Subscribe to the Phorest blog for topics on leadership, management and salon success, with insights from the industry’s top experts. Learn to run, manage and grow your salon to new heights. #TogetherWeGrow
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The salon industry has a lot to be proud of. Phorest has always been in awe of it. The energy. The camaraderie. The creativity. Being a business owner takes courage, but it can sometimes become an isolating, all-consuming reality. Amidst the daily whirlwind of tasks, there’s still the challenge of thinking ahead, of carving a path forward. The PhorestFM podcast celebrates innovative ideas, methods, and perspectives on business management and growth, marketing, leadership, and building great ...
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David Campbell on Leading with Vision, Growing Talent and Being a Keeper of Dreams
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1:09:09[311] With over 30 years of experience at all levels in the hairdressing industry and as the longest-running president of the Irish Hairdressers’ Federation, David Campbell (@davhoc) has a passion, drive and determination to improve the industry and raise standards. As the Director of both the House of Colour Salon Group (alongside partners Susan B…
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Half the Industry Isn’t Tracking Leads... Here’s the Smarter Way to Start
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4:37According to Phorest research, only 50% of hair and beauty businesses have a lead management system in place. Without a system, even a handful of missed leads each week adds to serious lost revenue. With the right tools, you can collect their details, automate follow-up communication, and turn that curiosity into a confirmed booking. Whether you’re…
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Celebrating the Heart of the Salon, Spa, and Clinic on Hairdresser Appreciation Day
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7:56
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7:56In every salon, spa, or clinic, there’s a quiet kind of magic happening every day. It’s in the way a stylist helps someone see themselves with new confidence. In the care a therapist shows to a client who needs a moment to breathe. And in the dedication it takes to keep showing up – with energy, creativity, and heart. On Hairdresser Appreciation Da…
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Hidden Gems: Phorest Tools to Transform Your Team
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13:00At the Phorest Salon Owners Summit 2025, Paddy Monaghan, the Chief Product Officer, and Rich Cullen, the Lead Product Designer at Phorest, unveiled hidden features that help salons, spas, and clinics maximise efficiency, empower their staff, and elevate business performance. This keynote highlighted Phorest’s deep connection with our clients, five …
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Built to Last: Two 'Unicorn' Stories From the 2025 Salon Today 200
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54:29
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54:29[310] Have you ever considered entering the Salon Today 200? Or want to know more about this industry-leading program that showcases salon business success? Behind every honoree's recognition are pages of essays. Stories of innovation, vulnerability, resilience and transformation. In this episode, we pull back the curtain on the competition and cel…
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The UK Salon Industry is in Crisis, But You Can Help
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4:14
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4:14With the announcement of the UK’s Spring Statement, it seems that the professional hair and beauty industry continues to suffer at the hands of the Government. Change needs to happen. And fast. This growing crisis in the industry is largely caused by the Government’s unfair two-tier tax system, which forces local salons to pay 3X the amount of taxe…
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Ken Hughes: How to Use CX To Build Brand Success
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10:46In an age where old-fashioned customer service is getting lost in the noise of automation, digitalization, and depersonalisation, giving your customers an experience to remember when they visit your business can, and will, make you stand out from the competition. That’s what Consumer Behaviouralist and King of Customer Experience, Ken Hughes, expla…
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Mastering the Client Lifecycle: Kati Whitledge’s Framework for Winning & Keeping Clients
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9:38
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9:38At the intersection of love and people is the human need for connection. Between people and marketing, the human longing to feel recognised and engaged in ways that matter. And where marketing and love meet, we find authentic expression and real stories. But there’s something really quite special at the intersection of a “love for love”, people and…
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AI & The Future of Work: Lessons from Dr Anne-Marie Imafidon MBE
10:19
10:19
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10:19AI is already shaping the way we work and interact, but are we actively shaping it in return? Are we ensuring it benefits everyone? And are we still asking, with childlike curiosity, “What might happen?” In what took the shape of a keynote-meet-tech-computer-science-lecture imbued with wonder, Dr Anne-Marie Imafidon MBE didn’t just talk about AI an…
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Neurodiversity in the Beauty Industry: Beauty Isn’t One-Size-Fits-All (Live Panel Discussion)
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53:09[309] In the dynamic and ever-evolving hair and beauty world, where passion, creativity, and connection make for a truly rewarding career, neurodiversity often remains an unspoken part of the conversation. This panel discussion, recorded live at International Beauty Show NY 2025 (click here for the abridged video version), recognizes that many neur…
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Elevate Your Salon, Clinic, or Spa’s Marketing With These 5 Phorest Tools
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6:35Great marketing isn’t just about creativity. It’s about strategy, consistency, and execution. However, as all busy salon, clinic, and spa owners know, when you're juggling clients, managing a team, and running a business, finding the time to market can feel impossible. That’s why Phorest created its wide array of marketing tools for the professiona…
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Tipping the Scales: Empowering Staff with PhorestTips
