Welcome to IMpulse - The Influencer Marketing Podcast, hosted by Prateek Panda of Phyllo. We talk to the best and brightest in influencer marketing to hear their stories and share their experience, creating meaningful and engaging conversations that provoke, educate and inspire.
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Off to the Valley is a podcast that brings to light incredible stories of those who left the familiarity of home for new horizons. Inspired by Silicon Valley culture, it really extends to a global community of individuals who've dared to step outside their comfort zones.
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What 94% More Conversions Taught This Founder
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37:24Welcome to S3E07 of IMpulse, the Influencer Marketing Podcast! In this episode, we’re joined by Haafiz Dossa, CEO of Inflektion, a platform that’s reimagining affiliate and influencer marketing with AI-powered personalization. From building scalable creator funnels to optimizing landing pages that doubled conversions, this episode dives deep into w…
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How a Penn State Professor is Training Future Influencers
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49:47Welcome to S3E06 of IMpulse, the Influencer Marketing Podcast! In this episode, we’re joined by Bill Zimmerman, Assistant Teaching Professor at Penn State University and the author of Understanding the Creator Economy. Bill is leading the charge in academia, developing courses, summer camps, and certification programs that prepare students to thriv…
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Welcome to S3E05 of IMpulse, the Influencer Marketing Podcast! In this episode, we’re joined by Aaron Strout, former Chief Marketing Officer at Real Chemistry, a global health innovation company that’s transforming how healthcare brands tell stories using data, digital innovation, and AI. Aaron dives deep into the impact of AI on marketing, from in…
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How to Build Authentic Creator Campaigns That Don’t Get Cancelled
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47:28Welcome to S3E04 of IMpulse, the Influencer Marketing Podcast! In this episode, we’re joined by Mikhail Hanney, Managing Director at Pulse Advertising — a leading force in influencer marketing, helping global brands scale creator-led campaigns with impact. Mikhail shares his 10+ year journey at Pulse and the secret sauce behind their standout work …
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How traditional PR fails both clients and employees
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28:48Welcome to S3E03 of IMpulse, the Influencer Marketing Podcast! In this episode, we speak with Riannon Palmer, Founder & CEO of Lem-uhn—a purpose-driven PR agency on a mission to fix everything broken with traditional PR. After experiencing burnout in the agency world, Riannon set out to create something radically different: an agency that prioritiz…
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The $100M Growth Strategy Every Brand Needs to Know
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48:15Welcome to S3E02 of IMpulse, the Influencer Marketing Podcast! In this episode, we host Joe Gagliese, Co-Founder and Co-CEO of Viral Nation, the global leader in influencer marketing, talent management, and social media innovation. Joe shares how he and his co-founder, Mat Micheli, turned a bold idea into a $100M+ powerhouse, working with brands li…
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“Nobody Even Noticed” — Sneha Saigal on Pivoting Without the Pressure
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37:41What does it really take to build something from scratch in a new country, without a blueprint or a safety net? In this episode of Off to the Valley, I sit down with Sneha Saigal, founder and CEO of Geeks and Experts, to discuss building a startup as an immigrant, navigating the hidden pressures of PR, and the often-overlooked art of knowing when t…
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Gorish Aggarwal on Sybill as the Sales Rep’s Therapist
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31:53In this episode, I sit down with Gorish Aggarwal, co-founder of Sybill, an AI-powered platform that helps sales teams have more authentic conversations and close deals more effectively. Gorish shares why he thinks of Sybill as the therapist salespeople didn’t know they needed, how they are standing out in a crowded AI space, and what it really mean…
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Why Most People Hate 90% of Their Jobs (and How Bob Moesta is Fixing That)
33:31
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33:31In this episode of Off to the Valley, I sit down with Bob Moesta, innovator, entrepreneur, and co-creator of the groundbreaking Jobs to Be Done framework, which is trusted by companies like Apple, Intercom, and GitLab. Bob shares incredible stories, including how breaking both legs as a child led him to uncover his superpower, why customers lie (an…
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How Shruti Kapoor Used Sales Data to Build a Startup and Land a Game-Changing Exit
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28:24You Are Not Your Startup! And Other Hard-Won Lessons from Shruti Kapoor What happens when an investment banker turns tech entrepreneur, builds a sales enablement platform, gets into Y Combinator, and then sells her company to an industry giant? You get a masterclass in navigating the founder journey. In this episode of Off to the Valley, Shruti Kap…
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Arjita Sethi on Building Without Breaking!
