Best Kirby Hasseman Podcasts (2025)

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Better Merch...Better Marketing: The Season 1 Finale! 25:41

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14h ago25:41

25:41

It's time for the finale of Season 1 of the Better Merch...Better Marketing podcast! This time Jade and Kirby talk about lessons from the podcast (so far), Jade's creative process on a large project, and what to expect from the Hasseman Marketing Customer show. They also showcase a new product that really measures up and give a shout-out to Good Bo…

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DMJ Ep 553 - Merch, Clients, and Green Trends 10:57

3d ago10:57

10:57

In this episode of Delivering #marketingjoy Stephanie Hinkle joins the show to talk about branded merch in marketing, the discovery phase in client engagement, trends and transparency in sustainable products, and keeping the creative muscle sharp. Listen now!By Kirby Hasseman

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10 Truths About Branded Merchandise 9:12

4d ago9:12

9:12

In this episode of DMJ 1 on 1, I talk about 10 things that I know to be true about branded merch...and how you can take action to make those improve your brand! Watch now!By Kirby Hasseman

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Better Merch...Better Marketing: Infinite Workday 29:52

8d ago29:52

29:52

In this episode, Kirby and Jade dive into Microsoft’s new term “The Infinite Workday” and how work is creeping into every corner of our lives. They also explore overrated and underrated promo products, the hidden love Gen Z has for print, and why your brand should consider hosting a golf outing. Plus, the product of the week—a sand-proof beach towe…

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DMJ Ep 552 - Having Passion for Content Creation 11:21

10d ago11:21

11:21

It's time for episode 552 of Delivering #MarketingJoy! This time Halle Moore from PromoCorner joins us to talk about why it's important to LOVE your content, what it's like to work with family, and why it's important to have a real story in your content, and what is in her dream merch kit! Watch now!…

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Better Merch...Better Marketing: Improving Your Digital Real Estate 30:24

15d ago30:24

30:24

This time on the Better Merch...Better Marketing podcast, Kirby and Jade talk about updating morning routines, how to improve your website (your digital real estate), why welcome kits matter, a product of the week that will have you in front of your customers all year...and a delicious shout out! Watch or listen now!…

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DMJ Ep 551 - Generating Leads and the Importance of Google Ads 10:15

17d ago10:15

10:15

On episode 551 of Delivering #MarketingJoy, Connor Widder joins us to talk about creating leads for your business (who doesn't want those?), tactics for quickly improving SEO, and how to get the most "bang for your buck" with your advertising dollars! Watch now!By Kirby Hasseman

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Better Merch…Better Marketing: Aggressive Versus Organic Marketing 29:48

22d ago29:48

29:48

On episode 21 of the Better Merch...Better Marketing podcast, Kirby and Jade discuss aggressive marketing versus organic marketing (and which they prefer), give you a checklist for your next event, give you 1 (or more) under-rated promotional products, feature a product of the week you will want to hang around, and give a shout-out to a local event…

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DMJ Ep 550 - Business Growth & Mentorship 10:22

24d ago10:22

10:22

On this week's episode of Delivering #MarketingJoy, Natalie O'Leary joins Kirby Hasseman to talk about overcoming challenges in business development, the importance of mentorship and learning, and peers and influencers who are inspiring her today. Watch Now!By Kirby Hasseman

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Better Merch...Better Marketing: Summer Motivation and Pet Peeves 31:02

29d ago31:02

31:02

This time on the Better Merch...Better Marketing podcast, Kirby and Jade talk about Summer Bucket list items, current Pet Peeves in Business (mainly Kirby just rants), challenging themselves this summer, and an item you will want to track your brand everywhere! Listen now!By Kirby Hasseman

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DMJ Ep 549 - The Business of Storytelling 14:33

1M ago14:33

14:33

On this episode of Delivering #MarketingJoy, Mike Michaelowicz joins us to talk about his new publishing partnership, why he is excited to help others succeed in publishing, companies he is looking to invest in, and tips to help potential authors succeed! Lots to cover! Listen now!By Kirby Hasseman

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Why You Shouldn't ONLY Use Social Media for Marketing 9:41

1M ago9:41

9:41

Why You Shouldn't ONLY Use Social Media for Marketing by Kirby HassemanBy Kirby Hasseman

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Better Merch...Better Marketing: Gen Z v Gen X Buying Habits 31:56

