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REVENUE RX is a winning prescription for optical store / optometrist owners, where the focus is on making more money!” We uncover new ideas and useful insights as we explore OPTICAL STORE WINS! The podcast is for eye care professionals (ECP) who want to grow and build their business but don’t know where to start, have run out of ideas & don’t have the time. Discover how an entrepreneur owned and ran 2 successful optical stores for 16 years and worked only 2 days a week! Understand the differ ...
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In this episode I will share with you my findings after entering 7 different optical business as a Secret Shopper. My objective was to look for a new frame and wanted to see how I would be engaged and if I might be pleasantly surprised. Hopefully, this would take the form of being educated on what might satisfy both my want and needs, but also prov…
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Pulling Back the Curtin -The Hosts Back Story
30:22
30:22
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In this episode I offer insight about the person who is delivering this podcast content and why he thought he had the ability to pursue the optical business without any previous experience. There were a lot of lessons learned along the way in his journey that did not always follow any logical path, but rather an attraction for adventure and change,…
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"You Have Nothing to Fear, but Fear Itself"
18:32
18:32
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Fear Is a Survival Mechanism. Our brains were built to protect us — not make us happy. In the past fear helped us survive predators or danger. Today our brain still scans for threats — just now it’s bills, judgment, failure, rejection. "nothing to fear but fear itself” It is a powerful motivational line that still gets quoted a lot today. What it m…
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Changing the Narrative from a Sales Centric Approach
19:33
19:33
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19:33
In this episode we are going to step away from references to selling and sales and being sold and move more towards what I believe is how to serve without trying to convince and persuade the customer to buy. But first we need to change the way we communicate and label opticians relative to selling and sales. We need to change the narrative when it …
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In this episode we will examine this new world of tariffs that are having a direct and indirect effect on us as business owners as well as our customers. There is a ripping effect as well as a trickle down impact that needs to be understood. To close your eyes and ears and hope for the best is not a call to action. We need to be knowledgeable of wh…
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Conversion Rate - Internal and External Influencers
16:52
16:52
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The Conversion Rate - The HOLY GRAIL for success in the Optical business. Conversion takes on many faces on the road to converting patients and visitors to the dispensary, into paying customers. The influencers that affect your conversion rate come from both internal and external forces. This episode will explore the many factors that require your …
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Revenue RX hosts Robert Dalton Exec. Dir. (OAC) Part #2.
50:50
50:50
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Welcome back to Revenue RX Optical Retails Win's and Part 2 with Mr. Robert Dalton the Executive Director of the OAC - The Opticians Association of Canada. Today we continue to drill down on the commercial aspect of the Optical Retail business and the important role the Optician plays it it success. Robert continues to offer his thoughts and recomm…
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Revenue RX hosts Robert Dalton Exec. Dir. (OAC) Part #1.
50:48
50:48
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Welcome to revenue RX, Optical Retail wins. Today we visit with Robert Dalton the Executive Director of the OAC The Opticians Association of Canada. In this 2 part series we will take a detailed look into the commercial aspect of the Optical Retail Business and the critical role of the optician. Through the past 15 years as the Executive Director a…
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Optical Retail Win's with Dr. Trevor Miranda PART#2.
53:26
53:26
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53:26
Welcome back to Revenue RX, Optical Retails wins and Part 2 with Dr. Trevor Miranda. In this episode we continue to drill down on the commercial aspect of the Optical Retail business and its significance to the success of the practice. Dr. Miranda will continue to offer insights of what makes his practice successful by having a 100% buy-in to the o…
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Optical Retail Win's with Dr. Trevor Miranda PART#1.
43:22
43:22
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43:22
Today we visit with Dr. Trevor Miranda in a 2 part series where we drill down into the commercial aspect of the Optical Retail Business. Through the experience and expertise of a seasoned Optometrist that has scaled his business to owning and operating 5 stores Dr. Miranda doesn’t hold back when sharing his wisdom and practical applications in stee…
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EXIT STRATEGY: Who? What? Where? When? Why?
