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The American healthcare system is one of the most innovative in the world. But it’s also riddled with complex challenges, such as access to affordable medications, inefficiency and administrative burdens, and communication barriers between providers. There’s clearly a better way—and at Surescripts, we have a unique sightline into what that may be. In this series, host Melanie Marcus, Chief Marketing Officer of Surescripts, sits down with today’s most inspiring and innovative leaders in healt ...
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What if Your Job Isn’t Done Until the Customer’s Job Is Done? An Interview With Sunbelt's Ron Gaines
Manage episode 441757613 series 3340762
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| In this episode, Ron Gaines, senior manager of marketing technology and analytics at Sunbelt Rentals, joins the show to discuss the evolving landscape of equipment rentals and the critical role digital transformation plays in it. Ron shares insights into how Sunbelt Rentals is adapting to meet changing customer expectations, the importance of value communication, and the challenges of integrating digital tools with traditional sales tactics. He also offers valuable advice on staying connected with customers and ensuring that the job is truly done from start to finish.
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Chapters
1. What if Your Job Isn’t Done Until the Customer’s Job Is Done? An Interview With Sunbelt's Ron Gaines (00:00:00)
2. Enhancing Customer Experience Through Digital (00:00:05)
3. Data-Driven Sales Enablement Strategies (00:03:56)
4. Communicating Value in Customer Relationships (00:14:00)
70 episodes
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