Keeping a consistent sound in how you present your company really is the "hidden gem" of marketing. But audio or sonic branding influences us in many different ways and in many different places within our lives. Education is key! I explore that here, both with my own observations and by interviewing knowledgeable professionals in the field of advertising, marketing, music, technology and science. Want to be a guest on Audio Branding? Do you contribute something unique to the world of sound? ...
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Jodi Krangle Podcasts
The RebelRebel Podcast is a regular dive into the hearts and minds of creative rebels and entrepreneurs who are making the world a better and more interesting place—it's a love letter to everyone who thinks audaciously and acts courageously in service to their passion and purpose—ikigai. 2023 CANADIAN PODCAST AWARDS NOMINATION Outstanding Business Series 2021 CANADIAN PODCAST AWARDS NOMINATION Outstanding Business Series 2020 CANADIAN PODCAST AWARDS NOMINATION Outstanding Business Series 201 ...
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Are you a business owner trying to market your venture through content marketing? Are you struggling to get an ROI with your marketing? If the answer is yes, this podcast is for you! In this ever-changing world, it is imperative to stay up to date with the latest developments in the creator economy. Have you ever wondered why certain businesses using content marketing succeed while others struggle to put content out there? Tune in and learn the secrets of running a successful business in the ...
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Beyond the Microphone is a podcast about podcasters and the stories of how their shows came together, grew, and what they discovered along the way. Whether you got into podcasting out of a personal passion or you're using podcasting to monetize your business, the shared experience of creating your podcast concept, planning your launch, and working to grow your podcast is something we can all relate to as podcasters. Listen in and discover the stories behind the podcasts, find out from experi ...
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In this episode, Michael Dargie sits down with Jodi Krangle, a professional voice actor, singer, and host of the Audio Branding podcast. Based just north of Toronto, Jodi has been a full-time voice actor for nearly two decades, lending her voice to clients around the world while exploring the psychology and power of sound . Jodi shares how her jour…
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Blending Human Ingenuity and AI in Sonic Branding: A Conversation with Luke Moseley and George Holliday
33:33
33:33
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33:33“And if you have fun with it, that's going to come across and, I think that's the missing piece. That's where I would start. If I was going to really trust an agency or musicians to create something for me, it was, like, how do we have a conversation or multiple conversations to get us to the most fun way of executing this? Because if you're having…
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Crafting Authentic Sounds for Brands: A Conversation with Luke Moseley and George Holliday
29:09
29:09
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29:09“You know it's the way that news passed between villages before there were any written word, you know, for anything to get around. I think we all know that it's incredibly integral to, initially, to survival, let alone to emotion. You know, if you could wrap important news in memorable melodies, then people were going to be less likely to die back …
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AI and the Future of Music: A Conversation with Drew Thurlow
27:53
27:53
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27:53“I have a friend who’s a library film composer and produces podcasts, and I was talking to him, I was giving him the kind of same thesis I talked about today. And he’s like, ‘yeah, I get it. But like, I’m the one who’s going to lose the job.’ Cause what he, this very specific, specified job he has [is] of composing kind of anonymous music for podca…
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""You shouldn't use words to burn. They should be for light and for warmth." Richard has spent the last 19 years running a near-shore bilingual contact center that thrives on empathy, communication, and human connection in an era dominated by automation. This episode is sponsored by my new book BRANDJITSU, helping you find, shape, and share your st…
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"Entrepreneurship is the craziest, scariest roller coaster ever." What happens when selling RVs leads to buying dental scrap, melting it down for precious metals, and then launching a startup with a mission to bless lives? In this episode, I talk with Brandon Sherwood about entrepreneurship, family, and why it's just not that serious. This episode …
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From Walkman to AI: A Conversation with Drew Thurlow
31:14
31:14
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31:14“And we got a new Beatles song. I can’t believe we’re talking about the Beatles…. But John Lennon recorded a really corrupted vocal before he tragically died, and it was just kind of there because of some stem separation tech that is only possible because of machine learning. They were able to clean up the vocals, fully on board with the John Lenno…
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Speed Learning for Rebels with Howard Berg
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38:56"Speed reading doesn't work. Speed learning works." What happens when a kid from Brooklyn grows up to become the world's fastest reader and teaches others to learn 100% faster in just four hours? In this episode, I talk with Howard Berg about speed learning, knowledge, and why smarter decisions could change the world. This episode is sponsored by m…
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RebelRebel Takeover Episode: BrandJitsu Uncovered
38:10
38:10
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38:10"Your value proposition is the reason people choose you." What happens when Michael Dargie hands over the mic to branding legend JP Lacroix? In this takeover episode, they unpack the lessons behind BrandJitsu and why truth and clarity are the foundation of every brand story. This episode is sponsored by my new book BRANDJITSU, helping you find, sha…
