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Mike Cassara Podcasts

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Behind every successful business, there’s a story you don’t hear—the sleepless nights, the moments of doubt, and the determination to keep going when everything feels impossible. That’s what Unbreakable Business is all about. Join host Akua Konadu each week as she sits down with entrepreneurs who share the raw, real side of their journey—the roadblocks they faced, the challenges they overcame, and the stories that don’t make the highlight reel, but the the ones that matters the most. If you’ ...
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Welcome to another CollabCast episode, where we feature powerful podcast episodes by hosts we love! In today's bonus episode, we're highlighting The Vendor Table with Mike Cassara & Lauren O'Brien featuring an interview with our host, Akua Konadu. If you're ready to get more organized in your business, this episode is for you! If you love this epis…
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We are back with a variety of topics to talk about on this week's episode—from ChatGPT giving the absolute perfect reply to Gen Z brides, to vendors complaining about being called vendors, to cringing at old work. We also cover a Vogue article about things wedding planners wish couples would stop spending money on, as well as a trademarking topic f…
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Today, we sit down with business mastermind Ashley Ebert of The Abundance Group. In this episode, Ashley shares her expert insights on how wedding vendors can successfully scale their businesses in 2025—unlocking new levels of growth, freedom, and sustainability. If you’ve ever felt stuck or unsure of your next move, this is the episode you’ve been…
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Did you know 87% of people say they’ll return to a business that gives them a personalized experience? The truth is, your services might get clients in the door, but your relationships are what keep them coming back. Join us as we dive into the power of client relationships, why they’re your biggest asset for long-term success, and how to turn ever…
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We asked wedding vendors to spill their secrets anonymously—and let’s just say, they did not hold back. 😅From wedding day disasters to client confessions, vendor vendettas to wild WTF moments, this episode is packed with laugh-out-loud stories, unexpected drama, and some truly unhinged admissions that’ll have you gasping and giggling in equal measu…
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This week, Sara Dunn (@saradoesseo) joins us for an incredible conversation all about SEO, websites, and the marketing tactics every wedding vendor needs to know. Known as the go-to SEO expert in the wedding industry, Sara breaks down complex concepts into clear, actionable steps that can seriously change the game for your business. We cover everyt…
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If you're only talking about money in terms of spreadsheets and sales goals, you're missing the deeper conversation—and this episode delivers it. Let’s be honest: most of us think that if we work hard enough or say the right affirmations, we’ll finally feel financially secure. But what if your biggest money block isn’t about your strategy—it’s abou…
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It’s been a month since we last recorded together, and wow — there’s a lot to catch up on. In this episode, we’re diving into all the tea: from styled shoot and photography retreat drama to the controversial post about negotiating pricing with wedding vendors that had the industry buzzing. We also unpack the ethics of showcasing styled shoots in yo…
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Content Warning: This episode contains discussions of suicide, which may be distressing for some listeners. Please take care of your mental well-being, and if you or someone you know is struggling, we encourage you to seek support from a mental health professional or contact a crisis line in your area. This week, we’re thrilled to welcome Lauren As…
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Are you looking to add new revenue streams to your business? Author, podcaster, and coach Danielle Desir Corbett joins us to share how she turned her podcast into a very successful revenue stream for her business. Listen in as Danielle teaches us how podcasting can be a great way to connect with your audience on a deeper level while also leveraging…
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We’ve had a lot of interesting topics come up in our Facebook group over the past few weeks. We talk about whether vendors should wear all black to a wedding, as well as how professional their attire should be. We also touch on photographers practicing "leave no trace," and discuss whether certain photography styles appear more expensive than other…
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You might have seen the "Sassy Wedding Planner" videos pop up on social media. Well we were so excited to welcome Carlo Amato on the show! We chat with Carlo all about his meteoric rise on social media, various hot takes, as well as all about dealing with the pressures of running a wedding day. This was a fun one! — Check out Carlo on Social Instag…
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On this bonus episode, we sit down for an interview with one of The Knot Whistleblowers, Jennifer Davidson. She shares her experience working at The Knot, speaking up about internal concerns, and advocating for wedding vendors. Jennifer also discusses the actions being taken to raise awareness about issues within the wedding industry. If you’ve eve…
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Congratulations, you signed a client! Now what? In this episode, we’re breaking down the secret to perfect client kickoff meetings so you and your new client can get started on the right foot. When it comes to client work, communication is key. The kickoff call sets the stage and makes sure that your client is going to have an amazing experience wi…
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One Hundred Freaking Episodes! This has been such a journey! We thought we would end this thing after 5 episodes, but here we are, and we can't thank you guys enough for tuning in each and every week. In this episode we recap WPPI 2025, chat about some of our favorite podcast moments, as well as do what we do best... read your crazy wedding day hor…
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There has been a lot of frustration from vendors in the wedding industry as of late, with many having little trust in these larger wedding platforms. This week we welcomed Kate Furst, Senior Vice President and GM at Zola for Vendors on the show for a candid and open conversation. She breaks down the platform and how things work, talks to us about t…
