Welcome to revenue RX, Optical Retail wins. Today we visit with Robert Dalton the Executive Director of the OAC The Opticians Association of Canada. In this 2 part series we will take a detailed look into the commercial aspect of the Optical Retail Business and the critical role of the optician. Through the past 15 years as the Executive Director and a lifetime of experience and expertises as an optician, Robert takes the lead in guiding the association through changing times. As you will discover Roberts passion is unmatched in his dedication and commitment to the betterment of the profession of Opticians.

(00:00) Robert Dalton Introduction
(08:20) Defining the working titles of Opticians and support staff
(12:30) Employee retention and recruitment
(19:10) Thoughts on compensation
(22:40) The growth of the fraternity - Optician intake level
(28:25) Hiring and qualifications needed to be great
(30:40) Attitude required for Optician success, Hopefulness prevails
(36:00) Marketing preparation through OAC and on the job experience
(40:02) Dispensary profitability the key to success
(41:50) Conversion accountability
(45:00) Building trust through patient education

REVENUE RX is a winning prescription for optical store owners, where the focus is on making more money!” We uncover new ideas and useful insights as we explore OPTICAL STORE WINS! The podcast is for eye care professionals (ECP) who want to grow and build their business but don’t know where to start, have run out of ideas & don’t have the time. I encourage you to visit my website and leave me an email or questions regarding this episode or any other episode. Don't forget to subscribe!

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