Discussing the Art of Persuasion...and Craft Beer.
…
continue reading
Jonathan Taylor And Sean McCool Podcasts

1
398: AI & SEO: How Artificial Intelligence Is Transforming Search Engine Optimization
1:01:16
1:01:16
Play later
Play later
Lists
Like
Liked
1:01:16AI is now changing how content is discovered and presented through AI platforms and AI-powered search. On this episode, copywriter Scott McKelvey joins us to talk about writing content to show up in AI-generated answers, summaries, and overviews. You can learn more about Scott and read some of his work by visiting https://www.scottmckelvey.com. The…
…
continue reading

1
AI & SEO: How Artificial Intelligence Is Transforming Search Engine Optimization
1:01:16
1:01:16
Play later
Play later
Lists
Like
Liked
1:01:16AI is fundamentally changing how content is discovered, processed, and presented through AI platforms and AI-powered search. On this episode, copywriter Scott McKelvey joins us to talk about writing content to show up in AI-generated answers, summaries, and overviews. You can learn more about Scott and read some of his work by visiting https://www.…
…
continue reading

1
397: Is AI Becoming More Persuasive Than Humans? We’ll Find Out From a Trained Hypnotist
44:56
44:56
Play later
Play later
Lists
Like
Liked
44:56AI is increasingly adept at persuasion, leveraging personalized messaging and real-time psychological profiling to influence individuals. On this episode, Todd Goodwin, a Board Certified Hypnotist, joins us to discuss how humans could steer AI to manipulate vulnerable (most) people to act against their self-interest. Todd is among the few hypnotist…
…
continue reading

1
Is AI Becoming More Persuasive Than Humans? We Discuss with a Trained Hypnotist
44:57
44:57
Play later
Play later
Lists
Like
Liked
44:57AI is increasingly adept at persuasion, leveraging personalized messaging and real-time psychological profiling to influence individuals. On this episode, Todd Goodwin, a Board Certified Hypnotist, joins us to discuss how humans could steer AI to manipulate vulnerable (most) people to act against their self-interest. Todd is among the few hypnotist…
…
continue reading

1
396: The 15 Most Powerful Cognitive Shortcuts in Persuasion
59:59
59:59
Play later
Play later
Lists
Like
Liked
59:59On this episode, we’ll wrap up our discussion of the Puppet Masters Bible by Tom Walker. We’ll be discussing the 15 Most Powerful Cognitive Shortcuts in Persuasion. This section alone is worth grabbing the book. You can grab your copy at https://tomwalker.com/persuasion. The post 396: The 15 Most Powerful Cognitive Shortcuts in Persuasion first app…
…
continue reading

1
The 15 Most Powerful Cognitive Shortcuts in Persuasion
1:00:00
1:00:00
Play later
Play later
Lists
Like
Liked
1:00:00On this episode, we'll wrap up our discussion of the Puppet Masters Bible by Tom Walker.By Jonathan Taylor
…
continue reading

1
395: Puppet Master Persuasion – We Discuss a Powerful Field Guide to Everyday Persuasion
1:03:35
1:03:35
Play later
Play later
Lists
Like
Liked
1:03:35On this episode, we’ll be discussing the book The Puppet Masters Bible by Tom Walker. Our brain is a predictable machine. It operates on patterns, and you can reprogram them when you know how to disrupt them. That’s where neuroscience-backed manipulation comes in. It’s nothing new, but we’ll be discussing some of our biggest takeaways from reading …
…
continue reading

1
Puppet Master Persuasion - We Discuss a Field Guide to Everyday Persuasion
1:03:36
1:03:36
Play later
Play later
Lists
Like
Liked
1:03:36On this episode, we'll be discussing the book "The Puppet Masters Bible" by Tom Walker. Our brain is a predictable machine. It operates on patterns, and when you know how to disrupt those patterns, you can reprogram it. That’s where neuroscience-backed manipulation comes in. It's nothing new, but we'll be discussing some of our biggest takeaways fr…
…
continue reading

