There’s a point in every creative business owner’s journey where they feel stuck. You’ve built a strong portfolio, won some awards, but something still feels missing and growth has slowed.

In this episode, I’m sharing a concept that I cover in my new book that I’m currently writing - a phenomenon that I call ‘The Talent Limit’.

After speaking with and coaching countless creative business owners over the past few years, I’ve found that a common cause of these symptoms is that they are focusing mainly on their creative skillset. But once you’ve reached the top 10% in your industry, skill alone won’t get you into the top 1%.

If attracting dream clients feels harder than ever, if you’re questioning your value, or if your business still relies too much on you, this episode will reveal the three key shifts you need to make.

Covered in this episode:

• Why being exceptional at what you do is no longer enough.
• The common mistake that keeps talented creatives stuck.
• The shift that separates the top 1% agencies from everyone else.
• The three areas you need to focus on to break through The Talent Limit.
• And more…

If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.

PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/.
LEARN MORE

Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator

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Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/

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Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799

YouTube - https://www.youtube.com/@Matt_Essam