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40:55Arjita Sethi’s entrepreneurial journey began at just 16 when she co-founded a vocational school that transformed the lives of over 100,000 people. Fueled by a deep passion for education and impact, she made her way to Silicon Valley, where she faced the realities of building a startup as an immigrant founder. From visa restrictions to raising ventu…
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The Future of Gaming Influencer Marketing with Kira Chesalina
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36:40S3E01 of IMpulse: The Influencer Marketing Podcast 🎙 We’re kicking off Season 3 with Kira Chesalina, Creative Director at AAA Agency, a global leader in gaming influencer marketing. With experience working with top gaming brands like Ubisoft, Bandai Namco, and Wargaming, Kira shares insider strategies on crafting viral gaming campaigns, leveraging …
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If You’re Not Using AI in Marketing, You’re Already Falling Behind!
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39:39IMpulse: The Influencer Marketing Podcast is handcrafted by our friends over at: getphyllo.com and fame.so Previous guests include Aaron King of R&C PMK, Scott Guthrie of Influencer Marketing Trade Body, and Oliver Lewis of THE FIFTH Group. Check out the three most downloaded episodes: Exploring the Evolving Landscape of Influencer Marketing with A…
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Phil Ranta on Scaling Creator Businesses, Gaming’s Future, and the Power of Social Data
40:08
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40:08IMpulse: The Influencer Marketing Podcast is handcrafted by our friends over at: getphyllo.com and fame.so Previous guests include Aaron King of R&C PMK, Scott Guthrie of Influencer Marketing Trade Body, and Oliver Lewis of THE FIFTH Group. Check out the three most downloaded episodes: Exploring the Evolving Landscape of Influencer Marketing with A…
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The Playbook for Successful Brand-Creator Partnerships with Avinash Gandhi
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40:30IMpulse: The Influencer Marketing Podcast is handcrafted by our friends over at: getphyllo.com and fame.so Previous guests include Aaron King of R&C PMK, Scott Guthrie of Influencer Marketing Trade Body, and Oliver Lewis of THE FIFTH Group. Check out the three most downloaded episodes: Exploring the Evolving Landscape of Influencer Marketing with A…
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Jack Shepherd on Growing an Influencer Agency, Social Data, and AI in Marketing
44:37
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44:37IMpulse: The Influencer Marketing Podcast is handcrafted by our friends over at: getphyllo.com and fame.so Previous guests include Aaron King of R&C PMK, Scott Guthrie of Influencer Marketing Trade Body, and Oliver Lewis of THE FIFTH Group. Check out the three most downloaded episodes: Exploring the Evolving Landscape of Influencer Marketing with A…
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Marc Richard on Attribution, Influencer Marketing & Growth
29:18
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29:18IMpulse: The Influencer Marketing Podcast is handcrafted by our friends over at: getphyllo.com and fame.so Previous guests include Aaron King of R&C PMK, Scott Guthrie of Influencer Marketing Trade Body, and Oliver Lewis of THE FIFTH Group. Check out the three most downloaded episodes: Exploring the Evolving Landscape of Influencer Marketing with A…
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Archana Dhankar on Influencer Marketing Strategies & the Creator Economy
27:22
27:22
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27:22IMpulse: The Influencer Marketing Podcast is handcrafted by our friends over at: getphyllo.com and fame.so Previous guests include Aaron King of R&C PMK, Scott Guthrie of Influencer Marketing Trade Body, and Oliver Lewis of THE FIFTH Group. Check out the three most downloaded episodes: Exploring the Evolving Landscape of Influencer Marketing with A…
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Kristyn Snell on the Future of Digital PR & SaaS for Creators
41:57
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41:57IMpulse: The Influencer Marketing Podcast is handcrafted by our friends over at: getphyllo.com and fame.so Previous guests include Aaron King of R&C PMK, Scott Guthrie of Influencer Marketing Trade Body, and Oliver Lewis of THE FIFTH Group. Check out the three most downloaded episodes: Exploring the Evolving Landscape of Influencer Marketing with A…
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Triller’s CTO on the Future of Mega Creators & Social Platforms
58:15
58:15
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58:15IMpulse: The Influencer Marketing Podcast is handcrafted by our friends over at: getphyllo.com and fame.so Previous guests include Aaron King of R&C PMK, Scott Guthrie of Influencer Marketing Trade Body, and Oliver Lewis of THE FIFTH Group. Check out the three most downloaded episodes: Exploring the Evolving Landscape of Influencer Marketing with A…
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Can AI Really Make You More Creative? Nick Jain Thinks So
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29:39
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29:39In this episode of Off to the Valley, Nick Jain, CEO of IdeaScale, shares his insights on AI, innovation, and leadership. From turning around struggling businesses without layoffs to leveraging AI for creativity, Nick provides a data-driven perspective on what it really takes to foster innovation in today’s competitive landscape. Key takeaways from…
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The Secret Superpowers Behind Black Girl Digital’s Success!
