Best Marcel Petitpas Podcasts (2025)

1
The 3 Biggest Profit Killers In Your Creative Business with Marcel Petitpas 56:32

Play Pause

22d ago56:32

56:32

Are you tired of getting to the end of the month and finding that there’s no money left? If you aren’t making the level of profit you want to in your business, this episode is for you. I’m joined by Marcel Petitpas - a profitability expert who’s worked with hundreds of agencies to help them increase their profit margins without sacrificing their cr…

1
Build Real Confidence and Stop People Pleasing with Adil Hussain 45:35

1d ago45:35

45:35

You know what you need to do to grow your business, but something’s holding you back from taking action.Maybe it’s fear of how people will react... Maybe it’s the voice in your head that tells you you're not good enough.In this episode, you might just learn how to break through these invisible barriers.I sit down with my friend and Coach Adil Hussa…

1
The 3 Key Financial Metrics for Agency Success, With Jon Morris 33:28

1d ago33:28

33:28

Points of Interest 0:00 – 1:00 – Opening: Marcel introduces the episode’s focus on financial visibility and growth, and welcomes returning guest Jon Morris, CEO of Fiscal Advocate and creator of EngineBI. 1:00 – 2:55 – Jon’s Background: Jon shares his journey from founding Rise Interactive to launching Fiscal Advocate, emphasizing the value of fina…

1
How To Take Holiday Without Your Business Falling Apart 17:35

8d ago17:35

17:35

I know what it’s like to feel trapped in your business. You’re desperate for a holiday, but you know that things will fall apart if you take more than a couple of days away. The team can’t match the level of quality your clients expect. Operations become chaotic. And you tell yourself it’d be easier to keep handling it on your own. But this isn’t s…

1
The Role of Timesheets in Agency Profitability, With Kristen Kelly 33:37

8d ago33:37

33:37

Points of Interest 1:08 – 2:17 – Why Time Tracking Still Matters: Kristen and Marcel introduce the episode’s goal—to reframe time tracking from a frustrating chore into a strategic advantage for agencies. 2:28 – 4:59 – Debunking Common Misconceptions: Marcel breaks down the three common arguments against time tracking, particularly the mistaken bel…

1
Never Worry About Competitors Again Using THIS Strategy 10:50

15d ago10:50

10:50

Losing a project to a competitor can be gutting. You know your work is good. You know you can solve the client’s problem. But for some reason, they picked someone else. I’ve been there. Back when I ran my creative studio, I’d come across competitors with great work - sometimes even better than ours - often charging less. And I’d wonder why a client…

1
Proper Revenue Recognition for Agencies, With Rich Brett 38:37

15d ago38:37

38:37

Points of Interest 1:09 – 2:28 – Meet Rich Brett: Rich shares his background in agency finance and how he now serves 12–15 agencies monthly by bridging gaps between finance, operations, and strategy. 2:29 – 4:03 – The FinOps Mindset: Rich defines FinOps as the intersection of finance and operations—connecting financial data with the reality of agen…

1
Top-Down vs Bottom-Up Forecasting, With Kristen Kelly 34:41

22d ago34:41

34:41

Points of Interest 0:00 – 1:00 – Introduction to Forecasting Challenges: Marcel and Kristen set the stage by identifying forecasting as a critical but often misunderstood aspect of agency operations, particularly in scaling businesses. 1:06 – 2:30 – Defining Forecasting’s Importance: They explain how forecasting provides the necessary visibility to…

1
The Secret To Creating Content That Lands Six-Figure Projects 23:01

29d ago23:01

23:01

How do you find new clients when things go quiet? Ask for referrals? Send cold emails or DM's? Post content on social? All of these things work. If you know how to work them. And in this episode, I want to show you how to create content that attracts ideal clients. Most people create content that attracts peers not prospects. They get likes and com…

1
Taking Action on Profitability Improvements, With Mandi Ellefson 40:55

29d ago40:55

40:55

Points of Interest 0:00 – 1:18 – The Real Growth Blocker: Mandi kicks off by addressing how many agency owners avoid growth-driving actions not due to lack of knowledge, but due to fear and discomfort. Commitment to transformation must outweigh resistance. 2:22 – 3:53 – Mandi’s Mission at Hands-Off CEO: Mandi shares her focus on helping service-bas…

