Best Matt Schaeffer Podcasts (2025)

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How Salesforge used AI to Grow to $3 Million ARR in Under a Year with Frank Sondors 28:54

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15h ago28:54

28:54

What if you could scale your sales pipeline with minimal staff and maximum efficiency using AI? I sit down with tech sales expert Frank Sondors this week to explore how AI and lean teams are reshaping the B2B sales landscape. Frank, with his extensive background at Google and various B2B SaaS companies, shares his journey of building efficient sale…

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Secrets of Successful Upselling and Strong Client Relationships with Jon Peppiatt, Part 2 24:23

8d ago24:23

24:23

Could the evolving landscape of marketing procurement be the key to mastering the new frontier in sales? We’re welcoming back Jon Peppiatt today, former Chairman at BBH London, for the second of a two-part episode. We explore the intricacies of AI-enabled service delivery, plus innovative pricing models that align with both agency and client goals.…

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The 5 Steps to Immediately Increase Your Win Rates with Harry Kendlbacher 30:23

15d ago30:23

30:23

Get ready to learn the 5 transformative principles that can elevate your B2B sales performance to new heights! Harry Kendlbacher, CEO & Managing Partner of Global Performance Group, has a wealth of experience and innovative strategies to enhance B2B sales, especially in unpredictable economic climates. Together in this episode, we explore the nuanc…

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Harnessing the Extreme Power of B2B Event Management with Jade Howgrave-Graham and Lucy Francis 34:47

22d ago34:47

34:47

What strategies can still lead to fruitful in-person event outcomes in challenging economic times? I’m thrilled to have both Jade Howgrave-Graham and Lucy Francis from Lemon Lane join me to explore their impactful business in the B2B events industry. They tell us all about how their personal passions have uniquely shaped their professional journey,…

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Unlocking the Mysteries of Public Sector Procurement with Dan Cook 33:59

29d ago33:59

33:59

What powerful strategies can help suppliers break into the lucrative public sector market? Dan Cook, Director of Public Sector for digital product consultancy Red Badger, is here to give deep insights into public sector procurement. He provides a very unique perspective, showcased by his journey from being a buyer in the public sector to navigating…

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Episode 47 - Fishman 2:50:11

1M ago2:50:11

2:50:11

Fish Tanks, Fiberglass, and Fame: Fishman Unfiltered The 90s were loud—and nobody made more noise than David “Fishman” Rivera. In this episode, the OG of outrageous installs breaks down how he turned car audio into rolling art with aquariums, custom interiors, and next-level vision. It’s raw, it’s real, and it’s everything you loved (or missed) abo…

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Mastering Supplier Relations Through Strategic Dialogue with Kelly Barner 30:57

1M ago30:57

30:57

How can procurement professionals transition from mere cost-cutting to becoming strategic partners that drive amazing business outcomes? Kelly Barner, Co-Founder and Head of Content and Operations at Art of Procurement, is here to talk all about strategic procurement as shown through her journey from traditional purchasing roles to building strateg…

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Typical Agency Dysfunctions and How to Avoid Them with Leah Power 30:47

1M ago30:47

30:47

Is your agency prepared to counteract typical dysfunctions and build value-driven client partnerships? Leah Power, EVP, Strategic Operations Consultant at the Institute of Canadian Agencies, joins us for a second appearance to discuss the relationship between cost efficiency and creativity in agency-client relationships. Leah examines the role of p…

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Secrets of Successful Upselling and Strong Client Relationships with Jon Peppiatt, Part 1 24:31

2M ago24:31

24:31

Ready to find out how agencies can strike the perfect balance between upselling and nurturing lasting client relationships? Jon Peppiatt, who has amassed over 35 years of marketing experience including his time as Chairman at BBH London, joins us today. In this first of two parts, the conversation focuses on upselling as well as the balance between…

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Humanize Your Sales Approach Using The Wes Method with Wes Schaeffer 18:03

2M ago18:03

18:03

What unique sales insights can be gained from someone who traded military discipline for the dynamic challenges of B2B? Wes Schaeffer, AKA The Sales Whisperer, is a former Air Force member who has successfully transitioned into the world of B2B sales. Today’s conversation has Wes sharing his unique journey from the structured environment of the mil…