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29:40IMpulse: The Influencer Marketing Podcast is handcrafted by our friends over at: getphyllo.com and fame.so Previous guests include Aaron King of R&C PMK, Scott Guthrie of Influencer Marketing Trade Body, and Oliver Lewis of THE FIFTH Group. Check out the three most downloaded episodes: Exploring the Evolving Landscape of Influencer Marketing with A…
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Turning Big Tech Experience into AI Innovation with Tara Sakhuja
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35:50In this episode of Off To The Valley, I sit down with Tara Sakhuja, Founder & CEO of Data Dumpling, to explore her transition from big tech to startup life and how she’s leveraging AI to revolutionize B2B customer acquisition. Tara’s career has taken her around the world, from Meta and Bumble to launching her own venture in London. She shares how w…
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The #1 Design Mistake SaaS Founders Make. Peter Loving Shares How to Fix It
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31:05I’m kicking off Season 2 of Off to the Valley with a special guest: Peter Loving, founder of User Active. This product design agency helps B2B SaaS companies transform user experiences and drive meaningful growth. In this episode, Peter and I explore what makes great product design and why good UX can be a game-changer for SaaS founders. We discuss…
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SEASON 1 Finale - Off To The Valley Is Off To The Holidays!
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11:54Welcome to a special year-end episode of Off to the Valley! In 2024, we journeyed across borders, cultures, and industries to uncover the inspiring stories of founders and innovators who left the familiar to create something extraordinary. In this episode, we’re looking back at the most unforgettable moments from our first season. From Melissa Kwan…
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Top 3 Business Lessons from Working with Influencers
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33:14IMpulse: The Influencer Marketing Podcast is handcrafted by our friends over at: getphyllo.com and fame.so Previous guests include Aaron King of R&C PMK, Scott Guthrie of Influencer Marketing Trade Body, and Oliver Lewis of THE FIFTH Group. Check out the three most downloaded episodes: Exploring the Evolving Landscape of Influencer Marketing with A…
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IMpulse: The Influencer Marketing Podcast is handcrafted by our friends over at: getphyllo.com and fame.so Previous guests include Aaron King of R&C PMK, Scott Guthrie of Influencer Marketing Trade Body, and Oliver Lewis of THE FIFTH Group. Check out the three most downloaded episodes: Exploring the Evolving Landscape of Influencer Marketing with A…
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Jeff Bullas on AI in Influencer Marketing
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36:30IMpulse: The Influencer Marketing Podcast is handcrafted by our friends over at: getphyllo.com and fame.so Previous guests include Aaron King of R&C PMK, Scott Guthrie of Influencer Marketing Trade Body, and Oliver Lewis of THE FIFTH Group. Check out the three most downloaded episodes: Exploring the Evolving Landscape of Influencer Marketing with A…
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Secret Marketing Hacks, and the Future of AI ft Mike Allton
44:53
44:53
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44:53IMpulse: The Influencer Marketing Podcast is handcrafted by our friends over at: getphyllo.com and fame.so Previous guests include Aaron King of R&C PMK, Scott Guthrie of Influencer Marketing Trade Body, and Oliver Lewis of THE FIFTH Group. Check out the three most downloaded episodes: Exploring the Evolving Landscape of Influencer Marketing with A…
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Understanding the Role of Influencer Marketing in Social Commerce
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43:06IMpulse: The Influencer Marketing Podcast is handcrafted by our friends over at: getphyllo.com and fame.so Previous guests include Aaron King of R&C PMK, Scott Guthrie of Influencer Marketing Trade Body, and Oliver Lewis of THE FIFTH Group. Check out the three most downloaded episodes: Exploring the Evolving Landscape of Influencer Marketing with A…
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The Fastest Way to Generate Income with Affiliate Deals
50:00
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50:00IMpulse: The Influencer Marketing Podcast is handcrafted by our friends over at: getphyllo.com and fame.so Previous guests include Aaron King of R&C PMK, Scott Guthrie of Influencer Marketing Trade Body, and Oliver Lewis of THE FIFTH Group. Check out the three most downloaded episodes: Exploring the Evolving Landscape of Influencer Marketing with A…