1
Meaningful Marketing with Alex James 47:36

1M ago47:36

47:36

Alex James has spent the last 12 years helping B2B service businesses across the globe become experts at conveying their expertise. He believes the go-to strategies of the 2010s, like niching down, solving problems and sharing ideas are no longer enough. Because in a post-AI world (where output is cheap & everyone's a specialist) you can't just sha…

1
Are You Building The Right Business? 18:23

1M ago18:23

18:23

Are you building your dream business or someone else's?Are you doing the things YOU need in order to be successful or what someone else has told you to do?It's easy to look at high-performing entrepreneurs and feel like you aren't doing enough.They seem to always be winning awards, getting invited on podcasts and having their work featured in all o…

1
How Parakeeto Helps Agencies Improve Profitability, With Kristen Kelly 35:41

1M ago35:41

35:41

Points of Interest 2:14 – 3:18 – Founding Insight: Parakeeto was created to help agencies easily answer crucial financial questions by replacing guesswork with structured systems. 3:23 – 4:39 – How Agencies Make Profit: Strong delivery margin is key. Parakeeto targets a 50%+ delivery margin and 20–30% net profit as benchmarks. 5:45 – 6:58 – Why Pro…

1
Scale Your Agency Without Growing Your Team with Grant Hushek 58:04

1M ago58:04

58:04

How much of your week was spent working within your genius zone? And how much of it was lost to admin, chasing emails, or fixing broken systems? In this episode, I’m joined by Grant Hushek. Grant helps marketing and creative agencies grow and scale without increasing their headcount using AI and automation. We uncover actionable strategies that you…

1
Driving Agency Profitability Through Smarter Contracting, With Tiffany Kemp 30:05

1M ago30:05

30:05

Points of Interest 1:14 – 2:53 – Introduction: Marcel introduces Tiffany, who explains her firm’s mission to help agencies use contracts as strategic tools rather than just legal formalities. 3:06 – 4:08 – Why Contracts Get a Bad Rap: Many agencies view contracts purely as legal protection, missing their potential to strengthen client relationships…

1
How To Find 6-Figure Deals Hiding In Your Existing Network with Daniel Ocock 32:33

2M ago32:33

32:33

What if your next six figure deal was right in front of you?What if you don't need more leads, you need to get better at finding the opportunities in your existing network?This is how Daniel Ocock landed a six figure deal in less than 90 days after we started working together.Before that, his branding agency was ticking along, but the spark wasn't …

1
Pricing & Scoping for Agencies, With Marcel Petitpas 26:24

2M ago26:24

26:24

Points of Interest 0:00 – 0:14 – Introduction to Pricing Framework: Marcel introduces a universal pricing formula that applies across all billing models, setting the stage for simplifying agency profitability assessments. 0:54 – 1:38 – Solo Episode Overview: Marcel explains that the episode will draw from his All Agency Summit presentation, coverin…

1
Close Six Figure Deals On Upwork (Client Case Study) 49:16

2M ago49:16

49:16

What do you do when your biggest client walks away and they’re the only one keeping the lights on?This week, I’m speaking with Sergey Pantileev, a client was on the verge of closing his business and getting a job after losing one of his biggest clients.Fast forward two years, and Sergey is now closing multiple six-figure deals with ideal clients th…

1
Profit First for Agencies, With Mike Michalowicz 38:08

2M ago38:08

38:08

Points of Interest 0:30 – 1:31 – Meet the Guest: Marcel introduces Mike as a prolific author and entrepreneur, best known for Profit First, and previews their deep dive into simplifying profitability for service businesses. 2:00 – 3:36 – From Struggle to Simplification: Mike shares how his own entrepreneurial failures led him to journal his learnin…

1
Why Creative Businesses Bleed Cash (And How to Stop It) with Rayhaan Moughal 44:55

2M ago44:55

44:55

How well do you know the numbers in your business? If you’re like many creative business owners, time spent worrying about your accounts is time spent away from being creative. So you avoid it. But because of this, your business likely isn’t as profitable as it could be. You’re making money but you’re not sure where it’s going, how much you can saf…

