Best Purple Bunny Marketing Podcasts (2025)

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Simplifying Business Automation: Saving Time with Smart Systems 16:30

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10d ago16:30

16:30

Automation doesn’t have to be overwhelming, it just needs to be smart. Matthew Taylor-Farrington chats with Sam from Purple Bunny Marketing about practical ways small businesses can use automation to save time, streamline admin, and improve client experiences. From automated onboarding emails and chatbots to smart scheduling tools and follow-ups, S…

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Real Results: How Clear Goals Turned a Radio Campaign into Business Growth 19:48

24d ago19:48

19:48

Matthew Taylor-Farrington is joined once again by Kira from River 94.9 to break down a real world client success story. Kira discusses how one business used a focused, high frequency radio campaign to grow their client base and expand their team all within a tight three month timeline. Kira explains why clarity around goals, audience, and outcomes …

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AI in Action: How Businesses Are Using Artificial Intelligence 14:28

1M ago14:28

14:28

AI is everywhere but how can businesses actually use it in practical, meaningful ways? In this episode of The Hop Podcast, Matthew Taylor-Farrington speaks with Jamin Andrews from Conetix about the real-world applications of AI for small and medium-sized businesses. From using tools like ChatGPT and Microsoft Copilot to streamline emails and schedu…

1
Protecting Your Business: Social Media Security Essentials 17:23

1M ago17:23

17:23

Social media is becoming an increasingly hot target for cybercriminals and businesses need to be ready. Matthew Taylor-Farrington sits down with Martin von Stein from BizGuard to unpack why hackers are targeting social media, the biggest vulnerabilities business owners overlook, and the critical steps to strengthen your defences. Martin shares prac…

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Winning Partnerships: Unlocking the Power of Sponsorship in Professional Sports 11:17

2M ago11:17

11:17

Sports sponsorship goes far beyond logos on jerseys, it’s about building real connections between brands, teams, and communities. In this episode of The Hop, Matt Taylor-Farrington sits down with Richard Hughes, CEO of the TAE Aerospace Ipswich Jets, to explore what makes sports sponsorship such a powerful marketing tool. Richard shares insights on…

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Tuning In: Why Radio Still Delivers Big Results for Businesses 24:20

3M ago24:20

24:20

Radio advertising is more powerful than ever, if you know how to use it right! In this episode of The Hop, Matt Taylor-Farrington sits down with Kira from River 94.9 to discuss how businesses can make the most of radio’s unique strengths. They explore how brands can tap into the trust between radio hosts and their loyal listeners, the latest trends…

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Micro-Influencers & Small Business: A Fresh Look at Local Marketing in 2025 11:29

3M ago11:29

11:29

In this episode of The Hop, Matt chats with Kez from Things to Do in Ipswich about the evolving role of micro-influencers and how they can benefit small businesses. They discuss the importance of building long-term partnerships and the value of genuine content in marketing. Tune in to learn how to leverage local influencers to enhance your business…

1
The Future of Website Hosting: What Businesses Need to Know in 2025 12:43

3M ago12:43

12:43

The future of website hosting is changing FAST. From cybersecurity threats to AI automation and eco-friendly hosting, what do businesses need to know in 2025? Tune in as we dive deep with Jamin Andrews from Conetix on The Hop Podcast.By Purple Bunny Marketing

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Cybersecurity & Small Business: Protecting Your Marketing & Data in 2025 16:07

3M ago16:07

16:07

Welcome to Season 3 of The Hop! Cyber threats are evolving, and small businesses are prime targets. In this episode of The Hop, we sit down with Martin from BizGuard to break down how to protect your business from cyber attacks before it’s too late.By Purple Bunny Marketing

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2024 Marketing Trends Wrapped: AI, Lead Automation, and Big Takeaways 13:56

6M ago13:56

13:56

As we close out 2024, the team at The Hop is reflecting on the trends, insights, and surprises that defined this year in marketing. From the evolution of AI and its role in supporting—not replacing—human creativity, to the rise of lead automation and unexpected podcast highlights, this wrap-up episode covers it all. Join Matt Taylor-Farrington, alo…

1
Securing Your Website: Web Hosting Tips with Jamin from Conetix 7:48

6M ago7:48

7:48

Matt Taylor-Farrington chats with Jamin from Conetix about the critical topic of web hosting security. They delve into the most common threats businesses face, how to evaluate if your hosting provider is adequately protecting your data, and the key security features to look for when choosing a provider. https://conetix.com.au/joomla-toolkit/…

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Unlocking High Open Rates: Email Marketing Strategies 8:18

