT, and DPT. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jimmy McKay, PT, DPT, Jimmy McKay, PT, and DPT or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Jimmy, Tony, and Dave dive into the real business of being a creator in healthcare. From product video rates to licensing fees, unfiltered insight flows in this wide-ranging conversation built to empower clinicians to price fairly, think like entrepreneurs, and show up with confidence.

???? Topics Covered:

  • How Tony Maritato monetizes product videos ethically
  • Pricing structures: "good, fast, cheap — pick two"
  • The psychology of perceived value in clinical and content work
  • Live selling, platform reach, and licensing rights
  • Building systems to automate brand outreach replies
  • Why PTs are primed to succeed in the creator economy
  • Real examples from their own businesses and side hustles

????️ Hosts & Guests:

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314 episodes