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Serial 360

joey kerby

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We examine the life and crimes of Serial Murderers. We will profile the murderers and break down each case. We will conduct a full assessment of the Victims and Witnesses. We will study crime scenes and consider all the evidence.
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thelotco business podcast is dedicated to helping businesses in the fashion, retail and design industries not just survive but also thrive!! It’s a show that brings you tips, tricks and strategies to help you as an entrepreneur start, manage, and grow your creative business. If you are a small business and feeling stuck on what to do next or how to actually kick start your idea, then tune in for some straightforward, practical business advice as well as interviews with inspiring females in t ...
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Send us a text In today’s episode, I’m joined by two of the loveliest humans—Sarah and Celeste from Natural Supply Co. These two are not only the co-founders of one of Geelong’s most beloved retail stores, but they’ve also built a beautiful, values-led business that’s stayed true to its roots while growing sustainably. We talk about: How their frie…
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Send us a text In this solo episode, I’m diving into something I’m wildly passionate about—contrast. Whether it’s your website, your Insta tiles, your packaging, or your trade show banners… if your brand blends in, it’s losing money. Full stop. I see this all the time inside my programs and with 1:1 clients—gorgeous products or stunning stores that…
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Send us a text Feeling like your brand is stuck in Instagram limbo, screaming into the algorithm void? Enter: PR badass Gloria Chou. In this game-changing episode, we break down how to actually get seen, featured, and taken seriously—without spending a cent on ads or needing a Kardashian-level follower count. I chat with Gloria about the difference…
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Send us a text In this episode, I sit down with Lou Hammer, the powerhouse behind Pre Loved Geelong—a thriving secondhand and consignment store that started as a pop-up hustle and now boasts a bricks-and-mortar location, thriving online sales, and a fiercely loyal community. Lou gets real about: 💼 Starting from scratch while juggling life, kids, an…
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Send us a text Ever had a product idea rolling around in your brain—or maybe sketched in your notebook—but no clue how to bring it to life? In this episode, I’m joined by the product development powerhouse Millie Richards, and let me tell you, this chat is a goldmine for anyone with dreams of designing a product that’s actually profitable (and does…
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Send us a text Ever feel like you’re doing all the things in your business—posting on socials, packing orders, launching products—but STILL not getting the results you want? Yep. You're probably in the messy middle. Not a newbie anymore, but not scaling like a pro just yet. And let me tell you, this stage is real and it's where so many product-base…
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Send us a text Are you marketing your little heart out 24/7 but still hearing crickets when it comes to actual sales? Or maybe your traffic is fine but conversions? Not so much. If you're nodding along, this episode is your wake-up call. Today, I’m breaking down the 5 biggest signs your marketing strategy is completely broken—and giving you the pra…
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Send us a text In this episode I interview Carla Townsend, a money mindset and success coach. We delve into practical advice for female entrepreneurs looking to overcome financial barriers, the critical role of money mindset in achieving business success, and how deep-rooted beliefs affect financial behaviors. Carla shares insights on identifying l…
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Send us a text 💫 In this episode of thelotco business podcast, I sit down with Kiralee, the brilliant mind behind Murkani Jewellery. From an idea that lingered in her mind for years to a thriving global jewellery brand, Kiralee shares the ups, downs, and surprising twists of her journey. 💍 We chat about: How Murkani Jewellery was born during Kirale…
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Send us a text Overcoming Self-Limiting Beliefs: An Interview with High Performance Mindset Coach Mandy Napier In this episode I interview Mandy Napier, a high-performance mindset and executive coach with over 14 years of experience. Mandy sheds light on the importance of understanding and overcoming limiting beliefs, offering insights into mindset…
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Send us a text Building a Sustainable and Ethical Homewares Brand: An Interview with Nareen Holloway from Marmoset Found In this episode I interview Nareen Holloway, the founder of the homewares company Marmoset Found. Nareen shares her journey from working in streetwear retail to creating a sustainable homewares brand known for its long-lasting ce…
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Send us a text Unleashing Creative Business Success with Brydie Stewart from Mary Maker Studio In this episode I chat with Brydie from Mary Maker Studio about the intricacies of turning creative passion into a profitable business. They discuss Brydie's journey from being an art teacher to founding Mary Maker Studio, a leading supplier of fiber arts…
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Send us a text Let's talk about the critical role of email marketing in driving sales and building customer relationships. We discuss the common pitfalls businesses face, such as neglecting email marketing in favour of social media, and then provide actionable strategies to enhance email effectiveness. Key topics include the importance of having a …
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Send us a text Ever wondered what things product-based business owners do to get ahead? Have you ever tried to figure out what they have in common? After more than 25 years working with 100's of product-based businesses and successful entrepreneurs these are some characteristics I have noticed in common. Some of these are actions and some of these …
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Send us a text What platform should I use for my website? This is a question I see asked ALL the time. Now my answer is always Shopify if you are an eCommerce and product-based business. Listen in today to find out the 10 reasons why I believe SHOPIFY is the website platform for you if you are a product-based business or eCommerce store. And why I …