7M ago8:18

8:18

In this episode of The Hop, Matt sits down with Martin from Purple Bunny Marketing to explore the secrets to achieving standout email open rates. They dive into crafting irresistible subject lines, the power of segmentation for small businesses, and the importance of timing your sends for maximum impact. Martin also shares how advanced personalisat…

1
Don’t Blame the Channel: Improving Your Social Media Content 9:01

7M ago9:01

9:01

Matt Taylor-Farrington is joined by Nick from Purple Bunny Marketing to explore the concept of “Don’t Blame the Channel” in social media marketing. They dive into common mistakes brands make when they attribute poor performance to the platform rather than their content. Nick shares practical advice on how businesses can identify if the content itse…

1
Maximising Your Radio Ads for Holiday Sales with Kira from River 94.9 21:25

7M ago21:25

21:25

This week Matt sits down with Kira from River 94.9 to discuss how businesses can supercharge their radio ads for the year’s biggest shopping events: Black Friday, Cyber Monday, and Christmas. Tune in as they explore effective strategies for making your radio ads stand out, from capturing the excitement of holiday sales to crafting messages that res…

1
Harnessing User-Generated Content: Building Authenticity Through Your Community 10:48

7M ago10:48

10:48

Matt sits down with Sam from the Purple Bunny Marketing team to dive into the world of user generated content (UGC) and why it’s transforming modern marketing. Sam breaks down what UGC is and how it differs from traditional marketing content, making a compelling case for why businesses, especially small and medium-sized ones, should embrace it. He …

1
The Facebook Contest Blueprint: John Dwyer’s Guide to Winning Customer Engagement 14:56

9M ago14:56

14:56

In this episode of The Hop, Matt Taylor-Farrington teams up with marketing expert John Dwyer from the Institute of Wow to unveil The Facebook Contest Blueprint — a proven strategy that can guarantee leads for your business. John explains why running a Facebook contest is one of the most effective tools to drive engagement and build brand loyalty. T…

1
Maximising Brand Impact with Radio: Kira Colledge on Strategic Advertising 19:06

9M ago19:06

19:06

In this episode of The Hop, Matt Taylor-Farrington is joined by Kira Colledge from River 94.9 to explore how businesses can leverage radio in their branding and strategic advertising efforts. Kira dives into the 60/40 mix, explaining how to balance brand building and short-term activations through radio. They also discuss the latest data from Deloi…

1
Unlocking the Power of Incentives With John Dwyer 17:01

9M ago17:01

17:01

In this episode of The Hop, Matt Taylor-Farrington engages with marketing expert John Dwyer from The Institute of Wow to explore the transformative potential of incentive-based marketing. John breaks down what incentive-based marketing truly means and why it’s a game-changer for businesses looking to stand out in a crowded market. Matt and John dis…

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Unstuck and Unstoppable: Loz Antonenko on Transforming Your Business Mindset 17:14

9M ago17:14

17:14

In this episode of The Hop, Matt Taylor-Farrington sits down with Loz Antonenko, the dynamic force behind Loz Life and the author of the groundbreaking book, Get The F*ck Unstuck. Loz shares her insights on why her book is a must-read for business owners looking to get unstuck from the daily grind and elevate their personal and professional lives. …

1
The Power of Direct Response Marketing: Insights with John Dwyer from the Institute of Wow 10:43

10M ago10:43

10:43

In this episode of The Hop, Matt Taylor-Farrington sits down with John Dwyer from the Institute of Wow to dive into the world of direct-response marketing. Discover why this powerful marketing strategy should be in every business's toolkit, no matter the industry. John breaks down what direct-response marketing is, its key benefits over traditional…

1
Content Pitfalls and YouTube Potential: Maximising Your Social Media Strategy 11:37

10M ago11:37

11:37

In this episode of The Hop, Matt sits down with Nick to uncover the secrets of effective content creation. They explore what makes content bad and the common pitfalls to avoid. The conversation then shifts to YouTube, a frequently overlooked social media platform. Is YouTube still relevant, and should businesses be leveraging it? Nick shares insigh…

1
Mastering Google Ads: Budgeting, Strategy, and Effectiveness 10:42

10M ago10:42

10:42

In this episode of The Hop, Matt sits down with Samuel to delve deep into the world of Google Ads. They explore what Google Ads are and how they work, discuss the ideal budget for running a successful campaign, and weigh the effectiveness of Google Ads against Meta Ads. Samuel shares his expert insights and tips to help you maximise your online adv…

