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Data-based pricing strategies with Ashlyn Carter

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Manage episode 474735162 series 3570691
Content provided by HoneyBook. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by HoneyBook or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Ready to get clearer on your pricing strategy? Your own data might be the key! Copywriter Ashlyn Carter joins us to share her foolproof formula for how business owners can set up their pricing. Listen in to hear the common pricing mistakes that business owners make and how instead, they should be using data to determine their prices.


The Unbreakable Business podcast is powered by HoneyBook, the AI-powered CRM platform for anyone with clients. Scale yourself and your business with all your leads, clients, projects, and payments in one place. Use the code PODCAST to get 20% off your first year as a new member.

Important sections of the conversation

  • [2:12] Should you charge your worth?
  • [4:21] Fact-based pricing versus feeling-based pricing
  • [6:45] Top three pricing mistakes
  • [16:27] How to figure out your hourly rate
  • [18:36] Is it time to raise your prices?
  • [24:18] The foolproof pricing formula
  • [32:01] How to feel confident about your prices
  • [37:04] Learn how to do a proper sales call
  • [38:36] Ashlyn’s personal pricing challenges
  • [40:55] Rapid fire questions
  • [48:30] What does having an unbreakable business mean to you?

Resources mentioned

Connect with the guest


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

117 episodes

Artwork
iconShare
 
Manage episode 474735162 series 3570691
Content provided by HoneyBook. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by HoneyBook or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Ready to get clearer on your pricing strategy? Your own data might be the key! Copywriter Ashlyn Carter joins us to share her foolproof formula for how business owners can set up their pricing. Listen in to hear the common pricing mistakes that business owners make and how instead, they should be using data to determine their prices.


The Unbreakable Business podcast is powered by HoneyBook, the AI-powered CRM platform for anyone with clients. Scale yourself and your business with all your leads, clients, projects, and payments in one place. Use the code PODCAST to get 20% off your first year as a new member.

Important sections of the conversation

  • [2:12] Should you charge your worth?
  • [4:21] Fact-based pricing versus feeling-based pricing
  • [6:45] Top three pricing mistakes
  • [16:27] How to figure out your hourly rate
  • [18:36] Is it time to raise your prices?
  • [24:18] The foolproof pricing formula
  • [32:01] How to feel confident about your prices
  • [37:04] Learn how to do a proper sales call
  • [38:36] Ashlyn’s personal pricing challenges
  • [40:55] Rapid fire questions
  • [48:30] What does having an unbreakable business mean to you?

Resources mentioned

Connect with the guest


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

117 episodes

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