Radio advertising is more powerful than ever, if you know how to use it right! In this episode of The Hop, Matt Taylor-Farrington sits down with Kira from River 94.9 to discuss how businesses can make the most of radio’s unique strengths.

They explore how brands can tap into the trust between radio hosts and their loyal listeners, the latest trends in listener habits, and the best times to place ads for maximum impact.

Plus, Kira shares insights on keeping ads fresh, using digital channels to amplify radio campaigns, and why radio is far from “old school” in today’s marketing landscape.

Whether you’re new to radio advertising or looking to refine your approach, this episode is packed with actionable insights to help your business connect with the right audience.