The LYB podcast features insightful conversations with LyondellBasell company leaders and innovators. From groundbreaking technologies to learning about the LYB people behind the scenes, we explore the stories and strategies driving the LYB mission to create solutions for everyday sustainable living. Whether you’re a professional in the field, a student, or simply curious, this podcast offers an inside look into the challenges and triumphs of a sustainability-focused global company in the ch ...
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What If? So What? is the podcast where we discover what’s possible with digital and figure out how to make it real in your business. Join host Jim Hertzfeld, Vice President Strategy, as he interviews industry experts and veterans to dissect the buzz, challenge the status quo, and translate grand visions into tangible actions. Because it's not just about dreaming big, it's about asking the right questions: 'What If?' 'So What?’, and most importantly, “Now What?”
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The latest petrochemical market news and analysis from the ICIS Americas team.
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Sustainability Report: From vision to value with Andrea Brown
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17:00In this episode, LYB Vice President and Chief Sustainability Officer Andrea Brown shares her perspective on the evolving sustainability landscape and how LYB is turning ambition into action with "Vision to value". With decades of global experience—from the World Business Council for Sustainable Development to the GHG Protocol—Andrea brings a rich p…
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Wired's Kevin Kelly on Technology, AI, and the Power of Learning
28:04
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28:04In this thought-provoking episode, Jim speaks with Kevin Kelly, Senior Maverick at Wired and author of numerous influential books including "Excellent Advice for Living" and co-founder of the Long Now Foundation. Kevin shares his wisdom on emerging technology, the danger of “Thinkism,” why adoption lags behind innovation, and how AI is reshaping wo…
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In this episode of the LYB podcast, Deepi Sidhu interviews Agustin Izquierdo, the new executive vice president and chief financial officer at LYB. Agustin shares his career journey, starting from investment banking in to his roles in the chemical industry and finally his transition to LYB. Agustin also discusses his personal life, including his fam…
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Deena Piquion from Xerox on Data, Disruption, and Digital Natives
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23:10In this episode of the "What If? So What?" podcast, Jim Hertzfeld hosts Deena LaMarque Piquion, Chief Growth and Disruption Officer at Xerox. Deena shares insights into her unique role, the intentional disruption at Xerox, and how the company is reinventing itself to stay relevant in a changing market. They discuss the importance of data, the chall…
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Exploring Sustainability and Digital Transformation With Andi Orzehoski From LyondellBasell
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20:05In this episode of "What If? So What?", host Jim Hertzfeld interviews Andi Orzehoski, director of brand content and digital communications at LyondellBasell. Andi shares her insights into the company's role as a global leader in the chemical industry, its commitment to sustainability, and the importance of digital transformation in modern business.…
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Efi Pylarinou, Top Global Tech Thought Leader on FinTech
25:51
25:51
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25:51In this episode, Jim Hertzfeld welcomes Efi Pylarinou, a Wall Street pro, former academic, and FinTech expert. They discuss the evolution of financial services, the concept of everywhere banking, and the impact of AI and other emerging technologies on the industry. Efi shares insights on the importance of adapting to new tech cycles, the challenges…
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What if GenAI Could Turn Anyone Into a Creative Director? In this episode of “What If? So What?” host Jim Hertzfeld is joined by Chris Duffey, head of Global Partnerships, GenAI at Adobe, to discuss the transformative power of Generative AI and Adobe’s innovative product, Firefly. Chris shares his insights on how GenAI revolutionizes creativity acr…
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An Interview with Kate O’Neill, founder & Chief Tech Humanist, KO Insights | host, The Tech Humanist Show
36:04
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36:04What If Tech Could Be More Human? In this episode of “What If? So What?” Jim Hertzfeld sits down with Kate O’Neill, tech futurist, keynote speaker, and author of “What Matters Next: A Leader's Guide to Making Human-Friendly Tech Decisions in a World That's Moving Too Fast.” Kate shares with listeners her perspective on balancing innovation with res…
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An Interview With Brian Solis, Head of Global Innovation at ServiceNow and 9x best-selling author.