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Mastering Negotiation Through Compassionate Curiosity with Kwame Christian 35:14

2M ago35:14

35:14

Is embracing emotional intelligence while understanding the amygdala hijack the secret to mastering negotiations under pressure? Kwame Christian, a globally recognized negotiation expert and CEO of the American Negotiation Institute, joins us today. He shares his inspiring journey from a novice negotiator to a LinkedIn Top Voice with over 119,000 f…

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Avoiding Complacency Through Agency and Consultancy Dynamics with Dino Myers-Lamptey 37:12

2M ago37:12

37:12

Ready to learn the strategic shifts that can help organizations avoid the pitfalls of complacency? This week we’re welcoming Dino Myers-Lamptey, who founded The Barber Shop, which is a strategy-led media, creative, and tech company. We look at the complex world of agency and consultancy dynamics, revealing how complacency can derail organizations. …

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Why Independent Agencies Are Making Waves in the Advertising World with Nigel Roberts 33:48

3M ago33:48

33:48

Can the rise of independent creative agencies signal a revival in the craft of advertising? Nigel Roberts, Creative Partner at Orange Panther Collective, shares the secrets behind making ads that resonate with audiences for years to come in this episode. We explore the balance between creativity and sales, and Nigel reveals how engaging and persuad…

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Mastering Connections from LinkedIn to Real Life with Steve Fair and Matt Broughton 38:52

3M ago38:52

38:52

Ready to make your agency stand out in a saturated market by focusing on verifiable facts rather than self-description? Steve Fair and Matt Broughton, both from Sponge NB, are here today to discuss how to build authentic business relationships, including how to form genuine connections on LinkedIn without the pressure of immediate sales pitches. We…

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Aligning Teams for Long-Term B2B Sales Excellence with Adam Miller 28:06

3M ago28:06

28:06

Could the art of collaboration transform your sales and marketing strategies for C-suite success? This time we sit down with Adam Miller, CEO of Elevate, to explore the art of aligning sales and marketing for B2B success. He explains the nuances of targeting C-suite decision makers in complex sales cycles, and shares his expertise on defining clear…

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Why You Need to Grow Your Customer’s Decision Confidence with Brent Adamson and Karl Schmidt 36:25

3M ago36:25

36:25

Are you ready to discover why building customer self-confidence is more crucial than ever in today's B2B sales landscape? Brent Adamson and Karl Schmidt join us today, the duo behind the upcoming book "The Framemaking Sale." These sales experts unravel the critical yet often overlooked aspect of buyer confidence. They shift the focus from tradition…

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Episode 46 - MasterTech Expo Recap.... A Word From Our Sponsor 1:29:51

3M ago1:29:51

1:29:51

The boys are back from another unforgettable trip to MasterTech Expo—and trust us, it did not disappoint. In this episode, we’re giving you a full behind-the-scenes look at everything you didn’t see: the standout builds, the coolest new gear, the late-night shop talk, and the moments that made us laugh (and maybe even rethink everything). Whether y…

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Secrets of Fueling Growth Through Non-Traditional Collaborations with Iain Scott 32:13

4M ago32:13

32:13

What secrets do successful businesses use to convert initial collaborations into long-term, profitable partnerships? Iain Scott, the CEO and Founder of Base Creative, joins today’s conversation as we get into the transformative power of strategic partnerships for business growth. He shares his journey of leveraging his digital marketing agency's su…

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Why You Need to Rethink RFP Processes for Sustainable Growth with Leah Power 38:31

4M ago38:31

38:31

Is your brand caught in the cycle of short-term gains due to outdated RFP processes? In this episode, we’re examining the nuances of agency operations with Leah Power, EVP, Strategic Operations Consultant at the Institute of Canadian Agencies. We unravel the overwhelming nature of agency pitches and explore the challenges agencies face, from the RF…

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Episode 45 - Peter Steinbacher (United Kingdom) 2:14:10