1
The Three Immutable Laws of Profitability, With Marcel Petitpas 48:34

2M ago48:34

48:34

Points of Interest 1:02 – 1:38 – Intro: Marcel introduces the session as a condensed version of his All-in Agency Summit talk, aimed at equipping agencies with the key levers to diagnose and improve profitability. 3:05 – 3:18 – 80/20 Profitability Focus: The goal is to give agencies 20% of the knowledge that provides 80% of the insight needed to ta…

1
Curiosity Drives Influence | Melissa Havel 39:23

2M ago39:23

39:23

Melissa Havel is a senior communications strategist, executive advisor, and team coach who blends big-idea thinking with a disciplined approach to problem-solving and delivering results. She has driven powerful storytelling and strategic communications campaigns across owned, earned, and paid channels for organizations of all sizes, drawing on her …

1
The Money Mindset Shift That Will Transform Your Business with Catherine Morgan 1:01:14

2M ago1:01:14

1:01:14

Your relationship with money could be preventing you from growing your creative business and having a bigger impact with your work. Many creatives see money as secondary - a necessary evil that comes with doing creative work. But what if the way you think about money is actually stopping you from charging what you’re worth, growing your business, a…

1
How to Appeal to More Clients Without Diluting Your Niche, With John Meyer 33:25

2M ago33:25

33:25

Points of Interest 1:04 – 1:46 – Introduction of John Meyer: Marcel introduces John Meyer, highlighting his experience as a successful agency owner, seller, and current business coach. 2:10 – 2:30 – John's Current Focus with Leadmore: John explains his mission with Leadmore: coaching agency owners to avoid solopreneur traps and scale their business…

1
The Real Reason You’re Not Closing More Deals 16:37

3M ago16:37

16:37

There’s a hidden force stopping creatives from making more sales and landing bigger deals - it’s called your shadow.The shadow is the part of your personality that you suppress - A part of you that you don't like.It's this part that often inhibits founders ability to sell higher value projects.In this episode, I’m going to show you how to identify …

1
How to Downsize Your Agency, With Carson Pierce 48:29

3M ago48:29

48:29

Points of Interest 0:00 – 0:23 – Small Cuts, Big Impact: Marcel explains how trimming small recurring expenses added up to $7K/month in potential savings. 1:32 – 2:44 – Market Uncertainty Hits Everyone: Carson highlights how client indecision is stalling agency pipelines across the industry. 3:04 – 3:23 – Opportunity in Unstable Times: Marcel frame…

1
The One Word That Will Transform Your Business 14:07

3M ago14:07

14:07

As a creative business owner, your time and energy are two of your most valuable assets. If you want high-value clients and a business that’s fun and profitable, learning to say this one word is essential.NOSaying no doesn’t come easy to most creative business owners.In this episode, I will help you to figure out which opportunities you should say …

1
Financial Planning for Agency Owners, With Jason Peck 32:56

3M ago32:56

32:56

Points of Interest 01:01 – 01:46 – Meet Today’s Guest: Jason Peck: Jason, a certified financial planner at EverWise Wealth Management, joins the show to share how agency owners can build wealth, protect their families, and stop relying solely on their business for financial freedom. 05:00 – 06:10 – Unique Challenges for Agency Owners: Jason outline…

1
THIS Is Stopping You From Making More Money 20:16

3M ago20:16

20:16

Let’s talk about money. I’ve heard from so many creative business owners that “it’s not all about the money”. And that more money will only create more stress. But money gives you freedom, space, and the ability to better serve your clients. Like one of my clients Cey, who was able to release a feature film in cinemas after changing his perspective…

1
Building a Model for Your Agency, With Carson Pierce 35:40

3M ago35:40

35:40

Points of Interest 00:51 – 01:14 – Meet Today’s Guest: Carson Pierce: Carson, a fan favorite at Parakeeto, joins the show to discuss a key challenge for agency owners—transitioning from expert to CEO while managing financial complexities. 02:01 – 03:10 – The Common Agency Struggle: Many agency owners are incredible at their craft but struggle with …