1
394: We Talk Marketing with Dave Dutton and Build an App with an AI Agent
51:43
51:43
Play later
Play later
Lists
Like
Liked
51:43In this episode, Dave Dutton joins the podcast to talk about marketing and what he would do if he were starting a business today with no money. We also try building an app with A.I. The post 394: We Talk Marketing with Dave Dutton and Build an App with an AI Agent first appeared on Persuasion by the Pint.…
…
continue reading

1
We Talk Marketing with Dave Dutton and Build an App with an AI Agent
51:44
51:44
Play later
Play later
Lists
Like
Liked
51:44In this episode, Dave Dutton joins the podcast to talk about marketing and what he would do if he were starting a business today with no money. We also try building an app with A.I.By Jonathan Taylor
…
continue reading

1
393: Persuasion by the Flight – We discuss Hooters Re-Branding, the Best Mercedes Ad Ever, and More
59:50
59:50
Play later
Play later
Lists
Like
Liked
59:50On this episode, we’ll discuss a variety of topics, including Hooters’ rebranding, a subtle but clever Mercedes ad, emotional marketing for nonprofits, and how to generate more business for your local restaurant. The post 393: Persuasion by the Flight – We discuss Hooters Re-Branding, the Best Mercedes Ad Ever, and More first appeared on Persuasion…
…
continue reading

1
Persuasion by the Flight - We discuss Hooters Re-Branding, the Best Mercedes Ad, and More
59:51
59:51
Play later
Play later
Lists
Like
Liked
59:51In this episode, we'll discuss a variety of topics, including Hooters' rebranding, a subtle but clever Mercedes ad, emotional marketing for nonprofits, and how to generate more business for your local restaurant.By Jonathan Taylor
…
continue reading

1
392: Simple Words You Can Use to Influence And Persuade: Interview with Len Foster
1:03:36
1:03:36
Play later
Play later
Lists
Like
Liked
1:03:36On this episode, Len Foster, author of the book WonderWords: Simple Words For Influence And Persuasion. Len is an author and business consultant specialising in customer acquisition and retention through referral marketing and customer experience. Over the years, He’s written and published several successful books, bringing real, hands-on experienc…
…
continue reading

1
Simple Words You Can Use to Influence And Persuade: Interview with Len Foster
1:03:37
1:03:37
Play later
Play later
Lists
Like
Liked
1:03:37On this episode, Len Foster, author of the book WonderWords: Simple Words For Influence And Persuasion. Len is an author and business consultant specialising in customer acquisition and retention through referral marketing and customer experience. Over the years, He's written and published several successful books, bringing real, hands-on experienc…
…
continue reading

1
391: The Secret Methods Used by Government Intelligence Agencies to Detect Lying
1:24:32
1:24:32
Play later
Play later
Lists
Like
Liked
1:24:32On this episode, we welcome Gavin Stone, author of the bestselling book How to Tell if Someone is Lying. Gavin served as a security and intelligence covert specialist. He has over 20 years of applied experience, globally deployed by government organizations such as the British Ministry of Defence, corporations, and ultra-high-net-worth VIPs. The po…
…
continue reading

1
The Secret Methods Used by Government Intelligence Agencies to Detect Lying
1:24:33
1:24:33
Play later
Play later
Lists
Like
Liked
1:24:33On this episode, we welcome Gavin Stone, author of the bestselling book How to Tell if Someone is Lying. Gavin served as a security and intelligence covert specialist. He has over 20 years of applied experience, globally deployed by government organizations such as the British Ministry of Defence, corporations, and ultra-high-net-worth VIPs.…
…
continue reading

1
390: What Are the Hidden Risks of Assumptions in Marketing?
51:14
51:14
Play later
Play later
Lists
Like
Liked
51:14We’ll discuss these hidden risks with Brady Dahmer, author of the new book “Blindspots”. The post 390: What Are the Hidden Risks of Assumptions in Marketing? first appeared on Persuasion by the Pint.By Persuasion by the Pint
…
continue reading

1
What Are the Hidden Risks of Assumptions in Marketing?
51:14
51:14
Play later
Play later
Lists
Like
Liked
51:14We'll discuss these hidden risks with Brady Dahmer, author of the new book "Blindspots".By Jonathan Taylor
…
continue reading