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Send us a text Retail Week Series Episode 1. Hands up if you want more sales? Whether that is selling more on your own ecommerce store (DTC) or selling wholesale there are 3 ways to increase your sales. Get more customers (new ones) Get the customers you have to buy more each time (AOV). Get the customers have to buy more often (frequency) Today I …
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Send us a text Want to maximise conversions and get more buyers over the line and start stocking your range in their stores? Make sure you include these 5 things in your Wholesale catalogue. In this super quick episode I explore the five essential elements that can maximize your wholesale catalogue's sales. Learn about the key components that will …
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Send us a text This is a question I get asked quite a lot in my 'How to Wholesale' program. Should I work with a Sales Agent? How much % commission do they take? Where do I find them? And then BUT that is so much % off what I already receive for wholesaling?! Why would I do that? I don't have enough margin. Why would I use an agent? So here we go -…
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Send us a text The Importance of Listing Stockists for Retail Brands In this episode I share WHY brands need to make their stockist information easily accessible online. I discuss the benefits of having a stockist list, including higher sales rates, better customer experience, and the potential for positive links and backlinks to the brand's websit…
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Send us a text Are you attending your first TRADE SHOW? Are you nervous? Excited? Freaking out? How much money have you spent on your stand??? If you have you invested to exhibit at a trade show or are thinking about it soon, this episode is for you. Trade shows are such a great way to boost your wholesale sales and find new stockists but they can …
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Send us a text Ok today is all about working cohesively with your Retail stockists. It is about fostering successful relationships. Long term beautiful ones! Highlighting the importance of promotions, margin considerations, streamlined communication, and product support, I discuss key strategies to ensure mutual growth and long-term partnerships be…
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Send us a text After over 20 years in Wholesale there are just things you can't google. These 5 are on the list. You don't know what you don't know right. IKYYK. One of the most common comments I get from my Transform Your Wholesale program is- 'Wow I did not even realise that and had no idea. Thank you for sharing all your insights'. So here are a…
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Send us a text 2024 is almost in the rearview mirror, and it’s time to reflect, celebrate, and plan for a thriving 2025! In this episode, I dive into the why and how of year-end business reflections. Whether you’re wrapping up a year full of wins or navigating some bumps in the road, this episode will help you approach the new year with clarity, fo…
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Send us a text In this episode, we dive deep into the world of multi-platform selling with the incredible Dylan Jahraus, an e-commerce expert with a wealth of experience across platforms like Etsy, Amazon, and Shopify. Dylan shares her journey, strategies, and actionable insights to help product-based businesses thrive in today’s competitive landsc…
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Send us a text Bold, Creative, and Dancing Through Life: Cathy Hamilton’s Artful Journey. This episode is all about proving that it’s never too late to shake things up, chase a dream, and build something incredible. At 57, Cathy Hamilton launched her art business, Cathy Hamilton Artworks, and has been breaking barriers ever since. From her vibrant,…
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Send us a text In this episode I dive into 5 unique strategies for product-based businesses to boost sales in the peak holiday season. From creative email series to streamlined ordering, I share actionable tips for engaging new customers, maximizing eCommerce opportunities, and making shopping easy and enjoyable for clients. Key takeaways Focus on …
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Send us a text Let's talk about the critical role of email marketing in driving sales and building customer relationships. We discuss the common pitfalls businesses face, such as neglecting email marketing in favour of social media, and then provide actionable strategies to enhance email effectiveness. Key topics include the importance of having a …
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Send us a text Revolutionize Your Business with Cycle Syncing: Special Guest Renae Fieck In this can't-miss episode, I sit down with Renee Fieck, an occupational therapist, breathwork facilitator, and feminist feminine leadership coach, to reveal how aligning with your menstrual cycle can elevate your business game. Together, we unpack the transfor…
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Send us a text In this podcast episode, I welcome jewelry designer and business mentor Tracy Matthews, who shares her insights on building successful jewellery brands through effective marketing and mindset. Tracy, with over 30 years of experience, discusses her 'Desired Brand Effect' approach, which emphasizes the importance of branding, audience …
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Send us a text In this podcast episode, I welcome Anna from House of Cart and we dive deeply into the world of Shopify and e-commerce. Anna, a Shopify expert, shares her journey from starting a children's clothing label to becoming a leading name in Shopify website design and email marketing. We focus on the importance of theme selection, optimizat…
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Send us a text In this episode I share 10 Essential Visual Merchandising (VM) tips to boost sales in physical retail spaces. From identifying your store's hotspot to ensuring clever lighting and strategic product placement, Melissa covers it all. Learn why consolidating products and pricing transparency can significantly enhance your customer exper…
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Send us a text In this episode, I chat with Rene Skelton of Concrete Jellyfish. We dive into the challenges of running a small business, to the unique ways Renee maintains her creativity. We talk about the origins, growth, and innovations of her fashion accessories brand Concrete Jellyfish. Rene shares insights about transitioning her business to I…
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Send us a text Anna Shipley, a Facebook ads expert, shares her journey and insights into running successful Facebook ads for e-commerce businesses. She emphasizes the importance of understanding your customer and having a well-designed website before starting Facebook ads. Anna also discusses the common mistakes people make with Facebook ads, such …
