Branded merchandise isn’t just swag—it’s a powerful tool to drive sales, increase engagement, and build customer loyalty when used strategically. In this video, I break down five proven ways to use branded merch to grow your business this year: ✅ Improve direct mail open rates by making it "bumpy" ✅ Increase show-up rates with a simple pre-event merch strategy ✅ Incentivize referrals and build a community around your brand ✅ Use branded merch for brand marketing (not just direct marketing) ✅ Create a quarterly appreciation program for your top customers If you’re ready to take your marketing to the next level and use branded merch the RIGHT way, this is for you!