21:34
21:34
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Today, we're diving into a topic that’s incredibly important for small business owners: "Creating an exit strategy." If you’ve ever thought about moving on from your business, whether it’s for retirement, a new venture, or just because the time feels right, you need a solid plan to make the transition smooth and successful. Should you have an exit …
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In this episode, we're diving into one of the biggest debates in the sales world: Are great salespeople born, or are they made? And depending on what we discover will determine just how and who you're going to hire !! Ultimately, being “born” with certain traits can give one a head start, but the true success will come from the hard work that follo…
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"Today, we’re talking about what it takes to be a successful leader as a small business owner. Whether you're just starting or running your business for years, effective leadership is the key to growth. In this episode I am going to call on some famous leaders from our past and present to reinforce some of the characteristics and behaviours necessa…
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In today’s episode, we’re going old school! Thats right. We’re looking at how old school practices can be brought back to life in a modern business world. Why these practices are still relevant, how they can be adapted for today’s fast-paced world, and what you can do to make your business stand out by going back to basics." (01:25) Boomers relate …
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This episode is predicted on the fact that change is inevitable. The host illustrates that if you're going to make some changes it will certainly involve creating a project that will have a beginning and an end. The hurdle is going to be finishing what we start. Completing projects is the most practical way to get from where you are now to where yo…
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In this episode we are going to take a look at some key reasons why an Eye Care Professional might face challenges when transitioning into entrepreneurship. By addressing these challenges with a well-rounded approach that combines clinical expertise with entrepreneurial strategies, eye care professionals can build successful, thriving practices tha…
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In this instalment of Revenue RX, our host Joseph explores the significance that success is an ongoing committed process that requires a never ending commitment to compete. Joseph emphasizes that if you want to grow the business and increase revenues you have no choice but to compete. The episode drills deep into the various aspects that impact suc…
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In this episode of Revenue RX, Optical Retail Wins, Joseph focuses on the importance of truly understanding the customer. Joseph discusses the significance of building trusting relationships and providing personalized service to drive satisfaction and loyalty. By prioritizing value and creating a seamless shopping experience, optical retailers can …
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In this installment of Revenue RX, our host Joseph explores the significance of employee engagement in optical retail establishments. With his vast knowledge in the field, he stresses the vital role that employees play in generating revenue. Joseph emphasizes the importance of selecting the right individuals and examines the use of personality asse…
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Trust can be your biggest expense …. Or it can be your biggest source of success.!! The episode underscores the costs of a lack of trust in business, emphasizing the benefits of transparency, competency, and consistency in fostering trust. Joseph provides valuable insights on building trust in sales, emphasizing the importance of knowledge, authent…
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In this episode of Revenue RX, Joseph reveals the top secrets for organic revenue growth for optical store owners. Joseph highlights a variety of strategies for increasing revenue organically, such as time management, improving customer retention, increasing conversion rates, and controlling costs. Additionally, Joseph emphasized the significance o…
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When To Sell Or Not To Sell: That is the question?
19:11
19:11
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In this episode of Revenue RX, Optical Retail Wins, host Joseph Mireault shares insights on the mindset of selling and understand what it means to "Move People". He emphasizes the importance of refraining from judgement and approaching interactions with a clean slate to better understand customers' needs. Drawing from his own experiences as an entr…
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Explore the journey to increasing revenue for optical store owners with Joseph Mireault on RevenueRX, Optical Retail Wins. Discover the importance of focusing on customer wants, not just needs, to drive sales and ensure customer satisfaction. Learn how to differentiate yourself from the competition by understanding and fulfilling customer desires. …
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Tune in for another insightful episode of RevenueRx Optical Retail Wins, host Joseph Mireault delves into the importance of effective communication in the optical retail industry. He emphasizes that communication is crucial in setting businesses apart from their competitors. Key points include the necessity of developing strong communication skills…
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Episode #7 THE OPTOMETRIST DILEMMA: REALITY BITES In this episode of Revenue RX, Joseph Mireaut delves into the realm of optical retail, focusing on how optometrists can enhance the profitability of their dispensaries. Drawing from 16 years in the optical industry and 35 years of broader business experience, the host outlines a strategy for transfo…
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EYES WIDE SHUT: Discover what's right in front of you ! Part 3.
28:43
28:43
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In this episode, we'll dive into how continuous innovation has positively impacted my business and bottom line. As a serial innovator, I've always sought to renew and reinvent my approach, continuously thinking, tweaking, and experimenting with new ideas. This mindset has been instrumental in transforming my business, driving profitability, and set…
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EYES WIDE SHUT: Discover what's right in front of you ! Part 2.
24:34
24:34
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24:34
In this episode of RevenueRx, host Joseph Mireault explores how optical store owners can increase revenue through innovative strategies and grassroots initiatives. Drawing from his 16-year experience in the optical industry and 35 years in various businesses, Joseph shares real-world examples of how he leveraged neighbouring businesses, cross-promo…
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EYES WIDE SHUT: Discover what's right in front of you! Part 1.
25:14
25:14
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25:14
EYES WIDE SHUT: Discover what's right in front of you! Part 1. In this episode of Revenue RX, host Joseph Mireault shares his journey and strategies as an optical store owner striving to increase customer traffic and revenue. Drawing from his 16 years of experience in the optical industry and previous unrelated business ventures, Joseph emphasizes …
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Optical Evolution: Change is the Price of Survival
13:58
13:58
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13:58
In this episode of Revenue RX, Optical Retail Wins, host Joseph Mireault discusses the importance of embracing change for optical store owners to increase revenue and avoid stagnation. Drawing on over 16 years of experience in the optical industry and 35 years in business, Joseph explains the concept of the Sigmoid Curve, illustrating the lifecycle…
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Tick-Tock Optics: Mastering Time for Retail Success
14:48
14:48
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In this episode of RevenueRx Optical Retail Wins titled 'Optical Owners Odyssey,' Joseph Mireault shares insights from his 16-year journey in the optical industry, revealing how he successfully owned and operated two optical stores while working only two days a week. Delving into the importance of time management and strategic planning, Joseph Mire…
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In today episode, host Joseph Mireault shares his unconventional journey into the optical retail business during the 2007 recession, despite having no prior experience in retail or optometry. Joseph discusses his 16-year journey in the optical industry and nearly 35 years in various other business ventures that prepared him for owning and operating…
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REVENUE RX is a winning prescription for optical store / optometrist owners, where the focus is on making more money!” We uncover new ideas and useful insights as we explore OPTICAL STORE WINS! The podcast is for eye care professionals (ECP) who want to grow and build their business but don’t know where to start, have run out of ideas & don’t have …
…
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