22:03
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22:03What if Your Digital Transformation Was as Easy as Changing Your Mind? In this episode of "What If? So What?" Jim chats with Brian Solis, a renowned futurist, author, and the Head of Global Innovation at ServiceNow, to discuss the evolving landscape of leadership and innovation. Brian shares insights from his latest book, "MindShift," and explores …
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Circular and Low Carbon Solutions: Business-led sustainability
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15:46In this episode of the LYB podcast, host Deepi Sidhu, Manager of Content and Social Media at LyondellBasell, wraps up a three-part mini-series on Circular and Low Carbon Solutions (CLCS) with a focus on business-led sustainability. Joining Deepi is Wisdom Dzotsi, Senior Director of Marketing and Commercial Development for CLCS. Wisdom shares his in…
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What If Tech Leadership Wasn't About the Tech? An Interview with Jennifer Baker
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21:37In this episode of What If? So What?, Jim talks with Jennifer Baker, former CTO of Synovus. She shares her journey from unexpected career opportunities to becoming a trailblazing technology leader in the insurance and banking sectors, culminating in significant strides in product development, customer experience, and digital transformation. Beyond …
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Circular and Low Carbon Solutions: Advancements in the recycling sector
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16:17In this enlightening episode of the LYB podcast, host Deepi Sidhu sits down with Mariane Maximous, vice president of Americas Feedstock and Mechanical Recycling, Circular and Low Carbon Solutions. Mariane shares her inspiring journey from Cairo, Egypt to a leading role in the global chemical industry creating solutions for everyday sustainable livi…
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Circular and Low Carbon Solutions: The LYB journey to a circular economy
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23:16Welcome to the first episode of a three-part LYB podcast miniseries focused on Circular and Low Carbon Solutions (CLCS). Host Deepi Sidhu sits down for an enlightening conversation with Yvonne van der Laan, executive vice president of CLCS at LYB. Discover how a simple train ride sparked Yvonne's LYB journey and what excites her most about the comp…
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An Interview With HubSpot’s Scott Brinker
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28:56
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28:56What If MarTech Isn’t Just for Marketers? In this episode of What If? So What?, Jim sits down with Scott Brinker, VP of Platform Ecosystems at HubSpot and editor of chiefmartec.com, to explore the rapidly evolving world of marketing technology (MarTech). They discuss how the definition of MarTech is expanding alongside the changing role of marketer…
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What if Your Job Isn’t Done Until the Customer’s Job Is Done? An Interview With Sunbelt's Ron Gaines
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20:16| In this episode, Ron Gaines, senior manager of marketing technology and analytics at Sunbelt Rentals, joins the show to discuss the evolving landscape of equipment rentals and the critical role digital transformation plays in it. Ron shares insights into how Sunbelt Rentals is adapting to meet changing customer expectations, the importance of val…
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What if You Had 10 Seconds to Figure Out Your Customer Journey? An Interview with AMA's Todd Unger
28:15
28:15
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28:15In this episode of the What If, So What podcast, Jim Hertzfeld speaks with Todd Unger, Chief Experience Officer of the American Medical Association and author of "The 10-Second Customer Journey." The conversation uncovered valuable insights on customer experience (CX) and its impact on business growth. Unger emphasized the importance of adapting to…
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LYB Leadership: Get To Know Board Member and Entrepreneur Tony Chase
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29:36Welcome to the LyondellBasell podcast series! In this special edition, we have an inspiring conversation with LYB board member Tony Chase. Tony, a renowned entrepreneur and business leader, shares his remarkable journey from humble beginnings to becoming the CEO of ChaseSource LP, one of the nation's largest minority-owned businesses. In this episo…
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LYB Leadership: Get To Know CEO Peter Vanacker
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12:57In this engaging episode, Deepi Sidhu, LyondellBasell content & social media manager, sits down with CEO Peter Vanacker as he marks his second anniversary in the role. Join us as Peter shares his insights on leadership, reflects on his journey and discusses how he has adapted to the unique culture at LYB. Peter offers an exclusive look into his dai…
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What if Your Mobile Provider Could Predict When Your Car Would Break Down? An Interview With Kevin Colletti
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22:01In this episode, Jim Hertzfeld explores the convergence of the communications, media, and technology (CMT) industries with guest Kevin Colletti from Perficient. Jim and Kevin discuss how digital transformation is reshaping these industries, from bundled consumer services to the impact of 5G and IoT on businesses. Kevin offers practical advice for c…
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Sustainability Report: Supporting a Thriving Society with DEI Initiatives
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24:01Welcome to the LYB podcast series, where we discuss the 2023 Sustainability Report titled Everyday Sustainability. In this third episode of our three-part series, we focus on the crucial challenge of supporting a thriving society through Diversity, Equity and Inclusion (DEI) initiatives. Our guest, LYB Chief DEI Officer Kyle Pierce, shares his rema…
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What if Your Assembly Line Was Replaced by Lines of Code? An interview with Kevin Espinosa
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25:19
