The QBD Marketing Pow Wow is your go-to podcast for expert advice on propelling your business to new heights. Hosted by Rich, QBD’s Head of Lead Generation, this podcast delves into a wide array of marketing topics, including SEO, digital marketing, websites, print, creative content, branding & design and video. Each episode features insight from QBD’s experts and successful clients who share their experiences and top tips for growing a business in today’s digital landscape. Whether you’re a ...
…
continue reading
Qbd Podcasts
New guidelines from the USP and ICH will facilitate and accelerate adoption of Method Lifecycle Management (MLCM.) Experts will explore a variety of topics to help you understand and adopt MLCM including: key concepts like the Analytical Target Profile, regulatory changes that will impact your workflow, and case studies exploring the application and advantages of MLCM.
…
continue reading
1
More than words: Why tone of voice can make or break your marketing
47:05
47:05
Play later
Play later
Lists
Like
Liked
47:05
In digital marketing, we often focus so much on what to say that we forget about how we say it. Your tone of voice can make or break your brand's connection with customers – determining whether people see you as trustworthy and relatable, or just another faceless company. Join host Rich Brown, Head of Lead Generation at QBD, as he explores this cru…
…
continue reading
1
AI and the Buyer’s Journey: Transforming How Customers Make Decisions
45:33
45:33
Play later
Play later
Lists
Like
Liked
45:33
🎙️ Welcome to The Marketing PowWow! In this episode, Paul Dyer dives into the evolution of the buyer’s journey with marketing expert Peter Baylis, founder of PEB Marketing Academy. 🌟 Together, they unravel how AI, digital fragmentation, and evolving consumer behaviour are reshaping the way we connect with audiences. Topics Covered: ✅ The traditiona…
…
continue reading
1
Social Ads for Success: Generating Leads on Facebook, Instagram, and Beyond (Part 2)
43:21
43:21
Play later
Play later
Lists
Like
Liked
43:21
Welcome to another engaging episode of The Marketing PowWow, hosted by Molly Sneath. This is part 2 of our Paid Social podcast where we’re diving deep into the dynamic world of paid social advertising with expert insights from our guest, Rich Brown, Head of Lead Generation at QBD. 🔍 In this episode, we explore: • The evolution of the paid social la…
…
continue reading
1
Social Ads for Success: Generating Leads on Facebook, Instagram, and Beyond (Part 1)
38:21
38:21
Play later
Play later
Lists
Like
Liked
38:21
Welcome to another engaging episode of The Marketing PowWow, hosted by Molly Sneath. This month, we’re diving deep into the dynamic world of paid social advertising with expert insights from our guest, Rich Brown, Head of Lead Generation at QBD. 🔍 In this episode, we explore: • The evolution of the paid social landscape and its impact on businesses…
…
continue reading
1
PPC Essentials: What Every Business Should Know About Pay-Per-Click
44:25
44:25
Play later
Play later
Lists
Like
Liked
44:25
The world of PPC is evolving fast. In this episode of The Marketing PowWow, host Rich Brown sits down with Digital Marketing Specialist Molly Sneath to break down the essential things every business needs to know about PPC. Key Topics: How PPC has moved from keyword-based to audience-focused targeting The role of AI and automation in managing campa…
…
continue reading
1
QBD insights: AI made search smarter, will you thrive or dive? (Part 2)
27:41
27:41
Play later
Play later
Lists
Like
Liked
27:41
This is part 2 of this podcast, make sure you listen to part 1 first. How much has AI really changed the search landscape over the past couple of years? Why does optimising content for generative search need to be part of every business’s SEO arsenal? And, with AI evolving at a rapid pace, what can online businesses do to thrive in the age of AI? I…
…
continue reading
1
QBD insights: AI made search smarter, will you thrive or dive? (Part 1)
46:09
46:09
Play later
Play later
Lists
Like
Liked
46:09
How much has AI really changed the search landscape over the past couple of years? Why does optimising content for generative search need to be part of every business’s SEO arsenal? And, with AI evolving at a rapid pace, what can online businesses do to thrive in the age of AI? In this first instalment of a special two-part QBD Marketing Pow Wow po…
…
continue reading
1
Insights from Sterling Networks: Why Business Networking?
29:59
29:59
Play later
Play later
Lists
Like
Liked
29:59
Welcome to the latest episode of The Marketing Pow Wow! 🎙️ In this exciting episode, we had the pleasure of hosting Neil Davis, the Managing Director of Sterling Networks. Join us as Neil delves into the world of business networking, offering invaluable insights and strategies on how to build a strong and professional network. Episode Highlights: W…
…
continue reading
1
Content Mastery: The Key to Business Growth
30:48
30:48
Play later
Play later
Lists
Like
Liked
30:48
In this insightful episode of QBD Podcast: The Marketing Pow Wow, Rich sits down with Jon, the brilliant mind behind QBD's content strategy. Join us as we dive deep into the world of content and its pivotal role in driving business growth. Topics Covered: The Importance of Content: Why content is a cornerstone for modern businesses. Long-Form vs. S…
…
continue reading
Dive into the intriguing world of print media with our latest podcast episode, where we dissect the enduring relevance, effectiveness, and sustainability of print in today's digital-dominated landscape. In this enlightening discussion, we tackle the age-old question: is print still relevant in the digital age? Join us as we explore how print stands…
…
continue reading
1
Episode 14: Harness the Power of QbD Principles
30:59
30:59
Play later
Play later
Lists
Like
Liked
30:59
In this episode of the Method Lifecycle Management Podcast, join Dr. Pauline McGregor, Consultant and Owner at PMcG Consulting, as she discusses instrument quality by design and its role in the development of a successful AQbD plan.