1
Unlocking the Power of Google Business Profiles 9:53

11M ago9:53

9:53

In this episode of The Hop, Matt sits down with Martin to delve into the essentials of Google Business Profiles. Discover why having a Google Business Profile is crucial for your business, the importance of collecting and responding to Google Reviews, and whether you should regularly post updates. Tune in for expert insights and tips to enhance you…

1
Social Media Advertising: Budgets and Campaign Strategies 9:11

11M ago9:11

9:11

In this episode of The Hop, Matt and Sam dive into the world of social media advertising. They discuss budgeting, including when to adjust budgets and how events like the end of the financial year impact them. Explore the budget scheduling functionality and discover effective tactics for short-term campaigns. Whether you're a seasoned marketer or j…

1
Social Media Evolution: Instagram and TikTok's Latest Updates 10:25

11M ago10:25

10:25

In this episode of The Hop, Matt sits down with Nick to explore the latest trends and updates in the world of social media. They discuss optimal content duration on Instagram and TikTok, including Instagram's 90-second limit and TikTok's testing of 60-minute videos. Nick also shares insights on Instagram's new features in development, which include…

1
Maximising Radio Ad Impact with Kira from River 94.9 20:07

12M ago20:07

20:07

In this episode of The Hop, Matt sits down with Kira from River 94.9 to explore the essentials of effective radio advertising. They dive into the importance of Post Times Reports and why you should be checking them, the critical role of selecting the right voice talent for your commercials, and whether business owners should voice their own ads. Ki…

1
Copywriting: How to Get People to Read Your Content 9:46

12M ago9:46

9:46

In this episode of The Hop, Matt sits down with Martin to uncover the secrets to driving engagement with your blogs and EDMs (Electronic Direct Mail). They delve into effective strategies to get people to read your content, emphasising the critical role of headlines and subject lines in capturing interest and the potential and limitations of relyin…

1
How Brands Get it Wrong on Social Media 16:30

1y ago16:30

16:30

In this insightful episode of The Hop, Matt sits down with Nick to explore the pitfalls and triumphs of brand presence on social media. They tackle the critical issues brands face and offer practical solutions to elevate your social media game.By Purple Bunny Marketing

1
Social Media Shoppers 10:26

1y ago10:26

10:26

In this episode of The Hop, Matt sits down with Sam from the Purple Bunny Marketing team to delve into the fascinating world of social media shoppers. Together, they explore the dynamic relationship between brand content and consumer behavior, offering valuable insights for marketers looking to boost their social media strategy.…

1
Radio Survey Insights & The Power of Regional Radio 17:22

1y ago17:22

17:22

In this exciting episode of The Hop, Matt sits down with Kira from River 94.9 to dive deep into the latest radio survey results for the Ipswich market. Big congratulations are in order for River 949! But what do these survey results reveal about listener preferences and market trends? Kira breaks down the key insights and what they mean for busines…

1
Website Essentials with Jamin from Conetix 7:36

1y ago7:36

7:36

This week Matt is joined by Jamin from Conetix to explore website essentials: SSL Certificates, WebP Images, plugin/software updates and more!By Purple Bunny Marketing

1
Essential Stats for Social Media Success 9:43

1y ago9:43

9:43

Tune in to the latest episode of The Hop as we dive deep into the world of social media metrics! Join Matt and Nick as they explore the significance of likes and follows, uncover the true meaning of engagement, and discuss why it's crucial for your social media strategy. Plus, they'll share valuable insights on other key stats to monitor for optima…

1
Optimising Your Social Media Advertising 9:17

1y ago9:17

9:17

Dive deep into the world of social media advertising on the latest episode of The Hop! Join Matt and Sam as they uncover the secrets to crafting successful social media campaigns, cutting through the noise, and making your ads stand out. Plus, learn expert tips on leveraging Facebook Lead Forms to boost conversions and drive results.…

1
Unlocking the Power of Influencer Marketing 7:17

1y ago7:17

7:17

Tune in to the latest episode of The Hop with host Matt Taylor-Farrington as he sits down with micro influencer Karlee (@karlees_journey). Together, they delve into the world of influencer marketing, discussing why businesses should consider engaging with influencers. Don't miss out on valuable tips for businesses to maximise their partnerships wit…

1
Using Call to Action Advertising For Radio 18:26

1y ago18:26

18:26

Join Matthew from Purple Bunny Marketing on the latest episode of The Hop! This week he's joined by Kira from River 94.9 and they dive into using Call To Action Advertising for radio and how to use it effectively.By Purple Bunny Marketing