1
How To Become The Top 1% of Creative Businesses 15:52

3M ago15:52

15:52

There’s a point in every creative business owner’s journey where they feel stuck. You’ve built a strong portfolio, won some awards, but something still feels missing and growth has slowed. In this episode, I’m sharing a concept that I cover in my new book that I’m currently writing - a phenomenon that I call ‘The Talent Limit’. After speaking with …

1
Prove Your Value & Increase Retention, With Mari-Liis Vaher 41:04

3M ago41:04

41:04

Points of Interest 01:09 – 01:46 – Meet Today’s Guest: Mari-Liis Vaher: Marketing pro, entrepreneur, and author of The Greatest Marketer in the World, Mari-Liis is here to help agencies prove their value and keep clients happy. 03:04 – 03:40 – The Big Marketing Trust Issue: Ever had a client drop you out of nowhere, even though you were hitting all…

1
Your Surroundings Are Sabotaging Business Growth (Here’s Why) 12:12

4M ago12:12

12:12

Do you feel stuck in your business, like things have stagnated? Maybe you’re not growing as fast as you’d like or feel like creativity isn’t coming to you as easily as it used to. Your surroundings might be the cause of all of these problems. In this episode, I’m sharing a powerful idea that completely changed how I think about business, success an…

1
Understanding Your Agency Model, With Carson Pierce 32:55

4M ago32:55

32:55

Points of Interest 00:55 – 01:14 – Meet Today’s Guest: Carson Pierce: Carson, a fan favorite at Parakeeto, joins the show to chat about a big shift in the agency world—why more agencies are ditching big teams in favor of lean, contractor-driven models. 01:34 – 02:29 – Agencies Are Shrinking Their Core Teams: Carson talks about a growing trend—agenc…

1
Finding Success in Creative Careers with Mark J. Jones 47:00

4M ago47:00

47:00

Mark Jones is an accomplished educator, producer, and author, known for bridging the worlds of culture, technology, and education. As the Dean of the Faculty of Animation, Art, and Design at Sheridan College and former Director at Seneca Film Institute, Mark has dedicated over 25 years to empowering the next generation of creatives. His book, The S…

1
Discover The ONE Strategy That Will Transform Your Creative Business 14:28

4M ago14:28

14:28

Many creative business owners get stuck for the same reason… They’re focusing on too many things at once. But the most successful entrepreneurs don’t do everything. They double down on the one thing that moves the needle. Recently, I spent time with 50 incredible entrepreneurs, some making multiple 7-figures a month, at a retreat curated by Daniel …

1
Balancing Creativity and Profitability, With Tim Thompson 41:25

4M ago41:25

41:25

Points of Interest 0:00 – 0:32 – Show Introduction & Guest Introduction: Marcel introduces Tim Thompson, Owner and Chief Revolution Thinker at RevThink. He shares how they met at the MYOB conference, where they bonded over deep discussions on agency profitability and creative business management. 0:33 – 2:25 – Tim’s Background & The Journey to RevT…

1
What Paradiso Feels Like with Héctor Ayuso 40:28

4M ago40:28

40:28

Héctor Ayuso has spent the last 30 years chasing ideas and making them real. Call him an artist, filmmaker, creative director, storyteller, or just a guy who can't sit still—labels don’t matter, doing does. From Spain to Mexico, Italy to the U.S., he’s built studios, taught, spoken on stages, and created projects that live outside the usual boxes. …

1
3 Powerful Strategies to Keep Going When You Feel Like Giving Up 29:54

4M ago29:54

29:54

Do you ever feel like giving up on your business? Like no matter what you try, or how hard you work, things just aren’t feeling right? You’re not alone. Many creative business owners hit those moments of doubt, frustration, and burnout. The problem is, many of them give up just before they break through to the other side. In this episode, I’m shari…

1
The Process Behind Profit Management, With Kristen Kelly 40:17

4M ago40:17

40:17

Points of Interest 0:24 – 0:54 – Show Introduction & Guest Introduction: Marcel introduces Kristen Kelly, highlighting her expertise in operations and agency profitability management. 1:01 – 1:45 – The Three-Part Profitability Management System Overview: Kristen recaps the framework discussed in previous episodes: the right data, ensuring financial…

