In digital marketing, we often focus so much on what to say that we forget about how we say it. Your tone of voice can make or break your brand's connection with customers – determining whether people see you as trustworthy and relatable, or just another faceless company.

Join host Rich Brown, Head of Lead Generation at QBD, as he explores this crucial aspect of marketing with industry expert Jon Smart.

What You'll Learn:

🎯 What tone of voice really means – The difference between brand voice and tone, and why businesses often overlook this powerful tool

🔗 The business impact – How the right tone builds genuine customer connections, differentiates you from competitors, and drives revenue

📝 Creating your brand voice – A step-by-step approach from understanding your audience to documenting your communications style

📱 Multi-platform strategy – How to adapt your voice across different digital channels while maintaining consistency and authenticity

📊 Testing and refinement – How to measure effectiveness, gather feedback, and continuously improve your tone of voice

🎨 Balancing creativity with brand integrity – When to experiment and how to stay true to your core voice while engaging your audience

Meet Our Guest

Jon Smart is Head of Content at QBD, where he helps brands develop and refine their tone of voice strategies. With years of experience working with businesses across various industries, Jon brings practical insights into how companies can authentically represent themselves online and build lasting customer relationships through effective communication.

Whether you're a business owner looking to define your brand voice, a marketer wanting to improve customer connections, or an agency professional seeking to better serve your clients, this episode provides actionable strategies for creating a tone of voice that truly resonates.

Listen & Subscribe

🎧 Main Podcast Page: https://www.qbd.co.uk/powwow

🍎 Apple Podcasts: https://podcasts.apple.com/gb/podcast/qbd-podcast-the-marketing-pow-wow/id1750875556

🎵 Spotify: https://open.spotify.com/show/5XcV86d8jldj9ImeVGhcUP

📻 Amazon Music: https://music.amazon.co.uk/podcasts/b429d319-7554-4c04-ae1d-c72453f5a4d2/qbd-podcast-the-marketing-pow-wow

📺 YouTube: https://www.youtube.com/playlist?list=PLIXWLU1xeYAZPnAghAnMrov_ACfVctnVk

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0:00 Titles and Highlights

1:11 Introduction

1:35 What is a Tone of Voice?

2:02 How do brands go about TOV

2:57 What your audiences expect from your TOV

3:22 Having a Personality

4:36 The foundations that a TOV gives a business

6:13 What happens if you overlook at TOV

7:34 How does a TOV make a business more human?

13:30 How does a TOV help?

15:31 What about AI?

18:20 Where to start with a TOV

22:13 Business Values and the TOV

25:09 TOV and different platforms

30:37 Finding the right voice

32:35 Industry specific TOV

34:00 How to stand out with your TOV

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