4M ago2:14:10

2:14:10

"Buckle up, audio aficionados! The Old Fashioned Car Audio Podcast's 'Trip Around the World' continues, and this week, we're crossing the pond to the United Kingdom! Matt and Gary are thrilled to welcome the Peter Steinbacher. Join us as Peter shares his unique perspective on high-end car audio, straight from the heart of the UK scene. We delve int…

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Reimagining Relationships in Media and Marketing with Adam Hopkinson 27:51

4M ago27:51

27:51

Could formalized training in media planning and buying be the key to elevating industry standards? Adam Hopkinson, the innovative founder of PASHN, takes us into the world of media buying this week. We examine the crucial role of media planners and buyers, exploring the need for robust training and formal qualifications in the industry. Adam argues…

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Building an Incredibly Powerful Sales and Marketing Engine with Caroline Hodson 34:37

4M ago34:37

34:37

How can you ensure your marketing and sales strategies are not just aligned, but actively collaborating for shared success? Today we’re joined by Caroline Hodson, Managing Director of WoolfHodson, to explore how to build a robust sales and marketing engine in the ever-changing B2B landscape. Caroline explains the critical role technology plays in c…

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From Passion to Profit: A Guide to Agency Transformation with Emily Metcalfe 34:17

4M ago34:17

34:17

Are you ready to redefine your agency's strategies for a competitive edge? Emily Metcalfe, a strategic marketing consultant, is here to guide us through the future of agency growth and client relationships. Emily dissects the crowded UK market, showcasing the critical need for agencies to articulate unique value propositions that go beyond generic …

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How to Massively Build Trust to Power Global Market Entry with John Birtwhistle 33:43

5M ago33:43

33:43

How can cultural strengths and technical expertise from Latin America unlock new opportunities in the European tech market? John Birtwhistle has worked in technology consulting for nearly 20 years; developing and implementing commercial strategies aligning to goals and objectives with an aim to accelerate growth. Utilising best of breed technology …

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Debunking the Colossal Myth of B2B Consumerization with Jason Nyhus 35:29

5M ago35:29

35:29

Could digital sales rooms be the game changer your sales team needs to overcome channel conflict and boost revenue? Jason Nyhus serves as President of Shopware, a market leading open source commerce platform with over 50,000 clients, which enables retail brands to quickly scale their businesses and easily sell across every channel. He was previousl…

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Cracking the Code of Boutique Consultancy Growth with John Godfrey 45:10

5M ago45:10

45:10

What secrets do boutique consultancies need to unlock to build long-lasting client relationships? John Godfrey, Commercial Director at Red Badger, is here to give his insights on the challenges boutique consultancies face, especially when competing with industry giants. John shares invaluable insights on transitioning from a reliance on networks to…

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Crafting Winning Pitches That Truly Connect with Freia Muehlenbein 29:20

5M ago29:20

29:20

Is your agency equipped to craft pitches that align with the shifting economic, technological, and societal landscape? Freia Muehlenbein, an insightful agency growth consultant, joins us in this episode to explore the evolving art of agency pitches. She reveals why traditional pitching methods often fall short in today's fast-paced business world, …

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Episode 44 - Brian Meghoe (Netherlands / Dubai) 1:22:40

6M ago1:22:40

1:22:40

Our international tour kicks off with a must-hear episode featuring Brian Meghoe of Brian’s Custom Audio. From Dubai to The Netherlands, Brian has built a reputation for creating insane sound systems for exotic cars and yachts owned by millionaires and billionaires. His work redefines what’s possible in high-end audio, with clients who demand nothi…

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Massive Insights on Content Syndication and Lead Generation with Freya Ward 36:55

6M ago36:55

36:55

How does content syndication elevate your brand's status as a thought leader in the crowded tech marketplace? Let’s sit down with Freya Ward, the Global Sales Director at Headley Media, for her expert insights on how content syndication can be the winning medium for reaching technology decision-makers. She explains the strategies that enable compan…

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Episode 43 - Prestige Worldwide 1:11:00