1
Unlocking the Web: Navigating Websites and Hosting 6:06

1y ago6:06

6:06

Join Matthew on this week's episode of The Hop as he sits down with Jamin from Conetix to delve into the world of Websites and Hosting. Tune in as they explore fundamental questions like what hosting entails, the spectrum of web hosting costs, and the critical factors to consider when selecting a web hosting provider. Whether you're a novice or a s…

1
Get Your Socials Hoppin': Trends, SEO Hacks, and Authentic Content! 12:52

1y ago12:52

12:52

Dive into the digital realm with Matthew on this week's episode of The Hop! Joining him is Nick from Purple Bunny Marketing as they explore Facebook's 20th anniversary, its enduring appeal, and the power of hashtags in SEO. They also unravel the essence of authentic non-promotional content. Tune in for insights, trends, and a vibrant discussion! ✨…

1
Social Media Ads - Meta Pixel & Remarketing 9:14

1+ y ago9:14

9:14

Join Matt in the latest episode of the Hop as he is joined by Samuel a Social Media Guru to discuss Meta Pixel, Remarketing and Look a Like Audiences.By Purple Bunny Marketing

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Whats Trending In Radio for 2024? 16:43

1+ y ago16:43

16:43

Join Matthew from Purple Bunny Marketing on the latest episode of the Hop talking with Kira from River 949 Radio about what's trending on Radio in 2024.By Purple Bunny Marketing

1
Social Media: What’s Trending for 2024 13:59

1+ y ago13:59

13:59

Matthew is joined by Nick from Purple Bunny Marketing to discuss what's trending in Social Media for businesses in 2024. They discuss the rise of AI and how it will help with social media content creation, what's happened to Threads, should businesses be engaging with influencers and more!By Purple Bunny Marketing

1
Social Media Advertising Trends for 2024 10:50

1+ y ago10:50

10:50

Matthew is joined by Sam from Purple Bunny Marketing to discuss what's new and trending in Social Media Advertising for 2024. We cover advertising content, ad spending, the power of AI and more to get your social ads hoppin this year.By Purple Bunny Marketing

1
How To Craft Commercials For Radio 24:13

1+ y ago24:13

24:13

Today Matt is joined by Kira from River 94.9! In this episode, they're unraveling the art of crafting a compelling radio commercial. Tune in for expert tips, creative insights, and a behind-the-scenes look at the process. The Hop is a podcast designed to help small and medium business owners and marketers stay relevant in the ever-changing marketin…

1
Maximising Instagram to get the best performance! 9:50

1+ y ago9:50

9:50

Matthew is joined by Nick from Purple Bunny Marketing our Social Media Guru to discuss how to optimise Instagram performance. The Hop is a podcast designed to help small and medium business owners and marketers stay relevant in the ever-changing marketing landscape, hosted by Mathew Taylor-Farrington from Purple Bunny Marketing.…

1
Why should business use Social Media Advertising? 12:16

1+ y ago12:16

12:16

Matthew is joined by Sam from Purple Bunny Marketing our Ads Specialists to discuss why small business should be using social media advertising and how effective it can be, even on the smallest of budgets. The Hop is a podcast designed to help small and medium business owners and marketers stay relevant in the ever-changing marketing landscape, hos…

1
Radio Advertising Is Still Relevant In A Digital World 16:16

1+ y ago16:16

16:16

Matthew is joined by Kira Colledge from River 94.9 to discuss how radio is still effective and how to use it in harmony with digital advertising to create a successful campaign. The Hop is a podcast designed to help small and medium business owners and marketers stay relevant in the ever-changing marketing landscape, hosted by Mathew Taylor-Farring…

1
Website Basics for Small Business - Why You Need One and Getting Started 8:59

1+ y ago8:59

8:59

Matthew is joined by Edward from the Purple Bunny Marketing team to discuss the importance of websites for small business owners. Find out which website platform may suit your business, domain name selection and more with this introductory episode to everything websites. The Hop is a podcast designed to help small and medium business owners and mar…

1
Social Media Basics for Small Business 11:15

1+ y ago11:15

11:15

Welcome to the first episode of The Hop! Matthew is joined by Nick from the Purple Bunny Marketing team to discuss the importance of Social Media for small business owners. Find out which platforms you should be on, the terminology and lingo used, managing social media and more.By Purple Bunny Marketing

1
Welcome to The Hop 1:55

1+ y ago1:55

1:55

Welcome to The Hop - A Marketing Podcast! We will deep dive into all things marketing to help your business remain relevant in today's ever-changing world.By Purple Bunny Marketing