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25:19In this episode of “What If? So What?,” Jim chats with digital strategist Kevin Espinosa about the evolving landscape of manufacturing. Drawing from his diverse career experience, Kevin discusses major challenges facing the industry today, including supply chain issues, inflation, and labor shortages, while highlighting the transformative potential…
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What if Semiconductors Were Gone For Just One Day? An Interview With Carolyn Henry of Intel
25:39
25:39
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25:39In this compelling episode, host Jim Hertzfeld welcomes Carolyn Henry, vice president and general manager of Americas regional marketing at Intel. Together, they explore the pivotal role of semiconductors in the digital age and their fundamental impact on various industries and everyday life. Carolyn provides an in-depth look at Intel's groundbreak…
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Sustainability Report: Taking Climate Action & Navigating the Net Zero Transition
13:06
13:06
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13:06In this episode of the LyondellBasell podcast series, we delve into the 2023 Sustainability Report titled Everyday Sustainability. Our guest, Chris Cain, Senior Vice President of Net Zero Transition Strategy at LYB, shares his insights on the company's climate action initiatives with podcast host Deepi Sidhu, LYB Content & Social Media Manager, Sus…
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What if You Didn’t Need People To Make Your Technology Work? An Interview With Bradie Speller
24:21
24:21
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24:21In this episode of "What If? So What?" Jim Hertzfeld sits down with Bradie Speller, a seasoned expert in the intersection of technology and organizational behavior, to dive deep into the concept of socio-technical systems. Bradie, who has a rich tech history going back to the early days of personal computing, discusses the evolution of technology f…
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What If Intuition Built Your Website? An Interview With Neelima Sharma of Lowe's
28:18
28:18
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28:18In this episode of "What If? So What?" Jim talks with Neelima Sharma, the Senior Vice President of Ecommerce, Digital, and Technology at Lowe’s. They discuss the challenges and successes of transforming the retail industry through digital innovation. Neelima highlights the importance of teamwork, trust, and a customer-centric approach in driving th…
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LYB Sustainability Report: Ending Plastic Waste
16:23
16:23
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16:23In this episode, host Deepi Sidhu, LYB Content Manager, sits down with Tracey Campbell, EVP Sustainability & Corporate Affairs, to discuss her career at LYB, highlights from the 2023 Sustainability Report, her work in the industry to help end plastic waste and more. Check out the latest with LYB at: www.lyb.com Connect with us on social media: Link…
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Trailer: The LYB Sustainability Report podcast is coming soon!
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0:41Check out a trailer of our upcoming Sustainability Report podcast series coming soon! Our first guest is Tracey Campbell, EVP of Sustainability & Corporate Affairs, discussing a wide range of topics, including her work in Sustainability, her career path at LYB and more. Check out the latest with LYB at: www.lyb.com Connect with us on social media: …
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What If Your Twin Was Living In Your Computer? An Interview With Claus Torp Jensen
17:25
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17:25In this episode, Jim welcomes Claus Torp Jensen, a seasoned expert in digital transformation and innovation, to discuss the fascinating realms of ambient computing and digital twins. Claus shares his insights on how these technologies are transforming industries, the importance of a proper mindset for innovation, and the critical role of storytelli…
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The Rundown: 5 Technologies You Didn't Know You Needed
28:44
28:44
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28:44In this episode, Jim Hertzfeld sits down with Mike Kosiek, technology product director at a Fortune 100 retailer, to explore the technological innovations shaping 2024 and beyond. The two delve into a discussion that spans practical applications of emerging tech to speculative technologies that could redefine industries. Discussion Highlights: · Re…
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What if You Could Be as Customer Obsessed as a Retailer? An Interview With James Hannis, Chief Architect Cardinal Health
10:29
10:29
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10:29In this episode of "What If? So What?" host Jim Hertzfeld sits down with James Hannis, the visionary chief architect at Cardinal Health. With a legacy in retail, James brings a unique perspective to the transformation of patient care through digital innovation. Dive into a discussion about the fusion of healthcare and retail strategies, the persona…
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What if Your Commute Could Change the World? An Interview With Keith Tomatore, Automotive Industry Leader
26:25
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26:25In this episode of “What If? So What?” Jim sits down with Keith Tomatore, a seasoned automotive industry veteran and leader of Perficient’s automotive practice. Together, they embark on a journey into the electrifying future of the automotive industry. Keith shares his unique journey from his start at Swiss Army Brands to spearheading digital trans…
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What if You Ran Your Innovation Lab Like a Casino? An Interview With Eisaiah Engel, Author of "Innovation Casino"
19:22
19:22
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19:22In the latest episode of "What If, So What?" host Jim Hertzfeld invites Eisaiah Engel, author of "Innovation Casino," to dive deep into the essence of innovation in today's business landscape. Engel shares his unique perspective on tackling innovation challenges across the spectrum as he and Jim explore the critical role of innovation in achieving …
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What if Digital Could Outsmart Climate Change? An Interview with Kristine Swan, Bayer Crop Science.