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6:49At this year’s Salon Owners Summit, Jacob Morris, a Product Designer at Phorest, took us on a journey through the salon industry’s evolving tipping landscape, weaving in humour, real-life stories, and some eyebrow-raising research findings along the way. The session wasn’t just about tipping – it was also about empowerment — this article covers all…
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Phorest Insights: Data and Learnings from Over 10,000 Salons
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6:06
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6:06Data has the power to transform your business, but only if it’s meaningful. In one of the most anticipated sessions of the Salon Owners Summit, Paddy Monaghan (Chief Product Officer), Nuala Maguire (Lead Data Analyst), and Niamh Greaney (Director of Customer Success, UK & Ireland) took the stage to demonstrate how real industry data can be transfor…
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Terra Harvell on the Lessons and Mindset Shifts That Drive Salon Success and Build Wealth (w/ Ronan Perceval)
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51:38
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51:38[308] In this episode, Terra Harvell (@theterraharvell) shares her entrepreneurial journey and the crucial role mindset, determination, and having the right people around you play in turning aspirations into reality. Co-hosted by Phorest Founder & CEO Ronan Perceval, this conversation dives into the lucrative world of hair extensions, why having a …
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Sustainable High Performance: Key Takeaways from Ronan Harrington’s Powerful Talk
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7:45
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7:45Resilience and high performance go hand in hand, but too often, we confuse endurance for resilience. At the 2025 Salon Owners Summit keynote by Ronan Harrington, a resilience expert who has worked with industry leaders like L’Oréal, Deloitte, Meta, and KPMG, the audience was taken on a deeply moving journey—one filled with laughter, moments of awe,…
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Sustaining Yourself in Business: Recognising & Managing Burnout (Insights from Peigin Crowley)
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5:34At this year’s Salon Owners Summit, Peigin Crowley, Founder of GROUND Wellbeing, took the stage to share her deeply personal journey of building a purpose-driven brand while confronting the realities of burnout. Her insights served as a powerful reminder that success isn’t just about capability—it’s about capacity. To read the blog, click here. Pub…
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Live From the Salon Owners Summit 2025 With Ryan Power
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21:23Ryan Power — UK-based award-winning salon coach and mentor — joins podcast host Alex Bélisle-Springer after his workshop at the Salon Owners Summit 2025 for a 5-year catch-up highlighting the vital role of connection, community and solidarity in the industry. Get your tickets to the next Salon Owners Summit now: https://www.salonownersummit.com/tic…
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At Phorest, we understand that thorough documentation is a vital part of delivering safe, high-quality care. However, you didn’t choose this career to spend hours on paperwork – you chose it to help clients look and feel their best. With Dot Phrasing, your focus stays where it belongs: on providing expert care, building strong client relationships,…
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Optimising Medspa & Aesthetic Clinic Operations with Phorest
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5:58
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5:58What if running a medspa aesthetic clinic could be smoother, smarter, and more efficient than ever? In their Salon Owners Summit session, Aoife Hannigan, Director of Engineering, and Verna Wall, Head of Research at Phorest, showcased how Phorest is revolutionising medspa and aesthetic clinic operations through AI, automation and workflow optimisati…
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Ross Loveland on Why Many Salons Make Money but Still Struggle to Survive
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41:12
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41:12[307] In an episode packed with both insights & anecdotal examples, Ross Loveland (@trueprofitsalons) shares what true financial transformation looks like (hint: there's a 5-pillar framework for it), dispels common financial myths that hold salon owners back and speaks to the mindset shifts required to unlocking sustainable growth and success. Ross…
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Building Healthy Salon Teams: Training & Mental Health for a Thriving Culture
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8:10When Daniel Mason-Jones stepped onto the stage at the Salon Owners Summit, he opened his keynote with unexpected vulnerability, saying, “I’ll be completely transparent. I’m so nervous. Do you ever get nervous?” With a mix of humour, personal stories, and unfiltered truth, Daniel set the tone for a conversation that the industry desperately needs to…
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The Perfect Fit: Mastering Recruitment Strategies for Success
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6:15
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6:15Taking to the stage on Day 2 of the Salon Owners Summit, Aine Solon knew she was speaking to an audience that was all too familiar with the challenges of hiring and retaining staff. Having worked in recruitment for over a decade and having been a hairstylist herself, she understands the struggle. Her workshop gave salon, clinic, and spa owners a pr…
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Live From the Salon Owners Summit 2025 With Daniel Mason-Jones
21:57
21:57
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21:57Daniel Mason-Jones — Celebrity Stylist and Motivational Speaker — joins podcast host Alex Bélisle-Springer after his keynote at the Salon Owners Summit 2025. They discuss overcoming insecurity, the intrinsic link between authenticity and stepping into your power, belonging and uplifting others. Plus, exclusive moments from the event! Get your ticke…
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Breaking Barriers: Black Beauty & Redefining Excellence (Live Panel Discussion)
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1:01:34[306] In 2022, a report by McKinsey & Company estimated addressing racial inequity in the beauty industry to be a $2.6 billion opportunity. Two years later, despite a more-than-welcome surge in conversations around diversity, equity and inclusion, Black hair and beauty professionals, entrepreneurs and consumers still face significant barriers. Brea…
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The 5 Questions You Really Need to Ask Before Investing in a Salon App
7:22
7:22