1M ago31:56

31:56

This time on the Better Merch...Better Marketing podcast, Kirby and Jade talk about Duolingo creating controversy by using AI instead of humans, the impact Branded Merch can make on an event (and how you can use it), the differences between Gen Z and Gen X buying habits...and more! Watch now!By Kirby Hasseman

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DMJ Ep 548 - The 10 Commandments of Branding 19:14

1M ago19:14

19:14

On episode 548 of Delivering #MarketingJoy, Peter Wilken explains the power of brand DNA (and why that matters), he dives into the 10 commandments of branding and why the best brands live in your heart...not just your head. Watch now!By Kirby Hasseman

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Better Merch...Better Marketing: A Tale of Two Coffee Marketing Campaigns 28:11

1M ago28:11

28:11

On this episode of Better Merch...Better Marketing, Jade and Kirby discuss the opportunity as plastic bags go away, a tale of two coffee marketing campaigns, why people working from home are more lonely, and a big shout-out to the Coshocton Collaborative. Listen now.By Kirby Hasseman

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DMJ Ep 547 - Promo Marketing Trends & Strategy 16:09

1M ago16:09

16:09

Let's dive into a great sales and marketing conversation! This time on Episode 547 of Delivering #MarketingJoy, Savannah Dymtriw joins us to talk about creating human and personal sales experiences, how to make your marketing "collectible," and how to compare branded merch to a great appetizer and dessert! Watch now!…

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Better Merch...Better Marketing: Spring Cleaning For Your Merch 30:11

2M ago30:11

30:11

This time on the Better Merch...Better Marketing podcast, Jade and Kirby discuss how to do sustainability without breaking the budget, ways to help your team with mental health in the workplace, spring cleaning your merch, and we learn about "The Coshocton Promise." Oh...and the Product of the Week is amazing!…

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DMJ Ep 546 - The Power of Podcasting 12:06

2M ago12:06

12:06

It's time for episode 546 of Delivering #MarketingJoy! This time Liz Brooks joins us to talk about the power of podcasting (to build your brand), why "better" can be better than bigger in podcasting, why it's important to be flexible, and the first steps to dive in. Watch the latest episode now!By Kirby Hasseman

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Better Merch...Better Marketing: Hot Takes On Work-Life Balance 25:15

2M ago25:15

25:15

This time on the Better Merch...Better Marketing podcast, Jade and I talk about our thoughts on work/life balance, a not-so-typical office product we love, our morning routine "musts" and a very seasonal product of the week!By Kirby Hasseman

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DMJ Ep 545 - Leveraging AI for Business and Creating Effective USPs 16:07

2M ago16:07

16:07

This week on episode 545 of Delivering #MarketingJoy Kirby sits down with author and business strategist Perry Marshall to discuss leveraging AI in business, Creating effective USPs, and navigating the 7 figure desert. Watch now!By Kirby Hasseman

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The 5 Steps to Growth and Change 6:18

2M ago6:18

6:18

The 5 Steps to Growth and Change by Kirby HassemanBy Kirby Hasseman

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Better Merch...Better Marketing: Mascots, Bad Advice & Gummy Bears 29:42

2M ago29:42

29:42

This time on the Better Merch...Better Marketing podcast, Jade and Kirby discuss their favorite marketing mascots, some bad advice they hear all of the time, tips on working from home, and an amazing product of the week that might include gummy bears!By Kirby Hasseman

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DMJ Ep 544 - The Importance of Organizational Culture and Support 10:51

2M ago10:51

10:51

This time on episode 544 of Delivering #MarketingJoy Larry Szeliga discusses building a strong organizational culture, problem solving, and giving organizational support. Watch now!By Kirby Hasseman

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Better Merch...Better Marketing: Trader Joe's Triumphant Tote Bags 30:34

2M ago30:34

30:34

On this episode of Better Merch...Better Marketing, Jade and Kirby discuss the sensation around Trader Joe's new tote bags, lessons (so far) from Tariffs, productivity apps they love, and a product of the week that might make your life easier!By Kirby Hasseman

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DMJ Ep 543 - Bringing a Scientist Mindset to the World of Marketing 13:23

2M ago13:23

13:23

This time on episode 543 of Delivering #MarketingJoy, Kenny Ridgell joins us to discuss the intersection of data and creativity in marketing, Understanding ROI through effective metrics, and using AI for enhanced marketing strategies. Listen Now!By Kirby Hasseman

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Use The C.A.L.L.O.U.T. Cold Call Method to Grow Sales 9:02

2M ago9:02

9:02

We are all in sales. But some people have to be the ones that reach out to strangers and make cold calls. That is where the C.A.L.L.O.U.T. method comes in. Here is what I do to get myself ready to make cold calls.By Kirby Hasseman