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Creators Should Focus On these Key Factors ft Jim Louderback
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30:31IMpulse: The Influencer Marketing Podcast is handcrafted by our friends over at: getphyllo.com and fame.so Previous guests include Aaron King of R&C PMK, Scott Guthrie of Influencer Marketing Trade Body, and Oliver Lewis of THE FIFTH Group. Check out the three most downloaded episodes: Exploring the Evolving Landscape of Influencer Marketing with A…
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1
Biggest Misconceptions About Influencer Marketing
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43:57
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43:57IMpulse: The Influencer Marketing Podcast is handcrafted by our friends over at: getphyllo.com and fame.so Previous guests include Aaron King of R&C PMK, Scott Guthrie of Influencer Marketing Trade Body, and Oliver Lewis of THE FIFTH Group. Check out the three most downloaded episodes: Exploring the Evolving Landscape of Influencer Marketing with A…
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Top 3 Lessons From Creator-Led Businesses ft Natalie Barbu
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24:01IMpulse: The Influencer Marketing Podcast is handcrafted by our friends over at: getphyllo.com and fame.so Previous guests include Aaron King of R&C PMK, Scott Guthrie of Influencer Marketing Trade Body, and Oliver Lewis of THE FIFTH Group. Check out the three most downloaded episodes: Exploring the Evolving Landscape of Influencer Marketing with A…
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How a US-Only TikTok Could Impact Influencer Marketing
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37:20Welcome to Season 2 of IMpulse, the Influencer Marketing Podcast! In the 2nd episode, we are thrilled to have Lindsey Gamble, Business Insider's Creator Economy Rising Star 2023. With years of experience working with enterprise consumer brands on creator/influencer marketing campaigns and a deep understanding of the creator economy, Lindsey helps b…
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Creators are Earning Millions On this Platform
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33:25Welcome to Season 2 of IMpulse, the Influencer Marketing Podcast! In this episode, we are thrilled to have William Jourdain, Co-founder and CEO of FanStories, as our special guest. William is a non-technical founder who, despite having no prior experience or connections in the creator economy, has led FanStories to profitability this year! FanStori…
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Tim Grassin’s Road to Three Exits and the Rise of Southeast Asia’s Startup Ecosystem
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39:34
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39:34In this episode of Off To The Valley, we chat with Tim Grassin, a serial entrepreneur with three successful exits, including TendoPay and Candy Banners. Tim’s journey takes us through his experiences scaling businesses across Southeast Asia and beyond, with a focus on B2B startups. We explore Tim’s approach to building successful companies, highlig…
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How Alessio Pieroni, an Italian Global Citizen, is Revolutionizing Online Education
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37:35In this episode of Off To The Valley, we sit down with Alessio Pieroni, founder of Scale for Impact, an agency focused on transforming online education businesses. Alessio’s journey takes us from his small town in Italy to the global stage, working with renowned authors like Tony Robbins and Jordan Peterson, and scaling Mindvalley from $25 million …
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Insights on Building Wealth Overseas from Money Abroad’s Dexter Zhuang
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43:07In this episode of Off To The Valley, I sit down with Dexter Zhuang, founder of Money Abroad, a transformative media business that empowers professionals to build wealth overseas. Dexter shares his inspiring journey from climbing the tech career ladder in Silicon Valley to discovering a deeper purpose beyond financial milestones. We dive into his e…
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Lisa Wehden and Plymouth’s Journey to Four-Week Immigration Processing
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30:42In this episode of Off to the Valley, I sit down with Lisa Wehden, CEO and founder of Plymouth, to explore her inspiring journey from the north of England to Silicon Valley. Lisa shares how her personal challenges with U.S. immigration led her to create Plymouth, a company revolutionizing immigration services for startups. We discuss the intricacie…
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Empowering Founders through Immigration, Community, and Capital to Focus on Growth