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Ready to get clearer on your pricing strategy? Your own data might be the key! Copywriter Ashlyn Carter joins us to share her foolproof formula for how business owners can set up their pricing. Listen in to hear the common pricing mistakes that business owners make and how instead, they should be using data to determine their prices. The Unbreakabl…
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Well would you? A Bridesmaid took to TikTok to talk about an absurd contract that her friend sent her. Would you actually sign it, or would you tell the bride she is absolutely delulu? We also chat about when people bring their kids to a "kid free" wedding. As well as chat all about how you should never compare yourself to others. — Check out our n…
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Is the barn aesthetic officially over? Is Millennial Gray turning into Millennial Green? And is Pinterest desk inspo actually real? We dive into these ridiculous yet pressing topics in this episode. Oh, and we also spend 15 minutes arguing about prime vs. zoom lenses. — Check out our new WEBSITE -⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.thevendortable.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠…
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Have you truly accepted the fact that you deserve everything you want in your business and your life? If not, this episode is for you. Joining us is the CEO of Forward Female Priscilla Presley, who helps women build and optimize successful brands. Listen in as Priscilla teaches us how to build businesses that are successful and aligned. She walks u…
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From teary-eyed brides to last-minute touch-ups, the beauty side of the wedding industry is full of surprises! In this episode, we’re sitting down with professional makeup artist Darian Marie to get an exclusive behind-the-scenes look at what really goes down in the bridal suite. She spills her best wedding day makeup tips, shares crazy on-the-job …
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Almost 100 episodes in and we truly never had an episode where you could ask us anything. From wedding related questions such as "whats your biggest wedding planner pet peeves?", to "who is your ultimate dinner party?". We had a blast answering your questions. Come visit us at the HoneyBook booth at WPPI 2025! We will be doing a LIVE Q&A on March 1…
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Ready to get one step closer to your money goals and build wealth through your business? Finance coach April Stewart joins us on this episode of the Unbreakable Business podcast to teach us how to do exactly that. Listen in to learn exactly what you need to have in place in your business before you can start building wealth. If you’ve been wonderin…
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We chat about a variety of topics on this week's episode—from Irish exiting a wedding as a guest to how influencers mistakenly think lavish-looking backyard weddings are cheaper. We also discuss the differences between editorial and documentary wedding photography, as well as what cameras we'll buy when we hit a midlife crisis. This one is jam-pack…
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Are you curious about starting your own membership and creating recurring revenue? Stu McLaren, membership expert and cofounder of Membership IO, joins us to share what 20+ years of entrepreneurship taught him, along with how he’s pivoted over the years as technology and business shifted. We also discuss his latest book, Predictable Profits, which …
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The wedding industry is always full of surprises, but lately, do things feel a little...uncertain? Are couples cutting down guest lists? Is the economy making clients rethink their dream weddings? We chat about the ups and downs of bookings, budgets, and what this all means for wedding pros. — Come join us at the biggest Wedding Photography Confere…
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Are you prepared to do your 2024 taxes? It’s every independent business owner’s favorite time of year! Just kidding, but there are ways you can make tax seasons easier on yourself. In this episode of The Unbreakable Business podcast, we’re chatting all about taxes with Dawn Patton, CEO of Patton Accounting. Listen in as she breaks down how business…
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If you aren’t given a seat at the table, you need to create your own. Tasha McCaskiel did exactly that when she founded Black Girls in Media, a networking organization that is dedicated to uplifting and supporting minority women within the media industry. Listen in to hear how you can start creating your own opportunities, what media trends you sho…
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Is your relationship with money impacting your money mindset? What if you could reframe the stories you tell yourself about money? In this episode, accountant and money coach Katherine Pomerantz joins us to discuss how our relationship with money impacts our lives and businesses. Through powerful storytelling tactics, Katherine shares how we can st…
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We dive deep into the hidden world of major wedding websites and the questionable tactics they use to attract vendors. From fake leads to misleading promises, we uncover how these platforms may not be as vendor-friendly as they seem. Are you paying for exposure—or just getting scammed? Whether you're a wedding pro or just curious about the behind-t…
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Want to know the secret to building a thriving and loyal community around your brand? This episode is for you. Mike Cassara and Lauren O’Brien of The Vendor Table share how they built a community for their podcast by keeping it real and listening to their audience. Listen in as they share the exact strategies they used and get completely transparen…
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2025 started off with some juicy TikTok drama. There was a bride who decided she didn't love her makeup, so she washed it off and caused quite an uproar. There was also a couple who posted a video showing how they disliked their reception photos, tried to drag their photographers, and then get exposed when people found their full gallery. This all …
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Having a social media strategy that leads to real results for your business has never been more important. In this episode, Instagram expert Michelle Gifford joins us to talk about all things social media. We process the TikTok ban and how business owners should respond to it, plus we dive into how we can use Instagram to convert followers into cus…