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Better Merch...Better Marketing: Favorite Social Media Platforms 23:50

3M ago23:50

23:50

This time on the Better Merch...Better Marketing podcast, Kirby and Jade discuss their favorite social media platforms (right now), how to do a Company Merch shop right, why to consider a Pin program to build your brand, and a shout-out making to a company making the community healthier! Watch now!By Kirby Hasseman

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Better Merch...Better Marketing: Rebranding Tips 24:54

3M ago24:54

24:54

This time on Better Merch...Better Marketing, Kirby and Jade talk about some things to consider if you are rebranding (or going to do a rebrand), why 1 piece minimums are amazing, tactics to kill it in the 2nd quarter...and much more! Watch now!By Kirby Hasseman

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DMJ Ep 542 - Automation and Building a Marketing Team With AI 11:37

3M ago11:37

11:37

This time on episode 542 of Delivering #MarketingJoy, Jeff Sauer joins us to talk about how to create a "minimum viable system" as a process in your business, how to automate your business, and how to use AI to create your marketing dream team! Listen now!By Kirby Hasseman

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4 Marketing Tips For Uncertain Times 8:58

3M ago8:58

8:58

When the times are uncertain, what do we do? There are 4 things specifically that I strongly recommend. These being going on offense, guarding your customers, adding value, and multiplying your social media efforts.In my latest video I tell you exactly what you should d when everything around us is unknownKirby Hasseman is the owner of Hasseman Mar…

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Better Merch...Better Marketing: From TikTok Triumphs to Trade Show Tips 30:28

3M ago30:28

30:28

This time on Better Merch...Better Marketing, Kirby and Jade talk about the good, bad, and ugly of TikTok marketing, tips for doing trade shows better, what they think about Disney+ having R-rated content and more!By Kirby Hasseman

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DMJ Ep 541 - Filling New Shoes and Introduction and Insights Into the Industry 15:34

3M ago15:34

15:34

In episode 540 of Delivering #MarketingJoy, Drew Holmgreen discusses his new position and his warm welcome into the industry, the most recent PPAI Expo, and sustainability. Watch now!By Kirby Hasseman

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DMJ Ep 540 - How any Size Brand can Reach Their Audience 10:54

3M ago10:54

10:54

On episode 540 of Delivering #MarketingJoy, Adam Ortman discusses the dirty little secrets of marketing, How small businesses can ethically compete in crowded marketplaces, how to avoid common pitfalls, and shares a piece of advice he gives to all marketers and entrepreneurs.By Kirby Hasseman

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DMJ Ep 539 - Having a Life Resume 13:39

3M ago13:39

13:39

On episode 539 of Delivering #MarketingJoy, Peter Murphy Lewis joins us to talk about how he became the host of a TV show in South America (and what he learned about storytelling), advice he gives on brand strategies for content, and how to be a better storyteller as a marketer or brand. Listen now!By Kirby Hasseman

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Better Merch...Better Marketing: Merch Madness! 23:16

3M ago23:16

23:16

This time on the Better Merch...Better Marketing podcast, Jade and I give a couple of unpopular opinions, we create our own tournament (Merch Madness), give tips to create merch that stands out...and much more!By Kirby Hasseman

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7 Tips to Relentlessly Pursue Better 12:09

3M ago12:09

12:09

We all want to get better, but where do we start? The relentless pursuit of better is my motto of striving to be better every single day. Perfection isn't achievable, but getting better is extremely possible with these 7 tips.In my latest video I break down my 7 tips for you to improve on ANYTHING whether it's in business or in life.Kirby Hasseman …

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DMJ Ep 538 - Building a Business with Relationships and Customer Appreciation 12:03

4M ago12:03

12:03

In episode 538 of Delivering #MarketingJoy, Scott Grates joins us to talk about how to build your business with the relationships you ALREADY have, why we have to fight inconsistency, and tactical advice from his book Referrals Done Right. Listen now!By Kirby Hasseman

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Better Merch...Better Marketing Episode 9: Marketing In Uncertain Times 26:58

4M ago26:58

26:58

This time on Better Merch...Better Marketing, Jade and Kirby talk about some marketing tips during uncertain times, when to do a merch collection for your company, how to leverage merch and social media during a product launch, and a product they are both obsessed with. Listen in now!By Kirby Hasseman

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Better Merch...Better Marketing Episode 8: Sexy Books We Love? 28:28

