Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
MP3•Episode home
Manage episode 496638455 series 2831089
Content provided by Jonathan Taylor & Sean McCool and Jonathan Taylor. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jonathan Taylor & Sean McCool and Jonathan Taylor or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
On this 400th episode, David Dutton and Ben Blackmon join us to discuss how certain retail brands methodically turn casual shoppers into fanatics by employing persuasion principles such as scarcity, social proof, and commitment & consistency.
189 episodes