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Lead It Like Lasso with Marnie Stockman & Nick Coniglio
35:38
35:38
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35:38"Question everything and see it from every perspective." What happens when a high school math teacher and a computer programmer leave the corporate grind, write books inspired by Ted Lasso, and create a personal leadership app? In this episode, I talk with Marnie Stockman and Nick Coniglio about building businesses, books, and better leaders. This …
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Why Quality Audio Matters in Content Creation with Nicholaj Kloch
25:40
25:40
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25:40“If you’re watching any video on how to get started on content for your business, for public speaking, anything like that, the microphone is always the number one thing, they say. And that should be a cue. It’s not the phone and it’s not a video camera. They say use your phone to get started, but buy a better mic and there’s a reason that this matt…
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Rebels, Rogues, and Role Playing with Jim Zub
1:14:55
1:14:55
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1:14:55"Sometimes you just have to create your own creative circle." What happens when a kid from Oshawa who loved Dungeons & Dragons grows up to write the Avengers, Conan the Barbarian, and create new canon for D&D itself? In this episode, I catch up with my longtime friend Jim Zub, a comic writer, teacher, and storyteller who proves that staying in the …
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How Precision Audio Shapes Marketing: Nikolaj Kloch on Videography
18:50
18:50
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18:50“If you don’t make the video with audio in mind first, that’s the difference between, you know, a 14% click-through rate versus, you know, a 2% click-through rate. And a lot of people don’t tie those two together, that it matters. It’s something that people should be focusing on with a lot of time and energy.” – Nikolaj Kloch This week’s guest is a…
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Building Brand Loyalty with Sound: A Conversation with Dr. Thomas Dickson - Part 2
30:42
30:42
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30:42“[What] a lot of sonic branding agencies aren’t aware of is that sonic branding can also be used as a tool to address a concern that the client might have. So, for example, a new competitor has come in and now they feel dated. Okay, let’s write a sonic branding that’s based around being modern. Okay, they’ve had a big knock on trust, like I mention…
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Why Music Matters in Marketing: A Conversation with Dr. Thomas Dickson - Part 1
30:38
30:38
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30:38“If you imagine a company has a ten million dollar marketing budget, right? And then you imagine they have a sonic logo on every single TikTok ad, Facebook ad, YouTube ad, all these new media where the majority of the traffic’s coming from now. If they can increase conversion rates marginally, they can have a huge difference to their bottom line. A…
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"So many people are waiting for permission. A decision is the permission." In this episode, Dr. Apollo Emeka joins the conversation from Panama City, Panama, where he and his family relocated after wildfires forced them from their home in California. What began as an evacuation turned into a bold life decision—one that exemplifies the very work Apo…
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From Sea Kings to Stout with Rob Truscott
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55:21
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55:21"You don't know what you don't know—until you travel." Today's guest is Rob Truscott—retired Canadian Forces navigator, brewer, and motorcycle enthusiast. From flying in Sea Kings and responding to Swissair 111 to surviving cancer and brewing in Nova Scotia, he's living proof that memento mori is less about dying—and more about living. This episode…
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"I'm someone who's building life one day at a time—and loving it." In this episode, coach, facilitator, TEDx speaker, and podcast host Utkarsh Narang checks in from Melbourne—"in the future," as he jokes—and lays out a life stitched together by courage, curiosity, and conscious impact. This episode is sponsored by my new book BRANDJITSU, helping yo…
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How Sound and AI Transform Marketing: A Conversation with Darren Borrino - Part 2
33:53
33:53
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33:53“And they had people that had either the escalator going up on the right-hand side or you could take the stairs, and each stair played a different key on the piano. More people took the stairs than they did the escalators because it was more fun. So, they did something they hadn't done before that was better for them. So, it all wraps up beautifull…
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How Sound Builds Brand Trust: A Conversation with Darren Borrino - Part 1
30:26
30:26
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30:26“If you're going to be doing a commercial, for example, for BMW, where people are spending a lot of money on a Seven Series and it's a luxury car, but then you hear the TV ad or the radio ad or wherever you're listening, and that sound isn't recorded at the highest quality. Like, your logical mind might not pick it up, but if it sounds a little tin…
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Never Ask A Cat For Financial Advice with Alex Joonto
32:34
32:34
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32:34"You have a moral duty to yourself to go after the thing—even if you have to go alone at first." In this episode, writer and blogger Alex Joonto joins from the border of Spain and Portugal, where he's about to move into a new countryside home. He shares how writing has always been both his calling and his rebellion—leaving university against the ad…