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7:22Apps make appointment booking quicker and easier. With the average amount of time people spend on their smartphones increasing every year, giving your clients a salon-branded app keeps your business front-of-mind while also making it easier for smartphone users to book appointments without having to search online. In fact, with 88% of people spendi…
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Payday Marketing: Your Salon’s Secret Revenue-Booster
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3:39
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3:39Did you know that people are 11X more likely to go on a shopping trip when they get paid? Payday is one of the best times of the month to ramp up your marketing efforts and encourage clients to book a treatment or service in your salon, clinic, or spa. This can be especially advantageous during the quieter months of the year. For it to work, you mu…
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Live From the Salon Owners Summit 2025 With Ken Hughes
28:19
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28:19Ken Hughes — Leading Consumer Behaviouralist, The King of Customer Experience — joins podcast host Alex Bélisle-Springer after his keynote at the Salon Owners Summit 2025 to further discuss how focusing on authenticity, connection and relationship building in your salon, spa, or clinic business can give you a clear advantage over your competitors. …
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10 Tips To Perk Up Engagement On Your Salon Instagram Profile
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7:28As of February 2025, 63.9% of the world's population uses social media, Instagram continuing to be a crucial social media platform for salons. With new features and trends emerging, it’s important to focus on increasing engagement to keep your salon front and centre. We understand how challenging this can be, so we've compiled 10 detailed Instagram…
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How to Defend Your Salon Against Fraudulent Chargebacks
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8:52Chargeback fraud is one of the most common forms of fraud experienced by salons. We aim to empower salons to prevent fraud and outline steps that you can take to protect your revenue in the event of chargeback fraud. If you have any questions, check out our FAQ. To read the blog, click here. Published on September 28, 2023 by Gregory Twohig Explore…
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5 Concrete Ways to ‘End It’ With Salon No-Shows
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6:27Sometimes, SMS or email booking reminders just aren’t enough to get a client to show up. And while it might be unattainable to eliminate no-shows completely, there are ways to reduce their frequency and ensure that the majority only occur when there’s a real emergency. Here are some of our top tips on how to help you and your team reduce no-shows a…
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Cutting Costs: 4 Super Easy Saving Tips For Your Salon Budget
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5:27The new year is the perfect time for you and your team to reassess and refine your business strategies, cut unnecessary costs, and plan for a successful year ahead. With the ever-increasing cost of living crisis playing out across the globe, one of the most sensible resolutions for businesses, large and small, is to learn how to save money, create …
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5 Ways to Provide Premium Customer Service in Your Spa or Salon
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7:41With so many salons and spas offering similar services, for many businesses, the quality of your treatments isn’t going to be what makes you stand out. It’s the quality of your customer service. Research conducted by Gartner found that customers are 82% more likely to remain loyal to a brand or company after they’ve received value from a customer s…
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Digital Loyalty & Referrals: What’s New at Phorest
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6:33Loyal clients and word-of-mouth referrals are the backbone of any thriving salon, spa, or clinic. They keep your chairs full and your business growing. But in today’s digital world, traditional methods need an upgrade. That’s why Phorest is introducing our updated Digital Loyalty programme and a brand new Referrals feature. Together, these tools ma…
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Keya Neal on the Power Authenticity Holds for Growth & Fulfillment
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56:15[305] PhorestFM Season 9 is officially underway! This first episode of 2025, featuring Keya Neal (@keyaartistically), is a rich tapestry of wisdom that underscores the multifaceted nature of authenticity, its power for growth and fulfillment, and the inevitable costs associated with honoring the full spectrum of our identities amidst societal expec…
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We asked Phorest salons their priorities for 2025, and "GROWTH" was the number one response globally. So, after rerunning many important conversations, reaching 300 episodes, and doing a lot of shadow work last year, we decided it was time for the podcast to, once more, grow with you. In Season 9, get ready for all the same insightful interviews yo…
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Kati Whitledge on Entrepreneurship, Innovation and Solving the New Client Retention Problem
45:24
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45:24[304] Kati Whitledge (@katiwhitledge on Instagram), speaker, podcaster, and the Founder and CEO of mya, is a marketing guru for the beauty and wellness industry who equips owners with no-fluff business and marketing strategies. She’s here to change how you are supported in your business with, among many things, mya, a client recruitment and marketi…
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Céad Míle Fáilte: Welcome to the 2024 Salon Owners Summit Recap
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4:43
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4:43The great Irish writer William Butler Yeats once wrote, “There are no strangers here. Only friends you haven’t met yet.” This is the quote Ronan Perceval, CEO of Phorest Salon Software, opened with as he greeted the Salon Owners Summit 2024 crowd. Phorest prides itself on being more of a salon company than a tech company. The Summit is an annual op…
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Last-Minute Valentine’s Day Promotion Ideas For Your Salon
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5:16Stuck for ideas on how to promote your business on the most romantic day of the year? Let us help. Because self-care and wellness are never out of style, salons and spas are in an excellent position to really cash in on the loveliest holiday of the year (see what we did there?) If you want to boost bookings, delight clients, and increase revenue, k…
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