15:50
15:50
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15:50In this episode, Jim talks with Kristine Swan, VP, Global Head of Digital Transformation & IT at Bayer Crop Science, to dive into the revolutionary role of digital innovation in agriculture. They unpack the challenges of modern farming, from climate change to food security, and explore cutting-edge solutions like carbon sequestration and regenerati…
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What if AI Was Your Most Strategic Hire? An Interview With May Habib CEO of Writer
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15:31In our latest episode, we're joined by May Habib, CEO of Writer, for an enlightening conversation on how Generative AI is revolutionizing digital strategies. We dive into the significance of AI guardrails, navigate the journey towards AI literacy, and present practical strategies for integrating AI into your business operations. Tune in to learn ho…
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What If Your Data Could Speak? The AI Revolution in BI. An interview with Nico Frantzen.
15:15
15:15
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15:15In this episode, Jim Hertzfeld speaks with Nico Frantzen, director of data and AI solutions at Perficient, as they explore the transformative role of generative AI in business intelligence (BI). Nico explains how generative AI and BI come together to create generative BI, which revolutionizes decision-making and data analysis and enables businesses…
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What if Web Search Results Came From Soul Searching Results? An Interview With Justin Racine
22:35
22:35
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22:35In this episode, Jim and Kim talk with Justin Racine, director, and lead commerce strategist at Perficient, and explore the concept of unified commerce and its impact on customer experiences and business growth. Learn how you can leverage the technology you already have to make customers feel more connected to your brand. Connect with Justin Racine…
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What If College Was Just a Pit Stop? An Interview With Luca Ranzani
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19:12In this episode, Jim talks with Luca Ranzani, team captain of MRacing at the University of Michigan, about taking what he has learned in the classroom and building upon it in the real world. Listen to this week’s episode to learn more about how Luca applies his education and real-life experience to build racecars and lead his team, as well as our E…
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What If the Patient Experience Started Way Before Your Doctor's Visit? An interview with Tara Becker.
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15:49
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15:49In this episode, Jim and Kim talk with Tara Becker, principal of digital health strategy at Perficient, about how to meet both consumer and employee needs in the healthcare industry. It’s no secret that clinicians burned out post-pandemic. Are there ways that we can champion the industry toward a new digital future? Listen to this week’s episode to…
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What If Design is the Difference Between a Product Life and Death? An Interview with Keith Wolf.
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21:42
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21:42In this week’s episode, Jim and guest host Erica talk with Keith Wolf, director of digital strategy at Perficient, about how design relates to achieving specific digital strategy goals. How should a company bring fresh design into its organization? Can strategic design determine if a product succeeds or fails? Tune in to learn more about how to be …
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What If Jim and Kim Answered Your Burning Questions?