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Healthy, Rich, and Happy with Jacopo Iasiello
32:29
32:29
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32:29"Without research you don't start the engine of your mind, your body, your action." In this episode, Michael Dargie welcomes Jacopo Iasiello, an international real estate investor, entrepreneur, and author of Healthy, Rich, and Happy. This episode is sponsored by my new book BRANDJITSU, helping you find, shape, and share your story with the world. …
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From Lyme to Leading AI with Rachael Garnett
35:19
35:19
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35:19"We're only limited by what we can imagine." In this episode, Michael Dargie chats with Rachael Leventhal Garnett, an AI consultant, trainer, and all-around creative force based in Fort Worth, Texas. Her story weaves together resilience, reinvention, and curiosity—qualities that shine through every chapter of her life. This episode is sponsored by …
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Silence, Sound & Emotion – The Hidden Power of Audio: A Conversation with Karsten Kjems - Part 2
28:51
28:51
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28:51“The brief was ‘we want to sell some more train tickets to Germany, where you can go to Berlin for a techno party, you can go to Hamburg for the opera, have a famous opera in Hamburg, or you can go to Munich for the beer festival.’ And we made this audio journey with sound, and you definitely can hear, ah, now we’re in Berlin, it’s the opera, and n…
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"Your brain is not fixed. It's as trainable as your body." In this episode, Michael Dargie welcomes George Haymaker, a neuroscience educator and brain performance coach, who helps people understand and train their brains for lasting change. This episode is sponsored by my new book BRANDJITSU, helping you find, shape, and share your story with the w…
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How Sound Design Influences Marketing & Branding: A Conversation with Karsten Kjems - Part 1
28:39
28:39
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28:39“If you can see that your product is selling better with better sounds, and it gets better reviews Actually, I saw a car review that scored the car better just because the sounds were better. He didn’t talk about how fast it could go, how fast it could brake or how many airbags, he talked about the user experience. A car today is a driving iPad on …
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Nature's Blueprint for Gardens with Matthieu Mehuys
43:53
43:53
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43:53"Biodiversity is the key to making you a lazy gardener." In this episode, Michael Dargie sits down with landscape architect, permaculture expert, and entrepreneur Matthieu Mehuys. From a childhood on a Belgian farm to a home base in the Azores, Matthieu's story is rooted in a lifelong fascination with how tiny seeds become thriving ecosystems. His …
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Why Sound Matters in Modern Advertising: A Conversation with Ted “Theo” Rosnick - Part 2
36:01
36:01
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36:01“If it’s stock music, unless you’re paying, like, some libraries have exclusivity, but most of them don’t. So that’s what I always say to clients, like stock music. You might hear that Joe’s ice cream shop also has the same music that you have. And you’re Chrysler – I keep saying Chrysler, but whatever, a big brand. A good example of an audio brand…
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From Toxic to Transformed with Mike Radoor
39:48
39:48
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39:48"Don't come and say 'I'm good' if what you really mean is you're settling" Today on the RebelRebel you get to meet Mike Radoor — an Entrepreneur and coach who shares his story about building a $400 million dollar company and losing himself to excess. But this show isn't that. Its how Mike found purpose as a father and helping men live with discipli…
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Inside European Podcasting: Lessons on Growth, Global Perspectives, and Community from Andreea Coscai
51:50
51:50
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51:50In this episode of The Pod Files, host Bogdan Bratis welcomes Andreea Coscai, a Romanian podcast producer, marketer, and co-founder of Podvision. Andreea shares her international journey, having lived in China and the United States before returning to Romania. She talks about her beginnings in podcasting, inspired by her mentor and exposure to the …
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Behind the Sound of Advertising: A Conversation with Ted “Theo” Rosnick - Part 1
36:35
36:35
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36:35“We did one for Mercedes, which again was very unique and very simple. It was about this guy Raymond who had never tried ice cream before. And it was a great commercial, and it talked about Raymond never having ice cream, and he waited, and he would watch other people have ice cream, and then one day Raymond decided to have ice cream. And then all …
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Human Potential for Everyone with Adam LaSalle
43:27
43:27
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43:27"I'm hoping to use my life as an experiment and model what it means to take a risk." From high school teacher to actor, musician, and risk-taking coach, Adam LaSalle shares how courage, belief, and creativity can change your life. This episode is sponsored by my new book BRANDJITSU, helping you find, shape, and share your story with the world. In T…
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The Soul of Sound: Why Film Still Needs Human Creativity: A Conversation with Benjamin Kapit - Part 2
31:46
31:46
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31:46“There’s a quote from a famously terrible person, Thomas Jefferson, who said – I don’t particularly like him or a lot of the things he did, but I do agree with this, I do agree with this specific quote. ‘I will study war and strategy so that my children may study science and maths, so that their children may study art and poetry.’ I’m sure I’m butc…
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