6M ago1:11:00

1:11:00

On this episode of The Old Fashioned Car Audio Podcast, Matt and Gary break down the different genres of car audio and what makes a system great. Matt reveals the surprising number of subwoofers he’s packed into a single car, and they share a sneak peek at the exciting guests lined up for the 2025 season.…

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Transforming Promotions from Quick Fixes to Lasting Success with Carey Trevill 33:32

6M ago33:32

33:32

Are your promotional strategies genuinely fostering trust and engagement, or merely offering short-lived spikes in sales? Carey Trevill hails from a successful agency background with award-winning campaigns across broadcast and non-broadcast media for global brands. She is an experienced business owner which has included the M&A of her agency, goin…

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Episode 42 - Where In The World Is Gary E. Bell 1:21:31

6M ago1:21:31

1:21:31

In this episode of the Old Fashioned Car Audio Podcast, we dive into Gary’s big career move and explore the industry from his fresh perspective. Get the inside scoop on how car audio products come to life, from concept to reality!

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Constructing a Winning, Sustainable Revenue Strategy with Roee Hartuv 33:17

6M ago33:17

33:17

Are SaaS firms ready to pivot from aggressive expansion to becoming trusted advisors for their clients? Roee Hartuv is a Revenue Architect at Winning by Design. WbD is a global B2B revenue consulting and training company that enables recurring revenue teams to architect sustainable growth. Leveraging its experience with high-growth companies, WbD a…

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Episode 41 - The Boys Are Back In Town 56:54

6M ago56:54

56:54

After a long break, the boys are back! Tune in to hear what Matt and Gary have been up to, their plans for the future of the podcast, and an inside look into their processes for tuning a system.

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Embracing the Salespreneur Mindset by Transforming Sales Through Positivity with John Golden 33:41

6M ago33:41

33:41

What strategies can you employ to cultivate a positive sales mindset and build genuine client connections? We’re talking about how to be your best self as a salesperson with John Golden in this week’s show. He is the Chief Marketing and Strategy Officer at Pipeliner CRM, and redefines what it means to be a salesperson by embracing an entrepreneuria…

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Transforming Lead Generation Via Strategic SDR Use with Gabe Lullo 28:41

7M ago28:41

28:41

Could outsourcing your SDR function be the game-changing move your company needs for lead generation? Gabe Lullo, CEO of Alleyoop, brings an intriguing blend of skills to the table in this episode, including a background as a professional juggler. Gabe dissects the evolving role of sales development representatives (SDRs) and the often-overlooked c…

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Timing, Relationships, and AI's Impact on B2B Marketing Strategies with Rob Twells 30:05

7M ago30:05

30:05

Could AI-driven insights be the key to transforming traditional B2B pricing models for a competitive edge? Today we’re welcoming Rob Twells, Co-Founder & Managing Director of The Digital Maze. Rob shares insights on the importance of timing and relationship-building in achieving sales success, emphasizing a strategic focus on top-of-funnel activiti…

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Empowering the Future of Sales Using AI and Innovation with Lauren Palmer 28:14

7M ago28:14

28:14

How can sales professionals navigate the shift from face-to-face interactions to digital-first strategies effectively? Lauren Palmer, VP of North America for Interlink, explores the transitions seen in B2B sales post-COVID in this episode. She emphasizes the growing demand for flexibility and the critical role of relationships in contemporary sales…

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The Best of B2B Pitching Tips, Building Client Relations, and More 27:20

7M ago27:20

27:20

Ready to hear some of the conversations I’ve loved this year? In this special festive edition, I’ve curated some of the most insightful moments the podcast has offered this year, providing a quick masterclass in negotiation and agency-client dynamics. The episode kicks off with the nuances of negotiation, where seasoned negotiator John Cornwell emp…

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An Examination of Business Exits and Scaling with Stephen Kenwright 37:38

7M ago37:38

37:38

Stephen Kenwright, the guest on this episode, is the Director of Strategy and Digital Marketing at Ride Shotgun and was a co-founder of the creative agency Rise at 7. With a rich background in digital marketing, Stephen brings valuable insights into business exit strategies and scaling up startups. His experiences in navigating management buyouts a…