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Adriana from The Pre Nup is back! We sit down with our friends to chat about so many amazing topics. From the influence of celebrity weddings, to content creators, to fashion trends and so much more. This one is jam packed with so much great info. — Follow Adriana on Social: @the_pre_nup ⁠⁠Instagram⁠⁠ // ⁠⁠TikTok⁠⁠ // ⁠⁠Podcast — Come join us at th…
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A lot has happened with the possibility of a TikTok ban and the impact it has on so many businesses. There are over 7 million businesses on TikTok, and 45 percent of small businesses say that it is very critical to their business success. Today on the podcast, we are going to be talking about the five lessons business owners can learn from the TikT…
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Welcome to Unbreakable Business, the podcast where we uncover the untold stories behind entrepreneurship. In this first episode under our new podcast name, Tyler Herrinton joins us to dive into the new direction of the podcast and what you can expect going forward! This show is about to get a lot more unfiltered and dive deep into what it’s like to…
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Behind every successful business, there’s a story you don’t hear—the sleepless nights, the moments of doubt, and the determination to keep going when everything feels impossible. That’s what Unbreakable Business is all about. Join host Akua Konadu each week as she sits down with entrepreneurs who share the raw, real side of their journey—the roadbl…
  continue reading
 
We're back for some more "Hot Takes"! Because we always have so many, we had to split this into another part. We breakdown everything from "are wedding favors necessary" to "should videographers charge more than photographers?". We also play a hilarious game of "word association" that we may have to make a regular segment. — Come join us at the big…
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The start of a new year is the perfect time to revamp your business’s social media strategy. Social media marketing expert Lucas O’Keefe joins us to share his top Instagram strategies for 2025. Listen in as he shares valuable tips and insights to help you see social media in a new light. GIVEAWAY: Honeybook just launched the January Jumpstart givea…
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As small business owners, our time is often limited. To be successful, it's essential to stay organized. We were thrilled to have Akua Konadu from HoneyBook and The Independent Business Podcast in the studio to discuss getting organized for 2025. We talked about HoneyBook's latest updates (including their decision to raise prices), their efforts to…
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If there’s one skill that all entrepreneurs could improve on that would have a powerful impact on their businesses, it’s listening. Jenny Mac is the CEO and Founder of Elopement is Fun, and she joins us to talk about the power of listening. Jenny shares key insights into how you can become a better listener and leverage that skill for your business…
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We are in the "slow season" as wedding vendors and it's the best time to layout your goals for the year. We chat all about our goals are, what we are using to better our businesses in 2025 as well as what we are doing to try and achieve them. We also touch on some hot button topics including "are vendors taking advantage of clients with the content…
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If you’re struggling to be successful and get enough rest as a business owner, this episode is for you. Alisha Robertson, a writer, creator, and rest advocate, shares how you can strive for success and not burn yourself out. Listen in as she walks us through her own business journey and the things she had to let go of to be successful. She helps us…
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Happy New Year, fam! We hope your 2025 is off to an amazing start! Have you ever received a piece of advice from a client that completely reshaped your wedding business? We asked our followers to share their insights, and they certainly delivered! This episode covers so much, from whether you should list your prices on your website to learning to s…
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It’s undeniable that 2025 will be a major year of shifts in the entrepreneurial world, but what does that mean for your business? In this episode, we’re unpacking the trends we’re anticipating this year based on conversations with our guests. Listen in as I break down how these trends could impact your business in 2025. Trust me, this episode is pa…
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What better way to end 2024 with some good old fashioned Wedding "Hot Takes". You guys wrote us in some seriously good takes in this one. We covered everything from the crooked horizon trend to champagne towers. This was such a fun one to end the year on and we can't thank you all enough for tuning in each and every week. See you in 2025! — Come jo…
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Welcome to CollabCast, an innovative bonus series where we're diving into the world of podcast crossovers. In today's bonus episode, we're highlighting The Power in Purpose with Candice Coppola. If it feels like your marketing falls flat, it might be because you’re not telling enough stories. Candice and I chat in this episode about storytelling. I…
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With the holiday approaching, we decided to release this episode a day early so we can keep you company on some last minute shopping! We break down a bunch of topics and trends that we saw come up this year. Everything from the "TikTok Dip", to "do people really think open seating will work for a wedding?". We also have a super important discussion…
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The new year is fast approaching, and we were curious about how successful entrepreneurs are preparing their businesses for 2025. We asked eight industry leaders to send us their best advice for preparing your business for the new year, and they sent us back amazing nuggets of wisdom. Their messages are full of business tips, but I love that they a…
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Only a few weeks of 2024 and what a season it was. So much happened this year and we talk all about some things that made an impact over the last 12 months. How was it working with Content Creators? Did the "no wedding party" trend actually happen? Is the "blurry trash" trend finally fading into oblivion? We talk about all of these topics and so mu…
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