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18:25In this episode, Jim and Kim discuss questions submitted by listeners. How do companies stay on top of digital trends? Tune in to this week’s episode to find out the answers to your burning questions! Connect with our hosts Jim Hertzfeld, principal and chief strategist at Perficient, and Kim Williams-Czopek, Perficient’s GM of global commerce. Than…
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What If Loyalty Is About Building Trust, Not Accumulating Points? An Interview with Justin Huckins
18:32
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18:32In this episode, Jim and Kim talk with Justin Huckins, director of strategy and innovation at Perficient, about how brands can maintain customer loyalty. Are there new ways to celebrate your customers that you haven’t thought of before? Tune into this week’s episode to learn more about aligning your company’s business with customer values. Connect …
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What If AI Becomes Better Than Humans in Content Marketing? An Interview with Eve Sangenito
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15:23Listen up, content marketers! Are robots about to take your job? Don't panic just yet. In this episode, Jim and Kim talk with Eve Sangenito, Principal, Digital Marketing & Customer Experience, at Perficient, about generative AI and its potential impact on content marketing. From photorealistic image generation to 24/7 content creation, the possibil…
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What If Data Was a Product You Could Sell? An Interview with Eric Walk, Director of Digital Strategy at Perficient
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15:01In this episode of What If? So What? Jim and Kim talk with Eric Walk, director of enterprise data strategy at Perficient, and explore the potential of data mesh to democratize data and fundamentally change the way people work. Can this product-oriented approach help organizations control and trust their data for more-efficient decision-making? Get …
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What if AI was the new knowledge worker in town? An interview with Brian Flanagan, Digital Experience Strategist at Perficient
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15:56In this episode, Jim and Kim talk with Brian Flanagan, Digital Experience Strategist at Perficient, about the rise of generative AI and its potential to replace or augment human workers. Is this the end of the road for half the workforce or just the beginning of a new era in productivity? Get ready to ponder the humanness of it all in this thought-…
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What If Data and Intuition Could Hold Hands? An Interview with Will Stacy, Chief Marketing & Digital Officer at GM Financial
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41:59In this episode of Perficient’s What If? So What? Podcast, Jim talks with Will Stacy, Chief Marketing & Digital Officer at GM Financial, about how to approach leadership in the face of massive disruption and how a culture of mentorship makes a world of difference in how an organization grows and evolves. Connect with Will Stacy, Chief Marketing & D…
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What If Robots Really Did Run Your Business?
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30:26In this episode, Kim talks with Katie King, published author and CEO of ‘AI in Business’ to convince us that robots aren’t taking over the world and that if you aren’t already investing in AI, you’re behind. Katie King is a published author, speaker, trainer, and consultant on artificial intelligence, digital, STEM, leadership, and business transfo…
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What If Your Customers Were Actually Your Fans? An Interview with Diego Pinzon, Director of Digital Media and Content at MLS’s Atlanta United
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40:52In this episode, Kim talks with Diego Pinzon, Director of Digital Media and Content at MLS’s Atlanta United, about what it takes to double down on engaging an already engaged fan base and what the future of digital looks like in professional sports. Connect with Diego Pinzon, Director of Digital Media and Content at MLS’s Atlanta United. Connect wi…
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What If You Didn’t Need to Be (or Even Beat) Amazon? An Interview with Novella Green, director of digital and customer experience for the American Nurses Association
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33:40In this episode, Jim talks with Novella Green, Director of Digital and Customer Experience at the American Nurses Association about digitally supporting and advocating for nurses throughout the COVID19 pandemic, as well using what you have; how to educate leadership on the 'why's of a digital business; and how to sustain energy for digital transfor…
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What if Everyone Could Be a Front-line Worker? An Interview with Ron Thurston host of “Retail in America” & Spotify’s John Gregory
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43:46In this episode, Kim talks with Ron Thurston – author of the book “Retail Pride” and host of the podcast “Retail in America” and John Gregory, Global Head of Industry for Retail at Spotify to talk about what it means to be a front-line worker in retail today and how that cohort can be tapped for deeper and more meaningful organizational innovation.…
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What If You Don’t Know Your Customers Like You Think You Do? An Interview with Andy McMillian and Janelle Estes from User Testing
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46:35In this episode, Kim talks with Andy McMillian and Janelle Estes from UserTesting.com about how to better operationalize customer insights and really walk the talk of customer-centricity. Connect with Andy McMillan, Chair & CEO UserTesting, and Janelle Estes, Chief Insights Officer at UserTesting. Andy and Janelle are co-authors of the book User Te…
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