1
From Metrics to Mastery with Marcel Petitpas 53:30

4M ago53:30

53:30

Marcel Petitpas is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies measure and improve their profitability. In his work as a speaker, podcast host, and consultant, specializing in Agency Profitability Optimization, he's helped thousands of agencies, consultancies, and professional services firms worldwide measure the righ…

1
How To Build A Personal Brand That Sells For You with Freddie Pullen 47:57

4M ago47:57

47:57

It’s getting harder and harder for creative business owners to get new customers. Buyers are more sceptical than ever and it feels like there’s too much competition out there to stand out. But there’s a way of cutting through the noise and attracting clients that most creatives aren’t leveraging - their personal brand. This week, I’m joined by Fred…

1
Visual Client Communication & Building SaaS in an Agency, With Mikael Dia 38:08

4M ago38:08

38:08

Points of Interest 01:04 – 01:35 – Guest Introduction – Mikael Dia of Funnelytics: Mikael Dia, former agency owner turned SaaS entrepreneur, shares his journey from running an agency to founding Funnelytics, a tool designed to visually map and analyze digital marketing funnels. 06:24 – 08:20 – How Funnelytics Was Born: Funnelytics emerged from the …

1
The Hidden Costs Of A Full Calendar (And How To Get Your Time Back) 14:07

4M ago14:07

14:07

How much white space do you have in your diary? If you’re like most creative businesses, your calendar is jam-packed with client work and calls. This may look impressive on the outside, but it’s likely costing you the freedom to grow your business effectively and leads to burnout. I’ve worked with many creative studio owners in this position and ha…

1
Why Most Reporting Systems Fail, & What to Do Instead, With Ben Zittlau 51:15

4M ago51:15

51:15

Points of Interest 01:00 – 01:45 – Guest Introduction: Marcel welcomes back his co-founder, Ben Zittlau, highlighting his expertise in data operations and agency growth strategies. 03:35 – 05:50 – Scaling Data Operations: Lessons from Jobber: Ben shares insights from his experience at Jobber, detailing the challenges of building and scaling a data …

1
Stop Trading Time for Money and 10x Your Prices with Robin Waite 53:07

5M ago53:07

53:07

Are you tired of working endless hours with little reward to show for it? In this episode, I sit down with Robin Waite, a bestselling author, award-winning business coach and former agency owner. Robin is an expert at productising and pricing services and has helped countless creative studio owners gain freedom while growing their business Robin sh…

1
Is White Label The Future of Agencies?, With Manish Dudharejia 37:10

5M ago37:10

37:10

Points of Interest 01:02 – 01:28 – Introduction to Manish Dudharejia: Manish Dudharejia, founder of E2M, is introduced as a leader in white label agency services, serving over 300 agencies globally with a focus on profitability and scalability. 01:34 – 02:45 – Manish’s Journey and E2M’s Growth: Manish shares how E2M evolved from serving diverse cli…

1
Scaling a Multiple 6-Figure Agency And Landing Your Ideal Clients with Josh Gudgeon 42:07

5M ago42:07

42:07

What does it take to build a thriving, scalable business whilst only working with your dream clients? After eight years in the Royal Navy, Josh Gudgeon now runs a multiple 6-figure video production agency and a top 1% podcast. In this episode, we get under the hood of exactly how Josh runs his agency, how he’s been able to attract his ideal clients…

1
Breaking Down Earned Revenue to Drive Better Agency Decisions, With Ben Zittlau 42:35

5M ago42:35

42:35

Points of Interest 01:00 – 01:50 – Episode Kickoff and Guest Introduction: Marcel introduces Ben Zittlau, his co-founder and the “brains behind the operation” at Parakeeto, highlighting Ben’s instrumental role in shaping the company’s philosophies and tools. 01:51 – 04:25 – Ben’s Background and Early Career: Ben shares his journey from studying ele…

1
Attract Warm Leads on Autopilot With This Underrated Strategy 14:04

5M ago14:04

14:04

If you rely only on word-of-mouth and referrals to grow your business, you’re missing a trick. In this episode, I’m sharing one of the most underrated lead generation strategies I know of - The Partnership Playbook. This strategy is like referral marketing on steroids. If used correctly, it will scale up your lead flow and start bringing in warm le…