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How to Ethically Use Behavioural Science in B2B Sales with Hayk Hakobyan 32:09

8M ago32:09

32:09

Hayk Hakobyan is the CEO and co-founder of InsightGenie, a customer intelligence technology company. He has an unconventional background, transitioning from training in breakdancing in Nepal to leading a fintech company. Hayk leverages his experiences to develop innovative strategies that integrate behavioural science with sales techniques. In this…

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From Weak Cold Calls to Authentic Connections with Rich McHardy 28:34

8M ago28:34

28:34

The McHardy Collective is a portfolio of independent studios, agencies, consultancies and creative technology companies. Founder Rich McHardy supports the leaders of those firms with new business generation and growth by joining the dots between them and prospects looking for creative support in areas such as content creation, live experience deliv…

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Evolving From Company-Centric to Client-Focused Strategies with Andy Bounds 31:40

8M ago31:40

31:40

Andy Bounds’ journey in enhancing how companies sell and communicate is not just a profession but a personal mission. Andy’s work transcends borders, having impacted organisations in over 40 countries. From the bustling markets of Asia to the corporate boardrooms of America, his strategies and insights have helped shape the destinies of some of the…

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A Deep Dive into the Evolving Landscape of Marketing Agencies with Bruno Gralpois 37:38

8M ago37:38

37:38

Bruno Gralpois, Co-founder and Principal of Agency Mania Solutions, is dedicated to enhancing client-agency partnerships. With leadership roles at Microsoft and Visa, his expertise in establishing Agency Management practices has culminated in over two decades of thought leadership. The bestseller “Agency Mania”, authored by Bruno, played a key role…

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When Founders Need to Hire a Sales Team with Jeff Mains 31:27

9M ago31:27

31:27

Jeff Mains is a serial entrepreneur and growth expert known for building and exiting multiple successful companies. He is currently the CEO of a fintech SaaS company called Intelligent Contracts, and the founder of Champion Leadership Group. Jeff is also an author, with his upcoming book titled Captain's Keys: 4 Key People Every Successful Business…

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Insights on Balancing Creative Freedom and Strategy with Simon Hewitt 36:36

9M ago36:36

36:36

Simon Hewitt is a co-founder of Orange Panther Collective, an advertising startup that combines big agency expertise with the flexibility of a smaller shop. With a career spanning major firms like M&C Saatchi, AMV, BBC Creative, Leo Burnett, and Engine, Simon brings a wealth of experience. In this episode, Simon discusses the challenges he’s faced …

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Reimagining Marketing Through an Emotional Lens with Rob Harrison-Plastow 29:47

9M ago29:47

29:47

Rob Harrison-Plastow is a researcher and strategic consultant specialising in understanding emotion and behaviour. He spent 8 years working in strategy at the University of Exeter before launching Source Nine with ex-2cv Founder Vincent Nolan where he now helps clients to create and communicate incredible emotional value so that they can win more c…

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Rethink Your B2B Marketing Strategy with Expert Advice from Bethan Vincent 33:29

9M ago33:29

33:29

Bethan Vincent is an experienced B2B marketing leader and entrepreneur who has been driving accelerated revenue growth as a Marketing Director and Consultant for over a decade at Open Velocity. She is a regular speaker at international conferences and is podcast host of The Brave. This week we’re talking about strategic marketing for B2B organizati…

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The Critical Impact of Sales Engineers in B2B Sales with Ramzi Marjaba 33:15

10M ago33:15

33:15

Ramzi Marjaba is a solution specialist who transitioned from engineering to sales. With a background in communications engineering and over a decade of sales experience, he now coaches sales engineers on improving their soft skills and becoming invaluable assets in the sales process. He founded his business, We the Sales Engineers, in 2018. In this…

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Scaling Your Consultancy Via Automated Assessments with Stefan Debois 27:53

10M ago27:53

27:53

Stefan Debois is a former SAP consultant who transitioned into entrepreneurship by founding his own software company, Pointerpro. He leverages his extensive experience with multinational giants to develop innovative automated assessment tools that help consultancies grow without increasing headcount. Clients of his include Deloitte and AstraZeneca.…