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Send us a text Things in business don't always go to plan. Kristy Withers founder of Incy Interiors grew her business over 13 years and has had her fair share if things going wrong!! On the podcast this week, I talk with Kristy about her journey with Incy Interiors. How she is now moving on from being the owner and what the future looks like for he…
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Send us a text IMO there really is no reason not to have a stockist list on your website. Being so worried about competition you are willing to negatively impact your actual customers (and retailers who support you) and make it hard for them to buy in person form a physical store. It also reeks of scarcity mindset and says something about how you f…
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Send us a text "Ever feel like your finances are stuck in quicksand, no matter how hard you hustle? In this empowering episode, we're diving deep into the world of money blocks with the phenomenal Clare Wood! Discover why your money mindset isn't just a buzzword—it's the secret sauce to breaking free from those invisible financial chains. We'll unc…
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Send us a text When do you invest in your self or your business? At the start? 3 years in? I had a 30 min session with Joey from @growmemelb on the Business Couch at @life_instyle last year and since then she has evolved to much! Joey joined (invested) in my Roadmap to Profit (Profitable Product Business) and has used my spreadsheets and templates …
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Send us a text Building a brand and running a small business can be lonely. Trying to figure out what to focus on day to day, unsure if you are on the right track or if you even have a good enough product. Knowing when to ask for help and where to look for expert advice is always tricky too. Mandi from Cubs and Co. was looking to make a change. She…
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Send us a text The first time I discovered Human Design I have to admit I was skeptical. Like ok, another star sign type test to tell me 'my personality' - sure. BUT then I actually read my chart in more detail and checked out my families charts and to tell you my mind was blown is an understatement 🤯. I could not believe the accuracy of it and the…
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Send us a text When you have a product business you are always trying to figure out where to spend your money and where the best next place to invest your cashflow is. A constant struggle right. ONE of the places I always suggest whether you are a new brand, established Retail stores or those who want to constantly evolve in this online visual spac…
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Send us a text 1.7% 5.6% 11%, 0.59% You thought you had finished with Maths in Year 12 didn't you? Well, sorry but if you run a business you gotta know your numbers. I (as a Former Maths Teacher - I know, I know don't hate on me) do love diving in and exploring these with clients when I first meet with them or start working with them inside my prog…
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Send us a text Today’s special guest is, Dr. Ben Robbins. I spoke about getting him on the podcast a few months ago and we finally we managed to record an episode. Ben is a Clinical Psychologist, and I wanted to bring him on to talk about limiting beliefs, negative self talk and how we can all work on our mental fitness. Now I know the world of ath…
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Send us a text Have you ever thought about adding a digital element to your product business? This episode today is sharing with you the possibilities and options available to you and then if you are interested how do you even get started? Having a product business is not the only way to have a business. This could be an option for some of you eith…
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Send us a text Have you ever wondered how important branding and customer experience is for your product business? In this episode, I chat with Stefi Kerby from Celia Loves to talk all about customer experience and the scholarships she is part of. We discuss all of the following: 05:11 What Stefi looked for as a judge of the LifeStyle scholarship 0…
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Send us a text Have you ever used Many Chat for your product business? Many Chat is an automation tool used to answer questions, respond to customers, etc. It saves you time and gives your customers an instant response. I brought on Sam from Ads for Breakfast to talk more about how she helps businesses use Many Chat! We discuss all of the following…
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Send us a text What is something you wish you could tell your wholesaler? In this episode, I talk about all the things retailers want the brands they work with to know. As a wholesaler, it’s your job to build a long-term relationship with your retailers. Wholesalers: get out your pens and papers to take some notes! I discuss all of the following: 0…
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Send us a text Being surrounded by some amazing speakers and panellists last week in Orange County at the Ultimate Product Party I wanted to share some takeaways. The takeaways cover various topics such as selling the problem you solve, adding storytelling elements to your business, exploring TikTok Shop, utilizing AI, understanding your value, opt…
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Send us a text Have you ever wanted to start a product business? But you aren’t sure you’re ready for the business risks or potential copycats? In this episode, I bring on Nareen Holloway to discuss her journey of creating Marmoset Found. Nareen has experienced it all - From marketing to stock to work/life balance to copycats. Tune into this episod…
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Send us a text What would you do if your factory closed down overnight? How would you cope? Megan from Second Scout is a guest on the podcast today and generously shares her journey and some of the ups and downs of having a product-based business. Last year, Megan went through a major down and we discuss how she was able to come back from it better…
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Send us a text Kip&Co is an Australian Lifestyle brand that never stops evolving. From the early days of the croc print bed linen (anyone have that print?) to developing beautiful womens and kids apparel, lighting, pet accessories, tableware and so much more. If you have ever wanted to build your own brand or you are doing so right now then this is…
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