4M ago28:28

28:28

In this episode of Better Merch...Better Marketing, Jade and I talk about underrated Branded Merch, strategies for avoiding burnout, and "sexy" books we love! Always fun. Watch or listen now!By Kirby Hasseman

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DMJ Ep 537 - How Digital Media can Transform Businesses and Build Relationships 9:42

4M ago9:42

9:42

On episode 537 of Delivering #MarketingJoy, Wayne Stanley joins us to talk about how to change (or upgrade) your brand with a digital marketing transformation, why it's important to "fill others' cup" with your marketing, and the ONE thing you should still be doing in your marketing. #marketingBy Kirby Hasseman

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DMJ Ep 536 - Training, Building, and Using AI in the Workplace 13:18

4M ago13:18

13:18

Who wants to become smarter about AI? On episode 536 of Delivering #MarketingJoy, Russ Henneberry talks to us about AI and the biggest mistakes he sees business owners and marketers making with it, why it's NOT just about prompts, and why "digital labor" is going to become a trend in the near future. Watch now!…

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Better Merch…Better Marketing: Advice We Needed To Hear 31:45

4M ago31:45

31:45

This time on the Better Merch...Better Marketing podcast, Jade and I talk about advice we needed to hear (that stuck with us), how to elevate your next event, how we are using AI each day...and why Dad was right this time! Watch now!By Kirby Hasseman

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4 Ways to Market Yourself Better in Real Estate 9:26

4M ago9:26

9:26

The real estate space is competitive—which means standing out isn’t just about having the most listings or the biggest advertising budget. It’s about building relationships, creating value, and staying top-of-mind.In this podcast, I break down four powerful ways realtors can market themselves more effectively to grow their brand, connect with their…

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DMJ Ep 535 - The Power of AI and Creative in the Workplace 13:38

4M ago13:38

13:38

In episode 535 of Delivering #MarketingJoy, Brook Shepherd joins us to talk about how good agencies are using AI to improve their work, how to combine creative and data to create the best ads, and how universities can grow in the face of declining enrollments. Tactical stuff here...listen now and subscribe!…

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5 Common Mistakes Marketers Make Surrounding Branded Merch 9:55

4M ago9:55

9:55

Branded merch is one of the most powerful marketing tools—when used correctly. But too many marketers make costly mistakes that hurt their brand instead of helping it. In this episode, I break down the five biggest mistakes businesses make with branded merch and how to avoid them.By Kirby Hasseman

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Better Merch...Better Marketing Episode 6: Nike + SKIMS = ? 25:45

4M ago25:45

25:45

🎙️ In this episode of Better Merch…Better Marketing, Jade and Kirby dive into:🚀 Podcasts that inspire success – Jade recommends Mel Robbins & Ed Mylett, while Kirby loves Alex Hormozi & Jon Acuff.👟 Nike x Skims collaboration – Is this a genius marketing move or just hype?🆚 Trendy vs. Timeless Branded Merch – Which one should you choose for your bra…

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DMJ Ep 534 - From Bank Robber to Sales Leader 19:29

5M ago19:29

19:29

On episode 534 of Delivering #MarketingJoy, Luke Lunkenheimer joins us to talk about how he learned to channel his desire for dopamine rushes for success, why (and how) success breeds success, and why confidence raises sales by 67%! Watch now!By Kirby Hasseman

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Super Bowl Ads: The Good, The Bad & The WTF 25:56

5M ago25:56

25:56

In this episode of Better Merch…Better Marketing, Kirby and Jade break down their favorite (and not-so-favorite) Super Bowl ads, debate why branded apparel doesn’t have to be boring, and reveal the ONE piece of branded merch that every company should have.Plus, in a shocking turn of events… Dad was RIGHT about something. (You don’t want to miss thi…

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DMJ Ep 533 - Being Unapologetically Yourself 15:46

5M ago15:46

15:46

This time on episode 533 of Delivering #MarketingJoy, Bill Petrie joins us to talk about his new podcast, he gives advice on how to create content that matters, and why to be unapologetically yourself. Watch now!By Kirby Hasseman

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The 5 Best Ways to Grow Your Sales with Branded Merch in 2025 9:58

5M ago9:58

9:58

Branded merchandise isn’t just swag—it’s a powerful tool to drive sales, increase engagement, and build customer loyalty when used strategically. In this video, I break down five proven ways to use branded merch to grow your business this year:✅ Improve direct mail open rates by making it "bumpy"✅ Increase show-up rates with a simple pre-event merc…