1
389: Uncovering the Real Drivers of Choice—biases, heuristics, and social influences
1:10:44
1:10:44
Play later
Play later
Lists
Like
Liked
1:10:44On this episode, Nika Kabiri joins the show to the real drivers of consumer choice. Nika has spent 25+ studying decision-making, with 15 of those years in consumer insights. She has taught Decision Science at the University of Washington, and her expertise in decision-making has been featured in the Wall Street Journal, the Washington Post, Time, F…
…
continue reading

1
Uncovering the Real Drivers of Choice—biases, heuristics, and social influences
1:10:45
1:10:45
Play later
Play later
Lists
Like
Liked
1:10:45On this episode, Nika Kabiri joins the show to the real drivers of consumer choice. Nika has spent 25+ studying decision-making, with 15 of those years in consumer insights. She has taught Decision Science at the University of Washington, and her expertise in decision-making has been featured in the Wall Street Journal, the Washington Post, Time, F…
…
continue reading

1
Interview with Russ Ruffino, Founder & CEO of Clients on Demand
52:38
52:38
Play later
Play later
Lists
Like
Liked
52:38Interview with Russ Ruffino, Founder & CEO of Clients on Demand.By Jonathan Taylor
…
continue reading

1
How to Persuade with Story-Driven Video Marketing
1:06:41
1:06:41
Play later
Play later
Lists
Like
Liked
1:06:41Interview with David Dutton.By Jonathan Taylor
…
continue reading

1
Romancing The Stone: How J. Peterman Turned a Simple Catalogue into a $75 Million Dollar Company
1:05:21
1:05:21
Play later
Play later
Lists
Like
Liked
1:05:21On this episode, we'll discuss how to turn words into magic using the example of J. Peterman and others who've turned "ordinary stuff" into high-margin products.By Jonathan Taylor
…
continue reading

1
Will A.I. Replace Me? We Talk with Matt Rouse, Author of "Will AI Take My Job"
1:15:05
1:15:05
Play later
Play later
Lists
Like
Liked
1:15:05Interview with Matt Rouse - Author of "Will AI Take My Job"By Jonathan Taylor
…
continue reading

1
How Can AI Increase Conversion Rates? Interview with Matthew Stafford
1:12:25
1:12:25
Play later
Play later
Lists
Like
Liked
1:12:25Can AI Increase Conversion Rates? Interview with Matthew Stafford.By Jonathan Taylor
…
continue reading

1
Discussing the Science of Likability: How to Win Friends, and Trigger Attraction
1:05:25
1:05:25
Play later
Play later
Lists
Like
Liked
1:05:25On this episode, we'll be discussing a book that is being hailed as the modern-day "How to Win Friends and Influence People". It's called "The Science of Likability".By Jonathan Taylor
…
continue reading

1
We'll Discuss the Top Digital Marketing Trends for 2025
1:11:15
1:11:15
Play later
Play later
Lists
Like
Liked
1:11:15On this episode, we'll discuss the 2025 trends for AI, SEO, PPC, and content marketing. Plus, we'll cover the biggest reasons for online cart abandonment, and how to fix them.By Jonathan Taylor
…
continue reading

1
The Wildest Santa Story You've Ever Heard, and Persuasion Stuff
1:08:00
1:08:00
Play later
Play later
Lists
Like
Liked
1:08:00On this episode, Sean will share one of the wildest Santa origin stories you've ever heard. We'll also cover some other marketing topics on this holiday flight of persuasion.By Jonathan Taylor
…
continue reading

1
How to Be more Creative & Make Sales Suck Less - Interview with Dale Dupree of The Sales Rebellion
1:15:18
1:15:18
Play later
Play later
Lists
Like
Liked
1:15:18Interview with Dale Dupree of The Sales Rebellion.By Jonathan Taylor
…
continue reading

1
How to Increase Know, Like and Trust in a Digital World
1:03:09
1:03:09
Play later
Play later
Lists
Like
Liked
1:03:09Interview with ChatBotMom, Mary Kathryn Johnson.By Jonathan Taylor
…
continue reading