…
continue reading
1
Episode 13: Components of a Successful AQbD Workflow
33:06
33:06
Play later
Play later
Lists
Like
Liked
33:06
Dr. Amanda Guiraldelli-Mahr, Scientific Affairs Manager at the United States Pharmacopeia, discusses the various components of the AQbD workflow including: the analytical target profile, method design, method validation, and performance verification.
…
continue reading
1
Episode 12: Janssen's stepwise approach to AQbD and vaccine development
20:24
20:24
Play later
Play later
Lists
Like
Liked
20:24
Waters welcomes back Dr. Ewoud van Tricht where he builds on the last episode when he discussed how Janssen approaches vaccine development with analytical quality by design (AQbD). Today, he elaborates on the specific steps of AQbD and the advantages gained.
…
continue reading
1
Episode 11: Applying AQbD Principles to Vaccine Development
14:56
14:56
Play later
Play later
Lists
Like
Liked
14:56
In today’s episode, host Arjan Timmerman talks with Janssen senior scientist, Dr. Ewoud van Tricht, about his recent article, “Better Methods for Better Vaccines”, and how he approaches vaccine development with an analytical quality by design approach.
…
continue reading
1
Episode 10: The Nitrosamine Crisis: Controlling Risk by Leveraging MLCM Principles - Part 3
19:27
19:27
Play later
Play later
Lists
Like
Liked
19:27
In our final installment of the nitrosamine podcast series, Dr. Teasdale concludes the topic discussing future regulatory guidance relative to nitrosamines and other mutagenic impurities.
…
continue reading
1
Episode 9: The Nitrosamine Crisis: Controlling Risk by Leveraging MLCM Principles - Part 2
26:08
26:08
Play later
Play later
Lists
Like
Liked
26:08
In part two of The Nitrosamine Crisis, Dr. Teasdale talks about the challenges in nitrosamine testing and provides advice on facilitating accurate quantitation.
…
continue reading
1
Episode 8: The Nitrosamine Crisis: Controlling Risk by Leveraging MLCM Principles – Part 1
33:13
33:13
Play later
Play later
Lists
Like
Liked
33:13
In part one of a 3-part series on the Nitrosamine crisis, Dr. Andrew Teasdale of AstraZeneca discusses regulatory expectations, reporting requirements, and minimizing risk relative to solvent contamination.
…
continue reading
1
Episode 7: Data-driven Modeling Approaches to Improve Method Development
27:27
27:27
Play later
Play later
Lists
Like
Liked
27:27
Pfizer's Dr. Pankaj Aggarwal discusses the use of data-driven modeling to build quality and robustness into analytical methods.
…
continue reading
1
Episode 6: A History of MLCM and How it Will Evolve
41:43
41:43
Play later
Play later
Lists
Like
Liked
41:43
In Episode 6, Dr. Phil Nethercote discusses the factors that led to the beginnings of MLCM and QbD in 2004; his early days at GSK and the implementation of MLCM; and how Method Lifecycle Management might evolve.
…
continue reading
1
Episode 5: Benefits of Applying Analytical Quality by Design to Enhance Analytical Controls
39:45
39:45
Play later
Play later
Lists
Like
Liked
39:45
Dr. Mark Argentine, Senior Research Advisor of Eli Lilly, discusses the benefits at Analytical Quality by Design, the challenges of identifying impurities and drug degradants, and regulatory and compliance barriers to enhance analytical controls.
…
continue reading
1
Episode 4: Guidance initiatives from the USP and ICH on Method Lifecycle Management
38:48
38:48
Play later
Play later
Lists
Like
Liked
38:48
Dr. Horacio Pappa, Director of the General Chapters Department, Global Science Division at USP, discusses the current regulatory landscape, guidance from USP and ICH, and implications for regulatory strategies relative to method lifecycle management.
…
continue reading
1
Episode 3: Verification and transfer of compendial methods
27:04
27:04
Play later
Play later
Lists
Like
Liked
27:04
In Episode 3, Dr. Pauline McGregor discusses how MLCM is applied to the verification and transfer of compendial procedures including the importance of developing, defining, and refining the analytical control strategy.
…
continue reading
1
Episode 2: Mitigating risk and improving drug quality with MLCM
24:43
24:43
Play later
Play later
Lists
Like
Liked
24:43
In our second episode, we examine a method lifecycle management approach in monitoring method performance and applying MLCM to address real world issues like nitrosamines (ni-tros-a-mine) in Valsartan.By Waters Corporation
…
continue reading
1
Episode 1: Advantages of MLCM over traditional approaches
48:19
48:19
Play later
Play later
Lists
Like
Liked
48:19
In our first episode, host Greg Martin of Complectors Consulting talks with Dr. Phil Borman of GSK about the advantages and influences of method lifecycle management including analytical quality by design, risk assessment tools, ICH guidances, and opportunities to kick off the approach in your organization.…
…
continue reading
1
Trailer: Method Lifecycle Management Podcast
1:05
1:05
Play later
Play later
Lists
Like
Liked
1:05
Thank you for your interest in the Method Lifecycle Management Podcast. Our aim is to bring together experts in method lifecycle management to discuss a variety of MLCM issues including, key concepts, regulatory drivers, challenges, adoption strategies, and real case studies. Our first episode will air on May 9 and focus on the factors driving adop…
…
continue reading