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35:17In this episode of Off To The Valley, I sit down with Nitin Pachisia, founder of Unshackled Ventures. Nitin shares his inspiring journey from growing up in a one-room house in India to supporting immigrant founders in the U.S. We delve into the critical elements of immigration, community, and capital, and how these provide founders with more time t…
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Navigating the Cross-Border Startup Ecosystem with Ahead VC's Prateek Sharma
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40:53Join me on this episode of “Off To The Valley” as I chat with Prateek Sharma, the founder and managing partner of Ahead VC. We dive into his incredible journey from being an engineer in India to founding MyGola, a travel startup that was eventually acquired by MakeMyTrip. Prateek shares valuable insights into navigating the cross-border startup eco…
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The Unvarnished Journey of Entrepreneurship with Vlad Gozman
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30:59In this episode of Off To The Valley, join us as Vlad Gozman shares his profound journey from a childhood under communist rule in Romania to becoming a tech entrepreneur in Vienna. Vlad opens up about the often-glamorized path of entrepreneurship—revealing the real challenges and the ever-present risk of burnout that many don't see behind the succe…
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Sara Powell's Guide to a Meaningful, Empowering, and Purposeful Career
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36:39Embark on a deeply moving journey with Sara Powell in this heartfelt episode of 'Off To The Valley.' Discover Sara's transformative story, from overcoming personal challenges to founding Impactury, where she empowers women executives to find fulfillment and balance. Dive into the essence of creating the support system she wished for and the profoun…
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Kausambi's Tale of Tech, Transition, and Triumph
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38:00Explore Kausambi Manjita's extraordinary journey from India to Canada, revolutionizing e-commerce with Mason. Dive into the challenges and strategies of expanding a startup internationally, leveraging AI, and building a global team. Discover insights on navigating new markets, the importance of self-care, and redefining success. Join us for an insp…
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Danish Startup Mastery: Hitting $4.5 Million ARR with a 3-Person Team
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33:59In this episode, we dive into the remarkable journey of a Danish startup that scaled to $4.5 million ARR with just a three-person team. Esben Friis-Jensen, co-founder and CGO of UserFlow, shares the power of product-led growth and the strategic decisions that led to their lean success. From Silicon Valley insights to the importance of thinking big …
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"Community-Led Growth: a Conversation with Lloyed Lobo".
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58:49In this podcast episode, entrepreneur Lloyed Lobo shares his personal journey, from experiencing the Gulf War as a young refugee to building successful startups. He emphasizes the importance of community, positive mindset, and perseverance in overcoming challenges and finding happiness. Lobo also highlights the significance of building a strong net…
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Driving Sales with Influencer and Content Marketing Strategies: Insights from David Bain, Founder of Casting Cred
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29:36Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. Today, it’s my pleasure to welcome David Bain, Founder of Casting Cred, a boutique B2B content and podcast production agency. Grab a cup of your favorite beverage and join us as we discuss the power of influen…
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Building a Business Beyond Borders: Melissa Kwan's Inspiring Adventure
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32:15In this uplifting episode of Off to the Valley, host Prateek Panda hosts an insightful conversation with Melissa Kwan, the Co-founder and CEO of eWebinar. Melissa openly discusses her personal journey of courage and determination and how stepping out of her comfort zone led her to great success. She emphasizes the importance of self-defined success…
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Off to the Valley celebrates the tales of intrepid individuals who've ventured beyond their comfort zones to seek new horizons. Inspired by the spirit of Silicon Valley, our podcast sheds light on the global community of founders who’ve courageously treaded the uncharted.By Prateek Panda
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